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Project Brief Due Dates Formative Assessment Proposal Presentation - 12th Feb Mock Presentation - 11th March Summative Assessment Part 1 & 2 - Group Business Plan & Group Pitch Presentation (20 minutes) Submission - 4 pm Friday 15th March Group Pitch presentations - Dragons Den Submission - Wednesday 20th March Feedback 8th April Part 3 - Individual Report 2000 words +/- 10% submission - 4 pm Thursday, April

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Order of Information

1. Executive Summary 2. Management Team (Brief overview of the people involved, names, job titles, photo and micro bio. Organisation Chart included)

3. Fund Raise (The amount you are seeking in working capital to start your business, briefly describe how you intend to use the funds)

4. Vision and strategy (What makes the business special, and how will the vision and strategy be implemented and achieved?

5. USP/CVP

6. Market and demographics

7. Competitors (SWOT)

8. Client Profile

9. The Business (The business proposition, problems the offer solves, critical pillars/foundation in the proposition)

10. The Market

11. Marketing & Advertising 1

2. Business Timelines/Objectives

13. Financial Section - Anticipated Revenue - Pricing - Financial Projections

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Project Brief - Part 1 & 2 Group Written Business Plan & Pitch Presentation Deck Part 1 - The Business Plan Create and write a business plan/information memorandum and hypothetical business start-up of your choice. Agree as a group by 9th Feb your business idea and create a proposal presentation to pitch to your tutors on Feb 12th.

Part 2 - The Pitch Presentation Create and deliver a business pitch presentation deck highlighting the main components and solutions contained in your business plan.

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Topics Covered - Entrepreneurship vs intrapreneurship - Understanding the role of investors and the importance of securing financing as part of entrepreneurship - Understanding the innovation as part of a larger machine - Deliberate Innovation - The scale of operation and innovation - The function of the Business plan - elements

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Key Skills - Problem Solving and critical analysis - Research - Commercial Acumen - Innovation, creativity and enterprise

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How to create a winning Pitch Deck - Start with a strong introduction - Focus on the problem you’re solving - Explain your solution - Show traction - Describe your marketing and sales strategy - Highlight your competitive advantage - Be realistic about financial projections - Keep it simple and visual - Practice - Refine the presentation

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-Substitution: innovation through replacement, identify, experiment and apply -Combine: digital, traditional, synergy -Adapt: tailor strategies to new markets, Adapt exhisting stratgies to new markets -Modify: alter design element or marketing for greater impact -Put to other uses: Repose, Upcycle, alternate uses for exhisting products -Eliminate: clarity, focus, steamling product to market, better market position, remove to improve -Reverse: reversing norms, direction of travel and processes, unique engagement, re-imagine -Prototype, test, feedback, document process

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-Creativity: New and original -Innovation: Working on something exhisting -Innative: Natural -Collaborate and partnership

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-Sustaining and Disruptive innovation: sustaining improves exhisting to increase profits, benificial if already established with consumer base, disruptive is for emerging brands, low end is entering bottom of market at a price cut, new market is creating a new market segment for a different customer, allows brands to establish consumer needs and improves offerings. -low disruption -new market disruption, eg uber, air b&b -Disruptive prodominantly online, fast fashion, eg amazon, tech and digital driven -Closed Innovation: internal innovation, Past -Open Innovation: external innovation, Present

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-Brick-and-mortar

-Franchise -Wholesale

-eCommerce

-Bricks-and-clicks

-Online Marketplace

-Aggregator

-Dropshipping

-Subscription

-Freemium

-Social enterprise

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everything comes from prior knowledge, experiences, education = core skills

-increased accessibility to knowledges enable creativyt and innovation via a need for growth, not exclusive to elite, can be taught and practiced, creating engagement to enable growth and development

-right side of brain- values, vision, left - create and deliver

(project) individual thinking styles: cognitive, idealistic, realistic - developing all thing styles throughoit project, use in reflection

SCAMPER

DEBONO - six thinking hats, ideas, discussion/debate,

blue- control, facilitator

white- facts, objective thinking data

black- safety, thinking potential threat

yellow- benifits, feasibility

green- creative thinking, removes risks from black

red- only non justifiyed, from feelings

use colours for each process and idea

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-introduce through social media launch during party season in the spanish party islands, connect with social media in fluencers within your consumers range to introduce the concpet, add a discount within the first launch

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Learnings:

-leadership skills- building confidence, setting targets and dates, creating open group commuication and group pallet

Interests:

Challenges:

-some confusion when asked questions after pitch

Positives:

-self growth on presentations kills

-improved on collaborative skills

Negatives:

-lack of communication with the presenting

Liked:

-colour pallet, props, individuality, digital features

Disliked:

-lacked practice with the presentation skills,

Any Changes:

-conducted further research in to competitors and exhisting things within the market

-further research into financials

-further focus on future development

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What happened?

When it occurred?

Who was there? Deborah, Nerea, Peta, Bella

What did they do?

-Deborah: Leaflet, USP/CVP, Business Timeline & Objectives, Digital Video 2

-Nerea: Financial section, Fundraise

-Bella: The business

-Me: Introduction, Customer profile, Competitors, Marketing and advertisement, Social media, Digital Video 1, Primary Research - social media data collection, Flyer (prop), Market and Demographic

-Peta: The Market, Executive Summary, Vision & Strategy

What was the outcome?

Your thoughts & feelings as they occurred.

I feel the workload was heavy on Nerea, i offered asistance with the financial sector

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Theory

Reflective

practice

Critical

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Social media advertisment, instagram tiktok, direct to our customer base, partnerships with clubs, promotion with small social media businesses - styling pages, small clothing and accesory businesses

-Influencer collaborations Funding events for influencers to promote our business via social media

Promotion Chanel

Digital Advertisement and marketing via social media platforms

Plans for advertising including relevant platforms... how the business will attract customers using various promotional channels, digital, physical... setting out stratergies and costs...

Collaborations with social media influencers, event bookings Budget for influencer events: £1000

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Substitute: What can be replaced? (for example, components, materials, people)

Combine: What can be combined? (for example, other features, devices)

Adapt: What can be added? (such as new elements or functions)

Modify, Magnify, maximize, minimize: What can be modified? (for example, change the size, shape, color, or other attribute)

Put to other use (purpose): Could you put the product to a different use, or use it in another industry?

Eliminate or minimize: What can be removed or simplified?

Reverse, reengineer, or rearrange: What would happen if you reversed the product’s production process? What can be swapped or flipped?

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Clarifys, differenciates, attracts, connects

Iconic brands in common- emotion, meaniful experiences, employees promise, influence & reputation, brand clarity

Brand - comunications, ethos, people, essence, imagery/style messaging, experiences

Brand gives a logo meaning not visa versa

Our brand: Efficient, experience, opportunity

"Your brand is what other people say about you when your not in the room" Jeff Bezos