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An intricate narrative-been globally influential

Specifically focusing on its portrayal by The Guardian

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The #MeToo movement

Originating on social media

Illuminated issues surrounding workplace sexual harassment and women's abuse

The Guardian

Reported extensively on #Metoo Movement.

Existing Literature

Media framing, language, terminology and cultural nuances's role → play a key role in molding perceptions

Starkey (2019) and McDonald (2019)

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Becomes evident that narratives around gender, power dynamics, and victimhood are prevalent

A notable interplay between individual and societal viewpoints in the coverage

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Offer a holistic view of how the #MeToo movement's discourse has been framed and evolved in The Guardian

The importance of this research lies in the fact that media coverage influences public perception

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Aim

Grasp the depth of The Guardian's news coverage on the #MeToo movement

Research Question

"How has the language, discourse, and framing within The Guardian's coverage of the #MeToo movement evolved, and what underlying ideologies and narratives can be identified through discourse analysis?"

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Starkey, J. C., Koerber, A., Sternadori, M., & Pitchford, B. (2019). # MeToo goes global: Media framing of silence breakers in four national settings. Journal of Communication Inquiry, 43(4), 437-461. https://doi.org/10.1177/0196859919865254

McDonald, A. F. (2019). Framing# MeToo: Assessing the power and unintended consequences of a social media movement to address sexual assault. Handbook of sexual assault and sexual assault prevention, 79-107. https://doi.org/10.1007/978-3-030-23645-8

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A qualitative research approach: Discourse analysis, particularly thematic analysis

Allows me to examine how language forms relationships with societal practices, influencing the broader narrative.

10 articles from The Guardian through purposive sampling