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From left:
1. Betrice Britney Dee Anak Derick (78968)
2. Shcully Williams Pilai (81149)
3. Esra Jessaiah Musi (81750)
4. Amyly Yong Kai Hui (78796)
5. Christine Anak Christopher (81694)
6. Chloe Ngu Hui Jing (79070)

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This is my first time beginning a business on my own, therefore I'm excited. I'm quite proud of myself for quickly being successful in a start-up company.

This endeavour has made me think that being an entrepreneur is not as challenging as it seems. The hardest part is having the ambition to launch an enterprise but not being able to do it.

After beginning this project, I became aware of how important each corporate position is to the project's success. Each group member has been given a specific task, therefore in order to efficiently complete our tasks, we must learn how to collaborate for the best outcomes. I developed my collaborative skills to encourage and compel my coworkers to act honourably throughout this endeavour.

I also learned how to write our copywriting posts using the AIDCA model for the best outcomes in our product marketing. I think the things I learn from this project will be very helpful if I ever decide to open my own business.

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I am intrigued by the experience that I gain from this course. I am so grateful to have a chance atte ding this class and broaden my knowledge about entrepreneurship and the world of business. These few months of conducting our group's business, Pani Puri by Aunty Uva has been very great and fun!

Before this, I already disclose myself to the world of business, by joining and experiencing the challenge in doing business. But I only joined the business as a droshipper, that is just to collect orders and distributed the product when it has arrived. The business that I had joined was Scrunchies business, where the business is about selling female hair accessories. It was very challenging at first, as it was my first experience joining it and I did not have any knowledge or idea on how to doing both hard sale and soft sale efficiently. It was really hard for me, because I did not have any idea on how to getmy profit from the fixed price, I dont really know how to conduct a fruitful BMC for myself to see and get a glimpse on how far and what is the umber of my targeted profit.

But, right now, after joining this course, even if there is a need for me to conduct a business later on in the futue, I am ready for it. It is because, there are so many things that I understand and gain from this course, on how importantis a BMC for a business and how important it is for an entrepreneur to have a strategic ways on doing their soft and hard sell and ensure that their product meet the targeted customer's need.

Joining a group that give a great support as a backbone is one of thereason for me to really enjoy doing this business, Pani Puri by Aunty Uva. I hope that in future, I can apply all the knowledge that I get to gain something in future.

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This is what our business is about. Our business is based on food services, that is selling Pani Puri. Pani puri is a type of snack that is originally comes from the Indian subcontinent, in which this can be referred as their street food. There is also other names for this food, which is Jalapatra or Gupchup. We are selling this product with the help of our supplier from Kuching, which is Aunty Uva. She is the person that supply the food for us whenever we placed orders to her.

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PANI PURI WITH CORIANDER & PUDINA SAUCE 

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PANI PURI WITH CORIANDER & PUDINA SAUCE 

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Pani puri consists a round hollow puri which is a deep crisp flatbread that filled with a mixture of flavoured such as coriander with pudina sauce. It also comes with sour tamarind chutney, potato mash and mixed muruku that easily fills one's mouth and takes taste buds on a journey of heaven and it's no wonder that it's a popular street snack of India.
The best part about pani puri is the pudina water. The aroma of freshly mint is simply irresistible. This awesome water helps relive indigestion, so it's nice to have with or after a meal. Pani Puri also can be eat during evening as your snack time.

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Task distribution refers to each employee in a group who may have tasks assigned to them, and the group management must distribute such tasks according to each person's talents, workload, and responsibility. However, distribution is defined as selling and delivering goods and services from a manufacturer to a customer.

The process of task distribution recognizes the tasks, understands the tasks, and distributes the tasks among group members.

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A CEO (Chief Executive Officer) is an organization's top-ranking employee. The Chief Executive Officer of Basec Round Bomb company is Amyly Yong Kai Hui, among six of us. Amyly is also known as a leader for our company. Firstly, the CEO has the main power, and it is the source who decides the goals and acceptance of the company. Amyly agreed with each of us to share our ideas about our selling product and business. She was also the one who distributed the tasks and the position of other members.

Besides, Amyly always ensures that our business runs without disruption. Amyly will ask all of us to do the discussion. Aside from being a leader, Amyly also helped other members to do the Pani Puri business since there were only six people. Based on the actual situation, Amyly and Betrice distributed the orders before delivering them to our customers. Amyly also cooperates with other members to provide the orders to make sure all the orders are received in good condition by the customers.

Further, as a leader, Amyly controls the paperwork and tells us who will be present for each task. If there are group members who need help, she will help and give a brief explanation. Amyly always acknowledged good conduct, identified ineffective techniques or procedures for selling our Pani Puri business, set examples, and encouraged other members that the company could profit.

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Customer service refers to the help and guidance a business offers consumers who purchase or utilize its goods or services. Customer service practices frequently show a company's strategies and ideals. Customer retention is used to gauge how well customer service is performing. A good customer service experience can shift the consumer's perception of the firm.

Our Customer Service Manager is Betrice or known as Bebet. She is in charge of customer service, where customers can ask, message, or call her about any information about our product. Customers dealing with Betrice to purchase our Pani Puri depend on their choices: Guava or Pudina plus Coriander. Betrice has the key or password to log in to any social media account of our company, such as Instagram, Facebook Page, and WhatsApp Business. In our poster, the number of WhatsApp Business links to Betrice's second number, our company number. If the customer wants to order and clicks the link, it will automatically go to our WhatsApp Business Inbox. The customer can ask Betrice personally to set the date and time same goes for the payment.

Next, Betrice handled customer service wisely because our customers did not complain. She managed the tasks well when we got many customers, and we sent the orders either self-collect or delivered on time as promised to the customers. Good customer service led to a considerable number of customers. Gladly, when we opened our second batch. A lot of our previous customers repeated their orders and multiplied their orders. The reason is that Betrice replied to their message, took action as soon as possible, and did not miss anything. Betrice also received much positive feedback from our customers. Our company always put the customer as our priority.

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CEO

AMYLY YONG KAI HUI (78796)

IBAN MIX CINA

BINTANGOR, SARAWAK

CUSTOMER SERVICE MANAGER

BETRICE BRITNEY DEE ANAK DERICK (78968)

BIDAYUH

KUCHING, SARAWAK

LOGISTIC MANAGER

CHLOE NGU HUI JING (79070)

CINA

SIBU, SARAWAK

FINANCIAL MANAGER

CHRISTINE ANAK CHRISTOPHER (81694)

IBAN

BINTULU, SARAWAK

PRODUCTION MANAGER

ESRA JESSAIAH MUSI (81750)

IBAN

ULU SIMUNJAN, SARAWAK

MERCHANT MANAGER

SHCULLY WILLIAMS PILAI (81149)

IBAN

LUBOK ANTU, SARAWAK

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Pani puri is one of those Indian snacks which is most loved and savoured. Over time, this street food has been given different twists and turns to make it more flavourful and popular. Different people coming up with pani puri fusions. If you are a person, who loves to savour tangy delicacies, the Pani Puri Aunty Uva with guava sauce is a must-try. From our customers feedback, this guava Pani Puri is super delicious and definitely worth your money. For those, who likes sweet then Pani Puri with Guava sauce is very suitable for you to try.

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It is not easy to understand certain things until you really undergo it. Entrepreneurship is one such thing. Understanding business is not an easy task. May be education and reading about it develops your knowledge but you wil never learn until you run one of your own. I gained such a wonderful experience of running a business and gaining knowledge through this course.
Being a students from Strategic Communication for me entrepreneurship was a testing ground to try every principles of Management I learnt in my class. My learning gave me a guided approach towards business. The financial resource management and marketing were two major topics which I put into test in the entrepreneurship. This course gave me encourage to try new things. Apart from this the class room group are more useful in gaining knowledge.

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Based on my experience related to this business, this is not the first time for me to sell online. I used to be a stockist for cosmetic products when I was in form 6. Although I had ventured into the business field, I was a seller who lacked knowledge in business and more related to techniques to attract customers. Through this subject, I have learned various aspects in business such as how to promote sales, how to calculate loss and profit. Business is a science that encourages students to advance if they have an interest in business. The field of business is not an easy thing sometimes experiencing so many losses. Therefore, knowledge is important in this field. I am very grateful because my group mates and I succeeded in the task given to us by the lecture where we had to sell any item and get sales of RM 100. RM 100 is not a small amount to earn if we lack the knowledge to spread our sales items widely. We also need to find a supplier to get this product for sale because we will spend time if we make the product ourselves. Although it is a difficult task but it is very fun if we are interested and do business with a sincere heart without any sense of coercion. I can also learn money in and out of business and add knowledge using EXCEL. I was also able to learn more how to use INSTAGRAM BUSINESS, FACEBOOK BUSINESS AND WHATSAPP BUSINESS. In addition, knowledge in how to post captions in social media has also increased through this business. I hope this business can continue between me and group members to increase our monthly money. I am very grateful and happy to be one of the students who studied this subject and implemented a business.

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The logistic manager referred to strategically controlling the acquisition, transportation, and storage of raw materials, manufactured components, and finished inventory (as well as related information flows) through the company's marketing channels to maximize current and future profitability by efficiently filling orders.

The person in charge of logistics is Chloe Ngu Hui Jing or called Chloe. The job scope in our company is transportation and storage of our Pani Puri before delivering it to our customers. Since only Chloe had a car, she handled the delivery matter and took our Pani Puri stock from our supplier, Madam Uva. As transportation, Chloe recognized every way and residential college within Unimas.

Chloe delivered the order with other members, with Pani Puri stock in the backseat, depending on the boxes we are selling. She also makes sure all the orders are delivered to the buyers. She also helped pass the orders and always got ready to give the order anytime our customers wanted.

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A financial manager is a person who monitors an organization's finances and works to ensure its sustainability. They oversee several crucial tasks, including managing spending, producing correct financial data, and developing profit-maximizing strategies.

The person in charge of our company's finance is Christine anak Christopher. Christine was the one who counted our started money capital before ordering the stock of our Pani Puri. She also took care of Basec company finance so the business would gain more profit than our money capital. Christine even counted our weekly expenses for selling Pani Puri, which we opened on the first batch on Week 8 and the second batch on Week 12. After selling the Pani Puri, she will count how much profit we got.

She was also the one who first updated and filled out our Go-eCommerce, such as the information about how many items we used (the amount and price). Other than that, she put how much delivery and self-collect profit same goes for customers who pay cash and transfer. Then, she counted the sales estimation and financial planning of our company. It is for cash flow management so we can guarantee profit for our company.

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Production Manager defines as Production Lead, ensuring that manufacturing tools and equipment operate correctly and boosts an organization's efficiency. They are responsible for creating production schedules, ensuring that production procedures adhere to budgets and deadlines, and assessing the manufacturing equipment productivity of a business.

The person in charge of our production is Esra Jessaiah Musi or Esra. Her job scope is a survey, and the packaging of Pani Puri is eco-friendly and less plastic. In contrast, our company uses paper bags instead of plastic bags to prevent polluted environments. Luckily, we did not buy much for production because our supplier gave it free of charge. As a production manager, Esra must be careful of our product (Pani Puri). She needs to ensure that Pani Puri is perfect before selling the product to the customers. For example, always check that the Pani Puri is in clean condition.

Esra also minimizes the production cost of Pani Puri expenses, such as paper bags, stickers, and receipts. The price exceeded RM25, and we only spent RM 22.30 for the first and second batches. The supplier even gave and concluded all the items for production, so we did not spend much on other things. Besides, Esra also does the delivery schedule and self-collects Pani Puri to let all of our members work together. She met with our company and asked about the agreement of our packaging, product, and problems related to our business product. She also checked every box our member packed to ensure all packages had the items promised on the poster, such as Pani Puri, mashed potato, tamarind water, guava or pudina, and coriander sauce and muruku which was the snacks including the spoon.

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Merchant managers, often called vendor managers, establish connections with providers of goods and services. They coordinate pricing and product strategy with the supplier and gather all their suppliers onto a single distribution platform or market.

The person in charge of the merchant is Shcully Williams Pilai or Cully. She was the one who founded the best supplier of Pani Puri in Kuching, Sarawak. The job scope of merchant manager where Shcully forms relationships with our supplier, Madam Uva. Since Pani Puri is not a typical food in Sarawak, it is hard to find a supplier that cares about their customers' health and hygiene. We are pleased to have Madam Uva as our supplier, who is so friendly and kind-hearted.

Shcully negotiated the price of Pani Puri with our supplier. In the first place, Madam Uva sold the Pani Puri RM10 (12 pieces) to gain more profit, and Schully agreed with the supplier and our company. At least, we can sell the Pani Puri at RM12 (14 pieces). We had an excellent negotiation with Madam Uva since she wanted to give two free pieces for every box. They agree about the Pani Puri price and product strategies. Our supplier also decided that we opened and ordered 30 boxes for the first and second batches. It is crucial to have a good relationship with the supplier.

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Pani Puri by Aunty Uva with two delicious sauces (Guava and Pudina plus Coriander).

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Important meeting within group members.

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3O boxes for the first batch and second batch.

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Distribution orders (Self-Collect and Delivery) at Faculty Linguistic and Communication parking.

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1. Smash the top of Pani Puri for the filling.
2. Insert the mashed potato follow by murukku (snacks) inside the Pani Puri.
3. Next, fill the mixing of mashed potato and murukku with tamarind water.
4. Last but not least, dip the Pani Puri to the sauce (Guava or Pudina + Coriander) and enjoy your Pani Puri.

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In my student life, many experiences could qualify as life-changing. Every new experience was, at one time or another, the first experience. For good or bad, each instance changed my life's course. But the most transformative experience was doing the Pani Puri business. Before this, I was never thinking of doing business on my own. I also dreamed of having my beauty shop on a fine day.

In the past, I only did small businesses such as selling preloved clothes where I did not want to throw away my clothes, so I sold them. Gladly, my small business went well. It is a typical business because I only posted it on social media like Facebook or Instagram based on my business account. I promote it on the feed or story and wait for the customer to buy and deliver to them. When I enrolled in this course, I am sure I will learn best about communication because it relates to entrepreneurship or business.

I will not lie that doing full-mode business is tricky because there are many processes. Besides, three things I found after joining this course and doing business are challenging, time management, and self-identity. First, all business is tricky because we must face the consequences at every stage and step. It depends on us how we are going to handle the matters peacefully. Every solved problem benefits the company; teamwork and trustworthiness are essential. Next, as a student, mainly a university student, time management is a critical element in business. The reason why is that we have to arrange our time wisely to make it happen. We will not avoid or ignore the tasks and must let go of our bad habits like laziness. Sometimes I understood because the time given was short, so we needed to hurry. I advise that even when the time is short, always be prepared and manage it effectively.

However, I recognized my self-identity in the Pani Puri business project. I am a hard-working person, patient and helpful person. Since there are only 14 weeks, we cannot even describe the busyness of students. I distributed my tasks and did everything based on the schedule. I always try to help my group members and give the best for our company. Patience is the attitude that we need to implement in life. Through patience, everything will be going to be okay. I am a helpful person even though people do not need help. I always contribute to helping other members. Lighten their burdens can make the blissful of team members.

In a nutshell, I am grateful to learn this subject in my course. Not all universities can offer business subjects to communication students. I knew a lot counted financial planning, promotion, strategies, profit, money capital, and more. There is knowledge I gain can be used in the future. May my lecturer and studies bring success in life.

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This is our group's Business Modal Canvas (BMC). 

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Our key partner or the supplier for our business is Aunty Uva. Aunty Uva is the person that provide us with the pani puri and all of the snacks and sauces that come as a set to be given to the customer that had ordered from us.

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In our business, to ensur that our business is going smoothly alongside with the planning, here is our main activities apart from only relying to the pani puri that were given to us.

1. Editing
The key activities that we had done is editing our very own logo, our stickers that have our business details, such as our Facebook, Instagram and also our number for futher details and for the customer if they wanted to proceed with the ordering. Our number are given accordingly with the assigned role for each places that we need to give the orders to the customer.

2. Delivery
We also provide delivery services to deliver the customer to deliver the orders for them in other places that is outside of the Faculty of Language and Communication

3. Advertising
We also conduct our sales via online, which is using our Facebook, Instagram and Whatsapp for us to give an update and attract the customer to buy our pani puri.

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Our key resources is a readily made Pani Puri that is supplied by Aunty Uva. Aunty Uva will be the person who give us the order according to the number of Pani Puri that has been ordered by our customer. Apart from that, we, as a team also conducted some activities and strategies to make our business get knowned by customer. The advertising, editing and also delivering the product were all handled by Basec Round Bomb's group members.

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When selling or advertising a product in order to gain people's attention, no matter how big the scope is, the value proposition of the product must be paid attention for. The aspects that our product hold that makes it getting sold to our customer is because we have our very own identity, which is our group member is the person that handled the design and the details of our logo. We also improvise the packaging of our product by using paper box and also plastics spoon and plastic that enables them to carry it easily. The key value or the unique value that our product have apart from the self made design and packaging, is the flavour of our product. We, Basec Round Bomb, had sold Pani Puri with two different flavours, which is Pudina and Coriander and Guava. These two unique flavours that we have make the customer, especially the first timer in tasting Pani Puri, and also for those that is seeking for and evening snack, getting the urge to try and buy from us.

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It is important for an entrepreneur to make professional connection and be engaged with their customer to attract their interest and keep the existing customer as a regular customer. In order to attract our customer, there is a promotion that our supplier and the group member of Basec Roumb Bomb did, that is by buying 1 boc of Pani Puri, you will get extra 2 pieces , which means that originally, there are only 12 pieces in a box. But, if you buy from us, it will be 14 pieces of Pani Puri's balls that you can get.

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The channels that we used for our business are Business Go-eCommerce , that is to update our sales and online platform such as Facebook, Instagram and Whatsapp business.

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This column will give a details on who is our targeted group for the business. In doing a business, it is compulsory for you to understand and have a goal on who you want to sell your product to. For our business, our targeted group were the student of Unimas, which is the student within Faculty of Language and Communication and also student outside from it.

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We had spent around RM34.60 for our cost structur.
1. Delivery Cost
We spent RM12 for this.

2. Design Cost
Business's stickers(100 pieces)- RM11

3. Packaging cost
Paper bags (100 pieces)- RM9.80

OTHERS
1. Receipt Book- RM1.80

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1. Direct Selling
2. Deliver Services
- for the places outside of Faculty of Laguage and Communication (RM2.00 of delivery services will be charged)
3. Self Collect
4. Adverstisemnet

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1. Direct Selling
We advertise and also give our customer their order face-to-face without any charges
2. Delivery
Rm2.00 will be charged on the customer that requested for our delivery services outside form FLC
3. Advertisement
Using our online media platform such as Facebook, Instagram and also Whatsapp to advertise our business and products.

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Our business is easy for us to conduct a soft and hard sell to the customer by conducting direct selling to them. Beside that, we also open delivery srvices to the customers that are unable to pick their order from us that will make them so save time and did not have to walk in a far distance to pick their other. Our advertising also helps them to know how much more did our product left, when is the time for delivering and also who to contact if they are interested in our product

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Instagram copywriting post (hardsell & softsell)

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Instagram copywriting post (hardsell & softsell)

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Facebook Copywriting post (hardsell & softsell)

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Facebook Copywriting post (hardsell & softsell)

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Explanation of Application about AIDCA Model 

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Explanation of Application about AIDCA Model 

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Attention- Draw customer attention by making the poster colourful. We also presenting the product in Instagram story and use some attractive word and interesting Gif such as "Hurry" and "Order Now".

Interest - Posting something like "pre orders" and "limited to 30 boxes" can pique their interest in buying our products. We also marked our product price clearly, and also wrote "extra 2 pcs" on the poster to arouse their interest in ordering the product. Of course, our price is also very reasonable.

Desire- Provide self-pickup and delivery service to anywhere in Unimas.

Credibility - Our products have brand verification and we clearly state that our pani puri is produced by Aunty Uva. This way our customers can eat with peace of mind.

Action- We use emotional words like " Hurry up! Grab your Pani Puri NOW!!!!," and "FIRST COME FIRST SERVE" to entice consumers to take action.