# data[].attributes.body
Monday - Personality posts showcasing in-school events and lessons

Tuesday - Extra curricular clubs signposting content

Wednesday - Student success stories within the Academy

Thursday - Community group session signposting content

Friday - Personality posts showcasing in-school events and lessons

Ofsted Quotes & Testimonials: Parent comments about the school and Ofsted quotes from inspection.

Academy Alumni: Showcase successful ex students from the academy and where they are now.

Canteen Service: Showcase lunchtime at the Academy and how we're aiming to get kids eating healthier.

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Monday: "Gown of the Week"

Theme: Highlight one unique gown each week.

Caption Idea: Describe the gown’s details, style, and what makes it special.

Call-to-Action: “Book a fitting to see if this is your gown!”

Tuesday: "Testimonial Tuesday"

Theme: Share a quote or short testimonial from a recent bride.

Caption Idea: Thank the bride for choosing our boutique, with her kind words.

CTA: “Want to be a #RealBride? Schedule a consultation today!”

Wednesday: "Behind-the-Scenes"

Theme: Show behind-the-scenes clips or images of our boutique, the fitting process, or new arrivals being unpacked.

Caption Idea: "Our team is always here to help you find the dress!"

CTA: “Check out our Stories for more BTS moments!”

Thursday: "Styling Tips"

Theme: Share bridal styling tips, such as veil options, accessory pairings, or seasonal styling advice.

Caption Idea: “Let’s talk about pairing veils with gowns! Here are our top tips…”

CTA: “Not sure which accessories go with your dream dress? DM us for help!”

Friday: "Feature Friday: Designer Spotlight"

Theme: Focus on one designer our boutique carries, and showcase their style.

Caption Idea: "We’re in love with [Designer]'s romantic, timeless designs. Perfect for a classic look!”

CTA: “Book an appointment to try on our latest arrivals from [Designer]!”

Saturday: "Bride Feature / Testimonial"

Theme: Showcase one of your real brides and a snapshot of her wedding day in your gown.

Caption Idea: Share the bride’s story and the gown she chose.

CTA: “Want to be our next #BridalBoutiqueBride? Contact us!”

Sunday: "Engagement/Inspiration Post"

Theme: Share inspirational wedding content: a beautiful ceremony setup, trending decor ideas, or bridal bouquets.

Caption Idea: "Sunday wedding inspo: Here’s a romantic setup we adore.”

CTA: “Planning your big day? Tag a bride-to-be!”

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Monday: Educational post on types of insurance (infographic)

Tuesday: Client success story (testimonial graphic)

Wednesday: Industry news update (short video)

Thursday: Interactive quiz on insurance knowledge (story)

Friday: Tip of the week (image or short video)

Saturday: FAQ session (live Q&A on social media)

Sunday: Weekly recap and teaser for next week’s content (video)

Goals: Educate the audience on insurance products, build trust, and increase lead generation.

Target Audience: Homeowners, businesses, young professionals, and families.

Content Themes: Focus on relevant topics like home, auto, health, and life insurance.

Posting Frequency: Daily posts to engage and inform your audience consistently.

Content Ideas

Educational Posts: Explain insurance terms (e.g., “What is a deductible?”), benefits of different policies, or tips for choosing the right coverage.

Client Testimonials: Share real-life stories from clients who benefited from your services.

Industry News: Discuss recent changes in insurance laws or emerging trends (e.g., telemedicine in health insurance).

Interactive Content: Quizzes about insurance knowledge or polls on coverage preferences.

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https://video.pictory.ai/1730387485117/20241031154111151WZJAp5JagVnYqAy

# data[].attributes.attachment_link.description
Emma, a dedicated mother of two, loves her charming but drafty home. As winter approaches, her heating bills rise, and she worries about the environmental impact of her energy use. Every winter, Emma faces the same struggle: keeping her home warm while being mindful of her carbon footprint.

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Howden Mission Statement

https://video.pictory.ai/preview/1143986710725866207671730388385237

Story

https://video.pictory.ai/preview/1143986710725866207671730388079411

# data[].attributes.body
Alex, is a young driver dreamer, who wanted to become a pharmaceutical expert and make a real impact on people’s lives. However, the industry felt impenetrable, with complex experience and qualifications blocking all his ways into the industry.

Conflict:

Despite reading loads of textbooks and completing online courses, Alex was struggling to gain any hands-on experience. He couldn’t go to university as he had no local universities with the correct courses and didn’t want to leave home. Feeling stuck he wondered how he could get a foot in the door while staying where he was.

Resolution

One day, while scrolling through LinkedIn Alex found a Pharmaceutical Apprenticeship Training Program that promised exactly what was missing: real experience under skilled trainers. Alex signed up and was able to get straight to work with some of Skills4Pharmacy’s specialist Pharmacy Technicians.

Emotional Appeal:

With each session, Alex’s confidence grew as they learned with others on the same journey, discovering a place of belonging and purpose. Thanks to the apprenticeship, Alex could see his dream becoming a reality.

# data[].attributes.body
Character

Emma, a dedicated mother of two, loves her charming but drafty home. As winter approaches, her heating bills rise, and she worries about the environmental impact of her energy use.

Conflict

Every winter, Emma faces the same struggle: keeping her home warm while being mindful of her carbon footprint. Overwhelmed by options, she feels stuck and frustrated.

Resolution

One evening, Emma discovers EWI Store and learns about their external wall insulation solutions. With expert guidance, she decides to invest in their products, transforming her home into a cosy, energy-efficient sanctuary.

Emotional Appeal

As her children play in a warm living room, Emma feels proud of her sustainable choice. Sharing her journey online, she inspires others to consider eco-friendly options. With EWI Store as her guide, Emma becomes a champion for sustainability in her community.

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Character: Mohammed emigrated from Somalia to the UK 15 years ago and has settled in Moss Side with his family. The family is closely connected to the local Somali community and participates in community events. Mohammed values education but feels he lacks detailed knowledge about the UK education system. His children currently attend Webster Primary School.

Conflict: Mohammed is worried about his children facing discrimination or not receiving adequate support due to language barriers. He struggles navigating the UK education system and understanding school performance metrics. The cost of school uniforms, trips, and extra-curricular activities is a significant concern. Mohammed is overwhelmed by the amount of information available and struggles to identify reliable sources.

Resolution: One evening Mohammed noticed a community banner promoting an Open Evening at Manchester Academy. He decides to attend with his eldest child. Mohammed is impressed by the schools facilities, specifically the prayer room, and feels welcomed and encouraged by the diverse community of staff and students. The school translator assists with any language barriers to answer his questions about financial support the school offers.

Emotional Appeal: Mohammed wants his children to have better educational opportunities, ensuring they can pursue higher education and secure well-paying jobs. He seeks a school that respects and understands their cultural background and provides support for non-native English speakers.

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Emma had always imagined her wedding day, but as a young teacher with a tight budget, finding the perfect gown seemed impossible. After visiting several shops and feeling disheartened by the high prices, she was ready to give up.

Then she discovered Elite Bridal. The moment she stepped inside, her eyes fell upon a breathtaking gown with an illusion back and gorgeous pearl detailing. It was everything she had ever dreamed of—but she was worried about the money. She knew weddings were expensive and didn't want to spend all the budget on her dress.

Noticing Emma's hesitation, a lovely sales consultant approached her with a warm smile. “At Elite Bridal, we offer flexible payment plans with no credit checks, so you can get your dream gown without the financial stress,” she said.

Hope reignited, Emma tried on the gorgeous gown. As she looked in the mirror, she felt like a true bride for the first time. It fit perfectly, hugging her curves in all the right places. With the consultant’s help, she secured her dream dress without the financial stress she feared.

On her wedding day, Emma walked down the aisle in her dream gown, radiating confidence and joy. She realised that with the right guidance, she didn’t just find a dress; she discovered a way to make her dream come true.

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Ryan always dreaded sorting out his insurance, putting it off until the last minute. One day, he stumbled upon Howden Insurance, a local office that felt warm and inviting. As he entered, he was greeted with a smile and offered a cup of tea.

The agent took the time to explain his options, making Ryan feel valued. He ended up purchasing car, home, and business insurance on the spot. Though he knew he could find cheaper rates online, the personal service was worth it.

Impressed, Ryan began recommending Howden to friends and family. He discovered their introducer program, earning £50 for each referral that signed up.

What started as a dreaded task turned into a rewarding experience, connecting him with his community and showing him the value of personalised service.

# data[].attributes.body
Not sure if this is ours but could be this

EWI Store are the insulation and render specialists.

it could be this

Render Done Right

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Skills4Pharmacy is an experienced Pharmacy Apprenticeship Training Provider dedicated to initiating and furthering the careers of Pharmacy Technicians & Support Workers.

# data[].attributes.body
United Learning - "The best in everyone"

Manchester Academy - "Rewriting the story of Moss Side"

# data[].attributes.body
"Howden Insurance - We're not on comparison sites. "

We are one of the only insurance brokers to not operate online - our target audience and demographic is that of the local community. Which is why we have over 110 branches nationwide. We also do everything for the client which takes out the hassle of insurance for most people who maybe do not understand it properly.

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Providing outstanding quality at amazing prices. Offering 48 hour delivery, no minimums and no contracts!

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Our comprehensive workout plan will give you that lost summer body. ☀️

Those Halloween sweets getting you down, we can fix that. 🏋️🏃

Start our 10-minute work out plan and bring about a new brighter you, Join us now your journey awaits. 🚀

# data[].attributes.body
Features: 10-Minute Daily Workouts. Short, effective exercise sessions designed to fit into any schedule, with convenient mobile access.

Advantages: Flexibility. With mobile access, you can work out on your terms—whether at home, at the office, or while traveling.

Benefits: Empower Yourself: Take control of your fitness journey with a solution that fits seamlessly into your busy lifestyle, making it easier than ever to prioritise your health.

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Problem: Feeling out of shape but can't find the time to exercise? Gym memberships gathering dust while your fitness goals become a thing of the past.

Agitate: The longer you wait, the harder it gets. Traditional workouts demand too much time, while you watch your gals fade into the distance.

Solution: Introducing our revolutionary fitness app: Your key to getting in shape with just 10 minutes a day! Tailored workouts designed to fit your unique lifestyle. Exercise anytime, anywhere, right from your phone. No equipment needed, no gym required.

# data[].attributes.body
Enjoy 10-minute daily workouts designed specifically for your lifestyle, accessible directly from your phone.

These quick and efficient workouts fit seamlessly into your busy schedule, allowing you to exercise anytime, anywhere.

Transform your health and fitness with minimal time investment, helping you feel more energised, confident, and in control of your well-being!

# data[].attributes.body
“Can’t find the time to work out ⌚

Get yourself in shape in just 10 minutes a day! 🏃🏋️

Imagine how you could look in just 30 days.

Start your journey now! 🚀

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Finding time to work out can feel overwhelming, especially with your hectic lifestyle.

It’s frustrating to see your fitness goals slip away as you juggle work, family, and everyday responsibilities. Lack of time shouldn’t hold you back from feeling your best.

Experience the convenience of 10-minute daily workouts tailored just for you! Our app brings personalised fitness right to your phone, making it easy to stay on track and get in shape without the stress.

# data[].attributes.body
Access 10-minute daily workouts designed just for you.

These workouts fit seamlessly into your lifestyle, saving you time and effort.

Achieve your fitness goals conveniently from your phone, anytime, anywhere!

# data[].attributes.body
Struggling to find time for fitness in your busy schedule?

It's tough to stay in shape when workouts feel like they take forever or don’t fit your lifestyle.

With 10-minute, daily workouts tailored to you and accessible right from your phone, getting in shape has never been easier!

# data[].attributes.body
Want to get fit fast?

Imagine 10-minute workouts crafted just for you, fitting seamlessly into your day.

Stay motivated and achieve real results, all from the convenience of your phone.

Start your personalized fitness journey today!

# data[].attributes.body
Struggling to find time to exercise? With busy schedules, it’s hard to stay fit, but our 10-minute daily workouts tailored to your lifestyle are conveniently available on your phone, making it easy for you to get in shape.

# data[].attributes.body
Our 10-minute daily workouts are designed for your busy lifestyle, giving you the convenience of exercising anytime on your phone, so you can easily get in shape and feel great.

# data[].attributes.body
Finding it hard to fit in exercise? Try our 10-minute daily workouts designed for your busy lifestyle, all accessible on your phone. Start today and enjoy your first week free!

# data[].attributes.body
Attention: Are you struggling to find time for fitness in your busy schedule?

Interest: Imagine transforming your body with just 10-minute daily workouts designed specifically for your lifestyle.

Desire: Our easy-to-use app, you can achieve your fitness goals without the hassle of a gym. Enjoy personalised routines that fit seamlessly around you and your busy day, all from the comfort of your phone.

Action: Start your journey to a healthier you today! Download the app and unlock your first 4 weeks of workouts for free!

# data[].attributes.body
Struggling to find time for fitness?

Imagine transforming your body with just 10 minutes a day!

Picture yourself feeling healthier, more energised, and confident. With our convenient app, you can achieve your fitness goals without sacrificing your busy schedule.

Don’t wait! Download the app now and start your personalised 10-minute workout journey today!

# data[].attributes.body
Character: Proffesional and trustworthy

Tone: Informative and clear

Language: simple and accessible and customer focused

Purpose: educate, engage, promote services

# data[].attributes.body
"Howden presents itself as an international insurance group with a strong focus on expertise, collaboration, and employee empowerment."

Character –  a distinct character that reflects its commitment to expertise, collaboration, and client-centric service

Tone: Making insurance easy talented experts with freedom and support

Language – we sell ourselves on simplicity and the face you have someone to do all the work for you.

Language – we sell ourselves on simplicity and the face you have someone to do all the work for you.

Purpose – Dedicated to building close, long-term personal relationships with clients and being one of the only brokers still trading on the high street.

# data[].attributes.body
-        Character/Persona – We have two main audiences employers and apprentices on the side of apprentices we try to keep post to some degree fun and inviting we try to not come across as intimidating. On the other hand for our employees we need to maintain a level of professionalism in what we post and accuracy as we are dealing with important clients like the NHS and Ofsted etc who would not approve if we wasn’t serious

-        Tone- We try to come across as honest, we don’t want to sell false promises and when dealing with apprenticeship programmes it’s not always the best idea to be unserious this could make you seem not reliable and unprofessional

-        Language – Depending on who the post is targeted around our language and wording changes when discussing Pharmacy Technician funding direct at employers this can become less fun and more serious for example.

-        Purpose – educate sell and inform, we have a lot of apprentices and employers working with us that follow us on social media and this is a really easy way to keep them up to date with all our dealings in a more fun way than an email.

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Character - a diverse community, accepting of all cultures and nationalities, friendly and professional.

Tone - positive, optimistic, yet direct and informative tone of voice.

Language - basic English as not to confuse people who do not speak fluently.

Purpose - increase admissions to the school, improve reputation amongst local population, promote success stories of students and staff within United Learning.

# data[].attributes.headline
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.subject
LumaLabs, great when works, £20 a month without watermarks, 150 quick gens

# data[].attributes.body
Character - Friendly

We want our customers to have a memorable and enjoyable experience, so we reflect this through our content

Tone - Personal

We want everybody to feel seen within our company so we reflect this through our content - showcasing different budgets, sizes, payment plans etc

Language - Simple and Fun

We don't over complicate our content as brides tend to be overwhelmed when shopping for the first time so we want to make our content as clear as possible

Purpose - Engage, sell and educate

Our content is a mixture of a few, we obviously want to sell but at the same time engage and educate brides that are shopping for the first time so they can have an enjoyable experience.

# data[].attributes.headline
Sometimes only sections of the video are useful

# data[].attributes.subject
Sometimes only sections of the video are useful

# data[].attributes.headline
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.subject
Hailuo £8 a month, 35 no-wait generations a month with free 3 daily gens

# data[].attributes.body
Lack of Strategy and Planning - Absence of a clear strategy and inconsistent posting.

Content Quality Issues - Bland or low-quality content and failure to innovate.

Audience Engagement Problems - Ignoring audience preferences and lack of interaction.

Measurement and Metrics Challenges - Using incorrect metrics and difficulty measuring ROI.

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Poor quality

Wrong timings

Ignoring trends

not personalising to the targeted audience

repetitive content

unclear message

# data[].attributes.body
The visual wasn’t strong

No calls to action

Not accessible

Wrong target audience

No hashtags

Low budget – not enough spend for objectives

Wrong platform for type of content

Not engaging text

No relevancy to audience

Unreasonable objectives

Lack of research

Doesn’t align with audiences views

# data[].attributes.body
Poor Audience targeting - not the correct post for the audience demographic.

Inconsistent publishing
Sporadic or infrequent content creation fails to build momentum and keep the audience engaged over time.

Lack of originality

Ignoring audience feedback

Lack of authenticity

Poor user experience

Content is created without a clear purpose

# data[].attributes.body
lack of relevance with audience

poor quality

not consistent with the brand/branding

ineffective distribution - not put on the right channels etc

lack of clear CTA

doesn't align with current trends

too salesy

# data[].attributes.body
Instagram

Instagram uses multiple algorithms tailored to different parts of the app:

Feed and Stories Algorithm

Reels Algorithm

Explore Page Algorithm

Impact on Reach and Engagement:

Engagement, especially shares in DMs, significantly boosts reach

Creating content that encourages interaction helps "hack" the algorithm

Consistently posting high-quality, engaging content tailored to each part of the app (Feed, Stories, Reels) is crucial for maximizing reach and engagement

Facebook

Facebook's algorithm prioritizes:

Meaningful interactions

Content from friends and family

Video content, especially longer videos with high retention

Impact on Reach and Engagement:

Real-time engagement and participating in trending conversations can boost visibility

Quality and relevance of content are crucial for algorithmic success

LinkedIn

LinkedIn's algorithm prioritizes:

Content relevance to professional interests

Engagement within the first hour of posting

Quality of connections and interactions

Content type (favoring native content)

Impact on Reach and Engagement:

Sharing thought leadership content and leveraging LinkedIn Live can improve visibility

Optimizing company pages and encouraging early engagement on posts can boost reach

TikTok

TikTok's algorithm focuses on:

User interactions (likes, comments, shares, video completions)

Video information (captions, sounds, hashtags)

Device and account settings

Content quality and novelty

Impact on Reach and Engagement:

Creating authentic, trend-driven content can significantly boost reach

The algorithm quickly pushes engaging content to wider audiences, allowing for rapid virality

Collaborating with TikTok creators can help reach new audiences

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Instagram

Prioritizes content from accounts users interact with frequently

Favors posts with high initial engagement

Considers the timeliness of posts

Rewards consistent posting and use of platform features (e.g., Reels, Stories)

Facebook

Emphasizes content from friends and family

Promotes posts that generate meaningful interactions (comments, shares)

Considers user interests and past behavior

Favors native content (posted directly on Facebook)

X (Twitter)

Displays tweets based on recency and relevance

Prioritizes content from accounts users engage with regularly

Considers tweet popularity (likes, retweets, replies)

Factors in the user's network and interests

LinkedIn

Focuses on professional content and interactions

Rewards posts that generate discussions

Considers the sender's network size and influence

Prioritizes content relevant to the user's professional interests

TikTok

Heavily relies on user behavior and preferences

Promotes videos with high watch time and completion rates

Considers engagement metrics (likes, comments, shares)

Adapts quickly to changing user interests

Across all platforms, the algorithms generally aim to:

Show users content they're likely to engage with

Promote posts that receive rapid, high engagement

Favor content that keeps users on the platform longer

Adapt to user behavior and preferences over time

# data[].attributes.body
Instagram

- Visual storytelling encourages high-quality visuals, shaping marketing strategies.

- Influencer culture fuels partnerships with influencers to reach niche audiences.

- Engagement metrics, like likes and comments, foster community interaction, guiding content creation.

LinkedIn

- Professional networking transforms connections, enhancing collaboration and recruitment.

- Content marketing allows brands to share insights and establish authority in their industry.

- Career development aids job searching and recruitment, offering valuable resources.

Facebook

- Community building supports groups and communities, boosting user engagement.

- Advertising provides targeted ads for effective audience reach.

- Information sharing acts as a major source for news, influencing public opinion.

TikTok

- Viral content promotes quick, creative videos that can rapidly gain traction.

- Cultural trends drive trends in music and fashion, impacting youth culture.

- User-generated content encourages users to create content, fostering engagement.

# data[].attributes.body
Instagram

-         Optimize Your Profile

-        Post Quality Content

-        Engage with Your Audience

-        Utilize hashtags wisely

-        Leverage Instagram stories

-        Analyse your insights

-        Post at optimal times

-        Experiment with reels

-        Collaborate with others

Facebook

-        Optimise your profile

-        Define your target audience

-        Create a content strategy

-        Engage with audience

-        Utilize diverse content formats

-        Post consistently

-        Leverage Facebook groups

-        Monitor performance metrics

-        Stay updated on Algorithm changes

-        Run targeted ads

X

-        Optimise your profile

-        Post regularly

-        Keep content Concise

-        Utilize strong visuals

-        Engage with your audience

-        Limit hashtags

-        Monitor performance metrics

-        Experiment with formats

-        Say current with trends

-        Community management

-

LinkedIn

-        Consistency in Posting

-        Use of Hashtags

-        Visual Content

-        Complete Your Page Information

-        Regular Content Updates

-        Visual Appeal

-        Employee Engagement

-        Utilize Native Documents

-        Audience-Specific Content

-        Create Newsletters

-        track Engagement Metrics

TikTok

-        Post consistently

-        Create high quality content

-        Utilize trending sounds and hashtags

-        Engage with your audience

-        Participate in challenges

-        Leverage user generated content

-        Utilize tiktok features

-        Hook viewers early

-        Tell a story

-        Include CTAs

# data[].attributes.body
Instagram

Visual Quality: Use high-quality images and videos.

Linkedin

Professional Profile: Optimise your profile with a professional photo, headline, and summary.

Networking: Connect with industry professionals and engage in meaningful conversations.

Facebook

Content Variety: Mix up content types (images, videos, polls, etc.) to keep your audience engaged.

Live Video: Use Facebook Live to interact in real time with your audience.

TikTok

Trendy Content: Stay up-to-date with trends and challenges; use popular sounds and hashtags.

Short and Engaging: Capture attention in the first few seconds; keep videos concise.

# data[].attributes.body
Instagram: Engagement: The algorithm prioritizes videos with high engagement rates, including likes, comments, shares, and watch time.

Facebook: Uses a 4-step algorithm process. Inventory: Collects all available content that could be shown to a user.

Inventory: Collects all available content that could be shown to a user.

Signals: Evaluates thousands of signals to determine content relevance.

Predictions: Makes predictions on what users want to see based on past behavior.

Relevance: Scores and ranks content based on relevance to the user.

X: Filtering: Removes blocked/muted content, ensures author diversity, and balances in-network and out-of-network content.

LinkedIn: Uses 3 Key points in its algorithm for engagement - Personal connections: Prioritizes content from users' direct connections and those they interact with frequently.

Interest relevance: Uses an "interest graph" to match content with users' interests based on their profile, interactions, and followed topics.

Engagement probability: Predicts how likely a user is to interact with a post based on past behavior and initial engagement rates.

Personal connections: Prioritizes content from users' direct connections and those they interact with frequently.

TikTok: Engagement: The algorithm prioritizes videos with high engagement rates, including likes, comments, shares, and watch time.

# data[].attributes.body
Instagram

Focus on visual storytelling

Leverage Instagram stories and reels

Optimise profile

Utilise shopping features

Facebook

Create engaging video content

Leverage Facebook groups

Utilise Facebook Ads

X

Embrace real-time engagement

Use X spaces

Optimise for Brevity

LinkedIn

Share thought leadership content

Leverage LinkedIn live

Optimise company pages

TikTok

Create authentic, trend-driven content

Collaborate with creators

Utilise TikTok Ad formats

# data[].attributes.body
Instagram

Engagement Metrics: Instagram prioritizes posts that receive high engagement (likes, comments, shares) shortly after posting. Content that prompts quick interactions is more likely to be shown in users' feeds.

User Relationships: The algorithm favors content from accounts that users frequently engage with. This means consistent interaction with your audience can boost your visibility.

Content Type: Different content formats (e.g., Reels, Stories, IGTV) can influence reach. Reels are currently prioritized for their potential to attract new followers.

Timeliness: Recent posts are favored, so posting when your audience is most active is crucial.

Diversity of Engagement: Posts that receive a mix of comments, shares, saves, and profile visits can have increased visibility.

Facebook

Engagement-Driven: Facebook's algorithm prioritizes posts with higher engagement rates. Posts with comments and shares are given more visibility in the News Feed.

Content Type: Videos (especially live videos) and images tend to perform better than text-only posts. Interactive content, like polls and questions, also boosts engagement.

Personal Connections: Content from friends and family is prioritized over brands, meaning businesses need to focus on community engagement and building relationships.

User Behavior: The algorithm considers user behavior, such as how often users interact with certain pages or types of content.

Time Sensitivity: Fresh content is favored, so timing your posts for when your audience is online can enhance reach.

X (formerly Twitter)

Recency: X places a strong emphasis on recency, meaning that tweets that are timely and relevant to current conversations will have a better chance of being seen.

Engagement Metrics: Tweets that receive high engagement shortly after posting (likes, retweets, comments) are more likely to be shown to a broader audience.

Content Variety: Engaging with multimedia (images, GIFs, videos) can enhance the visibility of tweets. Tweets with images receive significantly more engagement than text-only tweets.

Trending Topics: Participation in trending topics and hashtags can increase visibility, as users are often looking for content related to current events.

Follower Interaction: The algorithm also considers the interactions between accounts. If followers engage with your tweets, they’re more likely to see future tweets.

LinkedIn

Professional Relevance: LinkedIn prioritizes content that is deemed relevant to the professional interests of users. Posts that align with industry trends or showcase professional development are favored.

Engagement and Comments: Posts that generate comments and discussions will reach a wider audience. The algorithm values the depth of engagement over simple likes.

Content Type: Native video content tends to perform better than shared links or images. Long-form articles published directly on LinkedIn can also enhance reach.

Network Connections: Content from connections and those in the user’s network will appear more prominently in feeds. Building a strong professional network can enhance visibility.

Freshness: Newer posts are prioritized in user feeds, so timely and relevant posts are essential.

TikTok

For You Page (FYP): TikTok’s algorithm is primarily driven by the For You Page, which showcases content tailored to individual users based on their interests and interactions.

Engagement Signals: High engagement rates (likes, comments, shares) within the first few hours of posting can lead to increased visibility on the FYP.

Watch Time: The algorithm takes into account how long users watch your videos. Higher watch times can lead to greater reach, especially for short-form content.

Trending Sounds and Hashtags: Utilizing trending sounds, challenges, and hashtags can significantly boost visibility as the algorithm often promotes trending content.

User Interactions: The algorithm analyzes user behavior, such as the accounts followed and the content engaged with, to tailor the For You Page.

# data[].attributes.body
INSTAGRAM:

Visual Quality: Use high-resolution images and videos. Maintain a consistent aesthetic with colors and filters.

Engaging Captions: Write captivating captions that tell a story or share insights. Include CTAs (e.g., "What do you think?").

Utilize Hashtags: Use relevant hashtags (10-15) to increase visibility. Mix popular and niche hashtags.

Stories and Reels: Use Stories for daily updates and Reels for engaging, short videos. Incorporate interactive features like polls and quizzes.

User-Generated Content: Encourage followers to share content related to your brand and repost it to build community trust.

Post Timing: Analyze your audience to determine optimal posting times and maintain a consistent schedule.

FACEBOOK:

Variety of Content: Post a mix of images, videos, links, and text updates to keep the feed interesting.

Engaging Posts: Ask questions, share polls, or create contests to encourage interaction.

Live Videos: Utilize Facebook Live for real-time engagement with your audience.

Community Engagement: Respond to comments promptly and engage with your audience in groups.

Optimize Posts for Shares: Create shareable content, such as infographics or inspirational quotes, to increase reach.

Event Promotion: Use Facebook Events to promote live events or webinars, making it easy for followers to RSVP.

X (formerly Twitter)

Brevity: Keep tweets concise (under 280 characters) and get to the point quickly.

Use Hashtags and Mentions: Use relevant hashtags and mention other users to increase visibility and engagement.

Engagement with Followers: Respond to mentions, retweet followers, and participate in conversations to build community.

Visual Content: Use images, GIFs, and videos to make tweets more engaging and visually appealing.

Trending Topics: Stay relevant by participating in trending conversations and using trending hashtags.

Scheduled Tweets: Use scheduling tools to post at optimal times when your audience is most active.

LinkedIn

Professional Tone: Maintain a professional and informative tone suitable for a business audience.

Long-Form Content: Share in-depth articles, case studies, and white papers to establish thought leadership.

Engage with Other Posts: Comment on and share relevant posts from others to build connections and visibility.

Company Updates: Regularly share company news, job postings, and achievements to engage followers.

Use Visuals: Incorporate infographics and professional images to enhance the appeal of your posts.

Network Building: Connect with industry professionals and participate in relevant LinkedIn Groups.

TikTok

Short and Engaging: Create entertaining and informative videos (15-60 seconds) that grab attention quickly.

Trendy Content: Use trending sounds, challenges, and hashtags to increase visibility.

Authenticity: Be genuine and relatable. Share behind-the-scenes content or personal stories to connect with the audience.

Captivating Thumbnails: Choose eye-catching thumbnails to encourage clicks.

Regular Posting: Maintain a consistent posting schedule to keep followers engaged.

Engage with Comments: Respond to comments on your videos and engage with other creators to build community.

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Instragram: Use Hashtags Wisely: Incorporate niche and branded hashtags to enhance visibility without cluttering your posts. Aim for around 10 relevant hashtags per post for optimal reach.

Facebook: Share Valuable Content: Focus on creating content that educates, entertains, or inspires your audience rather than solely promoting products. This approach fosters a deeper connection with your community.

X: Craft Engaging Headlines: Write catchy and exciting headlines that promise a reward or benefit to entice readers.

LinkedIn: Utilize Visuals: Incorporate images, infographics, and videos into your posts to capture attention. Posts with visuals receive significantly higher engagement

TikTok: Post Consistently: Aim to post regularly, ideally 1 to 3 times per day. Increased posting frequency can improve your chances of appearing on users' "For You" pages, boosting visibility and engagement

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Instagram - all influencers

Mashtag brady - Very funny travels to a lot of interesting places

AB - Funny with interesting content ideas

Steven Barlett - Interesting Content and podcasts

Joe Rogan - Very good content and podcasts

warehouse project - information on events nearby

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The Chase (@thechasecreative) • Instagram photos and videos

Human After All (@humanafterallstudio) • Instagram photos and videos

Little, Brown Design (@studio_of_ideas) • Instagram photos and videos

The Mental Health Coalition (@mentalhealthcoalition) • Instagram photos and videos

The Designers Republic™ (@thedesignersrepublic) • Instagram photos and videos

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https://www.tiktok.com/@mybrotherab/video/7404168079959264544

https://www.tiktok.com/@raversparadise/video/7430187129071799584

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“They’re actually really cold” #mashtagbrady #edit #uk #aftereffects #mashtag 

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My favourite place to visit when I go to London, particularly around Christmas. I collect Niche perfumes and spend hours in here shopping - I love the new posts they put out when they get new stock.

(1) Facebook

I am coeliac and this page shows where to buy new gluten free products that launch, and what to avoid and has been really helpful.

(1) Facebook

I am obsessed with pugs - and recently rescued one because of this place and the help of Battersea and the PDWRA.

(1) Facebook

Similar to the Liberty one - I was introduced to this branch which is female ran, all natural and vegan - and have followed them since the start. They go live for 3 hours every Tuesday and do give aways every 30 mins - which is really fun to get involved with.

(1) Facebook

Another pug one - these are the guys who got me my pug - and they post regular updates of all the pugs needing rehoming. Its good to share on my own platform as some of my friends have adopted too.

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Liberty London, London, United Kingdom. 363,232 likes · 1,286 talking about this. www.libertylondon.com

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https://www.instagram.com/kendalljenner?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Big fan of the Kardashians/Jenners

https://www.instagram.com/katecraigwellness?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

I like to go to the gym so I follow this girl to give me workout inspiration and places to buy activewear.

https://www.instagram.com/thegirlsbathroom?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

The Girls Bathroom is a podcast I enjoy listening to and on the instagram they post clips from their podcast.

https://www.instagram.com/ameliadimz?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Amelia has a show on YouTube which I watch and I just think she's very funny.

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Houseofhighlights - https://www.instagram.com/houseofhighlights/

brfootball - https://www.instagram.com/brfootball/?hl=en

sportbible - https://www.instagram.com/sportbible/?hl=en

rap - https://www.instagram.com/rap/?hl=en

ufc - https://www.instagram.com/ufc/?hl=en

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Welcome back to Instagram. Sign in to check out what your friends, family & interests have been capturing & sharing around the world.

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Liked - Jack Forrest (@cheersjack) • Instagram photos and videos

Bookmarked - Jack Chitty (@chittco) • Instagram photos and videos

Shared - OR BAR-EL (@or_bar_el) • Instagram photos and videos

Followed Page - The Chase (@thechasecreative) • Instagram photos and videos

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https://www.instagram.com/p/DBw33FWuzYM/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DBxUWQvpx9a/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DBw4cCPsPz2/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/p/DBwtYUJv0jQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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Sky News on Instagram: "🔗Tap the link in our bio to read more ⁠
⁠
#USElection #SkyNews ⁠
⁠"

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581 likes, 36 comments - skynews on October 31, 2024: "🔗Tap the link in our bio to read more ⁠
⁠
#USElection #SkyNews ⁠
⁠". 

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https://www.instagram.com/p/DByQB_OIFpt/?utm_source=ig_web_copy_link

https://www.instagram.com/p/DBwfOUWIunA/?utm_source=ig_web_copy_link

https://www.instagram.com/p/DBwYKDZN8if/?utm_source=ig_web_copy_link

https://www.instagram.com/p/DBwCvnbRy3M/?utm_source=ig_web_copy_link

https://www.instagram.com/reel/DBw2L6QIUKy/?utm_source=ig_web_copy_link

https://www.instagram.com/p/DBwfA35I2gb/?utm_source=ig_web_copy_link

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cinzia🤍 on Instagram: "october🍒🕸️🪵🍝🥐

ps. matcha, colouring & jelly cats & all my fave things linked on my @amazon storefront🥰🥰🥰💕💕💅🏼 ad"

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17K likes, 58 comments - cinziabayliszullo on October 31, 2024: "october🍒🕸️🪵🍝🥐

ps. matcha, colouring & jelly cats & all my fave things linked on my @amazon storefront🥰🥰🥰💕💕💅🏼 ad". 

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https://www.facebook.com/reel/1446215872719947

https://www.facebook.com/reel/2358669881150167

(1) Facebook

https://www.facebook.com/reel/1618908095388231

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Video is the place to enjoy videos and shows together. Watch the latest reels, discover original shows and catch up with your favorite creators.

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Target Audience - Grad Girl Marketing targets recent graduates and young professionals. They help individuals build personal brands and advance their careers.

Key Message - The agency empowers young people to navigate their career paths with authenticity and confidence.

Content Goals - Their content aims to educate, engage, and convert followers. They provide valuable insights and actionable advice.

Best Engagement Posts/Content - Posts with personal success stories and practical tips get the highest engagement. Interactive content like polls also performs well.

Interaction with Followers - They actively respond to comments and host Q&A sessions. User-generated content is encouraged to build community.

Content Quality and Visuals - Grad Girl Marketing prioritises high-quality content. They use polished visuals, infographics, and engaging videos.

Platform-Specific Observations

- Instagram: Utilises reels and stories for quick tips and visuals.

- LinkedIn: Focuses on professional development articles.

- Twitter: Shares bite-sized insights and engages in trending conversations.

Posting Frequency - They post 3-5 times a week. This keeps followers engaged without overwhelming them.

Content Themes - Their themes include career development, personal branding, work-life balance, and industry insights.

Engagement Tactics - They use polls and surveys to boost interaction. Contests and giveaways increase visibility. Live sessions invite real-time discussions.

Competitor Comparison - Grad Girl Marketing stands out by focusing on relatable narratives. They emphasise community, unlike some competitors who use traditional tactics.

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Who is their target Market:

-        A younger audience guess would be 18-21 predominantly – all imagery is very modern – e.g. signers ‘Sabrina Carpenter’ – Emjois everywhere very fun and stand out

-        Female – Very makeup most imagery is women use of a lot of pink/stereotypical girl aesthetic colours

-        People interested in marketing to some degree

What is their key message:

-        To aid people and share awareness around marketing

-        ‘empowering you to progress a career in marketing & achieve your career goals⚡️’

What are their content goals?

-        To share tips and news around marketing

What posts/content get the best engagement?

-        Bold posts – Especially the ones with celebrities on the front immediately

How does this account interact with the followers? Any common themes?

-        Doesn’t seem to talk professionally (Chronically online) ‘marketing girly’ ‘girls girl’ ‘brainrot’

What content types are used?

-        A lot of graphics some short video aswell either created on photoshop or canva??? The content is very quick and lively

Frequency of posting?

-        Multple times per week

What content themes are there? (educational, content, product posts  etc)

-        Educational and modern while being fun and somewhat silly

Content quality and visuals

-        Visuals are eye catching and engaging

Engagement tactics – CTA, interactive elements, social proof?

-        Lots of use of celebrity figures, CTA and engaging text

Platform-specific observations

-        TikTok focuses on short snappy videos

Competitor comparison

Not a lot of competitors follow the same style of being a 'girly marketing page'

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TARGET AUDIENCE:

Grad Girl Marketing targets early-career marketing professionals and recent graduates, primarily focusing on individuals seeking to advance their marketing careers through networking, skill-building, and professional development resources.

KEY MESSAGE:

This community aims to empower newcomers to the field by offering insights into marketing strategies, trends, and tools relevant to job-seeking and skill growth in marketing. Grad Girl Marketing’s core message centers on empowering young marketing professionals by providing guidance, tools, and community support to help them build and advance their careers.

CONTENT GOALS:

Grad Girl Marketing’s content goals focus on helping recent graduates and early-career professionals navigate the transition into marketing roles. These goals include providing educational resources on industry-specific skills, trends, and networking strategies, offering mentorship, and highlighting practical steps for job applications and resume building. The content is tailored to address challenges unique to graduates, such as landing their first marketing roles through internships, developing strong resumes, and growing their professional networks.

BEST ENGAGEMENT:

Grad Girl Marketing achieves its highest engagement on social media through several key types of content. Posts that feature interactive elements, such as asking for advice or engaging the community in discussions, tend to draw the most comments and shares. For example, asking followers for their opinions on recent marketing campaigns encourages them to join conversations and provides a sense of community. Educational and actionable posts, like "how-to" guides and tips on LinkedIn or TikTok strategies, also perform highly. Followers often save or share these posts to revisit the helpful advice, making them go-to resources for career-oriented content.

INTERACTION:

Grad Girl Marketing interacts with its followers through highly engaging and interactive content. On platforms like TikTok and LinkedIn, founder Ashleen responds to comments and engages in conversations that invite followers to share their own insights and experiences, particularly around early-career challenges in marketing. Posts often end with prompts or questions, encouraging followers to comment with their own career stories or opinions on marketing trends. She also uses interactive features like polls and Q&As during live events and webinars, which provides actionable career guidance in a community-centered environment, allowing followers to feel heard and supported.

CONTENT TYPES:

WRITTEN - Blogs and how-to guides provide in-depth insights on marketing strategies

GRAPHICS - Infographics and visually engaging posts are also prominent, particularly for breaking down complex marketing concepts and delivering bite-sized, actionable advice

SHORT FORM VIDEOS - showcasing events, tips and tricks

EMAILS - email newsletters are used to keep followers updated on new services and industry trends

POSTING FREQUENCY:

Grad Girl Marketing maintains an active posting schedule, engaging daily with its audience across platforms like TikTok and LinkedIn. On TikTok, posts are made nearly every day, where Grad Girl Marketing shares quick tips, job postings, and relatable content aimed at young professionals and aspiring marketers. LinkedIn posts, often job-related or focused on career advice, are also frequent but may be shared a few times a week rather than daily.

CONTENT THEMES:

career guidance

educational content

empowerment and inspiration

recent marketing campaigns

industry trends

QUALITY AND VISUALS:

Infographics and Diagrams: These are used to simplify complex marketing concepts, making the information more digestible and visually appealing.

High-Quality Images and Videos: High-quality visuals in posts and reels, particularly on TikTok and LinkedIn, enhance engagement by creating a professional feel and helping messages stand out.

User-Centric Aesthetic: A clean and modern aesthetic is applied, which aligns with the professional goals of the target audience and adds to the brand's appeal

ENGAGEMENT TACTICS:

interactive content

storytelling

visual appeal and aesthetic graphics

educational resources

live interactions

PLATFORM SPECIFIC OBSERVATIONS:

TikTok

On TikTok, Grad Girl Marketing focuses on short, engaging videos that highlight marketing tips, industry news, and career advice. The content is designed to be relatable and often includes interactive elements, such as questions prompting followers to share their opinions or experiences in the comments. This platform is ideal for quick consumption and encourages creative, fun approaches to serious topics, making it appealing to a younger audience. Videos often incorporate popular trends and hashtags

LinkedIn

In contrast, LinkedIn content is more professional and career-focused. Grad Girl Marketing shares in-depth articles, job postings, and industry insights that cater to a professional audience.

Instagram

On Instagram, the approach combines visual storytelling with educational content. Grad Girl Marketing uses high-quality images and infographics to make complex information easily digestible.

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Target audience is Marketers.

Key message is creating a marketing and careers community for people to learn and hear from industry experts.

Content goals are to inform and delight their audience with Marketing knowledge and skills. Provide free, accessible, and engaging content.

Short-form Video content on TikTok gets the best engagement with trending content.

The account interact with its followers in the comments section on various social media platforms. The tone of voice is consistent, positive and fun, yet informative and to the point.

Short-form Video, Graphics, Photography, User Generated Content, Written Content.

The account posts once a day on each platform.

The content is educational.

Instagram, LinkedIn, and TikTok are very interactive with the audience, frequent replies in the comment section.

There are lots of competitors in this field, Pretty Little Marketer, Girl in Marketing, etc. That provide a similar service and tone of voice when educating the audience.

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Target Audience - Students & Marketing professionals.

Key Message - Free Marketing help - Continuous learning in an ever changing industry.

Content Goals - Covering various aspects of FREE marketing courses covering various aspects of marketing, including AI, influencer marketing, PR, and social media.

Best Engagement - On both LinkedIn & Instagram their free CV writing posts get the most likes, and top marketing campaigns of the week.

How does this account interact with the followers? Any common themes? Offers free classes, how to write CV, uses brands we all see every day.

What content types are used? Visual content, short videos, educational posts, short form video, graphics.

Frequency of posting? Daily on all platforms

What content themes are there? Educational content on how to write CV etc, also current marketing campaigns ongoing.

Content quality and visuals - All has the same vibe and colour scheme - you can tell who it is when they post. It is recognisable.

Engagement tactics – CTA, interactive elements, social proof? Engaging headlines "free", frequently posting, including factual data.

Platform specific observations - Both Instagram and LinkedIn are very interactive - replies to comments as well. Same colour schemes throughout makes the brand recognisable.

Competitor comparison - Shown on image - all offer free marketing advice, how to improve CV. Same audience reached and some posting multiple times a day.

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Awareness - Reach, Impressions, Website Traffic

Consideration - Cart Abandonment Rate, Video Watch Time, Bounce Rate

Conversion - Downloads, Leads, Comments/Likes, Conversion Rate, Follower Growth

Retention - Customer Retention Rate, Repeat Purchase Rate, Refferals

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Awareness – Reach – Impressions – Comments/likes

Consideration – Bounce rate - Leads - video watch time - website traffic - follower growth

Conversion - Cart abandonment - conversion rate - CPA

Retention - customer retention - repeat purchase

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Awareness

engagement such as comments/likes

follower growth

reach

referrals

leads

Consideration:

downloads

video watch time

website traffic

bounce rate

cart abandonment rate

Conversion:

conversion rate

impressions

CPA

Retention:

customer retention rate

repeat purchase rate

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Awareness: Reach, Website traffic, engagement, CPA, impressions

Consideration: website traffic, cart abandonment rate, bounce rate

Conversion: Comments/likes, Leads, follower growth

Retentions: Repeat purchase rate, Referrals, Video watch time, downloads,

# data[].attributes.body
Awareness - Reach, Impressions, Leads, Website Traffic

Consideration - Downloads, Video Watch Time, Engagement such as comments/likes, Bounce Rate

Conversion - Cart Abandonment Rate, Conversion Rate, Follower Growth, CPA

Retention - Customer Retention Rate, Repeat Purchase Rate, Referrals

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Awareness - Most of our users will engage with us on LinkedIn, this is where a lot of our big clients are. Another is at trade shows in which we create large stands to try to leave and impression on people who may walk by they may pick up a brochure and scan a QR code or on socials they may use a link we provided. We also try to get users details at these events.

Consideration - In this stage we try to get our users to start downloading and reviewing our PDF documents and signing up for email marketing so we can send follow up emails and send out phone calls.

Conversion - We have an optimized website with an easy-to-use landing page

Retention - Keep in touch with our check in emails, offering advice and asking for feedback/repeat purchases

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Awareness – Social media, billboards, radio, newsletter, seo, trade shows

Consideration – email marketing, follow ups

Conversion – Competitions, local branch activity, community spotlights for local businesses, face to face branches across the whole country

Retention – keeping in touch, newsletters, offers for referring

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Awareness - Parents of Year 5 and 6 children become aware of secondary school options in Moss Side. At this point content promotes Manchester Academy as a good school and encourages parents to read more about what the school offers.

Consideration - Parents of Year 5 and 6 children have done research and are aware of secondary school options in the local area. They need to make a decision. At this point content promotes Manchester Academy as a good school and encourages parents to visit, event promotion.

Conversion - Parents of Year 5 and 6 children are aware of Manchester Academy and have visited an in-school event. They are becoming confident in their decision. At this point content promotes the application deadline and links to Gov.uk website.

Retention - Parents of Year 5 and 6 children already have a child attending Manchester Academy. They decide to enrol another child to the school. At this point content promotes the application deadline and links to Gov.uk website.

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Awareness:

Social Media

Trade Shows

UGC - may have seen other brides wearing one of our dresses

Graphics - we have billboards around the locations of our shops

Photography - the billboards showcase the photography

Consideration:

Email Marketing - send emails to everyone that visits our store to say thank you and follow up with their appointment

Follow up phone calls - check in with brides (building a relationship with customer)

Conversion:

Optimised Landing pages on our website

Photography on our website all nice and up to date

Retention:

hard to retain brides as often it is just a one time purchase

Email marketing - follow up after purchase to congratulate them and make aware of our other gowns (bridesmaids, flower girls etc) and our alteration services.

Not really aiming for retention as such we just aim to foster the relationship in order to receive positive feedback, through UGC or through word of mouth which then drives more customers

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Awareness, social media, seo and local advertising

Consideration, Email marketing, case studies

Conversions, special offers and also multiple ways to contact us through, forms, phone call, come into one of our branches and also chat options

Retention, on going support and also the BDM team will constantly support your projects

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Happy secondary school child discussing work with smiling teacher in a full, bright classroom.

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A happy student after attending a session on the use of AI in marketing creating cool images for the first time. In the background many other happy students dancing in delight and happiness

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A happy student after attending a session on the use of AI in marketing creating cool images for the first time. In the background many other happy students dancing in delight and happiness

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Dan - Pharmacy prompt - A somewhat happy pharmacist looking at the customer while handing out medicine helping a customer out in a mordern pharmacy

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Dan - Pharmacy prompt - A somewhat happy pharmacist looking at the customer while handing out medicine helping a customer out in a mordern pharmacy

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A wide-angle shot captures the eerie takeover of the world by dolls with no eyes, their haunting presence dominating the landscape.

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Slow motion footage of a field of pumpkins with a farm house in the background and a fire blazing in the living room. Revealing a man on a rocking chair staring into the field in fear. 

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Wideshot Photo - Create a wideshot photo of a black cat crossing a dark road. Streetlights shine on the road and distant cars light up the darkness.

Double Exposure Photo - Create a double exposure photo of two pumpkins on a doorstep, with flickering lights inside. Children are knocking at the door with muddy shoes.

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Slow motion footage of a field of pumpkins, with a farm house in the background and a fire blazing in the living room. Revealing a man on a rocking chair staring into the field in fear.

(WITH AI -) In captivating slow motion, a field of pumpkins stretches out beneath a serene farmhouse, while a roaring fire crackles in the living room. There, a man sits in a rocking chair, his gaze fixed on the field, fear etched across his face.

A wide-angle shot captures the eerie takeover of the world by dolls with no eyes, their haunting presence dominating the landscape.

(WITH AI) A sweeping wide-angle shot immerses viewers in the unsettling takeover of the world by eyeless dolls, their ghostly forms looming over the landscape. The chilling atmosphere is thick with an uncanny stillness, as these haunting figures dominate the scene, evoking a sense of dread and intrigue.