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During this assignment, I gain a lot of experience and knowledge from being an entrepreneur. By that time I got to learned running up our own business and working with my team to create our product as known as Bells's Crunchy Flakes . I also got to learned about E-GoCommerce which is we need to make our account to update our report of sales. Overall I’m glad that our business is successful and I hope in the future I can use this knowledge to operate my business.

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Bell's Crunchy Flakes

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Bell's Crunchy Flakes is one of the types of snacks. Bell's Crunchy Flakes is made by handmade. This business is run by our group and it is supplied to the student at UNIMAS. Bell's Crunchy Flakes have one flavor only which is honey. However, Bell's Crunchy Flakes have two different sizes which are big and small. For the big size, the price was Rm11 and for the small is Rm8. This price is very suitable for us to sell to customers. Bell's Crunchy Flakes is very suitable for students who love sweets and the taste is crunch to eat.

The purpose of our selling this product is to provide goods and services to the customers, especially for students in UNIMAS who cannot get this product outside. We are also ready to take orders from customers of Bell's Crunchy Flakes by using media platforms such as Instagram, Facebook, and WhatsApp. It is very easy for us to connect and receive orders from the customers. Our delivery charge is so cheap which is RM1 for all the collage in UNIMAS. It will attract our customers to repeat our products.

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Customer's problem and Solving business Offering

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Customer's problem and Solving business Offering

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1. Graphic designer- Design for our brand identities such as logo, typography, and color palettes.

Create poster

2. As an entrepreneur under UNIMAS

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1. Handle media platform- Promote the products on social media platforms.

2. As an entrepreneur under UNIMAS.

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1. Handle a financial business- Record report sales of the product and analyze the customer review.

2. As an entrepreneur under UNIMAS

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1. Made and repackaged the product for customers.

2. As an entrepreneur under UNIMAS.

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1. Made and repacked the product for the customers.

2. As an entrepreneur under UNIMAS.

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1. Handle media platforms-Promote the product on social media platforms.

2. As an entrepreneur under UNIMAS

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PALUNG RACHA

(100749)

Graphic designer

-Design for our brand identity such as logo, typography and color pallets also create poster about our products.

NAZRUL BIN NARAWI

(100082)

Social media manager

-Handles the social media to promote our business and create any pictures to post at social media about our products to get customers. He also collects feedback from customers about our products that customers have purchased.

NURUL AIN BINTI SAMSUDDIN

(100624)

Financial

-Responsible to manage business finances such as expenses for raw materials and keep records of business sales.

SHANIA AWING SYLVESTER

(100976)

Inventory

-Responsible for the production of BelllsCrunchyflakes products carefully follow the prosuder in the production of food and make product packaging.

DEBBRA ANAK TOGE

(98689)

Inventory

-Responsible for the production and packaging of BellsCrunchyflakes products and deliver the product to customers.

ANNABELLA ANAK HARLEY GIO KONEK

(98212)

Social media manager

-Responsible to promote products at social media and post any poster about product at social media to attract customers.

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https://www.instagram.com/invites/contact/?i=1ss7f58df9dpg&utm_content=sn58kkm

Copywriting post (hardsell & softsell) based on AIDCA model :

1.      Attention

To catch customer attention we use simple design where it not too many pattern and style but the picture really look good for reader to stop scrolling and read about our product information. Beside that  one of our poster we are using students problem such “Do you stress doing an assignment ?’’ to capture reader eye to read more about benefit of our product. B

2.      Interest

We are offer short problem solving to our customer where our product sweet honey cornflakes could reduce students tension who are stress doing an assignment. This is the statement that some author ever said in an article where consume something sweet could help people to reduce tension. By using this methode we believed that  it could enhance customer interest to take a try.

3.      Desire

In one of our poster we ever state the banefits of our product such it can bring back the cheerful atmosphere and also state our main ingredient that are believed to be halal. Furthermore we are also put the price lower than competitor who are selling the similar product and provide delivery services as low as rm1 to make customer choose our product rather than others seller.

4.      Conviction

In our business we also give a discount of 15% for those who are buy 3 container of cornflakes from us. This discount is purpose to create loyal customer and encourage the customer to buy more.

5.      Action

In our post we always state “what are you waiting for or grabs yours now” to prompts the reader to make a purchase. In addition we also provide whatsapp link to ensure that our customer can directly make an order with us via whatsapp application.

Teaser post

Our purpose using Instagram to do online marketing activities is, it is a visual centric platform, making  it ideal for showcasing product through photo and videos. Visual content tends to be more engaging and can effectively highlight the features and esthetics of the item being sold. About the colour we always used yellow, white, and black in every poster because these colour is one of our business identity and also it was one of our incentive to ensure the customer can identify an recognize our business. For the techniques,  we usually used cheerful music on our instastory to complements the mood or atmosphere we want to convey into our post. By using instagram feature we are able to produce interesting content to attract the attention of customer.

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https://www.facebook.com/bellscrunchyflakes?mibextid=YMEMSu

Copywriting post (hardsell & softsell ) based on AIDCA model :

1.      Attention

To attract customer attention we state the problem that they may faced with to ensure they stop and continue read about how our product could overcome their problem. Beside that we also use Iphone camera to take a high quality picture to make our poster more interesting.

2.      Interest

In order to make customer interest with our product we give real statement that our product is more cheaper compare with others seller. In addition we also provide a suggestion to a buyer who are in dilemma choosing which size that they should choose (new customer) by giving advantage and disadvantage for each size.

3.      Desire

To enhance customer desire we state that our product is sweet and crunch where it suitable for those who want to relax their mind. Furthermore we also said that our product is homemade where we give a guaranty that our product is clean and believed to be halal to consume.

4.      Conviction

In our business we also give a discount of 15% for those who are buy 3 container of cornflakes from us. This discount purpose is to create loyal customer and encourage the customer to buy more.

5.      Action

In our post we always state “what are you waiting for or grabs yours now” to prompts the reader to make a purchase. In addition we also provide whatsapp link to ensure that our customer can directly make an order with us via whatsapp application.

Teaser post

Our purpose using facebook also have a similar reason like why we use Instagram for online marketing activities. Our reason why we also use facebook is it just to increase our promoter activities in order to ensure our target customer always seeing our advertising so they will recognize our business and memorize our brand in their mind.

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https://wa.link/okya2r

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For our business we are selling bell’s crunchy flakes that run up by our group and the product is handmade by us. This kind of product is a snack that everyone can enjoy to eat in Unimas. There are two sizes that we are selling which is big size RM 11 and the small size only RM8.

Location/address of our business

Universiti Malaysia Sarawak, 94300 Kota Samarahan, Sarawak

Type of bussiness

Type of our business is partnership because we own the business together and we share the same modal and profits.

Operating hours

For our product we sell it started week 5 until week 11. From that time the customers can contact us if they want to buy our product.

Facebook link

https://www.facebook.com/bellscrunchyflakes?mibextid=YMEMSu

Instagram link

https://www.instagram.com/bellscrunchyflakes?igsh=Y2tpYjh0eWZhNW0y

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Customer's problem and solving business offerings

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Customer's problem and solving business offerings

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Customers always wanted for a sweet snacks so we provide a solution to create cornflakes since everyone love to eat something sweet like our cornflakes.

Besides, the customers always wanted different size of our product so that they can experience different prices. So we provide them big and small size at the price RM11 and RM8.

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From this subject and assignment, I was able to learn a lot about business and give me experience in doing business with my group members by selling our own products, namely Bells'Crunchyflakes which we produce ourselves. One of the things I learned from this business is how to manage business finances, understand the needs of consumers and how to introduce our own products to customers. I was also able to learn how to use Go e-commerce and more about business. The cooperation of group members in running this business also greatly facilitates our business with satisfactory sales results. I can use this experience when I have my own business or when I work.

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During studying this course and doing this project it has give a lot of benefits to me such i start to know about e commerce, AIDCA model and how to apply it in real business , working together with my team , create a logo , do a campaign post, and how to persuade customer, it really useful experience . To sum up this knowledge and experience is really worth for me who are having a dream being an entrepreneur after graduate later.

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As a graphic designer

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as a social media manager

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As a financial

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As an inventory manager

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As a social media manager

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As an inventory manager

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This is the first catalogue for our business, which we are using to promote our main product. The catalogue contains authentic pictures of our handmade product, along with the prices and delivery charges.

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This catalogue introduces the new face of our product, the mini version of Crunchy Flakes which was offered at an affordable price for students' budgets.

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Total Cost: Rm 188.50

Total Sales: Rm 351

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During do this assignment, I can know how to manage business well. I also can help my member to provide everything from starting the business until this assignment done. I also understand about how to use go e-commerse, it is really helpful for us to manage our report sales. Besides that, I am very thankful to the lecturer and the members for teach on this business. I hope I can do well in another business and and can learn more about the business. I also can gain more experience from this business so that I can apply it on another business.

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During the entire time doing this project, I find it very useful as it helps me to put my business skills to the test. I was able to enhance my skills and develop the skills that I haven't been good at. I was able to experience being an entrepreneur and explore the world of business. I would like to thank all my teammates for their support. Me and my teammates, business partners were able to work together without any problems and created wonderful chemistry and great teamwork with each other to make this project a success. This has been a wonderful experience for me, and I hope this could be a small step in my journey to becoming a successful entrepreneur someday.

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Doing this project centered around selling honey cornflakes has been an incredibly rewarding experience. The journey has been both challenging and exhilarating. I have gained a lot of knowledge throughout the process of running a business. I also took this opportunity to enhance my skills such as communication with customers and even technology skills for business registration on Go e-commerce website. Besides that, I have learned the importance of teamwork and the value of collaboration in achieving our common goals that lead this project to success. Therefore, the experience and skills gained during this project can be applied for work purposes in the future.