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Độ Mixi, whose real name is Phùng Thanh Độ, is a prominent Vietnamese gaming influencer with a massive following across various social media platforms.

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Followers aged 13-26 (Gen Z)

Độ Mixi utilizes various social media platforms to connect with his audience and promote his brand. His primary platforms include:

Facebook Fanpage: 5.9 million followers

YouTube: 7.44 million subscribers

Instagram: 1.4 million followers

TikTok: 3.3 million followers

Facebook Group: 330 thousands followers

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Are they independent influencers or are they part of a group of companies?

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Are they independent influencers or are they part of a group of companies?

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Independent influencer (Youtuber, Streamer, Tiktoker, Gamer)

Founder and leader of the game community (Refund Gaming)

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Độ Mixi's Vietnamese ethnicity has likely contributed to his popularity within Vietnam because he is a Vietnamese himself. This allows him to connect with his followers on a deeper level and build trust.

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Authenticity: Độ Mixi is known for his genuine and relatable personality.

Humor: He incorporates humor into his content, making it entertaining and engaging.

Gaming Skills: He is a skilled gamer, which attracts viewers who enjoy watching him play.

Community Building: He has fostered a strong sense of community among his followers.

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Độ Mixi primarily promotes gaming-related products and services, including:

Video games: He streams and creates content for various popular games, such as PUBG, Liên Minh Huyền Thoại (League of Legends), and Grand Theft Auto V.

Gaming equipment: He partners with brands like Logitech and ASUS to promote gaming peripherals and hardware.

Energy drinks: He has endorsement deals with energy drink brands like Red Bull, Monster Energy and Thums Up Charged.

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He has a public group which are for his fans

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 Độ Mixi use his network to optimize his brand

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 Độ Mixi use his network to optimize his brand

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Brands Ambassador of Thums Up Charged

Reference: Thums Up Charged

Influence in social media: With a large influence on social media in general and game community, he has attracted a huge number of young viewers through livestream sessions of sharing and playing games on Youtube

Promotion:

Joining online events of brand as a Media Ambassador

Collaborating with Fifa Online and Thums Up Charged to execute game competitions for young gamers and introduce them on their social media accounts

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He also collaborated with his friends making vlogs and taking pics of breathtaking landscapes in Cao Bang. Moreover, he also made videos to introduce famous tourist hotspots at his hometown