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I really like this copy because it moves beyond the billboard space and makes the everyday traffic below the sign (i.e. the audience) apart of the ad as well. I think it's really clever and shows the diversity of the different recipes that noodles and company use in their menu.

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I like how this one jumbles up the word "stop" and "making." It's fitting with the service being a Crisis Center, and you can still understand the copy even with the letters in the words being jumbled. I think it's a really simple way to tie back to the brand and it's really effective.

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I like how creative this one is. It fits with being from BBC World because it's telling the audience that they'll get both sides of the story in an unbiased way. The shape of the ad is really creative, and I think the images were well-used. I also love how the copy folds onto the other side of the cube as the image is revealed, and I think it was really well done.

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I really like this one because it gives such minimum effort, but is still really effective for me. I love the hashtag, #ProbablyTheBest, in the bottom corner, and you just know the writers had so much fun with this one. It leaves you curious, and that's what an ad is designed to do.

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I like this one because it plays on words and connotations of words. Without their product, people may not perceive what you said in the way you wanted it to be perceived, and it shows a new reason for buying the product beyond what the typical consumer may think.

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I think this one is so fun and just like a friendly dig to Chiptole's competitors. It's really creative with the background text being more neutral, and then the reveal of the bolder text of Chiptole claiming that their ingredients are better.

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I just like this one because it shows how popular and known the McDonald's brand is. The copywriters know they don't even have to say anything besides their slogan sound and people will know it and will want McDonald's because of it.

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I like this copy because of how simple it is. The main campaign message is that they use only a few ingredients, and none of the BS in their bars, and this ad does the work of getting that message across.

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This copy uses space in a really interesting way, and it shows how minimalism can work in ads and how it can make it that much more interactive. Everyone already knows Kit Kat's slogan, so it's fun to see how they made the ad cool and interesting by twisting their slogan a bit.

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This one might be my favorite out of all of the ads because you can't see Dracula until night time. They used the sun to market their advertisement, and I don't think you can get more creative than that.

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I like how this one looks like an everyday ad, but the "one size does not fit all" text size is just enlarged. It's a really simple change but it makes a huge difference in what the ad is trying to get across.

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I love how this one incorporates the logo into the copy and the overall design by making the claim that the small circle is what the consumer is spending and the larger ring is the value the customer gets. I think it's really effective and creative.

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I like this ad because of how interactive it is. It's showing the audience that Spotify can be personable, and it has some humorous undertones because of the copy asking the person what they did. I think it's fun when ads create relevant content, so I also appreciate how they made this one about Valentine's Day.

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I like how creative this copy is. It's taking a well-known phrase and altering it to fit their brief, while also making it interesting visually because they blurred out the "or not to see" section. I also think the logo is really creative with using the name of the clinic as a vision chart.

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I like how humorous this radio copy is and how they connected their products to traveling. It's an innovative idea and it also helps sell the product better to the customer. I thought this was an enjoyable read and it was just really fun to imagine.