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We believe people don’t buy products; they buy the feeling the product gives them. As such, there are some key aspects of marketing that will help to solidify the emotional connection a buyer may have to the property. The higher the emotional connection, the better the opportunity to negotiate a premium result. As discussed there are key areas of marketing that are essential to gaining a premium result. I have outline below a rundown of what will be needed to ascertain the best result.

• Professional photography & floor-plan

• Professional photo board – this will give buyers a glimpse of what is to come

• Catalogue distributed to over 13000 buyers on our database.

• Premier placement on Domain.com.au and Realestate.com.au

• Property web book

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Gardener/Lawn services

- Ryan 0411 104 297

Plumber

-  ADKO Group - daniel@adkoplumbing.com 0450 461 533

Cleaner

-  AB Cleaning - Analia 0406 188 182

Painter

- Tim 0410 511 688

Locksmith

- Dusk Till Dawn Locksmith -0478 188 884

Tradesman

- Champs Developments Pty Ltd - Charlie 0404 347 347

Pool Services

- Optimum Pool Services - Anthony 0481 132 756

Pest Control

- Abel Pest Control - gloria@ablepest.com.au 9534 4955

Electrician

- Cowan Electrical Pty Ltd - 0408 240 780

Removalists

- Zoom Removalists - 1300 788 164

Air conditioning

- Zoom Electrical & Air Services - Sam 0475 772 272

Smoke Alarms

- 1300 Smoke alarms - orders@1300smokealarms.com  1300 766 532

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Dear Richie and Lea,

Property Address - 29 Marcella Street, Kingsgrove

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Our general fee is 2% (GST inclusive) of the purchase price, plus a $6,605, advertising fee inclusive of GST. The marketing fee is a contribution to the above; any expense in excess of the $6,605 paid will be at the expense of Ausrealty. Once again thank you for the opportunity to be of service to you, and if you require any real estate assistance in the future, please do not hesitate to contact us. Should you decide to sell, I will be happy to meet with you again and discuss the process in more detail.

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The following range is a figure derived based on statistical evidence in the current market. Your property at 29 Marcella Street, Kingsgrove falls in the vicinity of $1,600,000-$1,700,000 range. This figure is based on statistics and sales that have been generated within a close proximity to your property.

Each property is unique, and this is the key reason why the statistical figure may vary from the end result. As discussed, the figure is not the most important factor at present, an agent can easily note down a figure based on opinion that could be under the market or grossly optimistic. This may not represent what the highest possible price may be. Process is critical to the end result.

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Buyers will be doing all they can to justify paying a lower price for any property before they have inspected the residence. Whether it is looking at other sales, market conditions, or media coverage. It is critical that the logical assessment on price is more or less reflective with buyers' initial interest levels. Buyers generally then move from logical to emotional, this is why the emotional price can differ from the logical assessment.

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We are after the highest possible price and whatever that may be can only be achieved by implementing the correct method of sale, considering that buyers start logically and finish emotionally. In most cases there is a clear disparity between the statistical figure and market value.

Our strategy would be use a logical price in line with similar sales in a close proximity to our property to ensure we have the best chance of attracting the best buyers to our home. This can then allow us to control the negotiation and the power of leverage on our side.

Everything we do involves a strategy that we aim to meticulously execute. Simply promising a figure prior to ascertaining the listing will not guarantee the outcome. Following a stringent process and working with buyer behavioural patterns will determine what the result will be.

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

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W H A T    I S   T H E   P R O C E S S   B A S E D   O N ?

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We base our recommendation on a variety of observations, which include:

• Comparable sales in the immediate area

• Current market conditions

• Current economic factors and every suburb record we have set has been run using this process

• Buyer behavioral patterns and need structure

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P R O P E R T Y  K E Y  S E L L I N G  F E A T U R E S

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P R O P E R T Y  K E Y  S E L L I N G  F E A T U R E S

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- Single level updated double brick house with separate Rumpus room

- North facing and high side of the street

- drive through driveway with access to lock up garage

- ⁠3 Sizeable bedrooms 2 with B.I.R

- ⁠large updated kitchen with gas appliances and dining area

- ⁠2 bathrooms updated bathrooms

- ⁠Sunroom provides perfect space for office space

- ⁠Spacious living area

- ⁠timber flooring throughout

- ⁠double carport plus lock up garage

- ⁠large internal laundry space

- ⁠ under cover pergola area perfect for entertaining

- ⁠Low Maintenence/spacious backyard

- ⁠ driveway access with ample parking space

- ⁠contains ample storage space/room within the main home

- ⁠ Located within close proximity to Kingsgrove Train station, shopping plaza and m5 motorway providing convenient travel time to the city.

- ⁠within close proximity to desirable schools such as Kingsgrove North High School and Kingsgrove Public School

- ⁠sizeable block size of approximately 411sqm

- ⁠Located in one of the most sought after pockets of Kingsgrove bordering Earlwood and Clemton Park .

- ⁠The home is perfectly suited for young family/ downsizer

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C O M M U N I C A T I O N   S E Q U E N C E

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C O M M U N I C A T I O N   S E Q U E N C E

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We believe it's critically important for the agent and vendor to work together, synergized energy ensures we are fully focused on the market campaign. Selling a property is a big move and having certainty around the process throughout the campaign will bring peace of mind.

- A daily call to assess what's happening with the sale strategy, buyers' updates.

- Weekly reports, assessment of what happened, what's happening and what will happen