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1. What are the main types of reports available in GA4?

2. Imagine you own an online store. What kind of information would you want to know about your visitors?

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?

8. How do you think digital marketing, e-commerce, and social media managers use GA4 to make better decisions?

9. How do you think artificial intelligence will change the way companies use analytics in the next 5-10 years?

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

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Definition of safeguarding in the context of your chosen industry

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast and add AI feature

Additional if you finish early -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Add AI feature

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

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Attach company website evaluation slide decks here

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Attach company website evaluation slide decks here

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12 point check list (make sure you answer each as much as you can about each of the 4 websites)-

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation which contains a slide on each website, giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

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GA 4

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

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Find keywords which can help your business website rank

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

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What do you judge a website on? How do you achieve a fast-loading website?

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What do you judge a website on? How do you achieve a fast-loading website?

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Focus the evaluation on the following areas -

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

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At the end of the training you will be able to:

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At the end of the training you will be able to:

# data[].attributes.body
•Understand the importance of websites, how to host and build a website

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

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12 Marketing Tactics: Definition, Examples, & Choosing Your Own

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A successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.

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b) What types are there?

c) What are their purpose?

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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Create an email campaign to send to your customers - once created add a screenshot below and also send a copy to me!

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https://mailchimp.com/pricing/marketing/compare-plans/?currency=GBP

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Project Report on the wordpress site you created:

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

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5 Reasons Why You NEED A Website in 2024! | Grow Your Business Online

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Complete Elementor PRO And Wordpress Tutorial For Beginners 2024

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Elementor WordPress Tutorial 2023 - A Complete Elementor Page Builder For WordPress Tutorial

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Google Analytics 4 Tutorial 2024 | Step-by-Step Course

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MAILCHIMP TUTORIAL 2024 (For Beginners) -  Step by Step Email Marketing Guide

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What is the objective of Google and other search engines?

# data[].attributes.body
Conduct a test on your business website and upload a screenshots of the report.

https://pagespeed.web.dev/

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Page Speed Insights

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Create 2 Google Ad Mockups - desktop and mobile view for each.

https://nordicclick.com/resources/google-ads-preview-tool/

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wix.com

Add your wix website link here

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Add you link to your landing page here.

https://www.wix.com/website/templates/html/one-page/landing-pages

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b. sell products, informational, entertainment, booking services, contact information.

c. To showcase your brand, to enable customer sales, to provide valuable information, to provide a contact

# data[].attributes.body
a website can be the central hub for your company

blogs - personal websites

news

business

entertainment - video games/tv

information sharing and branding and communication

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Somewhere to drive customers to when creating campaigns and for customers to purchase from and learn about the business

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a. As somewhere to land that has condensed information about the company/business for the customer to reference back to

b. Blog, Ecommerce, News

c. Allows interaction with the business

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a) to establish an online presence, enhance credibility, and generate leads and sales

b) personal, business, e-commerce, blog

c) provide info

# data[].attributes.body
Bluehost - a beginner friendly host, lots of reccomendations

Starts at 2.95 a month and renews at 10.99 a month

24/7 chat and phone support

Ease of use, beginner friendly, best for small businesses etc.

Hostinger - Budget friendly with global reach

Competitive speeds especially in Europe and Asia

Free SSL

Pricing 2.49 a month renews at 6.99 a month

24/7 live chat no phone support

Budget-conscious users and portfolio sites

Siteground - Strong customer support and reliable performance.

Free CDN & SSL

Starts 3.99 a month renews 14.99 a month

Fast response times and 24/7 support

Growing websites agencies and developers

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1. SiteGround

Price: Higher than average.

Ease of use: Very user-friendly look.

Convenience: Quick setup, great dashboard tools.

Customer service: 24/7 support.

Security/SSL: Strong security features, free SSL included.

Performance/CDN: Got Google Cloud CDN.

Flexibility with CMS: Fully compatible with WordPress, Joomla etc.

Scalability: Great for scaling with cloud options.

Reputation and Reviews: Highly rated by users.

Specialist features: Daily backups, staging tools, developer-friendly.

2. Bluehost

Price: Affordable, especially for beginners.

Ease of use: Very easy to set up and use.

Convenience: Simple integration with WordPress.

Customer service: Good support, though sometimes inconsistent.

Security/SSL: Free SSL, decent security suite.

Performance/CDN: Good speed, Cloudflare CDN available.

Flexibility with CMS: Optimised for WordPress and others.

Scalability: Suitable for small to medium growth.

Reputation and Reviews: Strong reputation, beginner-friendly.

Specialist features: Marketing tools, integrated domain management.

3. Hostinger

Price: One of the cheapest in the market.

Ease of use: Intuitive control panel (hPanel).

Convenience: Quick/smooth onboarding process.

Customer service: 24/7 live chat, said to be responsive.

Security/SSL: Free SSL, DDoS protection.

Performance/CDN: Great performance for price - CDN available.

Flexibility with CMS: Supports WordPress and other CMSs.

Scalability: Good scalability with cloud hosting plans.

Reputation and Reviews: Great for value and speed.

Specialist features: LiteSpeed servers, weekly backups, Git support.

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1. Hostinger

Price:

cheap price at £2.59 pm

Ease of Use:

beginner friendly (includes WordPress link)

Convenience:

Free domain (1st year), unlimited free SSL, weekly/daily backups, free site migration.

Customer Service:

24/7 multilingual live chat support. Reviews suggest helpful service.

Security/SSL:

Free unlimited SSL certificates, DDoS protection, malware scanner, WHOIS protection.

Performance/CDN:

Fast and can be boosted

Flexibility with CMS:

Strong WordPress support with AI tools, supports other popular CMSs.

Scalability:

VPS and cloud hosting options for growth.

Reputation and Reviews:

Highly rated for value, performance, and ease of use.

Specialist Features:

AI website builder, unlimited site migration, business emails, multilingual support.

2. GoDaddy

Price:

£6.99 so a bit more expensive

Ease of Use:

User-friendly with one-click setup; includes “The Hub” for managing sites.

Convenience:

Free domain for 1 year, free SSL for 1 year (Economy plan), daily automated backups, free site transfer.

Customer Service:

24/7 live chat and phone support; includes community forums and text support; generally good but mixed user feedback.

Security/SSL:

Free SSL for 1 year with Economy plan; basic security features included but less comprehensive than Hostinger.

Flexibility with CMS:

Supports shared, WordPress, VPS, and dedicated hosting; Managed WordPress plans with automatic updates and security.

Scalability:

VPS and dedicated hosting available for growing needs.

Reputation and Reviews:

Largest domain registrar with solid hosting reputation; mixed reviews on pricing and upselling but praised for performance.

Specialist Features:

Automated backups, free site migration tool, staging environment on higher plans, marketing credits.

3. Bluehost

Price:

Starts at £2.20, more affordable than GoDaddy but slightly higher than Hostinger.

Ease of Use:

Beginner-friendly, simple control panel, one-click WordPress install.

Convenience:

Free domain (1st year), free SSL certificate, daily backups (except Basic plan), free WordPress site migration.

Customer Service:

24/7 live chat and phone support; generally positive but less praised than SiteGround (replaced here).

Security/SSL:

Free SSL included, basic security features.

Performance/CDN:

100% uptime; good speed and reliability; CDN options available.

Flexibility with CMS:

Supports WordPress and other CMSs; managed WordPress hosting available.

Scalability:

VPS and dedicated hosting options.

Reputation and Reviews:

Well-known brand with solid reputation; some users report upselling.

Specialist Features:

Marketing credits, enhanced cPanel, WordPress integration.

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Godaddy

Price: competitive pricing

Ease of use: user friendly for beginners

Convenience: offer free domain for the first year

Customer service: 24/7 customer support

Security: include free SSL certificates

Performance: exceeds competitors speed

Flexibility with CMS: optimised for wordpress

Scalability: allows users to scale their websites as needed

Reputation + reviews: one of the more well known hosting providers globally

Special features: easy to use without needing knowledge of coding/ AI tools for optimisation

Wix

Price: offer a range of different plans for smaller businesses to larger scale businesses

Ease of use: easy to use without coding experience

Convenience: domain provider and website builder all in one place

Customer service: 24/7 customer support

Security: include free SSL certificates

Performance: automatically optimises for mobile use

Flexibility with CMS: limited customisations for theme switching

Scalability: offers upgrade plans to scale as needed

Reputation + reviews: used globally with over 258 million users

Special features: AI tools and industry specific apps e.g. wix hotels, wix restaurants

Hostinger

Price: affordable plans and renewable rates

Ease of use: user friendly, easy to navigate

Convenience: all in one place for hosting and website building

Customer service: 24/7 customer support, responsive live chat

Security: include free SSL certificates with all plans

Performance: global reach with data centres in multiple locations

Flexibility with CMS: drag-and-drop website builder, easy to use

Scalability: offers a range of hosting options

Reputation + reviews: 4.6 rating on TrustPilot from over 27,000 reviews

Special features: offers an AI-powered website builder to assist users in creating websites quickly

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go daddy:

price: provides deals and discounts on their usual pricing eg 1 website £47.88 yearly, and 30 day money back guarantee

ease of use and convenience: they offer 'the hub' which is one dashboard that saves you time to use

customer service: 247 free customer service support

Security: their hosting security is on the job 24/7 to monitor suspicious activity and help deflect DDoS attacks.

Performance: Global Data Centers for speedier load times.

Flexibility with CMS:

Scalability: they offer flexible resources to help you grow - with integrated site optimization tools like CPU, memory, entry processes, I/O

Reputation and reviews: 4.6 trustpilot review, 100%

ScamAdviser trust score

Fasthosts

price: offer discounts eg SAVE 86%- was £7 now £1 / month for 3 months

Performance: uses local UK data centres, the latest industry tech, and 25+ years’ experience

Security: ISO 27001-certified data centres boasting the latest in hardware and software security, plus on-site engineers monitor things 24/7, free SSL

Customer service: real people can support 24/7

Reputation and reviews: 4.7 trustpilot review, good customer reviews

Blue Host

Price: affordable

Convenience and Ease of use: easy for beginners, easy to install wordpress

Security: free SSL

Scalability: allows for small to medium

growth

Customer service: 247 live chat

reputation and reviews: 4.3 trust pilot

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Judge it on: speed, accessibility, simplicity, design.

Fast loading - host images on another place, less wasteful heavy content

# data[].attributes.body
how fast it loads,

the appearance of the website eg: design, images etc...

cta buttons accessibility

# data[].attributes.body
Page speed

User friendly-ness

Content

Security

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Page load speed

Ease of use (e.g. if animations, looks seamless)

Design/pleasing to the eye

Fonts

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Loading time

Design and layout

Usability

Performance and SEO

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Google Keyword Planner, keyword ideas

# data[].attributes.body
Opportunities for Kinsman on Wincher

# data[].attributes.body
Google Trends related to "digital marketing agency"

# data[].attributes.body
opportunities on wincher

# data[].attributes.body
google trends - uk finance

# data[].attributes.body
Answer the public

# data[].attributes.body
trends interest over time

# data[].attributes.body
desktop ad for digital innovation summit

# data[].attributes.body
phone ad for dis

# data[].attributes.body
desktop ad for take five

# data[].attributes.body
phone ad for take five

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I'm a crochet designer with a passion for creating modern, wearable patterns that are both beginner-friendly and stylish. Inspired by texture, nature, and timeless design, I specialise in crocheted pieces that balance creativity with simplicity.

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https://ruby1099.wixsite.com/horsing-around

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© 2025 by Harley Walker. Powered and secured by Wix

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📣 Build a brighter future with marketing apprenticeships 👌

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Thousands of individuals and organisations are choosing to grow using marketing apprenticeships. Find out if one may be right for you. 😁

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ᐅ Full Service Marketing Agency in London ᐅ Kinsman & Co

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We’re a top marketing agency in London offering full-service digital marketing, from innovative video production to effective social media and PPC campaigns.

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Fraud the Facts 2020

Fraud continues to pose a major threat to the UK and as criminals become ever more imaginative in their attempts to steal customers' money, this shows no sign of changing.

Our Fraud - the Facts 2020 report highlights that last year investment by the finance industry in advanced security systems to protect customers prevented more than £1.8 billion of unauthorised fraud. But criminals still successfully stole over £1.2 billion through fraud and scams in 2019.

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Fraud continues to pose a major threat to the UK and as criminals become ever more imaginative in their attempts to steal customers' money, this shows no sign of changing. Our Fraud - the Facts 2020 report highlights that last year investment by the finance industry in advanced security systems to protect customers prevented more than £1.8 billion of unauthorised fraud.

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Tools engineered for working at height with reliable attachment points for lanyards without compromises on functionality

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STOCK SERVICE

SHEPLEY YARNS

"We pride ourselves in keeping to age-old techniques, to create sustainable and enduring products from the finest quality."

- Roger Shepley

From humble beginnings the company now sees itself exporting into over 3 continents, this diverse export business, coupled with strong partnerships with established United Kingdom & European manufacturers, is allowing the company to grow generically year on year during testing times.

​​

Due to their bold approach to stock holding and investment, Shepley Yarns are fully equipped to service the ever-increasing demand for quality wool and fibers with extremely prompt delivery.

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STOCK SERVICE SHEPLEY YARNS "We pride ourselves in keeping to age-old techniques, to create sustainable and enduring products from the finest quality." - Roger Shepley From humble beginnings the company now sees itself exporting into over 3 continents, this diverse export business, coupled with strong partnerships with established United Kingdom & European manufacturers, is allowing the company to grow generically year on year during testing times.

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Hiring a marketing apprentice

Hiring a marketing apprentice is the perfect way to develop the next generation of talent in your business. Bring in new fresh ideas and mould them into the perfect employee with the help of a marketing apprenticeship

You Will Learn How To

Use Instagram &

Facebook to increase conversions

Improve your brand awareness using analytics

Design marketing materials that drive sales

What People Say

I'm a testimonial. Click to edit me and add text that says something nice about you and your services.

500 Terry A Francine Blvd.

San Francisco, CA 94158, USA

Tel: 123 456 7890 | info@mysite.com

Yes, I want to join the webinar,
Sign me up!

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Hiring a marketing apprentice Hiring a marketing apprentice is the perfect way to develop the next generation of talent in your business. Bring in new fresh ideas and mould them into the perfect employee with the help of a marketing apprenticeship You Will Learn How To Use Instagram & Facebook to increase conversions Improve your brand awareness using analytics Design marketing materials that drive sales What People Say I'm a testimonial.

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https://ruby1099.wixsite.com/my-site-2

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https://www.canva.com/design/DAGhmkKb4Ts/7uKhS0wPHT46nr3AsStaEw/edit?utm_content=DAGhmkKb4Ts&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

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1. the main reports available are: acquisition, engagement, monetizaion and retention

2. buying history, where theyre from, how often they visit, age, gender, interests

3. Which articles visitors read the entirety of versus abandon quickly, What topics drive repeat visits, Where my most engaged readers are coming from (search, social media, direct)

4. click through rate, ROAS, Conversion rate, repeat customers or new customers

5. check the page load speed, is it compatible on mobiles, is the brand messaging clear?

6. tells you whether the ux experience is good

7. I would send abandonment email marketing offering discount 10%

8. data driven decisions, analyse conversion rates

9. make these decisions more automated through AI

10. Definitely, allows you to know what works and what doesnt

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1. What are the main types of reports available in GA4?
Real-time, user, traffic, engagement, monetisation, and retention reports are the main ones marketers use to collect data.

2. Imagine you own an online store. What kind of information would you want to know about your visitors?
I'd want to know what country they come from for location targeting, what they buy/best product and how long they stay on my site for/bounce rate.

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?
I'd want to know how many people are reading and which posts are most popular to create more blog posts similar to that and get an idea of what my audience's interests are.

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?
They would check their clicks, CPA, conversions and ROAS from the ads if they were a sales/performance-focused business.

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?
I’d improve content, add internal links to other pages or make the site more engaging with stand-out features and colours.

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?
It shows how interested people are and how useful your content is. The more this is improved the higher your CVR will be.

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?
I’d simplify the checkout process as much as possible, offer discounts or send reminder emails.

8. How do you think digital marketing, e-commerce and social media managers use GA4 to make better decisions?
They use it to see what works, who their audience is and where to improve depending on GA4 data.

9. How do you think AI will change the way companies use analytics in the next 5–10 years?
AI will help predict trends, give forecasts, personalise experiences and automate insights and reports (YAY).

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?
Yes, because it helps you make the most informed/smart decisions based on real data in the business.

# data[].attributes.body
1. What are the main types of reports available in GA4?

Life cycle - this looks at interaction on the website. How long they are on, what pages they visit and what actions are taken.

Search console - AKA how they found the page (was it social media, google search, adverts etc)

User details - demographics which can determine where future adverts are placed etc or how they are ran.

2. Imagine you own an online store. What kind of information would you want to know about your visitors?

demographics

Time spent on page

Abandoned cart rates

average spend

interests

How did they get to the page

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?

where they are located

how long did they spend on the blog (did they actually read it)

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?

ROI calculation

CTR rates

Impressions

Revenue generated using codes

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?

Look at accessibility. What information is on the first page. Is the website fast enough. Is there a clear CTA.

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?

To work out if they read the information or if they are interested in the product. Is the website clear enough for them to click around etc.

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?

make the flow easier (ie auto populate address, easy payment options such as apple pay). Possibly send them a follow up email with a discount on.

8. How do you think digital marketing, e-commerce, and social media managers use GA4 to make better decisions?

They can track the performance of certain posts, campaigns etc to see what works best. Are the adverts right? Is the post engaging?

They can look at checkout journeys, CTR and then amend from what they find out.

9. How do you think artificial intelligence will change the way companies use analytics in the next 5-10 years?

I think it could spot trends that we might not see. Or at least spot them faster and possibly help create new ways to interpret the data.

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?

Absolutely, i think without data what's the point! For me the most important part is working out what works and why. So for example, if we did an email campaign, do our website visits come via that. is it from social media? Once we figure out the answer we can put more resource into that area.

Or we could look at the analytics of our customers. Are they based in England, if so what area. Do we then run a campaign in that area?

Does our social media have different and better responses based on content and time?

Are people visiting the page and staying on it?

All these questions need data to answer.

# data[].attributes.body
1. Acquisition, engagement, monetisation

2. demographics, how they found your website, what they are looking to buy, have they visited competitors websites

3. how they found the blog, demographics, what content are they looking for

4. analyse purchases and sign ups, track click through rate, bounce rate and engagement rate

5. analyse the page load time, add clearer call to actions to encourage them to click to another page, make sure the website works on mobile,

6. to analyse how effective your content is, to identify why people are clicking off your website, to see which page users leave from the most

7. create an ‘abandoned cart’ email campaign to encourage them to come back and purchase, test and optimise the purchasing process

8. to understand which channels bring the most traffic to your website, to track customer engagement and ROI

9. analytics will be more accessible without having to employ an analysis expert

10. yes because companies need to be able to use analytic tools to analyse campaigns to determine success

# data[].attributes.body
1. Real time reports, life cycle reports, user reports, custom reports, e-commerce purchases.

2. User aquisition, bounce rates, what country users are in, how many visitors a day.

3. How long they spent on the website reading the blog, be able to make changes to allow for more engaging content.

4. Impressions, reach, ROI, Click through rate, conversion rates

5. Creating a mor enaging landing page or reducing amount og content on the home page so less overwhelming

6. So marketers are then able to make changes to websites allowing visitors to visit longer improving chances of a conversion.

7. Send them a personalised email reminding them of the products they had in their basket, possibly offering a discount or free shipping.

8. GA4 is useful for all of these as it gives real life analytics marketers are then able to analyse these and make changes needed to websites for example, if the bounce-rate is high optimize user experience by improving loading times.

9. AI will save lots of companies money in the future as as it will be able to take over many colleagues jobs therefore they will not need to hire people to analyse data etc as AI will have abilities to do it all.

10. Ye, as it provides insight into consumer behaviour, campaign performmance and market trends. These are all useful insights when creating marketing material.