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This is a useful academic introductory guide to principle of design - Typography, with an overview of:

Key definitions

How it plays as a major role

Principle in action with explanation and examples

Reference:
Ina S. (2009). Typography Essentials : 100 Design Principles for Working with Type. https://ebookcentral.proquest.com/lib/ntuuk/reader.action?docID=3399785

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~This video shows the differences between a typeface and a font, as well as how letters form to be created.
~ San-serif and Serif fonts
~ Script typefaces
~ Importance of typography and how fonts or typeface can play a role in the tone or the way you want to deliver your message through typography.

Reference:
The power of typography (2016)
https://youtu.be/C_RzDqgGcao

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The power of typography | Mia Cinelli | TEDxUofM

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Basics of Composition:
It is believed that mathematics and art have been linked together for centuries.

The Golden Section:

The Golden Section has many names some of them are:
The Golden Ratio
The Grandiose Divine

The Golden Section is a naturally occurring number of Phi: 1.61803398875

The Golden Section and other similar theories are generated  Philosophers, mathematicians, architects and artists have worked to notice a reoccurring pattern in nature. Those theories were made from aforementioned pattern in measurements of nature. The theory of The Golden Ratio was often noticeably applied on many artworks -- intentionally or not, to create beauty.

The Golden Ratio is found often in:
Nature
Mathematics
Art
Architecture
Design

Using The Golden Section for layouts has a strong downside because of the numbers and mathematics involved, which may result in unworkable numbers for measurements.

Rule of Thirds
Rule of Thirds was mostly used by classical artists and architects, then adopted by photographers.

Rule of Thirds is a quite simple theory, divide the workspace/layout into thirds horizontally and vertically, aligning the key focus points of the composition to where the lines intersect. The reason why this theory is found to be easy is that it is flexible to use on many workspaces and unlike The Golden Ratio, Rule of Thirds is simple to adjust.

Boulton, M. (2009). A practical guide to designing for the web. Mark Boulton Design.

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1. Rules a designer must follow

2. Colour, Layout, Typography

3. As guidelines, bases and design considerations

4. Blue, Green, Red, Black

5. The Grandiose Divine

6. The Golden Section ; Rule of Thirds

7. Tail, spine , bowl, srif

8. San-serif

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1. What is "Principle of Design" ?

2. What is the most important things in design ?

3. Why design principles are important ?

4. Which 4 colours will be create when three colour are overlapping in "Subtractive Colour"?

5. Which of the following is a different name for The Golden Ratio?

6. Mention the two most used compositions in Layouts?

7. Typography has multiple characteristics can you name 4 of them:

8. Can you name which font is used in this question and define why and how?

https://forms.gle/Rd7fd4viHitmVKpw5

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Hello Everyone, We are “The MWE”. This is a quiz for Appiled Learning Week 3. We would like to invite you to do this quiz. Therefore, we can finish our mission in this ALW.

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Introduction to Principles of Design (Website)

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Introduction to Principles of Design (Website)

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Why are Design Principles important?
- Design principles are guidelines, biases and design considerations that designers apply with discretion.

Why do designers use design principles to address basic human behaviors?
- Use to guide actions by visibility, findability and learnability

Reference:
The Interaction Design Foundation (n.d.). What are the Principles of Design?. https://www.interaction-design.org/literature/topics/design-principles

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What are the Principles of Design? - updated 2023

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Design principles are guidelines, biases and design considerations that designers apply to make easy-to-use, pleasurable designs.

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Fundamental principles of design (Video)

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Fundamental principles of design (Video)

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- Emphasis: Focal point
Example: Strong Bold type

- Balance and alignment:  Develop a structure ; Make a feel organized and connected

- Contrast: Make the elements stand out; Create clarity within a design
Example: Contrasting Colour - Black and White

- Repetition: Create a brand identity
Benefit: Remembered

- Proportion: (Size and Weight of the elements) Create a cohesive look

- Movement: Give the design a narrative arc (A start and end point)
Example: Curved / Flowing shapes

- White space: Help fine-tune the balance and emphasis in the design

Reference:
99designs - YouTube (2022). What makes a great design? The 7 principles you need to know. https://www.youtube.com/watch?v=qp3jHWyPW-E&t=203s

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What makes a great design? The 7 principles you need to know

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This is a useful academic introductory guide to principle of design - Colour, with an overview of:

Key definitions

Element used in the events, including 1984 Summer Olympics (p.63)

Reference:
Poulin R. (2011). The Language of Graphic Design : An Illustrated Handbook for Understanding Fundamental Design Principles. https://ebookcentral.proquest.com/lib/ntuuk/reader.action?docID=3399591

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H: HUE
Meaning: Colour
Base on: Displayed in a colour wheel
Example: Orange - Vibrant, Dull, Dark orange

S: Saturation
Meaning:
- Vibrancy and purity of a colour
- The tendency of a colour to move towards / away from being grey

B: Brightness (Sometimes name as Lightness / Tone)
Meaning: How much light has been used to produce the colour
Example: Large amount of light is used to create a colour --- Bright ; Little overall light is used --- Dark

Reference:
Gordon, B., & Gordon, M. (2002). The complete guide to digital graphic design. London : Thames & Hudson

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What is the design principles ? (Website)

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What is the design principles ? (Website)

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Start Research from here ! This is a guide that identify

A set of values that act as a compass for your product

Rules that will help guide you and your team while making important decisions throughout your projects.

CCEA (n.d.). Technology and Design | CCEA . https://www.invisionapp.com/defined/design-principles

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Principle of Design - Colour in Digital Version (NTU Book)

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Principle of Design - Colour in Digital Version (NTU Book)

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Primary transmitted colour : Red, Blue and Green

When Red, Green and Blue light falls onto a white surface, we can see :

1. Additive Colour

- Yellow, Magenta, Cyan and White

Primary subtractive colour : Cyan, Magenta and Yellow

When all three subtractive colours overlap and white light are absorbed, we can see :

1. Reflected colour

- Blue, Green, Red and Black

Reference:
Gordon, B., & Gordon, M. (2002). The complete guide to digital graphic design. London : Thames & Hudson