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Here I was experimenting and trying to see if I could use the main arrow illustration to create some thing else which I did how ever when I had mad a whole page using this design it reminded me of Trypophobia and made me uncomfortable. I then thought about how it could have made who ever was looking at the book uncomfortable aswell

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This was my second idea for the inner cover.

I wanted it to be fun and less restrictive to represent that the possiblilties when using barter are endless can can lead any direction

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This is my final colour pallet

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1. Azo Sans Black

2. CarlMarx Bold

3. Azo Sans Uber Regular

4. Futura

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+I like the colours because they make the brand seem fresh and not corporate

+The placement of words ,as the large words go across the page

+The use and placement of speech bubbles

+The bubble use of infographics as it makes the information given easier to digest

-The colours seem too modern for the older generation

-Lack of illustrations

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+ The use of primary colours

+ Use of shapes it gives the pages dimension

- The shapes are a little distracting

- The beige background / however it helps the colours balance rather than having a strong contrasting background like white

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+ The colours feel unisex and inclusive

+ Its still has a modern feel but not too serious

+ I really like the use of illustrations

+ I like how the works come of the page and is slightly slanted but is still easily readable

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Matches 'haves' and 'needs' of limitless number of people near and world wide

Allows for the ease of donating goods + services

Its an App

Has a private group function which allows for exclusive bartering separate from the mainstream network

Brand colours :

- Light blue + White

- Arrows - Hands -Circular movement

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Similar to a debit / credit card but instead of money they collect points as an alternative currency

One trade pound (T£1) is equal to one great British pound (GBP £1)

When a member 'sells' goods/services they are credited to their barter card member account

Its a form of B2B networking and has roughly 55000 Members

When you have curated a balance you can spend :

- Locally or Internationally

- In different industries

Brand colours :

- Lime green + White

-Arrows - Circular movement

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Simple way to showcase and swap items

They pride on equal value swaps swell as negotiating

Efficiency - Ease - Confidence -Consistency

Its an app

Brand Colours:

- Orange + White

- Letter B - Circular movement ( Icon )

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Things that link to what I thought bartering was

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Then I wanted to try the same design but with less contrast and I thought it was much easier to see and less distracting.

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Page 10 and inner cover (illustration/pattern)

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I the decided to implement the illustrations within the inner covers of the book as I thought they had barely been showcased within the book.

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I tried the illustrations using just 2 colours but feel that the illustrations weren't fully representing without the brand colours. I personally think it looks alot more interesting because of colours contrasting each other but in harmony

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Oval shape and word mark with brand colours

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Oval shape with stitch border around wordmark

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fluffy shape variations , Wordmark

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I felt that the main arrow design didn't have much personality so I experimented with different arrow styles

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I realised that having the book start on the inner Cover would mean that the paper would have to be of the same gsm inorder to stay consistent.

also that even though I had included all the contents need with in the book I still had pages left and pages that were too full . So I decide to start again and redesign the layout.

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Front cover - page 5