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Q1. What is Lego's attitude towards quality?

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Q1. What is Lego's attitude towards quality?

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Lego attitude to quality is top notch. They prioritized and ensure quality as an intrinsic part of the whole process of their production . They strive for excellence across board.

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Lego's attitude towards quality can be seen by effective process, consistency and testing over the decades.

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The company also has a reputation for its attention to detail in design and manufacturing, aiming to create products that are not only fun but also of high quality. They often invest in research and development to innovate and improve their products continually.

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Lego’s ability to pay attention to details e.g. precision, accuracy and time.

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1. Precision
2. Durability of product
3. Commitment to quality

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Q2. How do Lego approach quality in their manufacturing processes and how has this impacted the final quality of their products?

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Q2. How do Lego approach quality in their manufacturing processes and how has this impacted the final quality of their products?

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Lego approached quality through the establishment of Quality management department which ensure compliance to quality. Lego take materials to laboratory which ensure product durability and precision. They build a long term relationship with their suppliers. Adhere to EU and other regulatory standards. This has made Lego has defect rate of 18:100000.

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The Lego's approach in the quality was observed by incorporating the automated process from 1980's and this had impacted on the precision of their products, which comes out with the best quality in the world.

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The LEGO Group approaches quality in its manufacturing processes through a combination of careful design, strict testing procedures, and ongoing quality control measures. Here's how this approach impacts the final quality of their products:1. Design and Materials: LEGO sets are designed with precision and consistency in mind.2. Quality Standards: LEGO has established rigorous quality standards that all its products must meet.3.Testing: LEGO conducts extensive testing throughout the manufacturing proces.4. Quality Control: LEGO maintains tight control over its manufacturing processes, from molding the bricks to packaging the final sets.

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Division of Labour during the stages of Production.
Maintaining specific temperature and pressure during production. Each boxes has a unique barcode for identification of content.

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1. Comprehensive approach to quality in the manufacturing process
2. Design and Engineering excellence
3. Extensive research and testing of materials
4. Zero Waste in the manufacturing process (grind and recycled)

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Q3. Do you think Lego’s use of QM practices has positively impacted how it performs in the market?

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Q3. Do you think Lego’s use of QM practices has positively impacted how it performs in the market?

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Yes it has positively impacted its performance. Leg has a competitive advantage. It is more sustainable due to its innovation, strategic, commitment to ethic and compliance to quality. It also make them meet customers expectations

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Yes, it is positively impacted in such a way that they're the best in the world !

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Yes, it has positively impacted on their performance in the market. The facts are : Marked its 90th anniversary in 2022, reaching more children with LEGO® play than ever before. Revenue grew 17 percent to DKK 64.6 billion.• Operating profit grew 5 percent to DKK 17.9 billion. Net profit grew 4 percent to DKK 13.8 billion.• Free cash flow was DKK 9.3 billion.• Market share grew globally.• Momentum driven by large-scale investments in long-term strategic initiatives.

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They produce 50,000 boxes every 24 hours thereby meeting customer’s expectations .

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1. Absolutely . Their quality standards have led to their resilience and longevity in the market place I.e present pieces designs fitting in with 1958 designs
2. This has also made them a leader in the construction toy industry

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Q4. How could other organisations or industries learn from Lego’s approach to quality? 

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Q4. How could other organisations or industries learn from Lego’s approach to quality? 

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They pay attention to details by having a continuous monitoring process at every level of production to reduce errors

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Other industries can learn from them the way they meet up with the customer needs, Recycling (minimizing wastage) and Effective testing of their end products.

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Commitment to Standards: Establish and adhere to rigorous quality standards that cover safety, functionality, and durability. These standards should be non-negotiable, ensuring that products consistently meet or exceed customer expectations.2. Continuous Improvement: Embrace a culture of continuous improvement. Regularly assess and refine manufacturing processes, materials, and designs to enhance product quality and customer satisfaction.3. Testing and Quality Control: Implement robust testing procedures and quality control measures at every stage of production. Ensure that skilled technicians and automated systems monitor and maintain product quality throughout the manufacturing process.4. Customer Feedback: Listen to customer feedback and take it seriously. Use customer input to identify and address quality issues promptly, and actively engage with your customer base to understand their needs and preferences.5. Brand Trust: Understand the importance of brand trust. Building and maintaining a strong reputation for quality can lead to long-term customer loyalty and positive word-of-mouth marketing.6. Long-Term Perspective: Take a long-term perspective. LEGO has been in business for decades, and its commitment to quality has contributed to its longevity. Focus on building enduring relationships with customers rather than pursuing short-term gains.7. Transparency: Be transparent about your manufacturing and quality processes. Sharing information about how your products are made and tested can build trust with consumers.

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By following LEGO’s approach on continuity, quality and quantity over the years. The use of automated machines.

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1. Other organizations can invest in research and development
2. Adopt regular and stringent maintenance culture
3. Adopt quality assurance standards as core value
4. Focus on customer satisfaction
5. Seek constant improvement