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The event will feature innovations such as a virtual reality simulator, a showcase of couture outfits inspired by the theme of 'cosmos,' lectures on space technologies and the future of humanity beyond Earth, and performances by pop artists.

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While Vogue's traditional DNA centers on luxury, fashion, and cultural influence, an event around a manned lunar submarine mission would push Vogue into new territory, emphasizing innovation, technology, and global achievement. The event would celebrate the intersection of art and science, positioning Vogue as a modern brand capable of blending high fashion with space exploration—a move away from traditional high-fashion exclusivity and toward a broader cultural engagement with human progress.

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Rihanna

Rihanna has shown interest in space themes, especially in fashion. Her Fenty collections have occasionally featured futuristic, space-inspired designs, and she has worn space-age fashion on the red carpet, giving her a cosmic-inspired style influence.

Lady Gaga

Known for her avant-garde fashion and futuristic style, Lady Gaga announced plans to perform in space as part of a Zero G Colony music festival (though it was postponed). She’s been vocal about her love for space and often incorporates space-inspired looks into her performances and appearances.

Matthew McConaughey

After starring in Interstellar, McConaughey became associated with space themes. His role in the film positioned him in the space narrative, linking him to the cultural conversations about space exploration.

Sandra Bullock

Bullock starred in Gravity, a film about space survival. The movie’s success brought her into the space-themed spotlight, aligning her with space exploration themes in pop culture.

George Clooney

Like Bullock, Clooney’s role in Gravity has connected him with space themes, and he continues to be referenced in discussions about space-related pop culture.

Scarlett Johansson

Scarlett Johansson is indeed associated with the iconic space theme through her cover of the classic song "Fly Me to the Moon." Although primarily known as an actress, she has explored music on occasion, and her rendition of this song aligns her with the romantic, otherworldly allure often associated with space.

May Musk

Her connection to the space theme comes partly through her son Elon Musk’s work with SpaceX, which has made the Musk family name synonymous with space exploration. Maye’s association with the space theme, however, also extends to her personal brand.

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Dr. Mae Jemison – The first African American woman in space, Jemison is a prominent advocate for science education and has engaged with art and technology throughout her career, making her an ideal speaker to bridge fashion, culture, and space.

Neil deGrasse Tyson – Astrophysicist and author, Tyson has popularized space science through accessible media and would bring an engaging perspective on how space exploration can inspire fashion, creativity, and culture.

Elon Musk (if available) – Founder of SpaceX, Musk's work has fundamentally shaped modern space exploration. His perspectives on the future of human space travel would resonate with audiences interested in both technology and innovation.

Nicole Stott – A retired NASA astronaut and aquanaut who has used her experiences in space to create art. Stott speaks on space as inspiration for creativity and could uniquely connect space exploration to artistic expression.

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Despite the fact that Vogue magazine has many strong competing publications, the magazine has occupied its own niche in the world of fashion and lifestyle due to its tone of voice, cultural influence, and regular global events.

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When comparing the social media followings of Vogue magazine to its competitors, it becomes evident that Vogue's influence significantly outpaces that of its rivals, with follower counts several times higher. This commanding presence on platforms such as Instagram, TikTok, and YouTube highlights Vogue's dominant role in the fashion and lifestyle space.

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The Vogue and NASA event aims not only to engage Vogue's existing audience but also to attract new followers by broadening its appeal. Primarily, this remains a fashion-focused event, with the target demographic consisting of individuals from the fashion industry, aged 25-35, based in the United States. This audience is envisioned as being interested in a diverse range of topics, including innovation and emerging technologies, reflecting a modern lifestyle that embraces both style and scientific advancement. This approach allows the event to resonate with current readers while expanding Vogue's reach into new areas of interest.

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The "Cosmic Couture" dress code embodies a sophisticated, futuristic aesthetic inspired by the mystery and elegance of outer space. Attendees are encouraged to blend high fashion with elements evoking celestial bodies, galaxies, and advanced technology, creating looks that are both luxurious and avant-garde.

Key features of the "Cosmic Couture" style may include:

Metallic Fabrics and Finishes: Outfits should incorporate shimmering metallics, like silver, gold, and iridescent hues, that mimic the glow of stars and the reflective surfaces of spaceships.

Innovative Materials: The use of unusual materials such as holographic fabrics, structured vinyl, and high-shine latex represents the futuristic aspect of the theme, highlighting advancements in textile technology.

Galactic Color Palette: Dark, rich tones like deep space blue, midnight black, and nebula purple can be accented with flashes of neon and ultraviolet hues, symbolizing the colors seen in images of distant galaxies and nebulae.

Astronomical Accessories: Accessories may include statement pieces inspired by space, such as starburst earrings, planet-shaped clutches, and jewelry that resembles asteroids or celestial orbits. Silver and chrome accents add to the space-inspired look.

Avant-Garde Silhouettes: Structured, exaggerated shapes, like voluminous shoulders, sleek jumpsuits, and asymmetrical designs, bring a sense of modernity and creativity to the attire, resembling astronaut suits or futuristic uniforms.

Makeup and Hair: Bold, metallic eyeshadow, silver or holographic accents, and slicked-back or intricately styled hair complete the look, adding a final touch of the otherworldly.

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Katy Perry – Known for her song "E.T." which explores themes of attraction with an extraterrestrial twist, Perry’s aesthetic often incorporates futuristic and out-of-this-world elements, making her a natural choice.

Ariana Grande – With songs like "NASA" and a sci-fi-inspired music video for "Break Free," Grande has shown interest in space themes that resonate with a youthful, fashion-forward audience.

The Weeknd – With a distinct futuristic aesthetic and lyrics that often evoke loneliness and existential themes, The Weeknd’s music and visuals align well with the vastness and mystery of space.

Miley Cyrus – Her song "Space Boots" and visually bold, avant-garde style make Cyrus an interesting choice, adding a playful yet edgy vibe to a space-themed event.

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The proposed dates of September 3-5 for the Vogue and NASA event are strategically chosen to align closely with the start of international fashion weeks. Hosting the event just before these major fashion events would ensure maximum media attention and audience engagement, as the fashion world’s focus intensifies in anticipation of new collections and trends.

This timing also offers an advantage in gathering influential figures from the fashion industry who may already be planning to travel for the upcoming shows, increasing the likelihood of attendance by key industry players. Moreover, early September is often a time when cultural and lifestyle media outlets prepare seasonal content, making it ideal for gaining prominent media coverage.

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At the Vogue and NASA event, I plan to create a unique experiential zone featuring MK space simulators, designed to provide guests with an immersive experience of spaceflight. In this simulator, attendees will be able to feel the sensations of flying through space, simulating the sights, sounds, and sensations astronauts encounter on their missions. This interactive zone will add an engaging, educational, and thrilling element to the event, allowing guests to connect with the wonder of space exploration firsthand while enjoying an unforgettable, luxury experience.

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Virtual Reality Park Ride, Amusement Park_VR Zone | Owatch™

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At the Vogue and NASA event, I plan to create a space-inspired photo zone where guests can capture stunning, professional-quality photos that will serve as memorable keepsakes from this unique experience. Designed with futuristic elements and cosmic backdrops, the photo zone will allow attendees to immerse themselves in the beauty and mystery of space, providing a glamorous setting that reflects the event's theme. This interactive area will not only enhance the guest experience but also offer them a stylish way to share their connection to the event through social media, expanding its reach and impact.

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The Vogue and NASA event will feature a blend of exclusive, invited guests and opportunities for the public to join by purchasing tickets. This approach ensures a balance of curated participation while allowing wider access for enthusiasts who wish to experience this one-of-a-kind event celebrating fashion and space exploration.

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Omega Watches would be an ideal sponsor for the Vogue and NASA event due to their long-standing history and connection with space exploration.

Omega has been the official watch for NASA astronauts since the Apollo missions. The Omega Speedmaster, famously known as the "Moonwatch," was worn during the Apollo 11 moon landing, making it the first watch to be worn on the lunar surface. This rich heritage in space exploration aligns perfectly with the event's space theme.

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Iris van Herpen would be an excellent partner for a Vogue and NASA event because her work epitomizes the fusion of fashion, technology, and avant-garde artistry, perfectly aligning with the event's space exploration theme.

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V Exclusive_ Iris Van Herpen and Maria Bodil Present Photoseries 'Symbiosis' - V Magazine

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Marine Serre's crescent moon logo is iconic in the fashion world, already associated with futuristic and celestial themes. By collaborating with her, Vogue and NASA can leverage this cultural resonance to enhance the thematic impact of the event and attract a forward-thinking audience.

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ELLE's Official Fall Fashion 2018 Preview

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Balmain is frequently featured in Vogue and has a long-standing relationship with the publication, ensuring a smooth and impactful collaboration. Their shared focus on artistry and innovation makes this partnership natural and synergistic.

By partnering with Balmain, the Vogue and NASA event could emphasize the intersection of luxury, technology, and creativity, making it an unforgettable cultural moment.

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Chanel Beauty often draws inspiration from celestial and futuristic themes, reflected in their product packaging, advertising, and limited-edition collections. This thematic alignment makes them a natural fit for an event celebrating space and human progress.

The sponsorship would elevate the event’s aesthetic and experiential quality, while reinforcing the event’s themes of luxury and innovation, ensuring it resonates with both the fashion world and broader audiences.

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Vittoria Ceretti Enchants in Chanel Makeup Fall 2020 Campaign

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MAC Cosmetics is renowned for its bold, artistic approach to makeup, often pushing the boundaries of beauty through innovative products and collaborations. This aligns seamlessly with the Vogue & NASA event's futuristic and space-themed concept, offering opportunities for creative makeup designs inspired by the cosmos.

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Tesla Solar is a pioneer in renewable energy technology, much like NASA is a leader in space exploration and innovation. The event would benefit from showcasing Tesla Solar’s cutting-edge solar panels and energy solutions, emphasizing progress and sustainability for the future of humanity—a core theme of space exploration.

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Moët & Chandon is synonymous with high-end sophistication, making it a natural fit for an event hosted by Vogue, a brand deeply associated with luxury and exclusivity. Its presence would enhance the event’s upscale ambiance and appeal to an elite audience.

Champagne is a universal symbol of celebration, perfectly complementing the event’s purpose of marking a monumental moment in human progress—NASA’s second manned lunar mission. Moët & Chandon could help set the celebratory tone of the event.

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Releasing a September Vogue cover featuring a model styled as an alien to promote the NASA-Vogue event would be a striking and effective strategy for several reasons:

1. Theme Alignment: The alien aesthetic directly ties into the space exploration theme of the event. It symbolically connects Vogue’s world of avant-garde fashion with NASA’s forward-thinking scientific endeavors, making the cover a perfect prelude to the event.

2. Cultural Relevance: September is a critical month in fashion, marking the beginning of fashion weeks globally. A daring, space-inspired cover would capitalize on the heightened attention in the industry, setting Vogue apart with its visionary theme.

3. Visual Impact: An alien-inspired cover design would be visually arresting and memorable, capturing widespread attention on newsstands and digital platforms. It would spark conversations and create buzz across fashion and science communities, potentially going viral.

4. Attracting Diverse Audiences: Featuring an alien model blends high fashion with elements of science fiction, appealing not only to Vogue’s traditional readership but also to space enthusiasts, technology fans, and younger audiences intrigued by futuristic concepts.

5. Promotional Synergy: The cover serves as both an artistic statement and a marketing tool, drawing attention to the NASA collaboration and driving interest in the event. It bridges the gap between fashion and technology, reflecting Vogue's ability to innovate and adapt to contemporary themes.

This bold move would solidify Vogue’s reputation as a leader in integrating cultural, technological, and artistic trends, while promoting the NASA collaboration in an unforgettable way.

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Day 1: Dress code futuristic smart casual 

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Day 1: Dress code futuristic smart casual 

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Agenda:

12 30: Doors open, gathering of guests welcome drink from Moet Chandon

1 pm: Welcome introduction speech from May Musk (The host) on the stage

1 20 pm: Speaker one: Dr. Mae Jemison

2 pm: Speaker two: Neil deGrasse Tyson

2 30 pm: Speaker three : Nicole Stott

3 pm: Speaker four: Tesla solar ambassador

3 30: NASA short documentary film about the preparation for the second mission to the moon.

4 pm: Post reception networking session, snacks with cocktails, viewing showcases with sponsors' products (Omega watches), The site of a virtual flight simulator to the moon.

6 pm: Event end & goodie bag collection (Chanel beauty, MAC cosmetics)

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#futurism #shiny #chrome #retrofuturism #robot #y2k lmaoo

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Day 2: The Gala day, dress code cosmic couture 

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Day 2: The Gala day, dress code cosmic couture 

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6 pm: Gathering of guests and the press

7 pm: Beginning of Gala defile with guests celebrities

8 30 pm: Concert started: welcome speech from Lady Gaga

9 pm: Katy Parry

9 45 pm: Ariana Grande

10 pm: Speech from NASA ambassador

10 20 pm: Catwalk Iris Van Herpen archive dresses

11 pm: The weekend

11 30 pm: Miley Cyrus

12 00 am: The end of the show

12 30 am: Afterparty at Waldorf Astoria Washington DC

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Thierry Mugler’s Cabaret Revue Debuts in Paris

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Official afterparty at Waldorf Astoria Washington DC

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According to the survey, most people get their information mainly from Facebook and Instagram. Therefore, I suggest using this resource to promote the event. I suggest making 3 promo posts: 2 with a photo shoot conveying the atmosphere of the event and one post with photos of the headliners (Katy Perry, Ariana Grande, The Weekend, Miley Cyrus) of the event.

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Hollywood Boulevard Billboard, Los Angeles

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Hollywood Boulevard Billboard, Los Angeles

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As a symbol of global pop culture and glamour, Hollywood Boulevard aligns perfectly with the themes of the Vogue & NASA collaboration, which blends fashion and cutting-edge innovation. The billboard would resonate with the boulevard’s association with stardom and creativity, creating a strong contextual link to the event.

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Times Square is one of the most photographed locations globally. A visually stunning billboard will likely be captured and shared extensively on social media, organically extending the event's reach and creating buzz among online audiences.

The billboard's placement leading into September—a critical month for fashion weeks and cultural events—ensures the campaign garners attention at a time when fashion and lifestyle topics dominate public discourse.

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There is a lot of room for movement in the museum (networking, sponsor expositions and gala fashion shows can be arranged in the main exhibition hall), and speakers and performers will occupy the stage of the I- max hall.

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Here is a proposed pool of influencers for partnership in event promotion. Each of these influencers has its own unique audience in the fields of Fashion, science, music and pop culture.

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Reach (Awareness Phase)

Objective: Build awareness of the event across a broad audience.

Tactics:

Use social media advertising on platforms like Instagram, TikTok, and YouTube to promote teaser videos featuring cosmic couture and NASA collaboration visuals.

Launch a Vogue x NASA landing or event landing page optimized for search engines (SEO) with details about the event and ticket sales.

Collaborate with influencers(Maye Musk, Dona Cat, Grimes, Emily Calandrelli, Mary Leest) to create buzz by sharing exclusive behind-the-scenes content.

Leverage email marketing campaigns to Vogue’s and NASA’s subscriber bases, teasing the event with compelling visuals and messaging.

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Attention (Grab Audience Attention)

Objective: Capture immediate interest with bold visuals and striking messaging.

September Vogue Issue:

Feature a striking cover with a model styled as an alien, embodying the cosmic couture theme.

Use bold, futuristic typography for cover lines that hint at the collaboration, such as “Fly Me to the Moon: Vogue Meets NASA in a Galactic Celebration.”

Billboards (Hollywood Boulevard, Times Square):

Display high-resolution, eye-catching visuals of the event featuring cosmic couture, astronauts, and space elements with vibrant, futuristic colors.

Include a short and intriguing tagline like, “Where Fashion Meets the Final Frontier. Vogue x NASA – September 3-5.”

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On the first day of the event, the expected occupancy of the hall is 200- 250 people. Tickets for the visit are paid : 350$ per ticket.

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The Gala day expects a total attendance of 300-350 people (of which about 150 people are celebrities and the press), tickets for visitors are paid, prices from 500 - 5000 depending on the place of boarding in the hall.

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Base Tier: Day 1 Only ($350)
This entry-level option grants access to the first day's activities, which focus on networking and lectures by prominent speakers from the fields of space science, technology, and fashion. The price is set to attract a broader audience, especially those interested in knowledge-sharing and professional connections.

Mid Tier: Day 2 Only ($500–$5,000)
This option allows access exclusively to the second day, which features a glamorous gala. Attendees will experience high-end entertainment, including live performances by renowned singers and a fashion show with the "Cosmic Couture" theme. The pricing is flexible, reflecting seating arrangements, exclusivity, and proximity to the performers and runway.

Premium Tier: 2-Day Event Combo ($650–$5,500)
This comprehensive package covers access to both days. It is ideal for attendees seeking a holistic experience, combining the intellectual stimulation of the first day with the glamour of the second. The upper end of the pricing spectrum offers VIP perks, such as premium seating, exclusive access to performers or speakers, and luxury extras.

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At the Vogue and NASA event, I plan to create a unique experiential zone featuring MK space simulators, designed to provide guests with an immersive experience of spaceflight. In this simulator, attendees will be able to feel the sensations of flying through space, simulating the sights, sounds, and sensations astronauts encounter on their missions.

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Virtual Reality Park Ride, Amusement Park_VR Zone | Owatch™

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At the Vogue and NASA event, I plan to create a space-inspired photo zone where guests can capture stunning, professional-quality photos that will serve as memorable keepsakes from this unique experience.

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Having already experienced success with documentaries on the Disney+ platform, Vogue could propose releasing a documentary about this two-day event. This initiative would serve as excellent post-event promotion for both Vogue and NASA while also offering the potential to generate additional profit for Disney’s board.

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Surveys and Questionnaires: Distribute post-event surveys to attendees to gather insights on their overall experience, favorite moments, and suggestions for improvement.

Social Media Sentiment Analysis: Analyze social media posts, hashtags, and comments for feedback and sentiment about the event.

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Compare the number of attendees with the projected figures to determine if attendance met expectations.

Break down ticket sales into categories (Day 1, Day 2, Combo) to identify which aspects were most appealing.

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Evaluate the performance of post-event content, such as videos, photos, and articles, by measuring online engagement and views.

Analyze sales or viewership of the documentary, if created.

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Fashion Exhibition: Vogue Inventing the runway

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Fashion Exhibition: Vogue Inventing the runway

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It was very useful to visit the Vogue exhibition to assess the scale of the brand's events and participation in the fashion industry.

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Visiting Freeze London 2024 exhibition inspired the choice of alien themes - this is an uptrend in contemporary art.

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The "event manager's bible" book by D.G. Conway helped to work out the non-obvious points of the event organisation.

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Contributors to Wikimedia projects (2004). заглавная страница проекта Викимедиа. [online] Wikipedia.org. Available at: https://ru.wikipedia.org/wiki/.

Des Conway (2019). The event manager’s bible : the complete guide to planning and organising a voluntary or public event. London: Robinson.

Holmes, O. (2024). Nasa postpones plans to send humans to moon. The Guardian. [online] 10 Jan. Available at: https://www.theguardian.com/science/2024/jan/10/nasa-postpones-plans-to-send-humans-to-moon-artemis.

Howell, E. and published, T.M. (2023). NASA’s Artemis 2 moon mission: Live updates. [online] Space.com. Available at: https://www.space.com/news/live/nasa-artemis-2-moon-mission-updates.

LVMH (2024). LVMH, world leader in high-quality products. [online] www.lvmh.com. Available at: https://www.lvmh.com/en.

NASA (2024). Artemis - NASA. [online] NASA. Available at: https://www.nasa.gov/feature/artemis/.

National Air and Space Museum. (2019). Museum in DC. [online] Available at: https://airandspace.si.edu/visit/museum-dc.

Usa.gov. (2019). Official Guide to Government Information and Services | USAGov. [online] Available at: https://www.usa.gov.