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- coke: drink wif [name], like find ur own name
- hopscotch: get from one end to another so easily that like a kid cld do it, similar to payroll/transactions
- spotify wrapped: look back on the year wif their memories n pics
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Problem:
Language Barrier - not learning or understanding how it works, Employers no time to bring them down.. etc

Have an outlet/portal/booth maybe situated in city plaza/lucky plaza and the popular malls  -> just on Sundays

Like a DBS Booth to teach them how to onboard (teach using their language)

So eg. City plaza: DBS Booth with Indo staff to guide them

Initially -> this Booth can be more frequent, like every sunday to onboard those existing + new maids that have yet to onboard onto the dbs app

After a few months -> this Booth can cut to just once a month (first sunday of each month) for people to bring their friends who have yet to onboard.

USE THE FRIEND IDEA TO BRING THEIR FRIENDS, GIVE THEM INCENTIVES TO ONBOARD,, EG. FREE $10?? or too ex

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Within the application, there could be a section that has 4 stamps.

1st stamp: Download the app and they will receive it automatically. This is to get people to adopt the application.

2nd stamp: Go through education for budgeting etc. This is to teach them financial literacy.

3rd stamp: Receive salary through their employer for the first time. This is to get them to use the app once to see how it feels.

4th stamp: Refer a friend (word-of-mouth). Increase our outreach since this is the most effective.

Possible incentive to incentivize both employer and employee: Waive off settling in fees.

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-Once employees have their bank account set up, can send sms etc to them and have a full guide on things like literacy, or our marketing efforts etc.

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anon submission of thier financial concern, then can do like the mums and miad one like show their impact or smth

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anon submission of thier financial concern, then can do like the mums and miad one like show their impact or smth

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- just smth impactful that can showcase like if is their concern or smth

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https://www.asiaone.com/singapore/new-campaign-maids-get-weekly-day-generates-debate-online

- using empathy to reach employers

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- May entice Employers, but Employees?
- Employees are more social

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QR Code / Link
- may they think is scam?

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- Need to think Digitally

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What metrics do we use to identify the success of the campaign/soln

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What metrics do we use to identify the success of the campaign/soln

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- like NipponPaint tiktok the animation
- NOT main idea but is just help promote

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do in multiple languages and smth that can be shared amongst their friends

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do in multiple languages and smth that can be shared amongst their friends

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- Budgeting Barney
- Borderless Barney
- Saving Samson
- Overseas Orrey
- Overseas Transfer
- Payroll Peggy

each character covers a topic

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daily quiz or module to get a PAL or smth

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daily quiz or module to get a PAL or smth

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helps increase their financial literacy

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TAP ON SOLUTIONS THAT INCLUDE FRIENDSHIPS

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TAP ON SOLUTIONS THAT INCLUDE FRIENDSHIPS

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- can send money to someone else can get like small cash back or smth
- or can send money or play game then can collect like that time got HUAT PALs then collect and get cash prize
- the whole pt is for them to understand the process and familiarise themselves and IT CAN SHOW ITSELF how easy it is

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- Comics

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volunTALES copy idea (both FDW and employer)

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volunTALES copy idea (both FDW and employer)

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- can be an ad

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- Comics

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- POSBibilities
-