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these posters definitely look more modern , and professional , I liked how they turned out , they are better than the original series.

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made a poster series however after my tutorial we discussed that I need to make it more modern so I went back and refined them

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I was trying to learn how to create a zine but I got too overwhelmed

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We collaged text and image separately before placing them in the rise printer. This was very interesting; in real life, the print's texture resembled that of coloured newspaper. I really liked how this layered piece turned out; it opened up a new way to collage, and I can't wait to use this technique later in the course.

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- Bass migrated to California from New York in the 1940s. Up until his first significant break, a poster for the 1954 movie Carmen Jones, he primarily worked in advertising. His work on the posters so impressed the directors that they asked him to also design the title credits. This ended up being a game-changing choice.
- Credits used to be stagnant and uninteresting.
However, Bass was dedicated to giving these visuals life and making them an integral part of the cinematic experience. Bass introduced "kinetic type," letters that dashed and moved around the screen and frequently included visuals in addition to text.
- https://99designs.co.uk/blog/famous-design/saul-bass-graphic-designer-of-a-century/

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Art directors: What it takes to succeed in magazines today

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Art directors: What it takes to succeed in magazines today

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Since they decide how things work as well as how they look, contemporary art directors should think like product designers.
Because of the global reach that social media has given magazines, successful directors consider multiple platforms.
Art direction used to be solely a creative endeavour, but today it also makes use of the talents of writers, photographers, and graphic designers.

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He has some covers with portraits and some where he concentrates on the type, but he manages to make it work. I also think that his work is so clean and crisp, even though there is a lot going on. It's nice to the eye since you can tell he has given each aspect careful thought. Although he explores his covers in many ways, I respect how his work maintains a consistent personality.

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- One of the greatest photographers of the 20th century, Irving Penn was renowned for his powerful photographs and skillful prints. He addressed photography with an artistic eye at a time when it was mostly thought of as a communication tool, expanding the creative potential of the medium in both his professional and personal work.
- Following the Second World War, Liberman dispatched Penn on fashion and portrait jobs all over the world as he swiftly gained a reputation for his distinctive still life and portraiture. These were learning opportunities that solidified Penn's preference for taking pictures in the controlled setting of a studio, where he could cut out extraneous elements and focus on his subjects.
- https://irvingpenn.org/portraits

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-English fashion photographer David Bailey is best recognised for his photos of musicians, models, and famous people.
He released his first photography book, Box of Pin-Ups, which featured black-and-white pictures of many different famous people, including Twiggy, Mick Jagger, The Beatles, and Andy Warhol. Queen Elizabeth II later awarded Bailey the rank of Commander of the Order of the British Empire, and the International Center of Photography in New York presented him with a Lifetime Achievement Award in 2016.
- Bailey changed British fashion and celebrity photography from stylish but guarded stylization to something more youthful and direct. His fashion work and celebrity portraits are distinguished by stark backgrounds and dramatic lighting effects. His creations are a reflection of the 1960s British cultural movement to undermine traditional and outmoded class distinctions by incorporating a working-class or "punk" aesthetic into both fashion and artistic works.
- Photography has unique aesthetic qualities as a form of visual expression and communication. One must first comprehend the features of the process itself in order to comprehend them. Immediacy is among the most critical qualities.
- http://www.artnet.com/artists/david-bailey/
- https://www.britannica.com/technology/photography

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The cooperation went very well; I thought that we both understood one other's points of view, and Eva's photographic talents were excellent. She experimented with light, shadows, and angles, and I discovered that changing the lighting can completely alter the meaning of an image. This exercise also provided me with insight into what it would be like to collaborate in the real world; it was an enriching experience. The composition of where each component would appear on the final cover was carefully considered.

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This picture was accidentally shot, and we were debating using it, but we felt that it detracted from the idea and instead suggested anxiety.

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Eva first suggested using light to give the appearance that I was waiting for almost anything while actually dealing with the dark elements as this is one of the ways to look at my word.

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I was paired with Eva, and since my word, "sabr," is an arabic word, I translated it and considered its components. Eva needed to know the concept of my word fully in order for her to offer her thoughts and to better grasp it.

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-Brand colour psychology investigates how colour influences how we view a brand. Colors have a significant emotional impact on us. And these feelings have a big impact on how we act as consumers.
A framework for comprehending how and why we connect with the brands in our lives is provided by brand colour psychology.
- It's crucial to pick a colour that feels genuine to your goods or services and suited to your sector.
- Color is one of the most direct ways to portray brand personality because it evokes human emotions.
- Knowing who your target audience is is crucial. Particularly when choosing the ideal colour for your brand.
https://www.ignytebrands.com/the-psychology-of-color-in-branding/

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- Colour adds vibrancy to a design, grabbing the viewer's attention and possibly evoking an emotional response. A designer can use colour to establish hierarchy, guide the eye from one element to the next, and assist organise the pieces on a page.

- two main colour models, that relate to work on screen (RGB), and printed work (CMYK).

- The process of "colour management" controls how colour is transferred from one piece of printing equipment to another. Because each device reacts to or creates colour differently, colour management is necessary to provide accurate and predictable colour reproduction.

- A design gains life via the use of colour, which elevates specific components and draws attention in a way that may elicit an emotional response from the spectator. By significantly altering the appearance of something or someone familiar, creative colour use can accomplish this.

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in person , when my word was printed it looked much brighter in its CMYK colour.

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comparing on colour on screen and printed paper

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- Marian Bantjes is a designer, typographer, writer and illustrator, Marian's designs and artwork transcend era, fashion, and technological barriers. She is renowned for her intricate patterning, ornamentation, and meticulously accurate and detailed vector graphics. Underlying formality and structure in Marian's art frame its organic, fluid nature.

- Her 2010 book I Wonder (published by Thames & Hudson, 2010) is an exploration of the marriage of word and image, written and illuminated by herself throughout, it is alternately mysterious, thoughtful, personal and funny. It was shortlisted for the British Design of the Year award in 2011, and along with several other pieces or her work, is included in the permanent collection of the Cooper-Hewitt National Design Museum in New York.

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-  She worked as an art director for Atlantic Records. She created her first record cover there. She returned to CBS Records after gaining some expertise in cover design and remained there for eight years, creating more than 150 album covers each year. She created the album covers for Boston's Boston, H and One on One by Bob James, and Ginseng Woman by Eric Gale. She made contributions that included bringing back vintage typefaces and design trends. She was nominated for four Grammys for her remarkable designs.

- She left CBS in 1982 to pursue independent graphic design. She created a typographic answer based on Russian constructivism and Art Deco. She used dated typefaces in her designs as a remedy. Russian constructivism had an impact on her typography, but she didn't copy it; instead, she just used its lexicon of form.
- To promote the Public Theatre and strive to broaden the audience's variety, Scher developed a graphic language that mimicked street typography and juxtaposition close to graffiti.
references :
-      https://www.famousgraphicdesigners.org/paula-scher      - https://www.madamearchitect.org/interviews/2020/7/16/paula-scher
-       https://bigajwiktoria.github.io/Paula-Scher/paula_scher_essay_2.html

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I've always seen graffiti, but I've never attempted it myself. I gave it a shot, but I wasn't really pleased with the results. I felt that my word wasn't appropriate for graffiti when hand-drawn, but when I used Illustrator, I thought they worked better, still wasn't hundred percent satisfied with the idea of using graffiti with my chosen word but it was interesting to try.

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As previously mentioned, sabr is a soft and elegant word that means patience. For this task, we were required to make our word look like what we thought it sounded like. I initially tried to draw simple, elegant, and swift designs, but I really wanted to just experiment in many ways, so I just decided to use the arabic form as well as start using block letters.

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This was probably one of my favourite sessions because I found it so fascinating that typography could go so far as to manipulate already existing text using a photo copier and then repeat the process until you get at something unique. The best thing is that doing this gives you the chance to discover a new texture you like and use it in your work, whether it's creating a new type face or utilising it as a background. This approach can be taken to so many different extremes; I thought it was genuinely amazing.

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Since I found silk screen printing during the previous module to be interesting, I decided to try letter press during this one, largely because Ruth introduced herself to us earlier and I observed letter press during her presentation, which immediately piqued my attention. It made typography even more enjoyable because we were physically experimenting with the composition of the letters. Using a cut frame also made the finished product intriguing because you don't know what you're going to get until the very end. I liked this element of it. As I was rolling my paper out, I kept getting ink on the larger letter press machine, which is why I found myself using the smaller one instead. I want to give this another go on the bigger machine to perfect my skills

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In class, Gemma demonstrated how to make paths out of our words; however, as she was demonstrating it, I realised that I had already explored this feature. Besides this, I enjoyed playing around and letting my word flow into itself and take on a different identity each time. However, my adobe illustrator ran into some issues because it wouldn't let me use some of the controls, like ungrouping and the pencil.

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- helvetica light
- baskerville regular
- gill sans light italic
- myriad pro regular
- copper plate light
- Academy Engraved LET Plain:
- Futura condensed medium
- Luminari regular
- Didot regular
- Acumin Variable Concept
- Helvetica Neue light
- Clearlight regular
- skia regular
- Minion Variable Concept regular
- Source Code Variable light

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The word "sabr" caught my attention and it looked elegant but soft-spoken  in the Baskerville typeface.

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 Research on principles of heirarchy, scale, proximity and white space

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 Research on principles of heirarchy, scale, proximity and white space

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week 2 (research)
-The proximity principle states that items close together are likely to be perceived as part of the same group - sharing similar functionality or traits.

- To convey meaningful groups, it is important to use different amounts of whitespace to either connect or divide items.

- Even when presenting simple text information, using proximity to build meaningful groups is evident: sentences are grouped together in paragraphs, with spaces between them. The text from the appropriate section is typically put closer to the heading than the content from the preceding part, and well-designed headings contain whitespace around them to indicate which paragraphs they belong to.

- A fundamental rule of visual design is to group items that are similar together and to use whitespace to do so. Making these categories visually visible improves usability since users may more easily identify and concentrate just on the components that are most relevant to their current work because they are task-focused and may scan pages relatively fast.

reference : https://www.nngroup.com/articles/gestalt-proximity/
-  One of the fundamentals of graphic design is size and scale. They have an impact on your design's meaning and can make it easier for the viewer to focus on the key information and recognise the design's most crucial components.
reference : https://www.zekagraphic.com/visual-hierarchy-graphic-design-principles/

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I really appreciate how this module has been divided down to make it simpler and help us learn illustrator at a great pace. Task 4 really helped me navigate around Illustrator and learn much more about it, even familiarising myself with simple outputs like what the differences between each selection tool are helps me further my skills as it opens up more options  to play about with.

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Thumbnail recreation on adobe illustrator

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Thumbnail recreation on adobe illustrator

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I thought the typefaces Baskerville and Futura worked nicely together in this composition. It feels extremely clean and to the point.

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Thumbnail recreation on adobe illustrator

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Thumbnail recreation on adobe illustrator

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Thumbnail recreation on adobe illustrator

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Thumbnail recreation on adobe illustrator

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I couldn't decide where the main sentence would appear best, and now that I look back, the typefaces really don't match. Nevertheless, I've included what I believe to be mistakes since it teaches me how to improve my skills and what aesthetic I am most drawn to.

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Thumbnail recreation on adobe illustrator

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Thumbnail recreation on adobe illustrator

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Task 4 : thumbnail recreation on adobe illustrator

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Task 4 : thumbnail recreation on adobe illustrator

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this task required us to To update and reinvent the composition of our manifesto and add the word and sentence as new components. I had a lot of fun making the thumbnails. I didn't really plan out these sketches; instead, I just sketched out a few compositions continuously. I believe this helps you come up with ideas that you might not have thought of if you overthought it. I let myself to be free and enjoyed all of the results.

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Research on principles of heirarchy, scale, proximity and white space

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Research on principles of heirarchy, scale, proximity and white space

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week 2 (research)
- Two weights of a single typeface are typically used to establish typographical hierarchy.

- If there is a significant discrepancy between the two weights, typographical harmony cannot be achieved.

- Even though it is feasible to produce a design with just one typeface, more than one is frequently employed. The potential to establish a hierarchy is readily available when using two or more typefaces

- By using multiple point sizes and/or typefaces, hierarchy conveys varying levels of importance. But it's crucial to remember that using a convoluted text hierarchy can detract from the overall design and harmonise the visuals.
reference : Ambrose, Gavin, and Paul Harris. Basics Design 03 : Typography, AVA Publishing, 2005. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/bcu/detail.action?docID=4654073.

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Week 2: Key Principles Of Typography TASK 3

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Week 2: Key Principles Of Typography TASK 3

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task 3 : For this work, we had to condense our manifesto into one sentence and word. I discussed my manifesto with a peer, and we both decided on the term "sabr" as it is a bold but subtle word. When it came to choose one phrase, it was difficult, but the three above were the best I could come up with. I enjoyed this because it seemed like my manifesto was a big brief that I was focusing on in order to develop a brand that would summarise it all.

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Tim Horton's Cup appears overloaded and packed with too many typefaces.

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The image above conveys a clear message, doesn't appear cluttered, and makes the most crucial facts stand out, followed by directions for finding out more.

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For this task, my peer and I strolled about Birmingham's city centre as I sought to capture images of various typographic designs. I soon realised how important the design is for conveying the right information to the intended audience. A certain size, font, colour, and spacing must be utilised so that the intended audience can recognise the most crucial information, especially if they are in the town and are taking a short look. I also realised how significant the order of each piece of information is.

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task 2 ( research ) = example of bad typography

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This massage therapist's sign illustrates how typesetting mistakes of this nature can result in major misconceptions by having an excessively large space between the letters "E" and "R" in.

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-  According to google, typography is "the style and appearance of printed matter." it is the arrangement of letters, numbers, and words.

- Good typography helps establish order and a hierarchy of information. It's crucial to keep in mind the text's intended audience. Does it require speedy reading? Can the letters be read by anyone? What task or message do you want your type to accomplish.
(research)
https://carlosygoadesigns.com/blog/good-vs-bad-typography/

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My manifesto was about patience and trust, and in some ways, writing it out was therapeutic. I incorporated quotations from a favourite book of mine, "fair and noor." I chose to use the Baskerville typeface because I thought it was fairly elegant and light, and in some ways it helped my manifesto feel more personal. I was playing around with the numbers with the tracking and kerning when I realised how much of a difference it makes to increase the kerning even by 1 point. I certainly enjoyed seeing the various possibilities when adjusting the numbers, but I ultimately came up with my manifesto, which appears as follows. (on the right) I made sure to avoid including any rivers because I believe they give the impression that a block of text is empty. In terms of the text's composition, I put my content in the bottom right since it felt and looked best there.

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In task 1, we were to use Adobe Illustrator to make a simplistic manifesto in black and white. I attended Tony's sessions because I haven't used Adobe Illustrator yet, and they were very helpful. However, when it came to writing a simple text like this manifesto, I was still a little confused, so I watched a few YouTube videos to get a better understanding of the settings and controls. Thanks to Gemma's lecture on the fundamentals of typography, such as kerning and tracking,  I had a strong understanding and felt confident.

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- Typography requires the designer to deal with pre-existing typefaces rather than creating their own letterforms from scratch. The designer must make a number of decisions during this process, including picking the right typeface, point size, kerning, and line spacing, as well as creating a layout that makes sense.

- Thanks to technology, new generations of designers are constantly challenging typography and its norms by imagining letters in ways that weren't even possible a few years ago.

- Johannes Gutenberg's invention of movable type at the beginning of the 15th century,  allowed for the mass manufacturing of printed documents, transformed typography.
reference : basics design 03 typography
https://99designs.co.uk/blog/%20tips/typography-design/

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A manifesto typically endorses a previously published viewpoint or the common opinion it may promote a unique concept   It can present a person's life perspective but is frequently political, social, or aesthetic, occasionally revolutionary.