# data[].attributes.headline
How To Effectively Utilise Social Media Platforms For Advertising

# data[].attributes.subject
How To Effectively Utilise Social Media Platforms For Advertising

# data[].attributes.body
Jezweb has created an easy guide in utilising social media platforms such as Facebook and Google Ads in advertising your brand and services.

For professional advise, connect with our team now!

# data[].attributes.attachment_link.readable_text
A Guide to the New Online Advertiser

So, you know about online ads. You've heard them mentioned here and there; you may have even dabbled in starting up some campaigns of your own. But everything is not quite as simple as it must first seem, or that it's made out to be. It can be hard to know when to start using Facebook and Google ads, how to manage your campaigns and how to identify when things aren't working quite right. This article will explore online advertising as it relates to Google and Facebook ads, how they work and how to best use them in your business.

What is Online Advertising

Online advertising, also known as digital advertising, is a form of dedicated marketing effort that utilises the internet as a medium to deliver marketing messages to a targeted audience and guide them along your buyer journey. Both Facebook and Google ads represent highly affordable digital marketing options that when used correctly can be a major driver for your business.

When Should I Start Using Facebook or Google Ads?

One of the biggest questions in digital marketing and online advertising is: "Where should I start?" There are many possibilities to consider and there are many opportunities along the business development life cycle in which to start up Facebook Ads. The simple answer is that it really depends on your business and the range of factors relating to your individual circumstances. However, some options to consider are:

When you have a recently established business presence where your audience
doesn't know who you are yet, and you need to generate brand awareness

Before and during new product launches or promotions to get the word out

During seasonal trade periods such as Christmas, Mother's Day etc

When you are looking to grow your audience size

When you are looking to expand into new markets

There are of course many other times to start using Facebook and Google Ads, and chances are you'll know when it's time. The great thing about digital advertising is the information and data you receive about your customers and their shopping behaviours and how they interact with you all at a fraction of the cost of traditional advertising. Platforms such as Facebook and Google also allow you to manage your ads in real-time, apply budgeting and scheduling preferences, putting you firmly in the driver's seat and enabling almost total control.

How Online Advertising Can Benefit Your Business?

So we've discussed the what and the how and the when, but what about the why. What is it about online advertising that makes it an absolute must?

Online advertising can work with your organisation to help to work towards business goals, marketing objectives and KPIs by driving visitors to your website and supporting your brand growth. Digital advertising takes the chance factor out of organic reach by enabling you to put your brand directly in front of visitors who are likely to be interested and lead those potential customers through your buyer journey.

Facebook and Google Ads can help you:

Build Brand Awareness

One of the biggest challenges of marketing a new business is getting the product and service in front of people for the first time and getting them to remember it. Facebook and Google ads allow you to promote your products, services and branding at a relatively low cost and provide you with critical data about how your ads are being received by your audience. You can also utilise the "Boost" advertising feature on Facebook and Instagram to extend the reach of organic posts that are doing well, getting them in front of a greater number of potential customers.

Increase Spread of Information

As a business, you want to get the word out about everything you can do and how you can do it as quickly as possible. Yet it can be difficult to reach a wider audience and spread information about your brand with organic growth alone. Therefore, online advertising can be used in this scenario much like a brand awareness strategy, but with the goal of educating your audience about who you are and what you can do for them.

Drive Buyer Behaviour

To make a purchase, customers need to know what a product is and where they can buy it. They also need to be reminded about you and your product regularly, to keep you top of mind when they are ready to click "Add to Cart". Businesses can influence consumer buying decisions by getting their products in front of their target audience.

Provide Reminders to Curious Buyers

Paid digital advertising via platforms such as Google and Facebook ads enables businesses to tap into a specific audience of people who have demonstrated an interest in their products or services and continue to present the ads that might interest them. Retargeting is very useful for supporting a business sales funnel externally.

You should use Google and Facebook ads when it makes sense for your business

There is no essential catch-all answer to when the best time is to tap into the power of online advertising platforms like Facebook and Google. However, one of the benefits of online advertising is its affordability and so it is relatively inexpensive to test and experiment with at any point in your business journey. If you're still unsure or are seeking advice on how to incorporate Google and Facebook ads into your business marketing strategy, give us a call on 1300 024 766 or contact us via our enquiry form.

# data[].attributes.attachment_link.title
When to Use Facebook and Google Ads Blog - Jezweb

# data[].attributes.attachment_link.description
So, you know about online ads. You've heard them mentioned here and there; you may have even dabbled in starting up some campaigns of your own. But everything is not quite as simple as it must first seem, or that it's made out to be.

# data[].attributes.headline
Best Website Designs and Features for 2022

# data[].attributes.subject
Best Website Designs and Features for 2022

# data[].attributes.body
Jezweb has compiled a list of the best website layouts and functionalities for 2022. Call us right away for more visually stunning website designs!

# data[].attributes.attachment_link.readable_text
Website style and functionality movements happening now and in the near future

With constant changes in technology, website designs are constantly evolving to be in line with current trends. Elements and functionality that were once the top of the pillar become old, outdone, or outworn.

As such, web designers and developers must push with current trends to keep up to date. So, what's currently trending? The team here at Jezweb examine what we can expect from website designs, functionality, and promotional materials as we dive headfirst into 2022.

Bold, block colours

Gone are the times of gradient and static picture backgrounds. Big blocks of colour are trending. More and more you will see websites with block walls of colour, in line with a company's branding and identity.

These colour blocks will be feature points of the website, drawing customers' attention to specific points of information. More than likely, this will be accompanied by a compelling call to action to engage with the target audience.

It's promotion 101 - draw your customers' eyes, grab their attention and deliver your message; many websites are doing this in 2022 with big, bold colour statements. Take a look at Turners Joinery and Maintenance - simple website design, but by utilising clean, bright green call to action boxes within the design, the customer overall is immediately drawn to this information and compelled to respond to it.

Brutalist featured typography

Make it big, make it bold, make it stand out. That's the trend of 2022 when it comes to typography on websites. Featured blocks of text take up space but deliver the company's information in a direct and seemingly straightforward manner.

It has become common to see hero typography banners, rather than picture banners, eliminating the potential for distracting imagery, allowing the written message to speak for itself. Take our own Jezweb page, which uses a featured typographic banner to outline the main services to their customers, right on the first focal point of the website, then an implemented featured font throughout, to draw attention to key points of information. It's an elegant and clever way to get across the company's message.

While this typographic trend doesn't work for all company's - a photographer for example, wouldn't benefit from this method, the commanding presence of the written word in bold simplicity is showing to be a tasteful and creative trend of 2022.

Vector based websites and 3D graphics

Vector based designs, along with the inclusion of 3D graphics, made their debut in early 2021 as a website design trend and now, as we jump into 2022, there is no indication of the trend slowing. The addition of fun, light vector graphics on a website are a way of showing customers that, while you mean serious business, you're a relatable, down to earth organisation. It's a lighthearted, fun trend that's really taking off.

If we look at the example of Dynamic Business Technologies, a completely vector-based website, using a superhero theme backbone, it's not only clear what they do as an organisation, but it gives off a relatable and fun vibe to customers. It's different, in a good way, because it is a memorable experience for the customer, meaning that they are more likely to relate and therefore, engage with your services.

We can also see some of the most common examples of vector-based website design in team photos being cartooned or drawn. Take a look at Anderson's Scaffolding - an organisation who has taken the standard team photo and biography and incorporated the element of vector and cartooning. Another great example of breaking the mold of standard website design.

Accessible and inclusive websites

Inclusivity and accessibility have become trends, as well as international regulation, not only in the website design world but across all areas from travel to support, employment to leisure and day to day living. Put simply - it's the way forward. Having an accessible website in 2022 can be broken down into two main areas; responsiveness and inclusiveness.

Responsive website design

Responsiveness in websites is a no brainers. Responsive websites can be viewed across multiple platforms including laptops, phones and tablet devices without losing positive user experience.

They should be a standard inclusion of any website design as we see mobile phones, especially, becoming the backbone of our internet searching. As website designs become more complex and design trends change, the functionality and user experience need to remain, hence the push for more responsive websites in 2022.

While not a new concept, responsiveness is definitely something that more and more people in the website world are discussing and implementing.

Inclusive website design

When we talk about inclusive website design, we are talking about adding functionality that makes the website more accessible to people living with disabilities or people from different cultural and linguistical backgrounds.

This can include adjusting content, fonts, background colours or having translator functions within the website to make the user experience easier. Accessibility is a human right and website designs in 2022 need to follow suit.

As an example, we can look at ConnectAbility Australia - this website contains an accessible plugin which allows users to not only change the font size within the website, but also change the background colour to suit their specific reading needs.

Irlen Diagnostic Clinic is another prime example whereby the website has the functionality to change background colours to suit an individual's reading capacity. This is especially important on such a website, given that the website is devoted to individuals with dyslexia and reading difficulties.

Overall, the addition of anything that makes a website more inclusive and accessible to all individuals, is something that you should NEED to happen. By not having these functionalities or following in line with current trends, you have the potential to lose a significant portion of your target market which, we all know, is not what your business needs.

Communication is king in the business world. Without adequate communication between parties, exchanges cannot take place - communication on your website is no different. As more and more people connect and communicate via social media platforms, it follows that you should also include these functionalities within your website design for 2022.

Chat boxes linked to business social media pages are providing businesses with seamless communication and customer interactions. Given that, worldwide, the average time spent on social media is in excess of 2 hours a day, even more if you have a business, it is a worthwhile trend to get on board with.

We can see great social media integrations not only with Facebook, but also Instagram, Twitter, TikTok and Pinterest - the opportunities are endless. Take Blanc Hair Studio - a Newcastle based hairdresser that optimises their social media communication by using the Facebook chat box as well as an embedded Instagram feed. Given that customers require quick response times for bookings and enquiries, and the company is more dominant on their socials, adding a Facebook chat box was a very smart choice.

Choosing a website designer in Newcastle and the Hunter Valley who understands emerging trends

When all is said and done, your website is your online gateway to the world and should reflect your business in the best possible light. It should be current, up to date and reflect current website trends to receive the best possible reception from your customers.

If you are in need of a new website or a website refresh, the local team at Jezweb can help you bring your website up to date. With more than 15 years' experience in website design, the Jezweb team knows everything there is to know about websites; their design, functionality and making sure that they are as on trend as possible. With a personalised service and a dedicated team to guide you through the website building process, you can't go wrong with Jezweb. Contact our team today on 1300 024 766 or email us at mail@jezweb.net. Alternatively, please click here to request a quote.

# data[].attributes.attachment_link.title
Top Website Design Trends of 2022 - Jezweb

# data[].attributes.attachment_link.description
With constant changes in technology, website designs are constantly evolving to be in line with current trends. Elements and functionality that were once the top of the pillar become old, outdone, or outworn. As such, web designers and developers must push with current trends to keep up to date.

# data[].attributes.headline
Tips For Effective Marketing Strategies in 2022

# data[].attributes.subject
Tips For Effective Marketing Strategies in 2022

# data[].attributes.body
Jezweb experts have created a guide where you can easily pick up a few ideas on how to improve your marketing before 2022 ends. Call us right away!

# data[].attributes.attachment_link.title
Online Marketing Ideas for 2022 - Jezweb

# data[].attributes.attachment_link.description
Online marketing is constantly evolving and that can be both a challenge and an opportunity. In marketing, it pays to be prepared by continuously monitoring

# data[].attributes.headline
Is Creating A Podcast Effective For Branding?

# data[].attributes.subject
Is Creating A Podcast Effective For Branding?

# data[].attributes.body
Creating a podcast is found to be one the many effective ways to build your brand. Let Jezweb help you begin your podcast project.

# data[].attributes.attachment_link.description
You’ve made the decision to have your voice heard online, and now you’re wondering what the advantages of podcasting are going to be for you. You might be

# data[].attributes.headline
The Pros and Cons of Facebook and Website Features

# data[].attributes.subject
The Pros and Cons of Facebook and Website Features

# data[].attributes.body
Discover the advantages Facebook and your website can provide for your company. Reach out to Jezweb for qualified assistance.

# data[].attributes.attachment_link.readable_text
When you're considering your business's digital presence, the idea that a Facebook page is enough is a common one. Sure, it's easy to setup and maintain and despite stiff competition from other forms of social media. Facebook is still the largest in terms of user numbers, so it makes sense to have a Facebook page for your business, but does it make sense to focus on social media rather than your own website? Read on to find out more.

Establishing your Brand

In terms of brand building, having a dedicated website for your business, as opposed to a Facebook page, ensures that your business is the sole focus of the visitor. On Facebook your brand will always be playing second fiddle to Facebook's blue logo, format, and layout. Your business's website is a blank page to be customised on your own terms to deliver the exact message and results that you decide. Facebook will always be the ones to decide what the parameters are of information you are able to share.

Another benefit of having a dedicated business website is the projection of a professional, credible image. A website helps to instil confidence and trust in your business.

Cutting through the "noise"

Once you have established a presence for your business on Facebook, one of the trickier challenges is ensuring that your message is heard. With algorithms that seem to be constantly changing, is it really the way to reach your target audience? It is possible to build up a limited organic reach, but you'll soon notice the suggestion to "boost" your post to give greater reach. This will cost you money every time you do it, but how can you be sure that what you're posting is going to get traction when it's wedged into a feed of posts from friends, community groups and other businesses?

Your business website will have no such concerns. You can be assured that your visitor is seeing, learning about, and focussing on your business and your message only. With the use of Google analytics and search engine optimisation, you have far greater scope for increasing organic reach. It's also worth remembering that when a potential customer is looking for a particular good or service, they are far more likely to use Google than the search bar on Facebook.

Owning it

If you choose to run your business page on a third-party website, you will be required to comply with that website's terms of service, regardless of whether you like those terms. To make matters even worse, websites such as Facebook are constantly revising both their terms of service and the underlying algorithms that determine where your information will be shown. Therefore, the policies that seemed to be in your favour while you were building up your company page could shift at any time. At the end of the day, the page is not yours, it is Facebook's.

With a standalone site for your business, you are in control of everything on it. It belongs to you. You can select what information should be included on your website, how that information should be presented, what your terms of service should be, and the kinds of interactions you wish to have with your consumers. If you are using social media, you are just "leasing" space on their platform. You are limited by their design, their terms of service, and the functionality that they offer.

It shouldn't be a Battle

The Reality is a Facebook page for your business is a worthy part of your marketing mix. It can help foster a sense of community around your brand and provide a level of immediacy that is hard to match. Think of your Facebook page as a branch. Other platforms like YouTube, TikTok and Instagram are branches too. But your headquarters should be your website. Using a multi-channel approach is a great way to drive traffic to your website where you ultimately want to convert leads into results.

It's not a question of versus. It's more about working out how to use these resources together to your best advantage.

Reach more audiences with Jezweb

At Jezweb, our team of professionals know exactly how to build the functional, eye catching website your business deserves. Establish your brand, promote your services, and convert enquiries into sales. We know what it takes to have your digital presence contributing to lead generation and growth. We can give your business the destination that your social media contributions should lead to. Search engine optimistaion, content creation, design: it's all covered to ensure maximum visibility and functionality.

To find out more about how a Jezweb built website can benefit your business, call us today on 1300 024 766 or use our contact form.

# data[].attributes.attachment_link.description
When you're considering your business's digital presence, the idea that a Facebook page is enough is a common one. Sure, it's easy to setup and maintain and despite stiff competition from other forms of social media.

# data[].attributes.body
A website with a good rating draws in more visitors, who may then view the services it provides. Allow the Jezweb team to help you gain a better grasp of how to make your websites useful to users and perform well in search results.

# data[].attributes.attachment_link.title
Introduction to Search Quality Ratings - Jezweb

# data[].attributes.attachment_link.description
The World Wide Web is a vast network of online information that can be explored through various methods, such as typing keywords into a search box on a

# data[].attributes.headline
The Benefits of Google Search Console and Google Analytics

# data[].attributes.subject
The Benefits of Google Search Console and Google Analytics

# data[].attributes.body
Every organisation has to be familiar with the fantastic features of Google Search Console and Google Analytics. Check out the simple outline that our Jezweb professionals have created for easier reference on the advantages of each.

# data[].attributes.attachment_link.readable_text
What is it, how to set it up and how to share access to your website developer

Google Analytics is a free web-based tool that allows businesses and website owners to track and analyse the performance of their website. When utilising Google Analytics, you can learn how visitors interact with your site, where they come from, and what they do while they're on your site. This information can help you make data-driven decisions to improve the user experience and increase conversions on your website.

By tracking key metrics such as page views, bounce rate, and time spent on your site, you can gain valuable insights into the effectiveness of your website and its content. Google Analytics also allows you track the performance of your online advertising campaigns and see how they are contributing to your overall business goals.

What about Google Search Console?

Google Search Console is a free service offered by Google that helps website owners monitor and maintain their site's presence in Google search results. It provides valuable insights and data about how Google crawls and indexes your website, as well as any issues that may be affecting your site's visibility in search results. This information can help you improve your website's performance and ranking in search results.

What are the benefits of using Google Analytics?

Google Analytics is a powerful tool for business owners because it allows them to gain insights into how their website is performing and how visitors are interacting with it. With this information, business owners can make informed decisions about how to improve their website and ultimately drive more traffic and sales.

What are the benefits of Google Search Console?

Google Search Console offers similar benefits to Google Analytics, however data is focused more directly on the website itself rather than interaction trends and visitor conversions. It provides a place for you to submit your sitemap and individual URLs for crawling, which can help ensure that all of your site's pages are being indexed by Google and included in search results. It also alerts you to any potential issues or errors on your website, such as crawl errors or security issues, so you can take action to fix them and maintain your site's performance.

How is Google Search Console different from Google Analytics?

Google Search Console and Google Analytics are two different tools that serve different purposes for businesses. Google Search Console is specifically designed to help website owners monitor and maintain their site's presence in Google search results. Google Analytics is a more general-purpose tool that provides website owners with detailed insights and data about their website's traffic, user behaviour, interactions, conversions, and other metrics.

How do I set up Google Analytics and Google Search Console on my website?

To set up Google Analytics, you need to create a Google Analytics account and then add the tracking code to your website. Your website developer will generally do this as part of your website build and launch. Talk to them about whether the addition of Google Analytics is included and whether they can help you with the process.

If you are setting up Google Analytics yourself, here's a general outline of the steps you need to follow:

1. Go to the Google Analytics website and click on the "Sign In" button in the top right corner.

2. If you don't already have a Google account, click on the "Create" link next to the "Sign In" button and follow the instructions to create a new Google account.

3. Once you're signed in to your Google account, click on the "Admin" button in the bottom left corner of the page.

4. In the "Property" column, click on the "Create Property" button.

5. Enter the name and URL of your website, select the "Website" option, and then click on the "Create" button.

6. Google Analytics will now generate a tracking code for your website. Click on the "Tracking Code" link in the middle column to view the code.

7. Copy the tracking code and paste it into the HTML code of your website, just before the closing </head> tag.

8. Save your changes and upload the updated version of your website to your web server.

Google Search Console setup follows similar steps to Google Analytics. You are able to use the same Google account to verify manage your Google Search Console. A basic outline:

1. Go to the Google Search Console and sign in with your Google account.

2. Click the "Add a Property" button and enter the URL of your website.

3. Select the "Alternate methods" option and then choose the "HTML tag" option.

4. Copy the HTML tag provided by Google Search Console and paste it into the <head> section of your website's HTML code.

5. Go back to Google Search Console and click the "Verify" button to complete the setup process.

How do I share access to Google Analytics and Google Search Console to my website developer?

User permissions are managed in the Settings within your Google Search Console and Google Analytics platforms. To share access to Google Search Console with others, you can add them as users in your Google Search Console account. Here's how to do it:

1. Sign in to your Google Search Console account.

2. In the top right corner, click on the Settings icon (the gear icon) and then select "Users and permissions" from the drop-down menu.

3. On the "Users and permissions" page, click on the "Add user" button.

4. Enter the email address of the user you want to add, and then select the level of access you want to grant them. You can choose from the following options:

a.) Full: The user will have full access to all features and functions in Google Search Console.
b.) Restricted: The user will only have access to specific features and functions in Google Search Console. You can customize their access by selecting the specific features and functions you want to grant them access to.
c.) View only: The user will only have read-only access to Google Search Console. They won't be able to make any changes or take any actions.

Click on the "Add" button to add the user to your account.

Google Analytics shared access is very similar. Here's how to share access to your Google Analytics account:

1. Login to Google Analytics for your site's property

2. Navigate to "admin" at the bottom part of the page.

3. Click on "account access management" to add the email address you want to share access to.

4. Click on the + icon on the top right corner of the page.

5. Enter the email address and select the level of access that you would like to grant the user. You can choose from the following options:

a.) Administrator: The user will have full control over the analytics account
b.) Editor: The user will be able to edit data and settings within the account however cannot manage user permissions.
c.) Analyst: The user can create and edit shared dashboards for the account but are unable to make changes to data or role settings
d.) Viewer: The user can view the dashboard and relevant data but have no editing capabilities.

If you are sharing your accounts with a website developer, they will inform you of the level of access they require. In most circumstances, especially if SEO is being performed, the website developer will require administration level access.

Up your game with data to keep you ahead

If you want to understand how visitors are interacting with your website and improve your website's performance in search results, you need to install Google Analytics and Google Search Console. These powerful tools provide valuable insights into your website's traffic, traffic sources, and search engine visibility. With this information, you can make data-driven decisions to optimise your website and improve its performance.

If you need help installing the tools on your website, talk to Jezweb today. Reach out on 1300 024 766 or email mail@jezweb.net.

# data[].attributes.attachment_link.title
Everything you need to know about Google Analytics and Google Search Console - Jezweb

# data[].attributes.attachment_link.description
Google Analytics is a free web-based tool that allows businesses and website owners to track and analyse the performance of their website. When utilising Google Analytics, you can learn how visitors interact with your site, where they come from, and what they do while they're on your site.

# data[].attributes.body
SEO is critical for improving results and increasing website traffic. Learn more about the basics of SEO from Jezweb.

# data[].attributes.attachment_link.title
What is Search Engine Optimisation and why is it so important? - Jezweb

# data[].attributes.attachment_link.description
Whether you own a small online business or you’re well expanded in the real world and need proper online placement, you need to make sure that your services

# data[].attributes.body
SEO is the process of improving a website’s visibility and ranking in search engine results pages (SERPs) by optimizing its content and structure. This helps to drive more organic traffic to the site and ultimately increase its visibility to potential customers or user. For More info Read HERE

# data[].attributes.attachment_link.description
Are you wondering what SEO is and if it’s something your business needs? Search Engine Optimisation, or SEO, is the practice of optimising your website and

# data[].attributes.headline
Unlocking the Facebook Algorithm: Strategies for Boosting Your Post Visibility

# data[].attributes.subject
Unlocking the Facebook Algorithm: Strategies for Boosting Your Post Visibility

# data[].attributes.body
Did you know that not all of your Facebook posts are guaranteed to be seen? Learn how to increase your chances of reaching more people with these tips on how to work with the Facebook Algorithm. And for a personalized strategy, Choose us to optimize your page!

# data[].attributes.attachment_link.readable_text
Pressing 'Post' does not guarantee your post is actually going to be seen. Some posts only make it into a handful of your fans newsfeeds!!! Impossible right?? Unfortunately it's true...

Facebook filters posts based on thousands of criteria - this is called the Facebook Algorithm. They do this, to make sure you are seeing things that will interest you. After all...Facebook is meant to be entertaining!

When you publish a post, Facebook only shows it to only a small number of your fans.

If those people click on the image or link, like the post, comment on, or share the post, then Facebook will show the post to a few more people.

If the next group of people also interact with the post, then Facebook will keep showing it to more and more people! Facebook will even start to show it to your fan's friends which can mean your post may be seen by more people than you have likes!

Getting those first few people to engage with your post is really important! If they don't... Facebook will stop showing your post as they think it is either not interesting or low quality content.
So how do I get that first group of fans to see my post??
Tip Number One - Pick the right time of day!

You are automatically going to get more people to see your post, if you post when they are actually on Facebook. The majority of my audience is on Facebook at 10pm at night. So I usually post from 9pm onwards.

Ideally, it is best to post live...so you can be there to monitor and reply to comments, but if you can't, schedule your post beforehand.

Tip Number Two - Write a catchy headline!

Before you post something ask yourself...Do you think someone will like, comment or even share this post?

Is it positive, entertaining or informative?

Tell a story, share information and tips and end with a Call to Action.

The point of each post is to get engagement, which will lead to reach, which leads to more people learning about your business, which can lead to increased sales!

Tip Number Three - Use awesome images!

Make the most of every bit of space Facebook gives you!

The correct size for a Facebook post is 940px X 788px (248.71mm X 208.49mm).

And remember to add your logo to each image. I love Canva and use it to make all my Facebook images!

Tip Number Four - Post Awesome Content!

Your business can succeed on Facebook! All you need to do...is to be human, social, friendly, happy, entertaining and informative! ...without the sales pitches...

The point of Facebook is to be SOCIAL! It was never intended as a business medium - and actually penalizes overly promotional posts.

Sure people love sales and things, but they came to Facebook for light entertainment, to find out what is going on in the world and for catching up with friends.

Here are 11 tips for creating Awesome Content!

Use CTA (Call to Action) posts while telling a personal story

Share posts if they relate to your business

Be topical!!

Share information, secrets and tips! Help people. What can I do for you!

Story tell your brand - why you started your business, why you love it, accomplishments, behind the scenes

Share REAL stories!

Story tell about you, your life and your day!

Share your customers stories

Offer a Q & A

Entertain! Be funny!

Take advantage of trending if it is appropriate for your business

Trending shows you a list of topics and hashtags that have recently become popular on Facebook. This list is personalised based on a number of factors, including Pages you've liked, your location and what's trending across Facebook.

There is a great deal of luck in creating a post that people will find interesting enough to comment on and share. The one above on stripe vs paypal isn't particularly noteworthy compared to other facebook posts on the Jezweb facebook page. Perhaps it was because the visual and idea was interesting enough (even though poorly lit and quickly drawn) for a few people to click and comment on which gave it a reach of over 1000. (edit: Jeremy).

You can check the reach of your facebook posts from the insights tab, eg.

Which can give you a quick visual of what has worked well, the posts that are getting comments and being seen more widely.

Tip Number Five - Include a CTA! (Call to Action)

Facebook is a direct link to your website, and hopefully therefore a link to your online shop...and hopefully an awesome way to increase sales!

A Call to Action can be used in two ways. Firstly to ask people to interact on your page, which leads to more people seeing and learning about your business as the more people who comment...the more people will see your post. This is why it is super important to always add your logo to your images!

Secondly, a Call to Action can direct people to your blog, website and online shop.

Tip Number Six - Use the 'Hot Thread' Tactic!

I love this tactic, and it works especially well for pages that are starting out. All it is...is keeping a post 'alive' as long as possible - and therefore more people will see your post!

This is how to do it...

As soon as you post, like your own post and make a comment. This shows Facebook someone is interested! And...another benefit is that people prefer to comment and like posts that already have likes and comments.

The second part is to go back to your post 10-20 minutes later and reply to and like all comments. This encourages more interaction with the people who initially liked and commented...and hopefully Facebook will then show this post to even more people!

Tip Number Seven - Post daily!

This is the absolute number one rule!! If you don't post anything...absolutely no one will see your posts...

Yes, every day something interesting, and definitely no less than once per week.

Get your Facebook posts seen more often

How to get your Facebook posts seen was written by Sally the lemon oil loving, eco friendly cleaning, housework wizard of Neat Freak and edited by Jeremy of Jezweb. You can find Sally's essential oil guides and more at www.neatfreakme.com.

Free guide for Facebook Success

Get the free guide that Sally has crammed full of her first hand experience and practical tips on how to get your Facebook posts seen by more people, more often. Sally spends hours each day on Facebook, experimenting with new promotional ideas and reading the best of what social media marketing gurus have to offer which she has distilled into this ebook.

Hire Sally for a personal Facebook Optimisation and Strategy

Sally can do a detailed review of your Facebook page and compile her advice on what you have done well and what needs to be improved so that you can maximise the benefit that your business or organisation is getting from Facebook. Contact Sally to find out more... sally@neatfreakme.com

# data[].attributes.attachment_link.title
How To Get Your Facebook Posts Seen - Jezweb

# data[].attributes.attachment_link.description
Pressing 'Post' does not guarantee your post is actually going to be seen. Some posts only make it into a handful of your fans newsfeeds!!! Impossible right?? Unfortunately it's true... Facebook filters posts based on thousands of criteria - this is called the Facebook Algorithm.

# data[].attributes.headline
Why Google Prefers Mobile Optimised Websites

# data[].attributes.subject
Why Google Prefers Mobile Optimised Websites

# data[].attributes.body
Did you know that over half of website visitors use their mobile device? Google takes notice, and it's essential for website owners to understand why mobile browsing matters. Learn why having a mobile-friendly website is crucial for your online presence and Google search rankings.

# data[].attributes.attachment_link.title
Why Does Google Prefer Mobile Optimised Websites? - Jezweb

# data[].attributes.attachment_link.description
A mobile responsive or mobile optimised or mobile friendly website refers to a website layout and page contents that adapt to reduced width displays such

# data[].attributes.headline
Stay Ahead of the Game: Preparing Your Digital Marketing Strategy

# data[].attributes.subject
Stay Ahead of the Game: Preparing Your Digital Marketing Strategy

# data[].attributes.body
In today’s constantly evolving world of online marketing, staying ahead of the competition requires continuous monitoring of industry trends, being adaptable, and being ready to adjust your strategy quickly and efficiently. Learn how to prepare your digital marketing strategy for the coming year and gain an edge in a rapidly changing market.

# data[].attributes.attachment_link.title
Online Marketing Ideas for 2022 - Jezweb

# data[].attributes.attachment_link.description
Online marketing is constantly evolving and that can be both a challenge and an opportunity. In marketing, it pays to be prepared by continuously monitoring

# data[].attributes.headline
What is a Domain Name and Why is it Important for Your Business?

# data[].attributes.subject
What is a Domain Name and Why is it Important for Your Business?

# data[].attributes.body
Learn what a domain name is and how it can positively impact your online presence. Choosing the right domain name for your business is crucial in building your brand and reaching your target customers. Follow these tips from Jezweb to make sure you pick the perfect domain name for your website. For More Info Visit US!

# data[].attributes.attachment_link.description
If you have a website, or are thinking of getting one, you have probably heard of a ‘domain name’. A domain name, also known as domain name system (DNS), is a

# data[].attributes.headline
 Boost Your Business with the Right Blog Images!

# data[].attributes.subject
 Boost Your Business with the Right Blog Images!

# data[].attributes.body
Did you know that the images you use in your blog can significantly impact your business's success? They can attract potential customers and generate interest from their networks when shared on social media. Let Jezweb help you build a WordPress website with modern and effective designs that cater to your business needs and drive traffic to your site.

# data[].attributes.attachment_link.title
How Blog Images Affect your Business - Jezweb

# data[].attributes.attachment_link.description
We know what business blogging does to your website. It drives traffic to your site through carefully and strategically placed targeted keywords and social

# data[].attributes.headline
 Boost Your Online Sales with These 25 Amazing Strategies

# data[].attributes.subject
 Boost Your Online Sales with These 25 Amazing Strategies

# data[].attributes.body
Check out these 25 amazing ways to increase your online sales and take your business to the next level! From creating a responsive website to leveraging social media and offering discounts and promotions, these strategies are backed by research and experience. Don't miss out on these valuable tips!

# data[].attributes.attachment_link.title
25 Amazing Ways to Increase Sales Online - Jezweb

# data[].attributes.attachment_link.description
Click Frenzy, the Australian digital shopping day, generated online sales of over $200 million in 2015 and the end-of-the-year holiday sales with Christmas

# data[].attributes.body
Amazon's arrival in Australia has been a game-changer for the country's retail industry. From its range of products to fast delivery, here's everything you need to know about Amazon's entry into the Australian market.

# data[].attributes.attachment_link.readable_text
I've been reading a lot about Amazon and trying to work out what the impact could be for businesses in Australia as they build out a presence in distribution and potentially retail that could rival even the largest of our local brands.

There has been speculation about Amazon setting up distribution warehouses in Australia since 2012 (ref: SMH) but it looks like it will happen within the next 12 months. Is 2017 the year that it is finally going to happen?

What does Amazon coming to Australia mean for local businesses?

It was reported that AmazonFresh to launch grocery delivery in Australia by early 2018. Smart Office have hinted that "Amazon is gearing up for a major push into Australia" and that retailers are preparing for the inevitable competition from Amazon.

This quote from Justin Braitling in the Australian Financial Review article sets the scene really well.

Justin is chief investment officer at Watermark Funds Management, is well informed about Amazon's plans, thanks to a special briefing in the past week from the Amazon person responsible for rolling out the Australian strategy.

"They [Amazon] will be dropping distribution centres and performance centres in every state next year," Braitling said.

"They will be doing general merchandise and they will be doing fresh as well.

"They will also be putting physical stores on the ground which I don't think anyone knows about.

"These will mainly be in regional areas because fulfilment is a lot harder in regional areas than in the cities.

"We spoke to the guy rolling out Amazon's business here in Australia and in his words: 'We are going to destroy the retail environment in Australia'."

Amazon has $US1 of every $US2 of e-commerce sales in the US and their market share is growing 20 years after it was founded by Jeff Bezos.

E-commerce is set to reach 20 per cent of sales in the US in 10 years and by that time Amazon will account for 10 per cent of all US retail sales, according to data prepared by Watermark.

Amazon is building a technology platform specifically for the Australian market which is designed to integrate with its international operations, according to the research undertaken by Watermark.

The Amazon platform will be under the online brands used elsewhere called Prime, Prime Now and Prime Fresh.

Watermark's understanding is that prior to turning on its system, Amazon will go through and collect price-points on everything before setting prices at a 30 per cent discount.

The fund manager has been told that Amazon sees enormous potential in Australia because it believes prices are way too high. Amazon's motto in relation to Australia is along the following lines: "Your margin is our opportunity".

If you have investments in retail business stocks like Wesfarmers then I would really suggest you read the full article on the AFR.

Then come back to find out how I think this could be both an opportunity and a challenge to small business and online sales in Australia.

So now you have an idea of generally what to expect lets look at some key ways that Amazon can disrupt retail and online sales in Australia and the reasons why you are going to find it the most convenient and amazing service you have ever signed up for.

Amazon is hiring top level staff in Australia

Amazon has a data centre in Australia and has been hiring all sorts of experienced business experts to work in their local office. At the time of writing there are 107 positions with a range of qualifications and expertise in retail, networking, sales, executives, system engineers and more, ref: linkedin.

Online sales in Australia

Australia is a great market to tap, we have a country with a lot of gainfully employed people with houses and expenditure. We spend plenty of money with Coles, Woolworths, Aldi, Harvey Norman, Office Works, JB Hifi, Bunnings and others.

in 2016 Australians spent about 20bn online. Which is about 7% of the total retail sales. ref: AFR.

Online sales are growing by over 10% annually. It could easily be the case that by 2020 online sales in Australia could be over 30bn with 1/3 of that spending through Amazon.

Amazon they have a known level of demand by people in Australia to buy stuff on . I'd speculate that there would be thousands of incomplete orders a month on Amazon by people in Australia who stop once they realise what the shipping cost would be.

Delivery and international shipping

Amazon has a marvellous history of incomplete orders that Australians have made and never completed the purchase of on account of the shipping costs to Australia.

Getting free or cheap delivery with Amazon is pretty easy. Either you join Amazon prime or you qualify for free because of the dollar value of an order. We can use the UK as an example of how Amazon deals with a country and distribution zone outside of the USA. ref: Amazon UK delivery costs.

Super efficient warehousing and distribution

Amazon is all about efficient distribution and delivery. A mesh of humans, robots and precision systems takes warehousing to a level of productivity that other businesses can only dream about. If you want to see how an Amazon fulfilment centre looks watch this video:

Amazon Prime

Amazon Prime is brilliant driver for repeat purchases with Amazon. In essence you get free fast delivery for a reasonable annual fee and there are some other benefits. Think about that for a second. It can take a lot to shift peoples purchase habits but when you can order a $5 item on Amazon as many times as you like and get free delivery that could change the way you think of online.

From a hands on perspective I already have this mindset towards ebay. If I'm looking for something on ebay I am generally not considering delivery cost as something I will have to pay. The cost is built in to the product and so it's easy to forget that it is a cost.

This aspect of the Amazon services alone has an opportunity to create a big disruption for retail in Australia.

Look forward to the 'Black Friday' and 'Cyber Monday' sales taking off in a big way once Amazon has these events for Australian shoppers.

The cost to deliver products is one of the key impediments to sales for Australian businesses.

You can see the details of what Amazon Prime includes for the UK below:

Amazon Prime membership includes a variety of delivery benefits, including several delivery upgrades if you need to expedite your delivery.

As you can see on the Amazon UK site. Most products that aren't oversized or for other reasons difficult to ship are available to Amazon Prime members.

Cost of Amazon Prime

The USA and UK can signup for Amazon Prime. An annual fee that covers shipping of whatever you want. In the USA is about $99USD/yr and the UK is £79 pounds per year.

Australia is a big country so maybe there will be some difference between states or areas that are excluded. Perhaps there will be a three tier pricing like: $100/yr in metro, $150 in regional, $250/yr in remote or something of that sort.

Whatever the cost is they will have figured out the optimum acceptable amount that will cover as much of the expected shipping cost as possible but still be within the range of $10 -$15/mo for most of the population.

Competition and opportunities for local businesses

It would be easy to underestimate the seismic shift that Amazon setting up in Australia could have in Australia ecommerce.

You might already be familiar with FBA, Fulfilment by Amazon. A business can ship their goods to amazon and for a reasonable fee Amazon will warehouse, pack, deliver and handle returns for items. You can see how it works here: services.amazon.com/fulfillment-by-amazon/how-it-works.htm

There is a huge industry in the USA that has built up around FBA where manufacturers, wholesalers and their resellers are sending truckloads of product to Amazon warehouses so that it can be sold on .

Opportunity with Fulfilment by Amazon

For businesses in Australia the presence of Amazon at scale presents a huge opportunity and potential risk.

An opportunity is that distribution can be done without hiring staff and stuffing things in boxes yourself and potentially you could be exporting via Amazon.

This is a real and limiting factor that I have personally seen in some businesses. They get stuck at the point of needing to hire extra staff to handle packing and shipping. If that barrier to growth was removed and if they product suited distribution by Amazon that could be huge for such a business.

Not every product can be fulfilled like that. in fact there are lots of custom, made to order products that have to be made when the order arrives. For such businesses they have a defendable position because what they do is in some ways bespoke for each client.

Increasing trade between AU and NZ?

It's not a stretch to think that Amazon will work out some fulfilment centre in the North and South Islands of New Zealand in the coming years.

Hopping from or too NZ as part of a transport route gives access to additional retail spending by people in NZ.

Much like Emirates fly from Dubai to Christchurch via Sydney and the reverse what if Amazon operated cargo planes that did something similar?

Imagine a cargo plane brimming with products from Amazons warehouses in Asia, Europe, Japan and USA bound for Australia and NZ.

Could Amazon reduce the cost of imports and exports?

Presumably a certain amount of stuff is going to be sent by cargo plane to Australia from the other Amazon distribution centres in the world. It's hard to imagine that Amazon would expect you to shop on the Australian version of their website and not be able to buy anything that isn't located in a warehouse in Australia.

If such cargo planes (or shipping containers) exist and they are delivering products to buyers in Australia from the USA then they have to fly back to the USA. Sending them empty would be expensive and costly.

Amazon could open up an export market to hundreds of millions of shoppers that would buy Australian (and New Zealand) products with free or cheap delivery (on Amazon Prime).

Lowering the cost of overseas distribution for businesses

What if Amazon create a low cost, super efficient distribution option for businesses to get products in and out of Australia?

They've done that in other countries so why not here?

Businesses in Australia could be competing more directly with products being sold on Amazon.

That could be great for everyone who buys things.

Look forward to the cost of everything from electronics to groceries being cheaper next year with Amazon.

Right now though the cost to order something from the USA and freight it to Australia makes the overall purchase price uncompetitive compared to local choices in most cases.

Especially since the Australian Dollar collapsed back to well under parity with the USD.

So it's pretty likely that importing to Australia will be cheaper but what about exporting?

Exporting products with Amazon?

If Amazon provides Australian businesses with reasonable delivery cost options to send products to other Amazon distribution points in the world there is a new and potential lucrative export market for Australian businesses on the horizon.

The cost to send products overseas from Australia is a seriously limiting factor to the quantity of goods that small businesses are able to export.

Exporting with Amazon FBA

There are plenty of businesses in Australia that could capitalise on the opportunity of Fulfilment By Amazon (FBA) if it were made available to them at a reasonable cost.

Just to quickly recap on what FBA is.

A business sends their products to be stored in distribution centres owned by Amazon.

When people buy your product, Amazon packages and delivers your product to the customers.

Amazon handles customer support and returns.

And Amazon keep your inventory secure and insured in case of loss or damage.

It's a pretty cool system for Amazon because they get products to sell without having to pay for them.

For a business it means distribution is no longer limited by the number of people who are hired to pack boxes.

We don't know exactly how FBA would be applied to Australia. There is some documentation for the way it works in Japan, Canada, Europe and Mexico.

Even if it wasn't as easy as sending products to Amazon Sydney and they get sold to the USA the fact that you could send a shipping container or pallet of goods to the USA and have Amazon distribute them once you already have those products selling well on Amazon Australia and have reviews and feedback and figured out the profit margins could lead to an uptick in exports.

Businesses in the UK sell with Amazon FBA

Amazon sellers from more than 130 different countries around the world used FBA to fulfil orders to customers in 185 countries, with over 2 billion items shipped globally in 2016. As well as driving domestic sales, FBA helps sellers export to customers across the world. In the UK alone, businesses selling on Amazon Marketplace achieved export sales of more than £1.8 billion in 2016, up 29% year-on-year.

"It is great to see UK businesses going from strength to strength, and our role is to continue to support their growth and success," said Simon Johnson, Director of Seller Services UK. "By being part of FBA, Marketplace sellers scale their business and boost sales abroad, while incurring lower costs than if they invested in their own warehousing and logistical solutions."

In the UK, the number of businesses taking advantage of FBA has increased by more than 70% in the last year.

Ref: Amazon Blog.

Overcoming high export shipping costs as a barrier to sales

We have clients that ship products to the USA, NZ, Europe, Singapore and a range of other countries. Right now if they want to send a parcel or box to the USA it might cost $30 - 230 depending on the size and weight.

Such ecommerce stores do still get purchases from other countries but the demand is curbed because of the shipping fees charged by Australia Post or the couriers. However if those fees were dramatically reduced you could see an effect like the internet has on information transfer. It costs basically nothing to ship information to the USA, what a remarkable change it would make if products could be sent with muchlower costs.

It could be really exciting and very quickly result in some considerable shifts in the way businesses in Australia and New Zealand look at their markets, no longer mainly local with a few overseas sales but riding on the platform of Fulfilment By Amazon for a properly international distribution.

This is something Amazon already offer to some of their sellers. Ref: Amazon.

A good general place to start if you want to learn more about selling on Amazon is their business services page: services.amazon.com

It's going to be interesting to see how this plays out

Amazon is big and it's going to mean some big changes to online shopping in Australia.

I reached out to Inside Amazon for their thoughts on Amazon in Australia.

Amazon expert William Tjernlund, who had this to say:

"I consulted for an Australian business a couple of years ago, and they warned me that If Amazon ever made a large push into Australia that it would be met with major resistance. The local economy is held very dearly by many Australians, and Amazon looks like a disrupter.

A top US retail analyst says that when Amazon comes to Australia, we can expect some second tier shopping centers to become 'white elephants,' as commercial property falls,' according to The Financial Review.

Though most of the press about Amazon coming to Australia seems to be negative, I do believe there will be a lot of unforeseen benefits. Many of these brick and mortar retailers will end up supplementing their income by selling on Amazon as a 3rd Party seller. Many brick and mortar retailers will now have a new logistics arm added to their business model and will be able to expand their customer base in ways they never thought possible."

Whatever happens it will be interesting to see everything unfold and as a shopper in Australia the future looks bright!

Most small businesses will have time to adjust and they will likely be increasing the service component of their business and the experience the customer gets will be ever more important.

Much as they have already been doing to compete with online shopping.

The businesses in Australia the most likely to worry right now I expect are going to be the electronics, electrical and business products vendors that have big shops and a lot of warehouse space to keep it stocked.

Think like Office Works, JB Hifi, Bing Lee etc.

They would be well into their plans for how to deal with it though, this will not be a surprise to them.

Purchases for stuff in boxes are going to continue to move online because they are predictable, the product quality is known in advance and there isn't really much need to 'window shop' because you know what you want already.

For smaller businesses it really depends on how unique the products being sold are, whether they are bespoke and customised for each customer and if there is an export opportunity that would otherwise be difficult to achieve.

Many of our clients would fit into the customised to the buyer kind of product or service because they have found a niche that is profitable and allows for some creativity and ingenuity that suits their desire to run a business and create items of value and desire.

Will 2017 or 2018 be the year we see highly efficient warehousing operations in Australia like this one in the UK?

We're going to find out very soon!

# data[].attributes.attachment_link.description
I've been reading a lot about Amazon and trying to work out what the impact could be for businesses in Australia as they build out a presence in distribution and potentially retail that could rival even the largest of our local brands.

# data[].attributes.headline
5 Essential Tips for Hosting a Memorable Networking Event!

# data[].attributes.subject
5 Essential Tips for Hosting a Memorable Networking Event!

# data[].attributes.body
Looking to expand your professional network and make new connections in your industry? Check out these 5 essential tips for hosting a successful networking event that will leave a lasting impression on your attendees! Learn more from this comprehensive guide.
#networkingevent #professionals #eventplanning

# data[].attributes.attachment_link.title
How to Host a Successful Networking Event - Jezweb

# data[].attributes.attachment_link.description
A lot of successful business people will agree when we say that networking is one of the most effective marketing tactics to hasten and maintain the success

# data[].attributes.headline
Designing for User Experience: 6 Best Practices for Creating an Engaging Website

# data[].attributes.subject
Designing for User Experience: 6 Best Practices for Creating an Engaging Website

# data[].attributes.body
Discover the top 6 best practices for designing a website that provides a positive user experience! From mobile optimization to visual hierarchy, Jezweb has all the tips you need to make your website stand out. Share this post and create a website that visitors will love! #WebDesign #UserExperience #Jezweb

# data[].attributes.attachment_link.readable_text
User experience (UX) design is a vital aspect of web design, as it focuses on creating a seamless and enjoyable experience for users. A well-designed website looks good and provides users with an easy and efficient way to achieve their goals. In this guide, we will explore the best practices for designing for user experience in web design.

UX design is crucial for the success of a website. It helps to ensure that users have a positive experience when interacting with a website, which can lead to increased engagement, higher conversion rates, and, ultimately, a more successful website. In today's digital landscape, users have a wide range of options for websites and applications, and it's important to make sure that your website stands out in terms of user experience.

Creating a positive user experience requires a deep understanding of users' needs, goals, and behaviours. It also involves understanding the technical limitations of the web and how they can impact the user experience. UX design aims to create a website that is easy to use, visually appealing, and efficient in helping users achieve their goals.

To achieve this goal, designers must take a user-centred approach to design. This means starting with research and understanding the needs of the users. Once these needs are understood, the designer can create a design that meets those needs in the most efficient way possible.

User Research

User research is the foundation of good user experience design. It involves understanding the needs, goals, and behaviours of the users interacting with the website. By conducting user research, designers can gain a deep understanding of the users, which can inform the design process and help to create a website that meets their needs.

Conducting user research

There are several methods that can be used to conduct user research, including interviews, surveys, focus groups, and usability testing. The method chosen will depend on the specific project and the needed information. For example, interviews can be used to gain a deep understanding of a specific user group, while surveys can gather information from a larger sample.

When conducting user research, it's important to keep the following in mind:

Define the research goals: What information do you need to gather?

Identify the target users: Who are the users that you need to research?

Choose the research methods: What methods will you use to gather the information?

Plan the research: How will you conduct the research, and what resources will you need?

Conduct the research: Gather the information from the users

Analysing user data

Once the research is conducted, the next step is to analyse the data. This involves reviewing the research data and identifying patterns and trends. This information can then be used to inform the design process and create a website that meets the users' needs.

Creating personas

Personas are fictional characters that represent the users of a website. They are based on research data and are used to help designers understand the needs and goals of the users. Personas can be used throughout the design process to ensure that the design meets the users' needs.

Information architecture

Information architecture (IA) is the process of organising, structuring, and labelling a website's content. It involves creating a logical and consistent system for content organisation, making it easy for users to find the information they need. A well-designed IA can improve the user experience by making it easy for users to navigate the website and find the information they need.

Organising content

The first step in creating a good IA is to organise the content. This involves grouping similar content together and creating a logical structure for the organisation of the content. This can be done by creating categories and subcategories for the content or using other methods, such as tagging or labelling.

Creating a site map

A site map is a visual representation of the structure of a website. It shows the organisation of the content and how it relates to other website content. A site map can be used to ensure that the organisation of the content is logical and consistent and to identify any gaps in the content that need to be filled.

Designing navigation

Navigation is the process of moving through a website. It is a crucial aspect of the user experience, as it helps users find the information they need. Navigation should be simple, consistent, and intuitive. This can be achieved by using clear labels, creating a logical structure for the navigation, and providing clear and visible calls to action.

Interactive design

Interaction design is the process of designing the interactions between users and a website. It involves creating a user flow that guides users through the website and designing interactive elements such as buttons, forms, and other user interface (UI) elements. A well-designed interaction design can improve the user experience by making it easy for users to complete tasks and achieve their goals.

Designing user interactions

The first step in interaction design is to design the interactions between users and the website. This involves creating a user flow that guides users through the website and designing interactive elements such as buttons, forms, and other UI elements. The user flow should be simple and logical and should guide users through the website in a way that is intuitive and easy to understand.

Creating user flow diagrams

A user flow diagram is a visual representation of the user flow. It shows the steps users will take when interacting with the website and can help identify any issues or problems with the user flow. By creating a user flow diagram, designers can ensure that the user flow is logical and easy to understand.

Designing forms and other interactive elements

Forms and other interactive elements are crucial aspects of interaction design. These elements are used to gather user information and should be designed to be easy to use and understand. Forms should be well-organised, easy to fill and provide clear instructions and error messages. Other interactive elements, such as buttons, should be designed to be easy to find and use.

Visual design

Visual design is the process of creating the visual elements of a website. It involves creating a visual hierarchy, choosing colours, typography, and imagery, and creating a consistent design language. A well-designed visual design can improve the user experience by making the website easy to use, visually appealing, and easy to understand.

Creating a visual hierarchy

A visual hierarchy is an order in which visual elements are presented on a website. It helps to guide users through the website and make it easy for them to find the information they need. The visual hierarchy should be simple and logical, with the most important elements first.

Choosing colours, typography, and imagery

Colours, typography, and imagery are crucial elements of visual design. They should be chosen to create a consistent design language and support the website's overall design. Colours should be used to create a visual hierarchy, with the most important elements being presented in the most prominent colours.

Typography should be easy to read and support the website's overall design. Imagery should be used to support the overall design and to add visual interest to the website.

Creating a consistent design language

A consistent design language is essential for creating a visually appealing website. It involves creating a consistent look and feel for the website and using the same design elements. This includes using the same colours, typography, and imagery and creating a consistent layout and visual style.

Accessibility

Accessibility is the practice of designing websites and applications that can be used by people of all abilities, including those with disabilities. By designing for accessibility, designers can help to ensure that all users can access and use the website.

Web accessibility guidelines

Web accessibility guidelines are a set of standards that outline the best practices for designing accessible websites. These guidelines include the Web Content Accessibility Guidelines (WCAG). These guidelines provide a framework for designing websites accessible to all users, regardless of their abilities.

Compliance with web accessibility guidelines

Compliance with web accessibility guidelines is important for ensuring that the website is accessible to all users. This can be achieved by following the guidelines and testing the website for accessibility. This can be done by using automated accessibility testing tools or by manually testing the website with users who have disabilities.

Accessibility features

Accessibility features are tools and techniques that can be used to make a website more accessible to users with disabilities. These features include text-to-speech, high contrast mode, keyboard navigation, and alternative text for images. By including accessibility features, designers can help to ensure that the website is accessible to all users, regardless of their abilities.

Usability testing

Usability testing is evaluating a website by testing it with real users. It helps to identify any issues with the website and provides valuable feedback that can be used to improve the user experience.

Conducting usability tests

Usability tests are typically conducted by recruiting users to interact with the website and complete specific tasks. The tests can be conducted in a lab or remotely, moderated, or unmoderated. Moderated tests involve a researcher observing and interacting with the user, while unmoderated tests involve the user interacting with the website on their own.

Analysing test results

Once the usability tests are complete, the results are analysed to identify any issues with the website. This can be done by reviewing videos or transcripts of the tests or by analysing data from the tests. The results can be used to identify areas of the website that need improvement and to prioritise which issues should be addressed first.

Incorporating feedback into the design

Once the results of the usability tests have been analysed, the feedback can be incorporated into the design. This can be done by making changes to the website and then retesting to ensure that the changes have improved the user experience. This process should be iterative, with multiple rounds of testing and feedback until the website meets the users' needs.

Maintenance and optimisation

Maintenance and optimisation are ongoing processes that are essential for ensuring that a website continues to meet the needs of the users. Regular maintenance and optimisation can keep the website up to date, fix any issues that arise, and improve the user experience.

Updating and maintaining the site

Regular updates and maintenance are important for ensuring that the website remains up-to-date and is free of errors. This includes updating the content, fixing broken links, and ensuring that the website is compatible with the latest web browsers and devices. Regular website backups should also be done to ensure that the website's data is not lost in case of any unexpected issues.

Continuously optimising the UX

Continuous optimisation is the process of making ongoing improvements to the website to improve the user experience. This includes monitoring the website's analytics to identify areas needing improvement and conducting usability testing to gather user feedback. Based on this feedback and analysis, changes can be made to the website to improve the user experience.

Conclusion

Designing for user experience (UX) is a vital aspect of web design and involves creating a seamless and enjoyable experience for users. By following best practices for web design, designers can ensure that the website is user-centred, visually appealing, and efficient in helping users achieve their goals.

UX design is crucial for the success of a website. It helps to ensure that users have a positive experience when interacting with a website, which can lead to increased engagement, higher conversion rates, and, ultimately, a more successful website. In today's digital landscape, users have a wide range of options for websites and applications, and it's important to make sure that your website stands out in terms of user experience.

UX design is a continuous process

Ready to take the next step in designing a website that delivers a top-notch user experience? Contact us today to schedule a consultation and learn more about how our team of UX experts can help you create a website that is easy to use, visually appealing, and efficient in helping users achieve their goals.

Frequently asked questions

How can I ensure that my website is accessible to all users?

To ensure that your website is accessible to all users, you should follow web accessibility guidelines such as the Web Content Accessibility Guidelines (WCAG). Additionally, you should include accessibility features such as text-to-speech, high contrast mode, keyboard navigation, and alternative text for images.

How do I conduct usability testing?

Usability testing can be conducted by recruiting users to interact with the website and complete specific tasks. The tests can be conducted in a lab or remotely, moderated, or unmoderated. Once the tests are complete, the results can be analysed to identify any issues with the website.

How can I improve the user experience on my website?

To improve the user experience on your website, you should conduct regular usability testing and gather user feedback. Additionally, you should monitor and analyse the website to identify any issues and make changes to improve the user experience.

How often should I conduct usability testing?

The frequency of usability testing will depend on the specific project and website. It's generally recommended to conduct usability testing at key stages of the design process, such as after major design changes or before the website's launch. Additionally, it's a good idea to conduct regular testing to gather feedback and identify any issues that may arise over time.

How can I incorporate feedback from usability testing into my design?

Incorporating feedback from usability testing into your design can be done by making changes to the website and then retesting to ensure that the changes have improved the user experience. This process should be iterative, with multiple rounds of testing and feedback until the website meets the users' needs.

How can I ensure that my website remains relevant and useful for users over time?

To ensure that your website remains relevant and useful for users over time, it's important to conduct regular maintenance and optimisation. This includes updating the content, fixing any broken links, ensuring compatibility with the latest web browsers and devices, and continuously optimising the user experience through testing and analysis.

# data[].attributes.attachment_link.title
Designing for User Experience: Best Practices for Web Design

# data[].attributes.attachment_link.description
User experience (UX) design is a vital aspect of web design, as it focuses on creating a seamless and enjoyable experience for users. A well-designed website looks good and provides users with an easy and efficient way to achieve their goals. In this guide, we will explore the best practices for designing for user experience in web design.

# data[].attributes.headline
Snapchat or Instagram: Which Platform is Right for Your Business?"

# data[].attributes.subject
Snapchat or Instagram: Which Platform is Right for Your Business?"

# data[].attributes.body
📸 Discover the perfect social media platform for your business! Read this informative article comparing Snapchat and Instagram to make an informed decision. Don't miss out on reaching your target audience and boosting engagement! Check it out now

# data[].attributes.attachment_link.readable_text
Social Media has grown in popularity in the past few years and it can be said that now, it's a big part of our life. Social Media platforms such as Facebook, Instagram and Snapchat are rapidly taking over our lives in more ways than just social interaction.

The internet is one of the most powerful tools today and it contains such sites which can be used as platforms in advertising and growing online businesses. Using social media sites to advertise your online shop or online businesses, particularly Snapchat and Instagram would allow you to get immediate feedback on your products, engage and learn more about your target audience and convert them into paying customers.

But which social media is better for your business? Would using Snapchat bring in more customers or would using Instagram be the best platform to increase your sales? Read on to learn about both sites and the benefits each of them has in terms of improving your online business.

Snapchat vs Instagram - All You Need to Know

Snapchat and Instagram are two powerful platforms you can use to promote your online business for the better. They both have one purpose, which is to distribute and share photos and videos, but in very unlike ways.

Read on to learn all about Snapchat and Instagram and how they will work for making your business better:

Promoting Your Business with Snapchat

Introduced in 2011, Snapchat permits its users to capture photos and videos, add captions to them and share them to a friend or to all their followers. However, it comes with an interesting twist... as soon as the recipients open the "Snap," they only have 10 seconds to look at the picture or the entire length of the video before it is automatically deleted.

So how can Snapchat help your business?

Snapchat is currently growing in popularity even though it is fairly new compared to other social media sites.

This means that you could be one of the few (for now) business owners who can dominate Snapchat through active sharing of your product photos or videos.

Snapchat users are frequently online and active. This means that it would be easier to engage them into looking at your site and your products.

Because of its 10 second feature, users would pay more attention to whatever you send them, making it more efficient.

What are the downsides?

Since it is relatively new, Snapchat would not give you a wide range of audience or potential customers.

The ten-second feature could also work against your business as if a customer is interested in a product, there won't be enough time for him/her to look at it properly. Unless the person contacts you about the product to ask for more information, sharing the video would have just been a waste.

Most customers like going back to the photos of products before making the choice to buy them and Snapchat doesn't give them that opportunity.

When is it best to use Snapchat?

If your target market is younger people - teens, tweens and young adults, Snapchat would be an effective platform to advertise your online business.

You can also benefit from Snapchat if you'd like to give a sense of urgency to show what you have to offer.

You can also use this as a sort of teaser to catch the attention of your audience, encouraging them to ask for more.

Promoting Your Business with Instagram

Instagram, the sister company of the very popular Facebook, permits users to share or post photos and videos to their public profile. Captions can also be added as well as hashtags, which are topics and links which can be clicked. Instagram has photo editing features and the photos and videos posted remain there until the user decides to delete them.

So how can Instagram help your business?

The hashtag is a helpful feature which serves as a clickable link, which you can use as you post photos or videos of what you are selling. You can use hashtags to target your market and increase the likelihood of engaging people to partake in your business.

Since Instagram is connected to Facebook, this means that posting photos and videos would ensure a wider spectrum of the audience which could mean more potential customers.

Photos and videos you post on Instagram would be of higher quality, which could be more attention grabbing for customers.

The option to like and post comments on the photos and videos onInstagram starts and gives momentum to conversations whether publicly or privately.

Photos and videos posted can remain there, available for everyone to see unless you decide to take them off your wall. This means customers can keep coming back while they are deciding on whether or not to make the purchase.

What are the downsides?

There is no sense of urgency in posting photos or videos and if you're not actively maintaining your site, you may forget to remove photos of items which are no longer available, causing disappointment when customers ask about them.

There's a lot more competition in Instagram. Popular as it is, a lot of online marketers are using Instagram to post their products.

You'd have to put in a lot of time and effort to make your products look visually appealing as they will be posted for a longer time for anyone to see.

When is it best to use Instagram?

If your business relies on products that are visually appealing this would push customers to purchase them.

When you're looking for a wide variety of audience and you'd like to have lots of social interactions and conversations.

If you like giving photos or videos longer captions and you'd like to make use of the tagging and hashtag feature, Instagram is for you.

# data[].attributes.attachment_link.title
What is Better for your Business- Snapchat or Instagram - Jezweb

# data[].attributes.attachment_link.description
Social Media has grown in popularity in the past few years and it can be said that now, it's a big part of our life. Social Media platforms such as Facebook, Instagram and Snapchat are rapidly taking over our lives in more ways than just social interaction.

# data[].attributes.headline
Unlocking Success in Challenging Times: The Power of SEO

# data[].attributes.subject
Unlocking Success in Challenging Times: The Power of SEO

# data[].attributes.body
Discover how investing in SEO can propel your business forward, even in times of crisis. Learn the secrets to increasing online visibility, attracting organic traffic, and achieving long-term success. Share this valuable insight with others to help them thrive too!

# data[].attributes.attachment_link.readable_text
As COVID-19 is starting to settle down, the effects are very much still being felt by Australian Businesses. The Corona virus radically changed the entire landscape of how we use the internet. More businesses are upping their digital presence, are you?

Everyday more Australians are making the transition online. The huge increase in purchases made at Amazon this year is the best proof of this. Here we explain why it is worth investing in search engine optimisation (SEO) right now.

This economic crisis is one of the most significant in the history of Australia - with unpredictable consequences. The last recession in Australia dates back 12 years: the 2008 financial crisis.

If you compare both crises, it becomes clear that the economy - pictured here by gross domestic product - has been hit far harder by the Corona crisis than by the financial crisis. We will be able to monitor the long-term impact in the coming quarters.

E-commerce: the big winner

It is already foreseeable that e-commerce is the big winner of the current crisis due to the offline-to-online shift. Consumers have both the time and the need to find out online and then make the purchase on the Internet. The gigantic winners are, as you would expect, giants like Amazon & Co.

But also in areas such as grocery retail, furniture sales and medical supplies (despite open shops during the lockdown) more and more products were ordered online.

Small online shops in particular, which were previously unknown to consumers, are benefiting from this turnaround and are continuously attracting important new customers for their own business.

The losers of the crisis

It looked and still looks rather depressing - and in some cases also life-threatening - for the travel industry, trade fairs and events as well as cultural operators.

The dependence of the pandemic protection requirements has a massive influence on this industry and your ability to return to everyday life. In fact, it is only to wait and see and to reassess and decide on an ad hoc basis from situation to situation.
"Since good search engine optimisation is always a long-term investment, those who now rely on SEO will be able to find their websites in the upper, hard-fought places of organic SERPs in time as purchasing power increases again."
When it comes to the sale of high-priced, prestigious-driven goods such as cars, clothing and seasonal goods, retailers also face enormous challenges. Many customers have postponed their purchase requests due to wage losses, short-time working and uncertain prospects for the future.

The prospect of a financially unplanned future is holding many back from their buying intentions. Until a decision is made, many will keep their feet still.

As a general rule, investments of all sizes are reconsidered and assessed for their importance and time flexibility. As a result, the dealers' warehouses are bursting at the seams, which is why many sellers are currently luring with extremely high discounts and special conditions.

Secure the return on invest with search engine optimisation

In this situation, the question arises as to what measures can be taken for one's own company in order to interpret the return on investment (ROI) and thus the return as high as possible and thus to achieve the best possible and above all long-term profit.

Our clear recommendation here lies in search engine optimisation! In the Paid sector, many online marketers are currently facing the challenge that conversion rates and thus inevitably the ROI decrease.

Predicted development of Cost Per Clicks after the crisis

The positive thing about this precarious situation in online marketing is that marketing budgets are also reduced due to the crisis and the declining ROI in the paid sector, thus reducing online advertising activities.

As a consequence of this action, the Cost Per Click (CPC) decreases, which could lead to an investment in campaigns in the first impulse. The only decisive factor (industry and product depending on the CPCs is whether the CPCs fall on the same scale as the conversion rates.

However, the Corona crisis will eventually be over, including the economic losses it will suffer, and purchasing power will increase sharply within the population as the deferred purchasing interests are made up.

At this very moment, the option for online retailers is to make up for their crisis losses. We currently expect that all online experts will again invest massively in Paid at this stage and thus the expected CPCs and TKPs will also soar.

Although conversion rates are expected to rise again as a result of the increase in purchasing power, this is not a guarantee of success due to the parallel rising CPC costs, but naturally reduces the expected success of the planned Paid campaigns.

Countercyclical approach as a solution

A recommended solution approach is to be countercyclical and in the current situation not to invest or less in SEA, but to strengthen and expand the SEO channel.

Since good search engine optimisation is always a long-term investment, those who now rely on SEO will be able to find their websites in time in the upper, hard-fought places of organic SERPs as purchasing power increases again.
"A perfectly optimised website with content, structural and technical excellence and a focus on transactional keywords ensures better rankings, more traffic, good conversion rates and, above all, satisfied customers."
A perfectly optimised website with content, structural and technical excellence and a focus on transactional keywords ensures better rankings, more traffic, good conversion rates and, above all, satisfied customers.

This countercyclical thinking and, above all, action will provide the company with an enormous competitive advantage in the medium term and will produce it as a winner from the crisis.

Getting started: SEO Basics at a glance

For basic SEO optimisation, it is recommended to use the following tools and check the above aspects for your own website:

1) Use of the Google Search Console
To get the data of Google Search first hand, all website owners should set up the Search Console. Optimisation potentials can be easily derived and errors can be detected immediately.

2) Create Sitemap.xml and Robots.txt
Both documents provide important data to Google, which helps to decide which content is indexed and which is excluded from the index. These instructions are the basic equipment for communicating with the Googlebot.

3) Structuring the content
By writing unique meta titles and descriptions, Google receives information about how the search results of a search query are displayed. The issued SERP is thus responsible for the click rate and thus ultimately for the traffic that gets to the page. H-headings also help Googlebot understand what content is on the page and how it can use it for searches.

4) Keyword Focus
A landing page should always be optimised for a parent keyword to increase the chance of ranking for a search query. In this way, the search engine is taught that the website has a relevance to the respective topic. Furthermore, a clear keyword strategy of internal "duplicate content" (DC) can be avoided.

5) Internal linking
A good internal linking structure is essential to guide both the user and the Googlebot optimally through a website. Here, the most important pages should always receive most internal links and thus have a certain priority for the bot.

6) Backlinks
Links still play a crucial role in the rankings of a website. High-quality backlinks - i.e. link recommendations - from authority-strong sites are powerful tools to achieve top rankings in the SERPs. When you read the "Basics" you already realized that you still have SEO homework?

Use the time to make your website SEO-fit - it will pay off in the long run. Don't know where to start? A good SEO audit and derived implementation strategy provide you with the roadmap to top rankings.

# data[].attributes.attachment_link.title
Why investing in SEO makes sense? - Jezweb

# data[].attributes.attachment_link.description
Here we explain why it is worth investing in search engine optimization (SEO) right now. The current Corona situation is radically changing the entire e-commerce business.

# data[].attributes.headline
Unlock the Power of Google AdWords: Acquire Customers Like Never Before!

# data[].attributes.subject
Unlock the Power of Google AdWords: Acquire Customers Like Never Before!

# data[].attributes.body
Want to skyrocket your customer acquisition? Discover why businesses worldwide are turning to Google AdWords, the game-changing advertising platform that delivers targeted reach, quick results, and measurable ROI. Don't miss out on this marketing revolution! 💥

# data[].attributes.attachment_link.readable_text
Google AdWords is an advertising system designed by Google for online marketing, where advertiser create clickable links or ads and compete to have them appear in Google's search engine results by submitting certain keywords that expect internet users to use while searching.

These ads or links can be to a website, page or e-commerce site, and advertisers use them to generate traffic that they hope to turn into regular visitors and customers. As of 2016, more than 3 million advertising accounts are registered with Adwords, according to Google.

How does it work?

Web page owners and other publishers create ads in form of links to their websites/pages for the ads to become visible to internet users; they must be featured on the first page of any search engine. That is how Google AdWords comes in. The average click rate for the ad in the first position on a Google search results page, according to research done by AccuraCast is 7.94%. Publishers are required to submit a series of keywords they believe will be used in search engines to Google AdWords, which then adds them to its pool of similar keywords.

To work with Google AdWords, one must have an account with them first. The deal is tat publishers pay according to the clicks made on their links. That means that Google gets a share of a publisher's earning from traffic as advertiser's revenue whenever some one clicks on an ad embedded with a link to a website.

Businesses today need Google AdWords more than ever before if they are to stay afloat in the murky waters that are marketing and advertising.

Why Google Adword is required?

Efficient advertising

The biggest reason is that the program enables businesses to reach out to customers that are already interested in the product they are selling. Unlike traditional advertising methods where ads are targeted at everyone without considering lack of interest, this method uses the keywords submitted to generate leads that directly reach out to the kind of customers a business would be looking for.

There are additional features such as location based advertising that enable businesses advertise to people in certain areas, making the campaign more productive.

Transparency

When using Google AdWords, advertisers follow the PPC system, or pay-per-click, which means that they only pay for their ad when it is clicked on by an internet user. According to a report by the Google Economic Impact Report, businesses make $2 profit in revenue for every $1 they spend on AdWords.

This makes it a fair plan, considering that the amount paid by a business for the advertising campaign directly reflects the sales made and translates to a high return on investment. In addition, campaigns are quite inexpensive to start; the pricing plans are tiered from low to high to cater for every business's needs.

Flexibility

Businesses vary as much in size as they do in advertising budgets. Smaller businesses usually work on lower budgets than bigger corporations and this always has an effect on the returns for each. While using Google AdWords, businesses have the option to choose the budget that suits their needs and then customise it accordingly.

Plans range from $100 and above with each plan having certain features that fit its price. The flexibility does not stop with the price plans though; the program also allows for customisation of marketing campaigns such that they reach out to the right people in the right time frame.

Various marketing channels

The program comes with a wide range of methods designed to push the product in front of customers in real time. Google AdWords enables advertising through either the 'Search Network' where adverts are grouped according to keywords and displayed at the top or side of search results when certain keywords are placed in the search box.

It also uses 'Shopping Ads' where online shops can advertise their products directly above search results. All these methods are designed to enable internet users view product ads which translates into the traffic business websites need.

Visibility

Anyone who knows anything about online marketing knows that there is no better source of visibility than appearing on the top of Google's search results, whether paid or organic. The company's display campaigns reach 80% of global internet users, according to a report published in Google Benchmarks and Insights.

Google itself is the most popular search engine today, used by millions of people every hour of the day. Its also got the largest online ad display network, with websites including Gmail, Blogger and Youtube. To use its advertising program means placing your business in front of all these people. When smartly done, this leads to constant traffic and a large revenue base.

It targets a large market-the online market

Online business has surged in growth with ever increasing force ever since the inception of the internet. It is now a requirement for any business to have a web presence in form of a website, blog, social media etc.

Still, an online presence is nothing without traffic. Google AdWords introduces a business to a whole new league of customers I.e. online buyers, whose effect on online business has in recent years has become a force to reckon with.

Increases customers' awareness of a business brand

Through paid search results, businesses are accorded more visibility and higher chances of attracting visitors to their sites. Once people visit a business site and agree with its offers, they may become regular visitors and this increases their awareness of the business brand over time. Regular visitors soon translate to other forms of advertising such as affiliate links to the business site, which pull in more traffic.

Additional features

Besides placing business ads on search result pages, Google AdWords also comes with a number of features designed to make marketing campaigns more effective. Some include the extension feature that allows for creation of ad extensions for calls, websites etc and the testing feature that enables marketing managers preview the effect of upcoming promotions by starting them on a trial basis before going full throttle.

Google Analytics is another feature that tracks how your ads are doing in real time by showing how many clicks they've received and how much traffic each ad is generating.

Increases a business's knowledge of its market

Not only do customers learn more about a business when it uses Google AdWords, the same applies vice versa. Through its real time analytics, the program provides businesses with information on their customers including where they come from, what time they usually access the internet, their preferences etc.

Over time, business managers incorporate this information into their future advertising strategies and use appropriate keywords to generate the right traffic.

The mobile market

Everyone has a mobile phone these days that they use to connect to the internet. This market is so big that it recently surpassed desktop advertising in revenue, courtesy of factors such as social media and the large number of phones in circulation today. And with Google dominating mobile search advertising with 97% of the share, the reason is clear.

With a well organised AdWords campaign, not only do businesses reach out to the usual desktop users but they also loop in the many mobile phones logged into the internet every hour of the day. This means more traffic in a shorter period of time.

For a business enterprise new to Google AdWords, it is a good idea to hire an AdWords expert that can handle your AdWords account and carry out comprehensive research into factors such as the most effective keywords, customer data and preferences and campaign management. These factors require an expert eye if your traffic and sales reports are to be accurate and useful.

Well, there you have it! There are probably lots more reasons why other businesses use the program, but the ones listed above are the most relevant to this article. Every business needs to incorporate a good advertising mechanism in its marketing campaign and Google AdWords is exactly the kind that should be used. Looking at the advantages listed above, which one wouldn't be of benefit to any business, no matter its size?

# data[].attributes.attachment_link.title
Why Businesses Need Google AdWords to Acquire Customers - Jezweb

# data[].attributes.attachment_link.description
Google AdWords is an advertising system designed by Google for online marketing, where advertiser create clickable links or ads and compete to have them

# data[].attributes.headline
Unveiling the Secrets of Website Designers: Behind the Scenes!

# data[].attributes.subject
Unveiling the Secrets of Website Designers: Behind the Scenes!

# data[].attributes.body
Ever wondered what it takes to create stunning websites? Discover the intriguing world of website designers as they blend creativity and technical skills to bring online experiences to life. Share this eye-opening article and let others in on the fascinating journey of a website designer!

# data[].attributes.attachment_link.readable_text
The process to creating and designing quality websites

Website designers play a crucial role in bringing the vision of a business's branding to life online. Your website is your connection to the outside world and must visually represent your business in the best light possible. When making the decision to build or refresh your website, the most important factors to consider are how the website will engage with your audience, how it represents your business and how it delivers your products and services. When working with a website designer, the first step is to communicate your business ideas, goals and values so that your designer has a clear representation of the message you are wanting to display.

Planning your website design

In the initial stages of website design, planning plays an important role in conceptualising how your new website will be presented online. It's best to sit down with your website designer and talk in depth about your current business operations, your branding, visions and ideas for the new website. An expert website designer will be able to take the ideas from you and discuss options of how the relevant messages will be portrayed through design and layout.

There are millions of different websites online, so it's also important to look and research comparable businesses in your specific industry and see how they portray themselves as well. This research enables your website designer to set the industry benchmark for where current competitors rank and then plan to essentially 'outdo' them with the design of your website. From a technical standpoint, website designs should be based on current industry trends and procedures, but more importantly should be reflective of the ideas and values of the business.

Working with your branding to create a design concept

Branding is the process of creating a visual identity for a place or business. It's essentially how your customers identify with you through the use of specific values, concepts and design. While most people assume that having a logo is all you need for branding, and truth be told, it is an important component of your branding, it's not the whole package. Branding is made up of much more than that. It represents your whole business through visual cues such as logos, colours and shapes as well as feeling association with specific words and phrases. Having an established branding identity is very important to creating a solid website design. If you don't have a clear brand, it is important to establish this first before commencing with your website design.

Your website designer may be equipped with the skills to create your business brand alongside your website. If they don't, then its best to delay starting your website until you have worked with a marketing organisation or graphic design expert to clearly create your brand.

Creating your homepage

If your branding is already established, then its full steam ahead for your website design. Your designer will create an initial concept layout based on your meeting notes, ideas and comments. The homepage, or landing page, as it is sometimes referred to as, represent snippets of your business and gives customers a broad overview of what your business is about. It is the first page that they see when they land on your website so it needs to be clear and concise in its construction.

A basic wireframe for a homepage will include:

Your logo at the top of the website, so that customers know exactly the business that they are looking at

A visual call to action that grabs the attention of the user. The call to action could be a statement, tagline, image or graphic that represents your business in one screen

A section detailing important information about your business which gives customers an insight into who you are

Your products and services displayed prominently on the site. This is the reason why people are visiting your site so it needs to be clear and straightforward for the user

Latest news, projects or blogs displayed gives customers updated information about your industry and recent happenings of the business

Testimonials and reviews from previous customers provides potential customers with advice and information without having to research beyond your homepage. It allows you to build trust and rapport with users even before the first interaction

Your contact information available for potential customers to get in touch with you

Your homepage design should be visually appealing and utilise the colours and shapes within your branding model. There are an endless number of opportunities to use different design elements to display different types of information. Feel to go back and forth with your designer until you are completely satisfied with the way that your website looks and feels.

Creating supplementary pages

After you have approved your initial homepage design, your website designer will get to work on making the supplementary/internal pages within your website. These are the pages that generally go into more detail about your business and your product and service offering. They will be visually appealing and a quality website designer will ensure that the design will be cohesive across all pages of the website, in line with your agreed homepage design. Depending on the number of pages that need to be created, this generally is the most time-consuming part of the website design process.

Implementing content throughout your website design

Content plays an important role in representing your website in the written form. Visually, a website designer will need to create a design that cohesively displays your website copy in an appealing and interesting way. There is nothing worse than having slabs of website copy on a page that is not appealing and users aren't going to read. This can come down to utilising different fonts and styling for headings vs paragraph text, creating visual representations of content with images and icons, or creating animations to enhance and grab the attention of the user, engaging with them, leading them to read the content.

The importance of content for Google rankings

Content also is responsible for helping your website rank within Google's search engine. Your content needs to be considered 'helpful' in order for google to give it a positive ranking. This means that your content should be informative and provide your customers with solid explanations to their search queries. As important as it is to be visually appealing, the actual words that make up your content for your website design are crucial and need to be considered in the design process. Employing a professional copywriter to produce website copy for your new website can be beneficial, as it can be tailored to your business, written with your businesses unique tone, and proposition and properly keyworded for Google to essentially make your website rank better once it is crawled.

Reviewing your website design

The design of your new website wouldn't be complete without a full review with your website designer, to finalise any changes or edits required before launching the site. Your website designer should be responsive to your feedback and take on board your recommendations for changes in line with industry trends and ideas.

Responsiveness checks

Part of the review process is also having your website checked for responsiveness and compatibility. Any reputable website designer will always consider device responsiveness when building a website. This includes optimising the experience for the user to ensure that no matter which device your user is viewing from, whether it be computer, tablet or phone, the user experience is positive.

What's next?

The design process for your new website may be complete and it is time to launch, however a website is never truly finished. You might ask yourself, 'what do I do now?'. There are many steps that you can take to better enhance your website's performance, improve your search engine rankings and build your branding bigger. The world is full of endless opportunities for your business.

Choosing a trusted website designer for your next project

If you need the support of a trusted website designer, look no further than Jezweb. With 20 years of experience and multiple industry awards, we understand your business and can cater your website design to suit your needs. Reach out to us on 1300 024 766 or make an enquiry online today.

# data[].attributes.attachment_link.description
Website designers play a crucial role in bringing the vision of a business's branding to life online. Your website is your connection to the outside world and

# data[].attributes.headline
Unlocking the Secrets of SEO: What's in Store for the Future?

# data[].attributes.subject
Unlocking the Secrets of SEO: What's in Store for the Future?

# data[].attributes.body
🔍  Discover the exciting possibilities that await in the world of SEO! From user intent optimization to voice search and AI advancements, stay ahead of the game and share this insightful article to unlock the power of future-proof SEO strategies.

# data[].attributes.attachment_link.readable_text
Understanding where SEO is heading and how to best prepare your website for it

Search engine optimisation (SEO) is a process that helps to improve the visibility and ranking of a website in search engine results. SEO should be considered essential for any business that wants to succeed and there are several benefits to employing SEO strategies on your website.

It can increase the visibility of your website, which can lead to more traffic and potential customers. It can also improve the user experience of your website by making it easier for users to navigate and find the information they are looking for. This can lead to higher levels of engagement and lower bounce rates.

It is also widely understood that ranking high in search results can increase the credibility of your business, as it shows that your website is relevant and trustworthy. In a similar way the reviews build rapport and credibility, SEO can also drive people to trust your business and the products and services that you offer.

SEO is a cost-effective way to drive traffic to your website, as it targets users who are actively searching for the products or services you offer. This can be more cost-effective than traditional marketing methods, such as paid advertising.

A look back on the history of SEO

When we look back at the history of SEO and how it has developed, we can clearly see identifiable trends that influence the decisions that are made about how websites have been structured and designed, content written and optimised. To give a brief overview of the evolution of modern SEO:

1990s: The first search engines, such as Archie and Veronica, were created. These search engines used simple algorithms to rank websites based on their relevance to the search query.

Late 1990s: The first commercial search engine, Google, was launched. It used a more advanced algorithm called PageRank, which ranked websites based on the number and quality of links pointing to them. This made link building an important part of SEO.

2000s: As search engines became more popular, businesses realised the value of ranking high in search results and began to invest in SEO. The focus shifted from keyword stuffing and link building to creating high-quality content and improving the user experience.

2010s: The rise of social media and the increase in mobile usage led to the development of new ranking factors, such as social signals and mobile friendliness. The emphasis on high-quality content and user experience continued to grow, and businesses started to invest in content marketing and responsive design to improve their search rankings.

Today: SEO is a complex and constantly evolving field. In addition to traditional ranking factors, such as content quality and keyword usage, search engines now consider factors such as the user's location, search history, and voice search queries. The focus is on creating a seamless and personalised experience for the user.

Predictions for the future of SEO

It's difficult to predict exactly what the future trends in search engine optimisation will be, as the field is constantly evolving. However, there are a few potential trends that we may see in the future which may impact on the way that we build and design website and conduct SEO optimised strategies.

Increased use of artificial intelligence (AI) and machine learning

Search engines are likely to continue to use AI and machine learning to improve their algorithms and provide more relevant search results. This could mean that SEO strategies will need to focus even more on providing high-quality, relevant content that satisfies the user's intent. It is unknown whether AI algorithms will also work alongside AI generated content and the impact that it will have on the search ranking results when comparing user generated content to AI content.

Personalisation

With the proliferation of data and the increasing use of AI, it's likely that search engines will become even more personalised in the future. This could mean that the search results a user sees will be tailored to their individual search history and preferences. We are already starting to see the snippets of this in tailored search results to specific locations and use of the GPS locating to identify 'service near me' queries.

Rise of visual search

The popularity of visual search tools, such as Google Lens, is likely to continue to grow. This means that businesses may need to optimise their images and other visual content for search to ensure that they are easily discoverable. We have already started to see Google rank and prioritise images that have appropriately named images with optimised alt tag names associated with it, so it will be interesting to see in the future if images will play a more crucial role in how website can rank for certain queries. Notably, we are also starting to see a glimpse of AI scanned images as well, allowing search algorithms to potentially scan unique images for content markers and deliver search query results based on this.

Increased importance of user experience

As search algorithms continue to evolve, the user experience is likely to become an even more important ranking factor. This means that businesses will need to focus on providing a seamless and enjoyable experience for users on their website. This will include all factors of websites including design, layout, content, and responsiveness.

The role of social media

The relationship between social media and SEO is likely to continue to evolve. Social media platforms, such as Facebook and Instagram, may increasingly be used to discover and interact with websites, which could impact a website's visibility in search results. It seems that the importance will be placed on businesses having an active social media presence, allowing customers multiple ways to interact and how content placed on social media in relation to a businesses product or service offering will be used to assist with search visibility.

How can businesses prepare for the future of SEO

The future of SEO is expected to involve a combination of technical optimisations and a focus on providing a high-quality user experience. To prepare for these potential future trends, businesses should focus on creating high-quality, relevant content and optimising their website for mobile and voice search. If your business wants to move forward with current trends for SEO, then Jezweb can help. As experts in the field, and assisting many businesses receive page one results with strategised SEO campaigns, we know what's trending and how to prepare your website for the future of SEO. Talk to our team today on 1300 024 766 or get a quote online.

# data[].attributes.attachment_link.title
The Future of SEO and What to Expect - Jezweb

# data[].attributes.attachment_link.description
Search engine optimisation (SEO) is a process that helps to improve the visibility and ranking of a website in search engine results. SEO should be considered

# data[].attributes.headline
Master the Art of Website Creation: Your Must-Have Guide!

# data[].attributes.subject
Master the Art of Website Creation: Your Must-Have Guide!

# data[].attributes.body
💡 Unlock the secrets to building an extraordinary website with our comprehensive guide! 🚀 From defining goals to optimizing SEO, this must-read post will equip you with the knowledge you need.

# data[].attributes.attachment_link.readable_text
We build lots of websites for all kinds of people and organisations, yet much of what we need to know is similar regardless of the business, organisation or project.

Downloadable Website Planner

We have a questionnaire style document which steps through questions that are helpful for us to have answers to about the business or organisation that we are creating a website for.

You are welcome to download the document and type directly into it or print and write on. Whichever you feel most comfortable doing.

This is a document with questions to answer about your business and website that you can print/edit and provide to Jezweb or your web designer then we have such a downloadable Website Planner doc, here.

The aim of the document is to capture all the essential information and get you thinking about purpose and requirements for the website and objectives. It's written with a small business or startup services business in mind but is easily applicable to a project website for a club or organisation.

Domain Name

The first thing most people think of when they are starting a new website is:

What will the domain name be?

Which is a fantastic question but there's a lot more to setting up a website than just the domain name / web address than just whatever first comes to mind.

Try to pick a domain name that is:

1. Short and Memorable

2. Easy to Read, Spell and Speak

3. Uniquely yours to brand

You can check the availability of a .com.au domain name here:
ausregistry.com.au/domain-availability
If it's available as a .com as well then great but don't get too stressed if it's not. For localised business in Australia a .com.au is fine.

Business Name

Check your company name in the ASIC database

If you are starting a business in Australia it is not advisable to have a name too similar to another businesses name.

Put your name into abr.business.gov.au and see what comes up.

If someone has already setup ABC Building Co Pty Ltd, then it would not be very helpful to name your business ABC Building and Construction Co. There may be legal implications depending on the situation and potentially you will make it harder for yourself to be found for your name / brand in Google.

There is more information about business names in Australia here:
asic.gov.au/for-business/registering-a-business-name
and it's worth checking the trademark database too
ipaustralia.gov.au/trade-marks
Logo, Colours and Branding

If you have already got a graphic designer to work out your logo, colours and style guide then you are going to have a good foundation for the overall appearance of the website.

A professionally prepared style guide may have multiple pages with various usage of the logo, colour inversions, application to printed material and signage, social media graphics, stock images, fonts (typefaces) and alignment, all sorts of aspects that carefully describe the usage of a company brand.

The essential elements though from the point of view of your web designer are going to be logo, colour and fonts.

Ideally there will be a high resolution file such as an ai, pdf or png or all of those.

We often prepare a basic web style guide for a site so that we all know what buttons are supposed to look like, fonts etc. Eg.

Fonts

If you are going to pick a specific font then pick a Google Font, they are the best to work with and fastest to load.

There are plenty to choose from and they look great on the web. Well most of them do anyway.

The one thing that I really have trouble enjoying is reading very ornate of scripted fonts on websites, it seems to fly in the face of usability and readability.

There is no good reason to make it harder for visitors to read the text of a website unless you want them to go elsewhere!?

Other methods of applying fonts to websites such as cufon or typekit I believe are sub-optimal compared to the way that Google fonts look and work on the web.

Photos

Good quality and resolution images will be essential if a new site is going to look top notch. We have a subscription to www.bigstockphoto.com and www.shutterstock.com.au so you are welcome to request any photos you wish from there too and we will download them for you.

Preferably though is for us to have access to clear, well lit, interesting photos that are unique and specific to the organisation, services and people being promoted on the website. That way it is a lot more personal and visually authentic.

Website Content

To setup a new website we will normally be:

1. creating a homepage and inner pages layout designs

2. template coding into a responsive WordPress theme

3. organising information onto the pages

4. optimise pages and keywords to suit

There is no reason for you to wait till we are at 'step 3' to get your words and images ready, its going to slow the whole process down.

It's really helpful to have a good sense of the information that will be available to publish on the website and the areas of importance before any design is started so that the website has good focus and purpose.

Content to prepare for your new website

In an ideal situation we like our clients to be providing some or all of the following:

high quality selection of relevant photos / videos

list of services/products/topics and summarised benefits of them

client testimonials and completed works as text / images

other text, graphics and videos to publish

any downloadable documents or pdfs

colours, style and branding guidelines (if they exist)

examples of desirable features on other websites.

So in brief: photos and words. Everything else is a bonus.

Original information and images

It's important to remember that Google does not like plagarised or directly copied content from another website. If a page is too similar to another on the internet that is a sure way of having it be ignored and left out of the search results.

Think of it this way, if you searched for something in Google and the first 5 websites you clicked on where all pretty much just copies of each other how many times would you put up with that before you started looking for a new search engine? Not many would be my guess and so don't expect to feed Google the same old stuff it has found on a bunch of other websites and get a result. It defies logic that would work and it does not work in practice either.

Sharing content with us

Sharing a folder to us via dropbox is an easy way to get everything centrally organised, otherwise via email, usb stick or whatever means possible.

Think like your customer

When we are creating a website we will try and think from the point of view of a potential new visitor to a website and what would be most useful to them.

This is where a degree of naivety can be to our advantage. Since we don't have decades of experience in your field and we may have even dealt with a similar type of business as a customer can be fairly obvious to us what your customer might think because we could be one!

Be open to different perspectives

We aim to be open to the input, direction and preferences of our clients and where feasible will incorporate that into the design and build process so that the website meets all expectations.

Try to have a similarly open mind about what your web designer presents you and if what you have been told seems really odd then ask more questions.

You will benefit from being a bit flexible on requirements regardless of which web marketing agency you work with. Though they may not agree with everything you ask for so long as you have had an opportunity to make a reasoned decision with input from knowledgable people then as a customer you will generally get the 'last say' in matters of taste, style and content.

# data[].attributes.attachment_link.title
What to prepare for your new website - Jezweb

# data[].attributes.attachment_link.description
The first thing most people think of when they are starting a new website is:

# data[].attributes.headline
Secure Your Website, Earn Visitor Trust! 🔒

# data[].attributes.subject
Secure Your Website, Earn Visitor Trust! 🔒

# data[].attributes.body
Discover the pivotal role of website security in building trust with your visitors. Learn why a secure website is a must-have, protecting sensitive data and boosting customer confidence. Share this essential guide now and help others stay safe online!

# data[].attributes.attachment_link.description
Protect your website from cyber threats with our advanced website security solutions. Safeguard your data, boost trust, and ensure peace of mind.

# data[].attributes.headline
Master Your Email: Common Issues Unraveled!

# data[].attributes.subject
Master Your Email: Common Issues Unraveled!

# data[].attributes.body
📧 Inbox overload, bounce backs, spam, and display woes – we've got the solutions! Discover how to conquer the most common email-related challenges and streamline your communication like a pro! 🚀

# data[].attributes.attachment_link.readable_text
Email has become a central component of our daily communication and is used by millions of people around the world. It has revolutionised the way we communicate and has made it possible for individuals to stay connected and informed no matter where they are located.

Email services have several advantages over traditional forms of communication, including speed and efficiency. They enable individuals to send and receive messages almost instantly, regardless of location. This allows for quick and easy communication, reducing the need for face-to-face meetings or phone calls.

Email is also cost-effective and accessible. It is a free or low-cost option that can be used from anywhere with an internet connection. This makes it an ideal tool for people who need to communicate with others who are located in different parts of the world.

In the professional world, email has become an essential tool for communication between employees, departments and organisations. It enables individuals to share information, ideas, and updates in real-time, improving collaboration and productivity. Email also provides a written record of communication, making it easier to refer back to important conversations and decisions.

An overview of the most common email issues experienced by individuals

Despite its numerous advantages, email also has its fair share of issues. These can range from minor inconvenience to major security concerns that could compromise sensitive information. In this article, we will discuss the most common email issues experienced by individuals, including spam emails, email security concerns, email account hacking, email configuration problems, and email storage and archiving issues. By understanding these common email issues, individuals can take steps to prevent and resolve them, ensuring that their email communication remains secure, efficient and effective.

Spam emails

Spam emails are unwanted and unsolicited messages that are sent in bulk to a large number of email addresses. These messages can include advertisements, scams, phishing attempts, and other unwanted content. Spam emails are a nuisance for many individuals and can be difficult to manage, especially if they are received in large quantities.

How are spam emails generated?

Spam emails are generated through various methods, including mass emailing lists, automated software, and hacked email addresses. Spammers can also purchase lists of email addresses from other sources or harvest them from websites, social media platforms, and other sources.

The impact of spam emails on individuals and organisations

Spam emails can have several negative impacts on individuals and organisations. For individuals, they can be a source of frustration, as they take up valuable time and energy that could be better spent on other tasks. Spam emails can also compromise sensitive information, as some messages may contain viruses, malware, or phishing attempts.

For organisations, spam emails can impact productivity and increase the risk of security breaches. The time spent managing spam emails can distract employees from more important tasks, reducing overall productivity. The risk of phishing attacks and other security threats can put sensitive company information at risk.

Tips to avoid being caught by a spam email

To avoid and deal with spam emails, individuals and organisations can take several steps. These include:

Regularly updating and managing email filters to prevent unwanted messages from reaching the inbox.

Being cautious of unsolicited emails, especially those with attachments or links.

Keeping anti-virus and anti-malware software up-to-date to prevent viruses and other security threats.

Reporting spam emails to the appropriate authorities, such as the email provider or relevant government agencies such as ACMA.

Educating employees on the dangers of spam emails and how to avoid them.

By taking these steps, individuals and organisations can effectively manage spam emails and reduce the impact they have on daily communication and productivity.

Email security concerns

Email security refers to the measures taken to protect sensitive information that is transmitted through email. The rise of email as a primary means of communication has also led to an increase in security threats, such as hacking, phishing, and malware attacks. These threats can compromise sensitive information, such as passwords, credit card numbers, and other personal details, making it essential for individuals and organisations to take email security seriously.

Examples of email security threats

Some common examples of email security threats include:

Phishing: This is a type of scam where individuals receive an email that appears to be from a legitimate source but is actually designed to steal sensitive information. Phishing emails often contain links or attachments that, when clicked, install malware, or steal personal information.

Malware: This refers to any type of software designed to harm a computer or network. Malware can be spread through emails, either as attachments or links, and can compromise sensitive information, such as passwords and financial details.

Hacking: Hacking refers to unauthorised access to a computer or network. Hackers can gain access to email accounts, steal sensitive information, and compromise personal and professional communication.

The impact of email security threats on individuals and organisations

Email security threats can have serious consequences for both individuals and organisations. For individuals, these threats can compromise sensitive information, leading to identity theft and financial losses. For organisations, security breaches can result in the loss of sensitive information, as well as damage to reputation and credibility.

Tips to improve email security

To improve email security, individuals and organisations can take several steps. These include:

Using strong and unique passwords for all email accounts.

Keeping anti-virus and anti-malware software up to date.

Being cautious of emails from unknown or suspicious sources.

Avoiding clicking on links or downloading attachments from unknown or untrusted sources.

Regularly backing up important data and email messages to protect against data loss.

Encrypting sensitive information in emails to protect it from prying eyes.

By taking these steps, individuals and organisations can improve email security and protect against the negative consequences of security threats.

Email configuration and management issues

Email configuration and management refer to the process of setting up and maintaining an email account. These issues can arise from various factors, such as incorrect account settings, changes in email providers, or compatibility issues between different email services.

Examples of common email configurations issues

Some common examples of email configuration and management issues include:

Incorrect email settings: This refers to issues such as incorrect server settings, which can result in messages not being delivered or received.

Inability to access email accounts: This can occur due to forgotten passwords, account deactivation, or other issues such as server outages.

Email client compatibility issues: This refers to issues with using different email clients, such as Microsoft Outlook or Gmail, to access the same email account.

Email account migration: This refers to the process of moving an email account from one provider to another, which can result in data loss or other compatibility issues if not done correctly.

The impact of email configuration issues on individuals and organisations

Email configuration and management issues can have a significant impact on both individuals and organisations. For individuals, these issues can result in missed opportunities, as well as frustration and time wasted trying to resolve the problems.

For organisations, email configuration and management issues can result in productivity losses, as well as decreased efficiency and communication among employees. These issues can also result in the loss of important data and information, which can be critical for business operations.

Tips to resolve email configuration issues

To resolve email configuration and management issues, individuals and organisations can take several steps. These include:

Keeping email account information and settings up-to-date and accurate.

Regularly backing up important data and email messages to protect against data loss.

Being proactive in addressing potential issues, such as regularly checking email account settings and updating passwords.

Seeking technical support from the email provider or an IT professional, if necessary.

Planning for email account migrations in advance to minimise the impact on communication and data loss.

By taking these steps, individuals and organisations can effectively resolve email configuration and management issues and improve the overall efficiency and effectiveness of their email communication.

Email storage and archiving issues

Email storage and archiving refer to the process of saving and organising email messages for future reference. Email storage and archiving are important for both individuals and organisations, as they provide a way to access important information and communication history.

Common email storage and archiving issues

Some common examples of email storage and archiving issues include:

Email storage limitations: Many email providers have storage limits, which can result in older emails being deleted or lost if not properly archived.

Difficulty in finding specific emails: This can occur due to a lack of proper organisation or categorisation of emails.

Email data loss: This refers to the loss of important email messages due to server crashes, data corruption, or other factors.

Inadequate email archiving: This refers to the failure to properly archive important email messages, leading to the loss of critical information and communication history.

The impact of storage and archiving issues on individuals and organisations

Email storage and archiving issues can have a significant impact on both individuals and organisations. For individuals, these issues can result in the loss of important information and communication history.

For organisations, email storage and archiving issues can result in the loss of critical information and communication history, as well as decreased efficiency and productivity. These issues can also lead to legal and regulatory compliance problems, as organisations are often required to retain emails for specific periods of time.

Tips to improve email storage and archiving practices

To improve email storage and archiving, individuals and organisations can take several steps. These include:

Regularly backing up important email messages to protect against data loss.

Using email archiving tools to properly store and organise email messages.

Establishing a clear email retention policy to ensure that important email messages are retained for the necessary period of time.

Training employees on proper email storage and archiving practices to ensure compliance with policies and regulations.

Regularly reviewing email storage and archiving systems to ensure they are up-to-date and effective.

By taking these steps, individuals and organisations can improve email storage and archiving and protect against the negative consequences of email storage and archiving issues.

Resolve your email issues with Jezweb

Email issues are a common problem faced by individuals and organisations alike throughout Australia. From email delivery problems to email storage and archiving issues, these problems can have significant impacts on communication, efficiency, and productivity. Understanding the various email issues and their causes is the first step in resolving them.

To effectively resolve email issues, it is important to take proactive steps, such as regularly updating account information, backing up important data, and seeking technical support when necessary. Implementing effective email storage and archiving systems can also help protect against data loss and ensure compliance with legal and regulatory requirements.

Jezweb is a provider of IMAP and POP mail server services, as well as technical support for email-related issues. As a leading provider of email services, Jezweb is well-positioned to help individuals and organisations resolve their email issues and improve the efficiency and effectiveness of their email communication.

If you are experiencing any email issues, or if you are in need of email support or services, don't hesitate to contact Jezweb today. With a team of experienced technicians and a commitment to customer satisfaction, Jezweb is your partner in resolving email issues and improving your email communication.

# data[].attributes.attachment_link.title
The most common email related issues - explained

# data[].attributes.attachment_link.description
Find answers to the most common email related issues such as bounced emails, spam, and security. Get expert explanations and solutions here.

# data[].attributes.body
Unlock the secrets to designing landing pages that effortlessly turn visitors into loyal customers. Boost your business with these expert tips and watch your conversions soar! 💥 #DigitalMarketingMagic #ConversionMastery

# data[].attributes.attachment_link.readable_text
Effective landing pages play a crucial role in converting visitors into customers. When it comes to online marketing, a well-designed landing page can make all the difference in capturing the attention of your target audience and persuading them to take action. In this article, we will explore essential tips and strategies for creating landing pages that not only attract visitors but also maximise conversion rates. By understanding your audience and setting clear goals, crafting compelling headlines, and designing visually appealing layouts, you can create landing pages that effectively engage and convert your website visitors.

The importance of landing pages in the conversion process

Landing pages serve as the entry point for visitors who have clicked on a specific advertisement, email campaign, or search engine result. Unlike your website's homepage, landing pages are specifically designed to guide visitors towards a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form. By providing a focused and tailored experience, landing pages can significantly increase the likelihood of conversion. They eliminate distractions and provide relevant information, ensuring that visitors find exactly what they're looking for, resulting in higher conversion rates.

Understand your target audience

Researching and defining your target audience

Before designing an effective landing page, it is crucial to thoroughly research and understand your target audience. Start by gathering demographic information such as age, gender, location, and interests. This data can be obtained through analytics tools, customer surveys, or market research. Consider conducting interviews or focus groups to gain deeper insights into their needs, preferences, pain points, and motivations. By understanding your target audience, you can create a landing page that resonates with their specific interests and addresses their unique challenges.

Identifying their needs, pain points, and desires

To design a landing page that converts visitors into customers, it is essential to identify and address your target audience's needs, pain points, and desires. Put yourself in their shoes and think about the problems they are looking to solve or the goals they want to achieve. By understanding their motivations and aspirations, you can tailor your messaging and value proposition to align with their desires. Identify the key benefits your product or service offers and emphasise how it can address their pain points effectively. By speaking directly to their needs, you will be more successful in capturing their attention and compelling them to take action.

Tailoring your landing page to resonate with your audience

Once you have a clear understanding of your target audience, it's time to tailor your landing page to resonate with them. Use language and messaging that speaks directly to their needs, pain points, and desires. Highlight the specific benefits they can gain by choosing your product or service. Craft compelling copy that communicates the value proposition concisely and persuasively. Use testimonials, case studies, or social proof to establish credibility and build trust with your audience. By creating a landing page that resonates with your target audience, you will increase the likelihood of converting visitors into satisfied customers.

Setting clear goals for your landing page

Defining specific and measurable goals

Before designing your landing page, it's crucial to define specific and measurable goals that align with your overall marketing strategy. Ask yourself what actions you want visitors to take upon reaching your landing page. Is it to make a purchase, sign up for a newsletter, request a demo, or download a resource? By clearly defining your goals, you can design your landing page with a singular focus and optimise it for driving conversions. Ensure that your goals are measurable, allowing you to track the success of your landing page and make data-driven improvements.

Aligning your goals with your overall marketing strategy

Your landing page should align seamlessly with your overall marketing strategy. Consider the messaging, branding, and value proposition you have established across your other marketing channels. Consistency is key in building trust and reinforcing your brand identity. Ensure that your landing page's design, copy, and visuals align with your broader marketing efforts. By maintaining a cohesive and unified experience, you can strengthen your brand's presence and increase the likelihood of converting visitors into customers.

Determining Key Performance Indicators (KPIs) to track success

To evaluate the effectiveness of your landing page, it's essential to determine key performance indicators (KPIs) to track success. Identify the metrics that are most relevant to your goals. This could include conversion rate, bounce rate, average time on page, or the number of form submissions. By regularly monitoring these KPIs, you can gain valuable insights into how well your landing page is performing and identify areas for improvement. A data-driven approach allows you to make informed decisions and optimise your landing page to maximise conversions.

Craft a compelling headline and sub headline

Writing a clear, concise, and attention-grabbing headline

The headline of your landing page is the first element visitors see and plays a critical role in capturing their attention. Craft a headline that is clear, concise, and compelling. Use strong and impactful language to communicate the value proposition and highlight the benefits visitors can expect. Consider incorporating action-oriented verbs or asking thought-provoking questions to engage your audience. A well-crafted headline sets the tone for the rest of the landing page and entices visitors to continue reading.

Using the sub headline to further explain the value proposition

While the headline grabs attention, the sub headline provides an opportunity to elaborate on the value proposition and provide more context. Use the sub headline to provide a brief description or summary of the offering. It should complement the headline and provide additional information that entices visitors to explore further. Keep the sub headline concise, informative, and aligned with the overall messaging of the landing page.

Ensuring the headline and sub headline are consistent with ad copy or referral source

Consistency between the headline, sub headline, and the ad copy or referral source that brought visitors to your landing page is crucial. Ensure that the messaging and value proposition presented in the headline and sub headline align with the expectations set by the ad or referral source. Visitors should feel a seamless transition from the source to the landing page, reinforcing the message that initially attracted them. Consistency builds trust and credibility, increasing the likelihood of conversion by delivering on the promise made in the ad or referral.

Design a clean and visually appealing layout

Utilising white space for a clean and organised design

White space, also known as negative space, refers to the empty areas on a landing page without content or visuals. It plays a crucial role in creating a clean and organised design. Use ample white space around important elements such as headlines, images, and call-to-action buttons to make them stand out and improve readability. White space also helps reduce visual clutter and enhances the overall user experience, allowing visitors to focus on the essential elements of the landing page.

Employing a clear and intuitive navigation structure

A well-designed landing page should have a clear and intuitive navigation structure. Keep the navigation options minimal and focused on guiding visitors towards the desired action. Avoid overwhelming users with too many choices or complex menu structures. Instead, use a single primary call-to-action prominently displayed on the page. Make it easy for visitors to navigate back and forth without any confusion, ensuring a smooth and seamless user experience.

Choosing appropriate fonts, colours, and visuals to enhance the user experience

The choice of fonts, colours, and visuals on your landing page greatly impacts the overall user experience. Select fonts that are easy to read and aligned with your brand's personality. Use colours that complement your branding and create visual hierarchy to direct visitors' attention towards important elements. Incorporate high-quality and relevant visuals such as images, videos, or graphics that enhance the overall message and engage visitors. The visual elements should be visually appealing, aligned with your brand's aesthetics, and create a positive impression on visitors.

Focus on a single Call-to-Action (CTA)

Placing a prominent and compelling CTA on the page

The call-to-action (CTA) is arguably the most critical element of a landing page. It is the specific action you want visitors to take, such as "Buy Now," "Sign Up," or "Download." To maximise conversions, place a prominent and visually appealing CTA on the page, ensuring it stands out and captures visitors' attention. Use contrasting colours, bold typography, or design elements to make the CTA visually distinct. The CTA should be strategically positioned above the fold, where it is easily visible without the need for scrolling.

Using action-oriented language to motivate visitors to take action

The language used in your CTA plays a crucial role in motivating visitors to take action. Use action-oriented verbs that create a sense of urgency and compel visitors to act immediately. For example, instead of a generic "Submit," consider using a more persuasive CTA like "Get Your Free Trial Now" or "Unlock Exclusive Access." By using compelling and persuasive language, you can instil a sense of excitement and urgency, increasing the likelihood of visitors clicking on the CTA and converting into customers.

Test and optimise your landing page

Implementing A/B or multivariate testing to measure different elements' impact

Testing and optimization are essential for improving the performance of your landing page. A/B testing involves creating two or more versions of your landing page with slight variations in elements such as headlines, images, colours, or CTAs. By splitting your traffic and comparing the performance of different versions, you can identify which elements have a significant impact on conversion rates. Multivariate testing allows you to test multiple variations of different elements simultaneously. These testing methods provide valuable insights into visitor behaviour and preferences, enabling you to make data-driven decisions for optimisation.

Analysing user behaviour and engagement through heatmaps and click tracking

Understanding how visitors interact with your landing page is crucial for optimisation. Heatmaps provide visual representations of where visitors click, scroll, or spend the most time on your page. They help identify areas of high engagement and potential areas for improvement. Click tracking allows you to track individual clicks on specific elements, such as CTAs or navigation links. By analysing user behaviour and engagement, you can identify any bottlenecks, areas of confusion, or elements that may not be receiving sufficient attention. This information enables you to make informed design and content decisions to optimise user experience and conversion rates.

Continuously refining and improving your landing page based on data-driven insights

Optimisation is an ongoing process. Based on the data and insights gathered from testing and tracking, it's essential to continuously refine and improve your landing page. Make iterative changes to the design, copy, and layout to address any identified issues or capitalise on successful elements. Pay attention to visitor feedback, conversion rates, and user experience metrics to guide your optimisation efforts. By regularly monitoring and optimising your landing page, you can ensure it remains effective and aligns with the evolving needs and preferences of your target audience.

The importance of effective landing page design

Designing effective landing pages is crucial for converting visitors into customers. Landing pages provide a focused and tailored experience that guides visitors towards a specific action. By understanding your target audience, setting clear goals, and crafting compelling headlines, you can create landing pages that resonate with your visitors and compel them to take action.

Ready to design landing pages that convert visitors into loyal customers? Trust Jezweb, your go-to web design agency, to create captivating and effective landing pages tailored to your target audience. With our expertise in understanding user behaviour, setting clear goals, and implementing persuasive design elements, we'll help you maximise your conversion rates and drive business success. Don't settle for average results - take your landing pages to the next level with Jezweb. Contact us today and let's transform your online presence into a powerful conversion machine!

# data[].attributes.attachment_link.title
Tips for designing effective landing pages that convert visitors into customers - Jezweb

# data[].attributes.attachment_link.description
Learn the essential tips for designing landing pages that convert visitors into customers. Discover how to understand your target audience, set clear goals, and optimise for maximum conversions.

# data[].attributes.headline
Unlocking Digital Inclusion: Why Website Accessibility Matters 

# data[].attributes.subject
Unlocking Digital Inclusion: Why Website Accessibility Matters 

# data[].attributes.body
Discover the game-changing impact of accessible websites for people with disabilities! Embrace inclusivity and spread the word about creating a more accessible online world. Share now to make a difference! 

# data[].attributes.attachment_link.readable_text
Website accessibility refers to the practice of designing and developing websites that are usable by people with disabilities. This includes individuals with visual, auditory, motor, and cognitive impairments. Website accessibility is important because it ensures that everyone has equal access to information and services on the internet, regardless of their abilities.

Website accessibility is not just about making sure that people with disabilities can access websites, but it is also about creating a positive user experience for them. This includes making sure that website content is presented in a clear and simple manner, using a consistent layout and design, and providing alternative ways to access information, such as text-to-speech, closed captioning, and keyboard navigation.

Website accessibility also covers a wide range of topics, including text size, colour contrast, and images, as well as the use of alternative text for images, and the ability to navigate the website with just the keyboard.

Overview of the challenges faced by people with disabilities when accessing the internet

People with disabilities face a number of challenges when accessing the internet, including:

Incompatible technologies: Many people with disabilities rely on assistive technologies, such as screen readers, to access websites. However, not all websites are compatible with these technologies, which can make it difficult or impossible for people with disabilities to access the information they need.

Inadequate design: Websites that are not designed with accessibility in mind can be difficult to navigate for people with disabilities. This can include small text, poor colour contrast, and a lack of alternative text for images.

Inaccessible content: Websites that do not provide alternative ways to access information, such as text-to-speech or closed captioning, can be difficult or impossible to use for people with disabilities.

These challenges can make it difficult or impossible for people with disabilities to access information and services on the internet, which can limit their independence, autonomy, and participation in society.

Legal requirements for website accessibility

Website accessibility is not only a moral responsibility but also a legal one. There are several laws and regulations that mandate website accessibility in Australia, such as the Disability Discrimination Act (DDA) and the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C).

The Disability Discrimination Act (DDA) is a federal law in Australia that prohibits discrimination against people with disabilities in all areas of public life, including the internet. The DDA applies to websites that are operated by government agencies, public companies, and other organisations that provide goods and services to the public. The DDA requires that these websites be accessible to people with disabilities.

The Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C) is a globally recognised standard for website accessibility. WCAG provides detailed guidelines for designing and developing accessible websites, and it is used as a benchmark for website accessibility in many countries, including Australia. WCAG is divided into three levels of conformance: A, AA, and AAA.

The penalties for non-compliance

Organisations that fail to comply with the legal requirements for website accessibility may face penalties, such as fines, legal action, and negative publicity.

Under the DDA, people with disabilities can make a complaint to the Australian Human Rights Commission if they believe that a website is not accessible to them. The Commission can investigate the complaint and may take legal action against the organisation if it is found to be in violation of the DDA.

Organisations may also face legal action from individuals who are directly affected by the lack of accessibility. This can include fines, penalties and legal fees.

It is important for organisations to be aware of the legal requirements for website accessibility and to take steps to ensure that their websites are compliant. This can include conducting regular audits, testing the website with users with disabilities, and working with accessibility experts to make necessary changes. Non-compliance with the legal requirements can lead to negative consequences for the organisation and its reputation.

The Benefits of Website Accessibility for People with Disabilities

Improved access to information and services

Website accessibility ensures that people with disabilities have equal access to information and services on the internet, just like people without disabilities. This includes access to education, healthcare, employment, and government services. When websites are designed and developed with accessibility in mind, people with disabilities are able to independently access information and services without the need for assistance from others.

Increased independence and autonomy

Website accessibility can also increase independence and autonomy for people with disabilities. When websites are designed and developed with accessibility in mind, people with disabilities are able to navigate and interact with the website on their own, without the need for assistance from others. This can lead to increased self-esteem and self-worth, and can also help to reduce feelings of isolation and exclusion.

Enhanced social and economic participation

Website accessibility can also enhance social and economic participation for people with disabilities. When websites are designed and developed with accessibility in mind, people with disabilities are able to access information and services that can help them to participate in society, such as education, healthcare, and employment. Access to these services can lead to increased opportunities for social and economic participation, which can help to reduce poverty, unemployment, and other social issues.

Best practices for website accessibility

Tips for designing accessible websites

When designing a website, it is important to consider the needs of people with disabilities. Some tips for designing accessible websites include:

Use a clear and simple layout: Websites that are easy to navigate and understand are more accessible to people with disabilities. This includes using a consistent layout, clear headings, and simple language.

Use high-contrast colours: People with visual impairments may have difficulty reading text that is low in contrast. High-contrast colours make text more visible and easier to read. Alternatively, opt for plugins that allow for screen colours to be changed manually by the user.

Provide alternative text for images: People who are blind or have low vision rely on alternative text to understand the content of images. Alternative text should be provided for all images on a website.

Make sure that the website is keyboard-navigable: People with mobility impairments may not be able to use a mouse. Keyboard-navigable websites can be used by people with mobility impairments who use a keyboard or other assistive technology to navigate the internet.

Guidelines for testing website accessibility

Once a website has been designed and developed, it is important to test it for accessibility. Some guidelines for testing website accessibility include:

Test with real users: The best way to test a website's accessibility is to test it with real users who have disabilities. This can help to identify any issues that need to be addressed.

Use automated tools: There are automated tools available that can help to identify accessibility issues on a website. These tools can be useful for finding issues that may be difficult to detect through manual testing.

Check for compliance with web standards: Websites should be checked for compliance with web accessibility standards, such as WCAG. This can help to ensure that the website is accessible to the widest possible audience.

Tools and resources for improving website accessibility

There are many tools and resources available to help improve website accessibility. Some of these include:

Accessibility evaluation tools: These tools can help to identify and fix accessibility issues on a website.

Web accessibility guidelines and standards: Guidelines and standards such as WCAG provide detailed information on how to design and develop accessible websites.

Accessibility training and education: Training and education can help website designers and developers to understand the needs of people with disabilities and to design and develop accessible websites.

Website accessibility is an ongoing process, and it's important for organisations to continuously improve their websites to ensure they are accessible to everyone, including people with disabilities. By following best practices, testing the website and using available tools and resources, organisations can improve website accessibility and make the internet more inclusive for all.

Invest in an Accessible Website for your Business with Jezweb

Website accessibility is crucial for ensuring that everyone has equal access to information and services on the internet, regardless of their abilities. It is a legal requirement, as well as a moral responsibility, for organisations to ensure that their websites are accessible to people with disabilities.

If you are interested in learning more about website accessibility, there are many resources available. You can start by reviewing the Web Content Accessibility Guidelines (WCAG) developed by the World Wide Web Consortium (W3C), or by taking an accessibility training course. By understanding the needs of people with disabilities and implementing accessibility best practices, you can help to make the internet a more inclusive place for all.

As a website designer and developer, Jezweb has a unique opportunity to make a real difference in the lives of people with disabilities. By designing and developing websites that are accessible, Jezweb can help to ensure that everyone has equal access to information and services on the internet. Contact us to discuss your requirements.

# data[].attributes.attachment_link.title
The Importance of Website Accessibility for People with Disabilities

# data[].attributes.attachment_link.description
Learn about the legal requirements and benefits of website accessibility for people with disabilities. Discover best practices and resources for designing accessible websites and making the internet inclusive for all.

# data[].attributes.body
Unleash your creativity, reach a global audience, and establish yourself as an authority in your field with the incredible benefits of podcasting! 🌍🔊 Share this post and let's spread the word about the magic of podcast creation! 🚀

# data[].attributes.attachment_link.description
You’ve made the decision to have your voice heard online, and now you’re wondering what the advantages of podcasting are going to be for you. You might be