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"I saved at Dollarama" t-shirts given out to shoppers after they accumulate a certain amount of points from shopping at Dollarama and using those points on an item or for something else outside the store

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A woman buys stuff from Dollarama, as she is about to exit she is rewarded with a Diploma that reads "Congratulations"
"Bachelor of Money Savings"

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Dollarama business cards

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Print ad idea, A dictionary shown with a description of the word saving. Dollarama logo is shown as example

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A bunch of celebrities seen shopping at Dollarama, a man walks in complete shock asking them "you guys shop here" they then say "yea" followed by corny line on money saving

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showing a couple be worrisome about their finances due to over spending on home decor, narrator says don't be like these two. Shot then pans to a couple enjoying themselves in their home because they didn't have to break the bank on the same exact items like the first couple

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A parody style ad of Gillette's "the best a man can get"
Dollarama "the best a smart shopper can get"

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A mother shopping at Dollarama (this isnt known until they end of the ad) sees a bunch of items she desperately needs, she then falls to her knees and puts her hands on her head (usually something someone would do after learning about a tragedy) her husband and kids rush to her aid and ask her whats wrong. She looks at them and her face turns from disbelief into happiness and joy. Her family looks in confusion and she begins to scream "look at these prices" "everything I need is here" they then look at each other and have a laugh. The Dollarama logo then appears

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An Oprah style "you get a blank" Christmas gift giving scene with parents gifting their family and friends gifts. Everyone wondering how they got all these gifts, they then reveal they got it from Dollarama

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A "breaking news" news type commercial showing a list of items on sale, pretty much dramatizing the sales

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Santa clause seen sneaking into Dollarama to buy toys, kids receive those toys in shock as they never thought they could afford these types of toys

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A lower class person hosts a Christmas dinner, they decorate their home using Dollarama items and their friends (upper-middle class) are in disbelief as they were under the impression certain home decor items were out of the hosts price range

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A growth chart showing you the amount of money you save when buying certain items from Dollarama, leading up to one grand item/product that you reach and are able to buy since you shopped and saved at Dollarama

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A married couple come to a dinner party and all their friends are gathered talking about all the savings and amazing products Dollarama has to offer, their friends then ask them what kinds of products they buy from there but they look at them in confusion as they have never stepped foot into a Dollarama. They then look at each other in disbelief that they have been shopping at subpar Dollarama stores all this time and experience FOMO

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Showing a person grouping up and using dollarama for different things throughout the years. (Toys > costumes > School supplies > party stuff > houseware)

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Shows the extent of a Child's imagination when they go into dollarama

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Shows people getting violent and crazy shopping at stores that have sales(black Friday) compared to people enjoying a relaxed shopping experience at dollarama

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No sales/discounts

Shows someone bragging about a sale they got an offer for then someone taking them to dollarama

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Simple shopping experiences...

Shows complicated shopping experiences at other stores - Kiosk, reviews, points, online ordering, etc

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Shows the magic of the holidays with the stress of the spending that comes with it

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Keeps up with trends

Shows parents going through the trends that their kids go through and how dollarama is their solution

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Showing you how far smart spending can really get you

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Showing 20$ being spent in one place pricey then 20$ being spent in dollarama. The shopper gets bottle service, and there are dancers and lights going off for one example.

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Showing is not about the store being well-priced but rather the shopper being smart.

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Saving now so you can splurge later...

Shows careful spending in one place and wild spending somewhere else

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"A dollar saved is a dollar earned" shows people who are shopping at Dollarama living a lavish life

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Minimum brands

Showing the stress of too many options vs simple options that dollarama has

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Products essentials

Shows people getting texts to pick up items and they don't mind because dollarama has it all

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Kevin Mccallister stocks up at dollarama for his next battle plan

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A kid gets lost in all the possibilities they have at dollarama with their tooth fairy money

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Person who is recovering from a shopping addiction takes a trip to dollarama as exposure therapy with their life coach as the solution to their spending

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Leonardo Da Vinci runs into Michalengo while they’re both shopping for art supplies at dollarama

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Underpaid and tired teacher stumbles into dollarama by chance and shockingly fulfills every item on the classroom wishlist

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The “parent competes using their child with other parents” trope but it is items from dollarama and how much they paid for them

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Security guards silently gather and buy lots of daily house hold items from dollarama and hand off the bags to the president in a limo: “the job is done sir”

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Person has severe nostalgic flashbacks as they go down the aisles when grabbing all kinds of snacks, items, etc. from their childhood

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Very obvious looking Serial Killer strolls into dollarama and collects their disposal materials with ease

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Robbers run into dollarama to steal and change their mind once they learn the prices

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Crying person dealing with a break-up collects their pile of comfort food from dollarama and stumbles into “the one”

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Newly divorced dad making his empty house festive for his kids with dollarama decor

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Amature house stager turns to Dollarama decor to make up their first home design

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The “telling mom i have a school project due tomorrow” trope where the mom hits up dollarama in a stressed rush

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Caveman and woman stumble upon dollarama and their gatherer instincts hit; they grab one of everything

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Broke guy makes his entire first date dinner with things from dollarama; she is impressed

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Museum style tour through the aisles of dollarama showing their variety of products "on your left..."

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Santa’s factory is down for Christmas and the elves turn to dollarama

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Dollarama as the answer to last-minute valentine's day gift getting

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Dollarama as a bunker in a Zombie apocalypse

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Dollarama as the saviour in completing the college residence essentials packing list

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Showing parties and events throughout the year that have been put together using dollarama

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Guilt-free shopping

Dollarama shoppers are all splurging because its dollarama

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Always has weird/random products on the shelf

People constantly taking on new projects

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People reacting to all the items that were purchased for Dollarama and trying to guess the price of the bill