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Kurumi Nagasaka

林庭萱

林莉婕

李佳珊

盧宣穎

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Combining the different types of snacks to sell.

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1劉虹玫,

11林育嫻,

23 梁歆詠,

49陳如彥,

A14Sophie

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112AT0010 Napaphat Komwutechai

112AT0006 Livia Audrey

112AC1016 蘇家毅

112AT0011 Munguntsooj Chimeddorj

112AC1020 凌優莉

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Marquisha novelo

Jasmine Choidorj

Berra Kavalci

Yaya 劉丙薇

Fengxuanh

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陳美錦112AC2021

劉桐彤112AC2022

吳懷恩112AC2004

莊佳晨112AC2018

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Gestalt Principles (Proximity & Similarity)

Proximity: The puffs are shown in a circular arrangement around the logo, suggesting unity and framing.

Similarity: All the puff illustrations are visually similar, reinforcing the idea of consistency and quality.

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Law of common region

The have square at the back for the informatioms

And

Goal gradient effect

They have writing that said "the secomd purshace will be discount"

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Since the way Prince Noodles are eaten and packaged has already been "standardized," users have become accustomed to this presentation. Any significant changes might lead to confusion or discomfort.

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112AC2008 吳宇翔

112AC2003 張合承

112AC1027 張宸瑞

112AC2029 沈佳寶

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the layout is simple and intuitive. Using clear visuals and minimal text reduces decision-making time

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Torku Çikolata Kremalı Bisküvi – 10 Principles Demonstrated (out of 24)

1. Affordance – The pack shape and clear food image afford picking up, opening, and eating.

2. Signifiers – Biscuit and chocolate images + “Çikolata Kremalı” text clearly indicate what’s inside.

3. Fitts’s Law – Large brand name and biscuit image make it easy to spot and reach on shelves.

4. Color Psychology – Red grabs attention and stimulates appetite; gold accents suggest indulgence.

5. Jakob’s Law – Familiar biscuit visuals and color scheme match user expectations for cookies.

6. Hick’s Law – Minimal elements (brand, image, product name) make decision-making fast.

7. Mapping – Layout flows top-to-bottom: brand → product name → image → description.

8. Constraint – Sealed packaging controls use; halal symbol filters for dietary preferences.

9. Aesthetic-Usability Effect – Bold, appetizing design improves trust and desirability.

10. Law of Similarity – Image of two identical biscuits strengthens recognition and focus.

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12AC2025 趙晴

113012111 Ploy Ruangareerat

112AC1026 宋妤婕 Amy

111AT0010 Sara Błaszczak

112AT0003 Aiana Karpova

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112840009 周誠亮

112840016 徐湘祺

112840020 許尚筠

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112AC2026 郭家萍

112AC2020 劉昱琪

112AC1018 高芷韻

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 Yimei designs about 5 kinds of packaging flavors, all using the same layout + different main colors + large picture flavors, with a unified design that makes it easy for customers to remember 

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Nguyen Minh Hieu

陳敏捷

Sebastian Heerema

廖嘉茵

Ana Gabriela

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20% text

80% image

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112840010許劭容 / 112840011 張寶兒 / 112840012張凱茵 / 112AC2028黃絢俞 / 113012097 Nina Kahmke

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🔍 Pelon Pelo Rico – 12 Principles Demonstrated (out of 24)

1. Affordance – The pushable base clearly shows how to use it.

2. Feedback – You see the candy rise immediately when pushed.

3. Fitts’s Law – Large thumb area makes it easy to press.

4. Doherty Threshold – Response is instant, keeping users engaged.

5. Aesthetic-Usability Effect – Fun design increases perceived usability.

6. Occam’s Razor – Simple mechanism delivers full experience.

7. Pareto Principle – Few ingredients and one motion = most impact.

8. Parkinson’s Law – Push-out design slows down consumption time.

9. Law of Similarity – Identical strands form one unified visual.

10. Closure – Brain fills in the full “hair” shape even when eaten.

11. Figure–Ground – Red candy pops against green container.

12. Uniform Connectedness – Pushing and extrusion feel like one action.

🔍 Duvalín – 9 to 10 Principles Demonstrated (out of 24)

1. Affordance – Spoon + texture signal to scoop.

2. Feedback – You see and feel the swirl change as you eat.

3. Fitts’s Law – Flavors are close together for easy scooping.

4. Aesthetic-Usability Effect – The swirl and bright colors look tasty and approachable.

5. Color Psychology – Pink/brown/vanilla trigger flavor expectations.

6. Occam’s Razor – Open, scoop, eat — nothing more needed.

7. Pareto Principle – One or two scoops often bring full flavor satisfaction.

8. Parkinson’s Law – Users take their time mixing flavors and savoring.

9. Law of Similarity – The three flavors are grouped visually as one.

10. (Possible Closure) – Even after scooping, users perceive the original swirl.

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It says “Open here” as a signifier

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It's the same brand with the same package, but you have a different color which means different flavor

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Information Hierarchy

Picture Superiority Effect

Aesthetic Usability Effect

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Rosie Ngadimin 113012106

史詠誼 112AC2001

許敦富 112AC2037

譚紫灔 112AC2024

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The red package means sweats

The yellow package means salty snack

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Affordance-user automatically knows what to do with the side sauce which is for dipping the cookie stick. 

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112284007彭璿安

112840008劉冠廷

112840015王士通

112AC1013周嗣成

112AC1014張峰碩

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80% picture

20% text

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season limited

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The open text let you know how to interact with the box

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Simple is better, so they put less graphic design on the packaging

Instead showing the content directly

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彭成民

馮愛賢

魏直彥

李程睿

應威德

蘇柏文

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law of common region & colour psychologyhick's Law

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law of common region & colour psychologyhick's Law

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It’s something to do with time, the package says it’s made of fresh potatoes 🥔 so maybe customers will feel urge to finish this chips

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You see this, you know how to open it

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It makes you want to buy two so you can get a discount

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The rough, perforated paper strip suggests it can be torn open — this is a physical affordance.

After opening, the shaped flap and sticky area suggest that it can be closed again — this is a perceived affordance (it's not obvious, but you might figure it out from experience or exploration).

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Most of the people relate monkeys and color yellow with bananas, also the brown with chocolate flavor