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Overall I think both IPC and Bauer media would be the kind of media institutions who might distribute IMM as they both own companies with as Q and NME which have similar target audiences and similar style of music magazine, although mine is aimed at a much more specific audience. If I had to choose between IPC and Bauer Media, I suggest Bauer Media would be slightly more suited as more of their companies have the same target audience as my magazine IMM.

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Overall I think both IPC and Bauer media would be the kind of media institutions who might distribute IMM as they both own companies with as Q and NME which have similar target audiences and similar style of music magazine, although mine is aimed at a much more specific audience. If I had to choose between IPC and Bauer Media, I suggest Bauer Media would be slightly more suited as more of their companies have the same target audience as my magazine IMM.

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IPC is a major media institution in our media today, when researching into existing music magazines, many found that were more in my genre 'Indie' were found on the famous music magazine NME. Artists similar to Millie Low who I have created are found on NME covers such as Jake Bugg. This is why I believe IPC would be the kind of media institution that might distribute my product IMM. NME targets audience of around 16-25 which is the audience IMM would also appeal to. IPC has no other music magazine which is aimed at a speicic audience like mine and therefore I think would bring more niche audiences to their media company.

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I believe there is a gap in the market for a magazine specifically aimed at the Indie genre. As it is an up and coming genre becoming more popular in the music industry more and more it would be ideal for a group such as Bauer media or IPC to jump into this type of magazine. I made sure my product was of a lower price than other magazines in today's media and also to make my magazine cover more original for example using an unconventional women artist as my front cover.

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Click and watch link to Vimeo and get an insight into the media group Bauer Media

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This is "Bauer edit v11-bauer hi res" by on Vimeo, the home for high quality videos and the people who love them.

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is one of the largest media companies in today's media. They have magazines such as Kerrange and Q which are major music magazines. A media group like Bauer would be the perfect media institution to distribute my music magazine IMM. The fact they have a magazine such as Q and other radio stations show they target at all music genres and all target audiences especially current music and younger people which I believe indie acoustic is.

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A media institution is an established, and often profit based organization, that deals in the creation and distribution of advertising, entertainment and information services. It helps in gathering information, and perceptions about different groups of people and their originality.

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Question 3- What kind of media institution might distribute your product and why? 

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Question 3- What kind of media institution might distribute your product and why? 