# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. Take a screen shot and place a picture or link of  your ad in this post. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.subject
Directions: go to the advertisement body of work folder in Google Drive and find your ad. 

# data[].attributes.body
Research the rhetorical context of the ad. What was life like in this year? What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

# data[].attributes.headline
Directions: Find scholarly resources on visual rhetoric (and from your notes from last year) and write down ALL the terms (with definitions that apply to advertising) you can use to analyze an advertisement. *Literary Devices covers all terms like "metaphorical" or "ironic" or "tone" etc. 

# data[].attributes.subject
Directions: Find scholarly resources on visual rhetoric (and from your notes from last year) and write down ALL the terms (with definitions that apply to advertising) you can use to analyze an advertisement. *Literary Devices covers all terms like "metaphorical" or "ironic" or "tone" etc. 

# data[].attributes.body
Gloves were mainly used for surgical and medical operations since many chemicals are worked with. Jobs were heavily unsanitary and needed to provide personal protective equipment to workers. Gloves were coming into popularity but many medical communities didn't understand the importance of cleanliness in the medical field. In 1881, Louis Pasteur proposed the germ theory of disease where diseases were caused by microscopic organisms. Surgery patients had a 50% mortality rate with many deaths due to germ transference between doctors and patients. Since then, gloves have been more used in the medical industry. In the 1960s, it was more appropriate to use disposable gloves instead of reusing the same gloves over and over again.

The advertisement displays an attractive woman wearing green disposable gloves. The intention of the ad is to get people to buy gloves to "keep your hands lovely". Even though the purpose of disposable gloves is for protection and safety within a workplace, the ad presents them in an elegant way.

​ ​ ​The History Of Disposable Gloves - SOSCleanroom.com

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As professionals in a variety of industrial and medical fields know, disposable gloves are a crucial tool in their work.

SOS Cleanroom is aware of how much the disposable glove has contributed to modern medicine and science, and with appreciation we present a blog on the history of this fundamental invention.

The Invention Of The Disposable Glove

In May of 1889, Dr. William Stewart Halstead , the first chief of surgery at Johns Hopkins Hospital in Baltimore, Maryland, came up with the idea for disposable gloves because of a request from his nursing assistant. The assistant, Caroline Hampton, complained that the chemicals she handled during surgical procedures were giving her a rash on her hands.

Dr. Halstead reached out to the Goodyear Rubber Company with a design, and together they invented the world's first pair of rubber gloves. Hampton loved the gloves so much that Dr. Halstead ended up ordering more from Goodyear, and soon Halstead's entire surgical staff was wearing them during operations. It is ironic to consider that the gloves were widely accepted by Halstead's team because they allowed increased for dexterity, not because of their germ-stopping powers.

At the time Dr. Halstead's gloves were coming into popularity, the medical community still did not have a proper understanding of how important cleanliness is to the medical field. In 1881, Louis Pasteur proposed the germ theory of disease, which essentially stated that diseases were caused by microscopic organisms. When that theory was finally widely accepted, disposable gloves were suddenly seen as even more pertinent to the medical industry.

Prior to the advent of the disposable glove, surgery patients had a 50% mortality rate, with many of those deaths due to germ transference between doctor and patient. Once it was established that germs cause disease, the use of disposable gloves during surgery procedures jumped significantly. It wasn't long before wearing gloves during an operation became compulsory.

Rubber Gloves Get Sterilized

In 1894, Joseph Lister established a process to sterilize rubber gloves with a chemical called carbolic acid. Lister, being the first doctor to understand how important instrument sterilization is in the medical field, also knew that it was just as important to keep surgical gloves clean. After wide adoption of his process, deaths of surgery patients due to infection dropped dramatically.

We were still a long way off from infection-free surgery, however. After Lister's process spread to other doctors, they were still in the habit of reusing the same pair of gloves over and over again, which meant that they were still spreading germs to their patients. That didn't change until the 1960s.

Gamma Irradiation became the best way to sterilize disposable gloves in 1965, when The Ansell Rubber Company adopted gamma irradiation as a cheap way to sterilize the gloves they manufactured. This method was soon adopted by other companies in the rubber industry, and it is still used to sterilize disposable gloves to this day.

Ansell's introduction of irradiation machines now meant that latex gloves were truly disposable. Instead of maintaining a single pair of gloves for extended periods of time, surgeons could use a new sterilized pair and throw them away after use, thereby lowering the chance for infection to spread.

Advances In Material

Disposable gloves were primarily made of rubber up until the 1990s, when it was discovered that rubber latex didn't stop certain chemicals from making contact with a user's skin. In 1996, a scientist named Karen Wetterhahn died from complications due to mercury absorption. It was found that the latex gloves that Wetterhan had been using during her experiments were not thick enough to stop the mercury from leaking through onto Wetterhan's skin. After this incident took place, researchers pushed plastic-laminated rubber gloves as the best alternative to standard latex gloves in scientific experiments. The technology of gloves has advanced considerably since then.

These days, disposable gloves are made of more than just rubber. It became necessary to find alternatives to the traditional latex glove after it was discovered that many users were developing a latex allergy from wearing latex gloves for extended periods of time. Over time, several different types of disposable gloves have become available.

The most common types of disposable gloves are:

Latex gloves, made of natural rubber

Nitrile gloves, made of synthetic rubber

Vinyl gloves, made of synthetic materials

Neoprene gloves, made of synthetic rubber

Poly gloves, made of polyethylene

Latex gloves are still the disposable glove of choice when it comes to everyday use, but thanks to scientific progress we have a glove for every situation, whether you have a latex allergy or need a pair that can handle toxic chemicals.

What's With That Powder?

Rubber gloves just don't slide on that easily without a little help, so manufacturers figured out how to make putting them on easier by coating them with powder. Originally, it was found that cornstarch worked best as a way to make the natural "stickiness" of latex more manageable. Silicon was also used as a powder later on.

Alternatives to powdered gloves became necessary, in part, due to the rise of latex allergies in medical professionals and patients. Fortunately,allergy sufferers in this day and age don't have to worry about getting a reaction from their gloves anymore!

SOS Cleanroom Can Get You The Cleanroom Supplies You Need

As one of the largest distributors of cleanroom supplies in the United States, SOS Cleanroom can get you a variety of disposable gloves for any situation. Whether you need or you'll find what you're looking for at our .

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As professionals in a variety of industrial and medical fields know, disposable gloves are a crucial tool in their work. SOS Cleanroom is aware of how much the disposable glove has contributed to modern medicine and science, and with appreciation we present a blog on the history of this fundamental invention.

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During 2002 the US was facing a lot of turbulence. When this add came out, it was about 1 year after the horrific events of nine 11 causing a lot of mourning in the country. In addition to this, the US passed a bill allowing them to go to iraq, causing more uneasiness in the country. In addition to the bad things happening, there was also lots of pop culture happening that is still relevant today. Mike tyson won multiple fights during this year, and several blockbuster movies came out such as star wars episode II and lord of the rings.

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Ambience
character or atmosphere of a place, used to analyze ads by possible showing who the ad could be catered to
mood
the feeling the ad creates can make the audience feel a certain way, and you can use this to analyze because it can reveal purpose

design
the layout of the ad, can be used to analyze because it reveals purpose

relationship between visual and written elements
the balance of both or imbalance of both shows what the emphasis is in the ad. emphasis shows purpose

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Themes - what message is being portrayed through the advertisement

Language - how do the words used make the reader feel

What is being advertised? - how does the product affect society and what role does it play

What attitudes are shown through the ad? - what is the advertisement criticizing in society

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This ad was produced in 1963. In the '60s many historical events happened.
- This was during the civil rights era when many civil rights activists were fighting for equality of all races.
- John F Kennedy was assassinated
- This was when the "Equal Pay Act" was presented and passed.
- Feminist movements just started arising because women no longer wanted to be viewed as child bearers and housewives
-Some technology created in the '60s include weather satellites, video game consoles, Tasers, and industrial robots.

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How this advertisement shows the mindset of people in 2002

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How this advertisement shows the mindset of people in 2002

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This advertisement shows that while the United States was experiencing major political and social turbulence coming off of the first large scale terror attack in America, people were still prioritizing their looks and how they are perceived. This advertisement shows how no matter the circumstances, a person will most likely value their own reputation over large scale issues that may not directly relate to them.

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In 1987, the US was invested in the Iran-Iraq War, but not involved yet.  Before they got involved, the US wanted to strengthen their military, so they needed to grow the Air Force.  This ad was created to recruit young men into the Air Force.  It's not only trying to recruit pilots, but it also appeals to mechanics.  This shows how there is a role for everybody in the Air Force.

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Among middle schoolers (33.1%) and highschoolers (57.4%) cigarettes were the most used form of tobacco.

Boys were more likely to smoke than girls

Ads that were made by smoking companies showed the products in a very positive light which influenced teenagers.

Teen smoking had increased in the late 20th century (91 - 97: Increased from 27.5% to 36.4%) and started to decline in at the beginning of the 21st century (declined to 28.5%)

People who were lifetime smokers were more likely to start off as teenagers.

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In the 1950's Rationing had just been abolished and there became a modern slimming culture. Women were advised to do house chores a certain way to burn more calories and stay slimmer. On top of that women were a lot slimmer on average in the 50s which put a lot of societal pressure on women to be as slim as possible. Another thing adding to this pressure was their waist size since the average waist size back then was 6 inches smaller than today's average.

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signs/symbols: Signs and symbols are objects placed in an advertisement purposefully. These objects represent certain feelings or themes, implemented into the advertisement to give a feeling or understanding to the audience.

figures: Figures are the people that are in the advertisement. What is their gender, skin color, age... All of these components of the identity of the figure. The identity of the figure is used to appeal to the audience who identifys with components of the figure.

background/foreground: The background and foreground are spaces in the advertisement with different focuses. The foreground is used to bring attention to the main purpose of the ad. The background is used to give context to the main figure/symbol.

action (plot): This is the plot of the advertisement. What is the climax of the advertisment and what is it's signfigance?

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Research the rhetorical context of the ad.

We would say the rhetorical context of the ad is getting people, specifically, men to join the army. The photo used in the ad is what seems to be a man jumping over the space between two rocks holding a gun, and screaming. It makes it look like he’s really taking action, which is the first thought that usually comes to mind when you think about the army. The message that follows at the bottom of the ad is basically a manipulative persuasive saying that to better yourself, you need to join the army.

What was life like in this year?

This ad was published after the end of the Persian Gulf War and during the Bosnia intervention, where the U.S had to deploy American forces to establish peace in Bosnia and Yugoslavia. This was when enlisting in the military now became voluntary rather than compulsory. Humanitarian and peacekeeping activities also surged around the same time.

What do we need to know about this time period that will help us to better understand the speaker, subject, audience, purpose, context, and kairos of the ad?

We would need to know the events that were happening when the ad was published, particularly the events that involve politics and the military. It is important to have some knowledge of conflicts that are going on around the world in order to understand the purpose of the ad is, and what the army is aiming for, and who they are targeting.