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When thinking about fashion in the 21st century, we were reminded of the fast-paced lifestyle and customs that urbanisation brings.

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During the 30s the effects of world war 1 has led to blurring of gender roles when women started taking over the workforce. This was reflected in the art during this period, as more androgynous depictions of women in fashion media appeared with masculine silhouettes and shorter hairstyles.

The lingering aftereffects of the war has also simplified fashion due to anxieties of resource deprivation. Clothing became simpler rather than flamboyant. This, along with the influence of designers such as Chanel and Vionnet, reduced women's fashion to a cleaner and simpler silhouette.

The rise of Hollywood also fragmented fashion to the masses and bridged the traditionalism from the 20s to self-expression in the 40s.

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In the early 1930s, sunbathing became a trend, and the more skin exposed to the sun, the better for health, so the skirt of the swimsuit was reduced to almost no fabric, and eventually the first backless swimsuit was produced. Other sports are beginning to have a big impact on everyday clothing.

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(Grace, Luna, Edie)

This Vogue cover focuses on practicality and trying to assist women during the war, taking fashion largely out of the spotlight. This is reflected in how the hand peels back the cover, representative of the introspection the issue encourages. However, a beautifully manicured hand adorned with an expensive bracelet shows an enormous disconnect from the realities of women’s lives; the issue prompts women to take power over aspects of their lives as long as it serves patriarchal gender roles. The large focus on advertising is reflective of the time and people’s access to luxury. The leading lines with the bold composition on the page draws the eye to the type on the cover. Almost opening the magazine to show a contents page detailing all the information inside, to convince the women all these topics are necessary to be improved.

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After the Great war ended,  simplicity in style continued and a barrel-like, tubular silhouette showed up. Although the dressing in this image is simply a tight-fitting swimsuit, But it allowed women to expose their skin, showing their real body shape instead of using fabrics to build an S-shape on them, is quite advanced.
This cover was made in a period that everything is stably recovering from WW1, the WW2 haven't affect England yet and the summer Olympic is progressing. This enthusiasm are both reflected in the provocative action of the model and the contrast colour of the photograph itself.

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The first photographic cover with outstanding color. This is a neorealism style photograph.There have a sharp contrast between the blue and red in the photo.The model in the photo appears to be enjoying the sport,The arm extension shows the graceful posture and body curves of women during sports.

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We connected the essence of 30s fashion - simplicity, androgyny, fragmentation - with the disjointed and minimalistic style of one-line drawings. The bias cut dresses of Madeleine Vionnet's was referenced, as it was influential in Europe during this time.

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We recognized that in the 1930s that the main reoccurring shape found when analyzing clothing was circles and rectangles.

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France in the 30’s went through a huge economical change. Historically, the economy had grown at a rate of 4.43% per year, however in the 1930’s there was a dramatic drop to just 0.63%. This effected every aspect of Paris, including how fashion was portrayed/perceived.
In this cover, the idealisation of beauty (of its time) is shown through a stereotypical figure of a face, almost mask like, representing the social expectations of women through beauty standards, which are completely unattainable. As well as this, social status is portrayed through the gloves and rose, which could be seen as something haut monde. The artificial images and ideas of aristocracy in the 1930’s have drastically changed to what is seen as ‘upper-class’ today, though similarities still remain.

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we took a look at fashion illustration in the 1930s and thought about the simplicity and timeless-ness of the art deco era through portraiture

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This Vogue cover focuses on the changes in beauty standards and lifestyle of women pre and post war. The woman on the left represents a pre-1940’s woman with her soft shapes and doll like appearance almost threateningly hovering over the modern woman. Where the modern woman utilises sharper angles and strong lines to reflect her dominance and control over her life. She is now a working woman, a woman who can open her own bank account and has tasted a life of work free from the constraints of the men in her life. Yet the fear of what was still looms over her.

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From fragmentation to the era of pacification, combined with surreal painting techniques, empty is yourself.

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We were inspired by the modern day vogue covers returning to being quite classic, some in black and white, to create a timeless effect. Drawing on this we alternated the original version to show the photograph of the face in black and white and the illustration in colour. In our version we introduce more diversity with the illustrated figure being a person of colour who embodies a more androgynous workwear style, with brighter colours representing the current styles of today. We also altered the composition of the cover as all of us felt the original composition, with the front face and the illustration placed in the middle, was awkward and jarring so didn’t appeal to audiences today. We feel that the new composition keeps the mixed media and the ideas of the original cover but makes it more aesthetically pleasing to look at.

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The original cover compared beauty standard in different era but all in a typical white girl figure. Under nowadays ' context,  although beauty standard still exist and not inclusive enough, different ethnicities has already been taken into consideration.

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Based on the desired 1960s summer look of the “perfect” look. 

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To take the idea of a “desired” 21st century look that is quite common but including that bright colour to represent the creativity and experimentation women love to do with their hair, makeup, clothing etc. 