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Discover the Details on Importance of Public Speaking Skills With Ruth Sherman

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Discover the Details on Importance of Public Speaking Skills With Ruth Sherman

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Learn about the significance of public speaking skills that mark Zuckerberg can get away with but you cant. Know more about public speaking skills training with Ruth Sherman.

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I recently watched Facebook CEO Mark Zuckerberg speak about the upcoming changes to Facebook.

As I was watching, I was thinking, "Eh. He's ok, nothing special. Voice is sort of expressive. No facial expression. He doesn't command the stage. He turns his back to the audience. His technique is really lacking, he doesn't look like he wants to be there, necessarily." And, as I always think in these types of situations-and maybe it's the height of hubris-"He should call me!"

But maybe I'm wrong. I know this may sound like heresy coming from me, but I think of someone like Zuckerberg more in the realm of Einstein than of mere mortals like the rest of us. And that brings us to an interesting question: When you're that smart and that successful, do you really need to become a super-polished speaker, too?

And I have to honestly say, probably not. At this level of brilliance and accomplishment, it really doesn't matter. He's not awful at it. He's just average.

The rest of us, however, can't afford to be average and here's why: Becoming a brilliant speaker-and I mean brilliant, not just good enough-is a monster of a differentiator. Think about your own experiences. When you see a great speaker, you want to meet the person, have a one-on-one, build a relationship, hopefully do business, you want to be in their sphere, get accepted into their network.

So if you knew that you could acquire a skill that would differentiate you in a very major way, that is so persuasive and has such appeal, and that almost all of your competitors don't have, would you?

Because although you may be smart, you're probably not nearly as smart as Mark Zuckerberg.

Copyright 2011 Ruth Sherman. All Rights Reserved.

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Mark Zuckerberg Can Get Away With Being An Average Public Speaker, But You Can't

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I recently watched Facebook CEO Mark Zuckerberg speak about the upcoming changes to Facebook. As I was watching, I was thinking, "Eh. He's ok, nothing special. Voice is sort of expressive. No facial expression. He doesn't command the stage. He turns his back to the audience.

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Discover Details on Importance of Listening in Communication Skills Training by Ruth Sherman

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Discover Details on Importance of Listening in Communication Skills Training by Ruth Sherman

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| Check out details on Listening skill which is the most neglected & important skill in daily communication. know more information on Listening in communication skills with Ruth Sherman.

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This past Sunday, The New York Times Business Section contained an interesting interview with James J. Schiro, CEO of Zurich Financial Services. I had just completed most of this newsletter, so the first question and answer were perfectly timed:

Q. What is the most important leadership lesson you've learned?
A. It's the ability to listen, and to make people understand that you are listening to them. Make them feel that they are making a contribution.
This experienced and successful business leader knows that when we meet with clients, customers, and prospects, while it is tempting to tell them about ourselves, to entice them with who we are, who's on our team, what the business is and what we have to offer, that's exactly the wrong approach.
An Unsurpassed Method of Building and Sustaining Relationships
Instead of speaking, we should be listening. Clients and customers are feeling tapped out. They're cutting people, salaries, budgets, 401Ks - you name it - and they simply cannot spend the way they did. Not just money, but time. If they think you're calling on them to pitch business, they don't want to be bothered and your attempts to contact them will be ignored. But what they are in desperate need of right now, and will set aside time for, is a trusted advisor. This is a fantastic time to become that person.

I was working with a CEO client a couple of months ago and I asked him how business was going. He threw up his hands in frustration and said it wasn't going well. Business was substantially down and the stock price was getting hammered. Then, he asked me what I was seeing. This was not a question about how business was for me, but, knowing that I work for a wide range of industries, it was about what I was seeing generally in the marketplace. At that moment, because I was listening carefully, I recognized my client was looking for some insights and advice. I seized the opportunity.

During our subsequent discussion, I asked questions and listened to his responses. I shared my impressions. We eventually got to where there was some pain that my expertise could alleviate and I freely shared my recommendations. I did not try to convert our talk into a contract. Instead, I asked directly and sincerely how I could help him. He responded by asking me for a favor, something I'd have to spend 2-3 uncompensated hours on. I was glad to do it because I knew it would solidify our relationship. I didn't have to think twice.
Listening is NOT Hard Work!

Many people have the idea that listening is hard work, but that is untrue. Listening is relaxing and enjoyable. It's a good break from speaking. It's also tremendously rewarding because of the opportunities to learn. Listening to people is a marvelous way to find out things about them personally, about others in their universe, about their businesses, and, of course, their needs, which they may not always be able to articulate.

We're so distracted, however, by all the "noise" around us, our minds racing, we've become terrible at the skill. The following may sound familiar:

When someone is speaking, are you planning your response?

Are you daydreaming, thinking about something else entirely?

Do you answer the phone or Blackberry or accept other interruptions?

Do you frequently interrupt the speaker?

And here's my favorite:

Do you immediately forget the name of someone you've just been introduced to?

(Me, too.)
Great Listening Is Empathetic and Intent
The above are examples of hearing, but not listening; information goes in one ear and out the other. They are also all common listening behaviors that are easy to change.

One of the most fundamental techniques of listening is empathy. Empathy is a primary interpersonal skill in human moral development. It is the ability to identify with another's situation, feelings, and motives, to imagine what the person is experiencing or has experienced. It requires a willingness to extend oneself emotionally by summoning feelings. Empathetic, intent listening delivers the following benefits:

Builds self-esteem in the person who is being listened to.

Encourages creative thinking.

Bolsters your ability to gather information.

Builds and nourishes relationships.

Leads to questioning and clarifying.

Heightens others' regard of the listener.

Shows you care.

Increases your charisma.

Steps to Becoming A Trusted Advisor By Listening
Think about times someone has listened intently and empathetically to you - perhaps a boss, a friend, a doctor - and how satisfying it felt. The same thing will happen with your clients and customers when you start listening intently and empathetically to them.

While poor listening is easy to change, it is not a passive act. Some effort and technique must be applied. (And, if your product or service is not top-notch, it won't matter how much you listen, so having technical expertise is key.) Here are some steps you can take right now to start being viewed as a trusted advisor and not just someone who is out to make another sale:

Ask your client or customer to share a meal, coffee or drink. Then have a conversation. Ask probing questions and listen carefully to the responses.

Give your full attention. Don't answer the phone, Blackberry or accept other interruptions.

Show your attention with your body language and voice (uh-huh, I see, etc.).

Resist the urge to interrupt the customer except to ask for clarification or check for understanding (Let me be sure I understand you...).

Be self-disclosing (let something slip about yourself that's not strictly necessary).

If your mind begins to wander, exercise discipline and bring it back. Ask your client to repeat anything you may have missed.

Don't take notes. Instead, when you leave your client or customer, take a few minutes to jot down the most salient points he or she raised. It's ok if you don't remember absolutely everything and you'll be surprised at what you do remember because you were (mostly) listening well.

[One important note: Online channels like email, IM, text, social media do not provide opportunities to use the above skills.]

Becoming an intent, empathetic listener takes practice, discipline and patience. I'm always working on it. But you'll find if you take the time now to listen to your clients and customers and act as their trusted advisor, they will learn to depend on and turn to you to help them grow their businesses. And, as the economy recovers, you will reap tremendous benefits.

Remember, it's the YOU they buy.

Copyright 2009 Ruth Sherman. All Rights Reserved.

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Listening: The Most Important - And Most Neglected - Communication Skill

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This past Sunday, The New York Times Business Section contained an interesting interview with James J. Schiro, CEO of Zurich Financial Services. I had just completed most of this newsletter, so the first question and answer were perfectly timed: Q. What is the most important leadership lesson you've learned? A .

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Explore the Guide on Message Development Skills by Ruth Sherman

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Explore the Guide on Message Development Skills by Ruth Sherman

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Discover details on message development & strategic communication skills that is essential for conveying your message efficiently. know more information on message development with ruth Sherman.

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Language that resonates - the words we bring to our public - must immediately grab attention and move people to action.

Titles of programs and presentations, taglines, business and promotional messages, as well as the way we communicate during a crisis, all contribute to our success - or failure. It's something a lot of pros struggle with.

By working with Ruth to develop your key messages, you'll learn what works to quickly capture attention and provoke action. Coming up with just the right words and crafting them into messages that resonate, result in repeatable memes that quickly communicate who you are and what you stand for. Furthermore, they remain sturdy for years to come. Working via collaborative, focused, and directed discussions, you'll come away with precise and powerful language that motivates, inspires, and persuades. As a result of this message and speech development process, your target markets will know exactly what you do and why they should buy.

If you're struggling with how to compose and organize your messages, schedule some time with Ruth.

Some of the areas covered in message development include:

VENUE & FORMAT: Before we begin message or speech development, we must clearly identify the venue or platform. Next, we select the correct format, such as statement form, conversational tone, or Q&A, which then informs the "voice" with which to share the message.

KEY MESSAGES: These are the phrases and sentences that roll off the tongue smoothly and easily. They are clear and certain. They just feel right, because they are authentic and true. Designed for repetition and use in a variety of settings, we develop the key phrases that motivate clients to request more. And nothing sells like certainty.

ADJUSTMENT & ADAPTATION: There are many platforms and even more audiences. Persuasive message and speech development requires us to adjust and adapt content to accommodate a rapidly changing communication landscape. We test, we learn, we adapt.

Language influences behavior. That's all there is to it.

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Entrepreneur Key Message Development & Speech Writing - Ruth Sherman

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Language that resonates - the words we bring to our public - must immediately grab attention and move people to action. Titles of programs and presentations, taglines, business and promotional messages, as well as the way we communicate during a crisis, all contribute to our success - or failure.

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Learn about the Complete Details on Communicating Skilfully with Ruth Sherman

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Learn about the Complete Details on Communicating Skilfully with Ruth Sherman

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| Understand the complete guide on communicating skilfully for interactions & conversations. Strong communication is the fastest way to recognition & also a shortcut to sales. Learn more about skilful communication with Ruth Sherman.

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It's that time again - candidates announcing they're running for president. Last time it was the GOP who put up massive numbers of candidates. This time it's the Democrats. There have been a number of familiar names and a lot of newbies. Seems like someone new announces every day.

But no one - no one - has received the kind of attention Pete Buttigieg has. And here's why...

He's a very skillful speaker and communicator. Sure, he's smart, having checked many of the "right" boxes on his way to running for president. But his political and business experience resumé, things that would help qualify him for this very hard and demanding job, are, let's be honest, limited to non-existent.

So why has his ascent been so metoric? Because human beings have evolved to follow leaders who inspire them and make them feel safe. It makes sense from an evolutionary POV. When the group is at risk - and early humans always were from predators, weather, and other humans - you have to immediately know whom to follow to save your life. This is what communicating skillfully is all about.

Buttigieg recognized that if he were going to have a chance to compete with much more experienced and known contenders, he'd have to do it the Obama way...

1. Speak confidently. He seems thoughtful and considered in his reponses. This shows him as, well, thoughtful and considered instead of a loose canon or hemming and hawing.

2. Prepare. There is nothing seat-of-the-pants about the way Buttigieg communicates. He has prepped. Probably a lot.

3. Physical presence. He knew that to overcome the tongue-wagging about his youth (he's only 37, one year older than the age the Constitution allows people to be president) and his small stature, he had to come across as wiser and bigger to influence how voters thought about him.

4. Vocal presence. Buttigieg has a terrific speaking voice and he knows how to wield it.

5. Storytelling. He uses examples from his life experiences to illustrate points. He makes us extrapolate that he can get the job done without, so far at least, including any of the messy, boring details.

These are just a very few things around communicating skillfully he does that anyone could do. It has helped him leapfrog over his equally qualified peers and, more stunningly, over his more qualified peers. You don't think that's fair? It is totally fair. Moreover, it's life!

Look, Mayor Pete could be gone tomorrow. But I guarantee you even if he doesn't ultimately become the candidate, he's set himself up for all manner of big advances. What we're seeing now could be just the beginning.

Communicating skillfully on every platform is the greatest marketing and personal branding tool n o one wants to use. I always tell this to my clients and audiences. If you still need proof, look no further than Mayor Pete.

(Also, if you are confused about how to pronounce his name, try "Buddha Judge." Trust me, it works.)

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How to Go From 0 - 60 in No Time Flat by Communicating Skillfully -

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It's that time again - candidates announcing they're running for president. Last time it was the GOP who put up massive numbers of candidates. This time it's the Democrats. There have been a number of familiar names and a lot of newbies. Seems like someone new announces every day.

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Discover How to Give a  Funny Speech for Public Speaking at Ruth Sherman.

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Discover How to Give a  Funny Speech for Public Speaking at Ruth Sherman.

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| Explore how to give a funny speech for a confident public speaking since humour can improve quality of your interaction and thus boosting interest of audience. Know more about the public speaking course with Ruth Sherman.

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People are always saying to me, "Ruth, I'm not funny. I don't know how to be funny." Nonsense. There are lots of places to grab humor even if you're not a professional comedian. This is a 1-minute clip from a recent presentation I delivered that shows you exactly how it's done.

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People are always saying to me, "Ruth, I'm not funny. I don't know how to be funny." Nonsense. There are lots of places to grab humor even if you're not a professional comedian. This is a 1-minute clip from a recent presentation I delivered that shows you exactly how it's done.

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Get to Know the Generosity in Business Communication Skills with Ruth Sherman

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Get to Know the Generosity in Business Communication Skills with Ruth Sherman

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| Discover details about the Generosity in Business communications for helping grow relationships, improve cooperation, etc. Learn more about  Business communication skills with Ruth Sherman.

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As an expert in communication, I am always struck by people who communicate generously. Perhaps, due to our busy schedules and propensity for communicating via email, text and IM, generosity in business communication has become rare. I'm happy to report, however, that in certain quarters, it does still exist!

Following are four stories of generous business communicators and the rewards reaped by both "donor" and "recipient." In fact, in such interactions, the donor becomes the recipient. Generous communication is indeed a virtuous circle.
Story #1 - The Former Client
I was spurred to write about generosity in communication by my friend Winston Ma, a Chinese expat attorney and MBA who now works for a major investment bank. Generosity has infused my relationship with Winston. We first met in 2001 when the large New York City law firm he was working for hired me to coach him in English speech and writing.

At the end of our official time together, I invited Winston to keep in touch. He did. In the years that followed, I regularly heard from him. He either asked for advice on some type of communication issue or for editing and suggestions on how to word short business documents.

This all took up a good deal of my time and as time is what I sell, I must admit that I thought about charging him. Instead, I decided to be generous and now that generosity is being returned.

Understanding how I must continue expanding my network and my desire to meet and work with more people from China and Asia, Winston has invited me to many interesting and fun events where I can accomplish my goals.
Story #2 - The Airline Pilot
Anyone who flies (and that's everyone, these days) will be heartened by the story of United Air Lines pilot Denny Flanagan. Profiled in the Wall Street Journal in August*, Captain Flanagan takes a unique approach to customer service through communication that is remarkable, unique and works wonders.

According to the article, Flanagan mills around the waiting area before flights, meeting and chatting with passengers. When a flight is seriously delayed, he has been known to order 200 meals from McDonald's. The parents of children traveling alone receive personal phone calls from him to periodically update them on the flight status. Even owners of pets traveling in the cargo hold receive a cell phone photo of their pets from the captain to let them know all's well. Flanagan writes personal notes on the back of his business cards to first-class passengers and elite frequent fliers.

"I just treat everyone like it's the first flight they've ever flown," says Flanagan. With all that regularly occurs when traveling by air, this type of communication from the captain goes a very long way toward alleviating stress, worry, anger and frustration. Are customers who have flown on Captain Denny Flanagan's flights more likely to book with United again? I think there is an awfully good chance they would.
Story #3 - The CEO
Another story comes from Joe Santana, who recently stepped down as CEO of Timex. Joe told me about a situation in which a highly valued employee, who was very ill, was not receiving the best care. Joe put a plan in motion to transport, by private jet, the employee and his family to New York so he could be cared for by top specialists. Another, similar occasion called for helping an employee's wife.

These gestures required significant outlays of time, money and resources well beyond what the company heath plan covered. Although the number of people directly receiving the benefits was small, the positive feelings that were generated radiated far and wide.

"It really pays off to treat people well," says Santana. "At the end of the day, people will work much harder for you, put in more hours, be more productive if they think the company has a heart and cares about its people."
Story #4 - The Small Business Owner
My final example come from my friend and colleague Diane Gargiulo of Gargiulo + Partners. Diane told me about senior executives who, when she was a corporate employee, opened their homes to staff from time to time. This type of outreach is especially appreciated when the workload is particularly intense.

Says Gargiulo, "Many times, in the midst of huge, complex transactions requiring round-the-clock work and negotiations, on a weekend evening, a senior leader would say, 'Get out of the office. Come to my house at such-and-such a time for a drink, and we'll have a strategy meeting.' It was a huge morale booster at a very stressful time."

Today, heading up a small company, Diane is a big fan of giving her free time - a precious commodity - to support employees' endeavors outside of work such as attending performances or volunteering for an employee's pet charity. I personally attended a book party several years ago that Diane hosted for an employee and still remember it as an extraordinary act of generosity and kindness.
Empathy is the Key Ingredient
In all these examples, the key interpersonal communication skill of empathy is at work. Empathy is the ability to put oneself in someone else's shoes. There is, however, an important caveat: empathy is not looking at another's situation through one's own eyes; it is to attempt to see it through their eyes.

Winston Ma is clearly able to put himself in my shoes and help me make the kinds of connections that would be most useful. Captain Denny Flanagan looks at flying the way the average, harried passenger would. Joe Santana imagines what life is like for people farther down the pay and privilege scale. Diane Gargiulo understands that to really know her employees, she must make special efforts to support them beyond the workplace. This all requires extra thought and energy.
What Can You Do Starting Now to Communicate Generously?
This is a good time of year to get going on a plan to become a generous communicator. Following are some examples of small gestures that have a big impact and are free or very low-cost:

If you're a boss, make it a habit to thank employees and reports for a job well-done and acknowledge their ongoing work.

Send clippings of interest to clients and other stakeholders with a personal note; regular mail will get opened and read more quickly than email.

Send handwritten notes to thank, congratulate and express sympathy and well-wishes in the case of illness to people in your sphere.

Invite employees, clients and colleagues to lunch or dinner once in awhile; hosting them at your home ratchets this up several notches on the feel-good scale, but restaurants are fine.

Pick up the phone and call, just to check in and ask how someone is doing. In the age of email and BlackBerrys, this has enormous impact.

Freely and actively mentor junior employees.

Offer advice and counsel unreservedly to all comers; you never know when the favor will be repaid.

Remember that for such gestures to show results, they have to be done consistently and you must patiently give them time to catch on.

Whatever you decide to do, expect to reap big rewards. You'll see that as you become known as a generous communicator, relationships will grow, cooperation will improve, business will run more smoothly and clients will be more eager to do business with you.
*McCartney, Scott. "To A United Pilot, The Friendly Skies Are a Point Of Pride." The Wall Street Journal, August 28, 2007.
Copyright 2007 Ruth Sherman. All Rights Reserved.

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Generosity in Business Communications: Four Stories

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As an expert in communication, I am always struck by people who communicate generously. Perhaps, due to our busy schedules and propensity for communicating via email, text and IM, generosity in business communication has become rare. I'm happy to report, however, that in certain quarters, it does still exist!

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Explore the Detailed Guide to Communication Training for Celebrities by Ruth Sherman

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Explore the Detailed Guide to Communication Training for Celebrities by Ruth Sherman

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| Check out the celebrity communication training workshops taught by Ruth Sherman which covers crucial topics like speech development & public speaking. Enrol in the course right away by visiting the website!

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control your story or

someone else will.

Celebrities and public figures require communication training that can only be addressed by partnering with an experienced celebrity coach. Whether media training, public speaking, message development, or other related needs, our programs maximize confidence and control and minimize surprises.

As we have seen time and again, the media can either expedite a person's public ascension, or quickly and devastatingly take him or her down. All of this is controlled through proper training and management by a qualified celebrity coach. Communication training for celebrities and public figures (as well as those on the cusp of fame), enables these extraordinary professionals to become adept at navigating appearances and media interviews and interactions, subsequently benefiting from the upside, while avoiding the "media slide" that is, unfortunately, so common today, where celebrities and those in the public eye are judged and punished by a single misstep.

Communication training for celebrities ensures they are never caught off guard in a media interview or other public appearance, and comfortably and confidently engage with the press in an intentional and measured way. Some of the areas we cover include:

PRESS INTERVIEWS & JUNKETS

MESSAGING & MESSAGE DISCIPLINE

RED CARPET ENGAGEMENT

ACCEPTANCE SPEECHES (AWARDS & APPOINTMENTS)

PANEL DISCUSSIONS

DEBATE PREPARATION

CONGRESSIONAL TESTIMONY

PUBLIC SPEAKING

EMCEE DUTIES

What you say, how you say it, and how you carry yourself are vital elements of your public persona, and lead/add to your brand value. Well-known celebrity coach, Ruth Sherman, through her communication training for celebrities and public figures, trains her famous clients to treat these appearances as a performance where they simply play an enhanced version of themselves... their "public best."

Thank you so much, Ruth. I could not have done this without you. I have offers to speak at other conferences. You are the best coach in the world and I feel so blessed to call you a friend.
- Dr. Jacqueline Schaffer MD, Schique Beauty

Ruth Sherman is a consummate professional. Her ability to work with high profile talent and make them feel at ease and confident when presenting themselves in public is a rare talent. She is intelligent, perceptive and a pleasure to work with.

- Donna Daniels, CEO, Donna Daniels Public Relations

Ruth is a top professional and one of the few media trainers I can depend on to work with my A-list clients. She understands their fears, vulnerabilities, and gives them the confidence and skills they need to always maintain control of any public appearance or interview situation. She instills in them the importance of controlling the messaging and directing the conversation. Ruth also possesses a most engaging personality, which is rare in her field.

- Annett Wolf, CEO, Wolf Kasteler Public Relations

I always know, in the most delicate of political situations, and with talent that are often skittish and ill-prepared, that I could trust you to let their own voices come through, without fear of faux pas, without over-worry and over-management. That was always the neat hat-trick, and you've always been the best at it.

- James Schamus, Former CEO Universal Focus Features

Ruth prepares top celebrities and public figures to manage the intense scrutiny inherent in today's media environment. Through her celebrity media training programs, Ruth readies clients for any public appearance or promotion opportunity, whether broadcast, print, or online. Her unique and tho...

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Celebrity Coach: Communication Training for Celebrities | Ruth Sherman

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Celebrities and public figures require communication training that can only be addressed by partnering with an experienced celebrity coach. Whether media training, public speaking, message development, or other related needs, our programs maximize confidence and control and minimize surprises.

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Get to Know Ruth Sherman who is a Strategic Communications Consultant

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Get to Know Ruth Sherman who is a Strategic Communications Consultant

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Learn details about Ruth Sherman who is a famous expert in strategic communication consultants for CEOs and celebrities. Sign up for the training to boost your media presence and public speaking skills by visiting the website.

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Superb communication

isn't an enhancement....

it's a requirement.

A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media. Ruth's philosophy is that charisma is a learned skill and once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests. She works closely with her clients to develop their public speaking, perfect their personal and professional magnetism, and transform their ability to connect and attract in any venue. She provides a wide range of services, always tailored to each client's specific needs, skills, goals, and opportunities. With formal training as a musician, a background as a commercial singer and announcer, as well as holding a masters degree in speech and interpersonal communication, Ruth's combined background creates a unique foundation and approach to communication. She blends her academic training and professional insights, bringing her clients a wealth of experience and an appreciation of their specific circumstances and objectives. Ruth maintains an active speaking career, comments on political communication, and has written two books on persuasion and influence. Broadcasters and publications have featured Ruth's insights and strategies, including ABC, CBS, MSNBC, CNBC, FOX, the BBC, The New York Times, and The Washington Post, among many others. She is also an active volunteer, having served on several non-profit boards.

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Public Speaking Coach & Strategic Communication Consultant | Ruth Sherman

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A sought-after consultant, communications expert, commentator, author, and speaker, Ruth Sherman prepares Business Leaders, Executives, Celebrities, and Public Figures to fine-tune their speaking and presence on stage, on camera, and in the media. Ruth's philosophy is that charisma is a learned skill and once mastered, has the potential to motivate, persuade, inspire, and advance business and personal interests.

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Explore the Details on Business Communication Training with Ruth Sherman

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Explore the Details on Business Communication Training with Ruth Sherman

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Check out the entrepreneur training programme for small business clients in need of media, public speaking, and presentation, among others skills. Visit the website right away to understand more!

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on stage. on camera. in the media.

Achieving stunning results on impossible deadlines.

A leading executive speech coach and celebrity media trainer, Ruth Sherman now brings her vast knowledge and over 25 years of experience to entrepreneurial and small business clients who wish to master the art of public speaking, presentation, media, message, and video.

Entrepreneur Communication

Startup or storefront. Coach or consultant. Whatever your business, commanding the room, stage, and camera will accelerate visibility, influence, and revenues. Public speaking, presentation, developing clear messages, and video presentation skills are no longer optional. Our entrepreneur communication training programs are for business owners looking to master the skills of speaking whether on your own or someone else's stage, on video, or in the media, because how you say what you say can make all the difference.

Service Professionals Communication

Physicians, attorneys, CPAs, and other service pros must master the intricacies of speaking and communicating to differentiate among peers, become thought leaders, and attract high-quality clients. Our presentation skills coaching, public speaking training, and media training programs for service professionals will ensure you become recognized as the go-to professional in your field, resulting in increased recognition among stakeholders and the commensurate referrals and fees.

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Entrepreneur Presentation & Public Speaking Training - Ruth Sherman

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Achieving stunning results on impossible deadlines. A leading executive speech coach and celebrity media trainer, Ruth Sherman now brings her vast knowledge and over 25 years of experience to entrepreneurial and small business clients who wish to master the art of public speaking, presentation, media, message, and video. Startup or storefront.

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Get to Know the Comprehensive Guide to Media Training for Executives by Ruth Sherman

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Get to Know the Comprehensive Guide to Media Training for Executives by Ruth Sherman

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| Explore the executive media training course that boosts your performance in significant media interviews with Ruth Sherman. Learn more about executive media training and media skills training now!

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The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are delivered strictly from the client's point of view. We believe for executives to perform well in a high-stakes media setting, they must be able to assert themselves while remaining likable; deliver powerful and logical talking points while being concise; present themselves and their businesses with conviction while conveying empathy; and be flexible while staying on-message and in control. Media training for executives prepares leaders for expert interviews, corporate news delivery, and crisis communication. Our goal in executive media training is to maximize comfort and confidence and minimize surprises.

Executive media training programs can include:

MEDIA VENUES: Clients become familiar with the various press-related environments, eliminate surprises and distractions, and stay focused on the task at hand, whether print, TV, radio, or Internet.

MESSAGES & TALKING POINTS: Develop primary messages that are compelling, easy to remember and deliver in concise "sound bites," as well as supporting information that conveys authority and depth of knowledge.

CONTROLLING THE INTERVIEW: As a result of Ruth's media coaching, it is unlikely an interview will veer irretrievably off-track. However, should an interviewer attempt to move the conversation "sideways," clients will be well-equipped to steer them back and stay there by utilizing Ruth's proprietary bridging and redirecting techniques.

ON-CAMERA PRESENTATION: Clients will know where to look, how to sit, move, and sound in frenetic and distracting studio environments or when broadcasting from remote locations (when interviewer is in the studio and client/guest is elsewhere).

CAMERA READINESS: Appearance standards must be understood and met for maximum impact and clients can no longer count on networks and stations, and certainly not internet/video media outlets to offer assistance. Executive media coaching includes clear and achievable advice and recommendations clients can use to look their very best, including dress, adornment, and make-up.

In our media training program, video recording and playback are always used. In exceptional situations, and upon discussion, Ruth can accompany client(s) to the media venue to act as advisor and confidante, as well as intervene and consult on-the-spot for peak performance. On-site management ensures that everything goes as smoothly as possible for the client without any unexpected surprises.

Ruth works with corporate clients across a range of required communication needs:

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Media Training & Coaching Workshops for Executives | Ruth Sherman

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The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are delivered strictly from the client's point of view.

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Get to Know the Speech & Message Development Coaching by Ruth Sherman

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Get to Know the Speech & Message Development Coaching by Ruth Sherman

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| Explore the Strategic Communication Consulting Training for selecting the appropriate language for presentations, titles, programme material, etc. with Ruth Sherman. Visit the site today for additional details!

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Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, well-crafted messages will suit each form separately, while tying them all together. Effective message development results in repeatable memes that quickly communicate the corporate message and resonate with target markets for years to come. Working via focused and directed discussions with the client, we will develop precise and powerful language that motivates, inspires, and persuades. As a result of this message and speech development process, your markets will know exactly what you do, what you stand for, and why they should buy.

Some of the areas covered in message development include:

VENUE & FORMAT: Before we commence message or speech development, we must distinguish the venue or platform. This subsequently leads to selecting the correct format, such as statement form, conversational tone, or Q&A, which then informs the "voice" with which to share the message.

KEY MESSAGES: These are the phrases and sentences that roll off the tongue smoothly and easily. They are clear and certain. They just feel right, because they are true. Designed for repetition and use in a variety of settings, we develop the key phrases that motivate markets to request more. And nothing sells like certainty.

ADJUSTMENT & ADAPTATION: There are many platforms and even more audiences. Persuasive message and speech development requires us to adjust and adapt content to accommodate a rapidly changing communication landscape.

Ruth works with corporate clients across a range of required communication needs:

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Speech Development & Strategic Communication Consulting | Ruth Sherman

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Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, well-crafted messages will suit each form separately, while tying them all together.

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Know about the  Coaching for Video Conference Training in detail by Ruth Sherman

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Know about the  Coaching for Video Conference Training in detail by Ruth Sherman

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| Learn about the video presence coaching & training to help develop your video presentations & conference skills with Ruth Sherman.  To learn more, visit the website now!

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With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via videoconferences, promotional or industrial videos, webinars, shareholder outreach, and virtual town-halls, all now considered leadership essentials. Through our unique and proprietary telepresence training, the ability to come across confidently and engagingly on screen is something we prepare our clients to excel at.

A cross section of the areas we cover include:

VIDEO SCRIPTING: Video teleconference training success depends upon the quality of the video script; it must be written for the ear, not the eye. Too often, it is otherwise, resulting in a stilted and uncomfortable delivery that detracts from performance instead of eloquence that enhances it.

ON CAMERA PRESENTATION: Telepresence is exactly that - televised executive presence. Though closely related to in-person presenting, on-camera video presentation requires specialized and singular techniques. Once mastered, it is common for clients to be rewarded with exponential results.

SPEAKING VOICE: Video presentation is only partly visual. The other part is sound. This is why, in our video conferencing training, we help clients develop a strong, interesting, well-modulated speaking voice including proper inflection, enunciation, pacing, and energy, among other, critical vocal techniques. Voice is a key indicator of leadership communication.

TELEPROMPTER: Clients' video lives become dramatically easier once they are comfortable using this essential tool. Video presentation training includes working with the teleprompter until clients can execute a flawless delivery, creating the illusion of a relaxed, confident conversation.

MAKEUP, DRESS & ADORNMENT: There are appearance standards that must be met in video presentations. Telepresence training would not be complete without clear and achievable advice and recommendations clients can use to look their very best.

PRACTICE & REHEARSAL: Efficient and effective practice and rehearsal is where the magic is and the only way superb video teleconferencing and video presentation skills are developed, grown, and mastered.

When developing telepresence and video conferencing skills, video recording and playback are always used. Depending on the situation, as an add-on to any video presentation training program, Ruth can accompany client to video venues to coach and direct, as well as intervene and consult on-the-spot for peak performance and video presentation effectiveness.

Ruth works with corporate clients across a range of required communication needs:

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Video Teleconferencing & Telepresence Training by Ruth Sherman

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With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via videoconferences, promotional or industrial videos, webinars, shareholder outreach, and virtual town-halls, all now considered leadership essentials.

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Learn Everything about the Executive Speech Coaching  by Ruth Sherman

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Learn Everything about the Executive Speech Coaching  by Ruth Sherman

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| Get to know the speech training programme that increases the success of your business endeavours by Ruth Sherman. Learn the most effective methods to enhance your communication & speaking skills from a renowned executive speech coach.

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Executive speech coaching, consulting, and training are tailored for corporate leadership and cover the strategic presentation, public speaking, and leadership communication skills required for high-stakes public speaking events such as keynotes, road shows, major sales presentations, board presentations, and shareholders' meetings. Speech coaching and training conducted by a highly qualified and experienced coach who understands a client's business and goals, focuses on all aspects of the project, from speech development and messaging skills through executive presence and delivery technique.

Ruth collaborates closely with the leader and/or the designated team to implement the following strategies in a measured process:

SPEECH DEVELOPMENT & MESSAGING: Speech training starts by developing compelling personal messages and stories, weaving them into the speech or presentation in a strategic way to keep audiences rapt and engaged throughout. Ruth calls this technique "rhythm."

SLIDES & VISUALS: Presentation slide decks are ubiquitous. Unfortunately, they are frequently terrible, detracting immeasurably from a presentation's effectiveness. We solve the problem by reviewing and suggesting revisions to accompanying visuals including multimedia. In particular, we seek to avoid bulleted lists and slides that are overcrowded or dense.

DELIVERY: Executive speech coaching focuses intensively on the delivery of the content via current and proven public speaking and executive presentation techniques including body language and voice. This is a performance and must be viewed as such in the context of a business setting.

TELEPROMPTER & CONFIDENCE MONITOR: Effectively and flawlessly manage and use tools such as a teleprompter and/or "confidence" monitor to easily stay on track, avoid the stress of memorizing, and present in a relaxed and confident manner.

QUESTIONS & OBJECTIONS: High-level presenting entails dealing with tough questions. Our proprietary presentation training system enables clients to anticipate over 90% of questions and objections, and prepare answers in a variety of scenarios that averts stumbles and leaves nothing to chance.

PRACTICE & REHEARSAL: Executive speech coaching is incomplete without the critical elements of efficient and effective practice and rehearsal, including full "dress" rehearsal. This is how the best and most effective speakers attain mastery. It is where "world class" is born.

VENUE COORDINATION: Our presentation training coordinates equipment, lighting, and timings with conference organizers and venues to ensure an optimum experience, freeing the client from logistical concerns and allowing he or she to be fully present for the public speaking performance.

When delivering executive speech coaching, video recording and playback are always used. In exceptional situations, and upon discussion, the coach can accompany client to the event venue to act as on-site coach, advisor, and confidante, as well as intervene and consult in real time for peak performance. On-site management ensures that everything runs as smoothly as possible for the client without any surprises.

Ruth works with corporate clients across a range of required communication needs:

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Speech Training Courses & Consulting for Executives by Ruth Sherman

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Executive speech coaching, consulting, and training are tailored for corporate leadership and cover the strategic presentation, public speaking, and leadership communication skills required for high-stakes public speaking events such as keynotes, road shows, major sales presentations, board presentations, and shareholders' meetings.

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Lean about the Course on Leadership Communication & Skills Training from Ruth Sherman

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Lean about the Course on Leadership Communication & Skills Training from Ruth Sherman

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| Check out the Leadership Skills Training that aids in the fulfilment of organisational goals by Ruth Sherman. Know about the best way to get practical training in executive communication and leadership. Learn more!

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Today's top executives require leadership communication training and skills that educate, inspire, and induce action both internally with their teams and externally with their markets. Executive leadership training and coaching enables these leaders to wield the immense power of business communication in an effective and intentional manner allowing them to achieve organizational goals, create clear communication lines, and further the development of a positive bottom line. Ruth's executive communication training is designed for high-level corporate executives and leaders of emerging businesses, ranging from divisional leaders to the C-Suite. She marries both expertise and discretion, professionalism and measurable results. Her clients, through leadership communication coaching, become excellent at public speaking and presenting, acquire or bolster their "personality brand," and create considerable movement within their organizations. These advancements in personal effectiveness are also not lost on peer groups.

After working with Ruth, I completely rethought my approach to presenting. Her recommendations and tips were invaluable and I noticed immediate success in better conveying messaging. Attaining presenting expertise is a journey and Ruth has been a tremendous asset to me in this regard.

- Erick Asmussen, CFO, Momentive Performance Materials

I always know, in the most delicate of political situations, and with talent that are often skittish and ill-prepared, that I could trust you to let their own voices come through, without fear of faux pas, without over-worry and over-management. That was always the neat hat-trick, and you've always been the best at it.

- James Schamus, Former CEO, Universal Focus Features

You'll be happy to know that your coaching reaped a fantastic result at the Fairleigh Dickenson University Conference on Leadership! I'll felt totally confident with my presentation...and no PowerPoint! Thank you, Ruth.

- Peg Wright, CEO, The Center For Great Expectations

Ruth is a terrific speech coach. She's helped me elevate the quality of my presentations through inspiring storytelling and has given me practical and useful presentation techniques that truly work! She's a real pro and creates a welcoming and comfortable environment for learning.

- Michael DePrisco, Vice President, PMI

Ruth works with corporate clients across a range of required communication needs:

Executive speech coaching, consulting, and training are tailored for corporate leadership and cover the strategic presentation, public speaking, and leadership communication skills required for high-stakes public speaking events such as keynotes, road shows, major sales presentations, board presenta...

With the explosion in video teleconferencing technology being used to bring people together online, a relatively new skill that leaders are now required to master is telepresence. Our on-camera video presentation training is for clients looking to master the techniques necessary to engage via vi...

The media can work for you or against you in direct relation to your level of preparedness. Media exposure requires leaders to positively convey messages via the press in both official and unscripted capacities. While most media training courses are delivered with a journalist mind-set, ours are del...

Language influences behavior. By developing key messages, we aim to quickly capture attention and provoke action. Whether clients are looking to come up with just the right words for titles and subtitles, program content, presentations or speeches, tag lines, and corporate / promotional content, ...

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Leadership Communication Skills Training & Coaching for Executives | Ruth Sherman

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Today's top executives require leadership communication training and skills that educate, inspire, and induce action both internally with their teams and externally with their markets. Executive leadership training and coaching enables these leaders to wield the immense power of business communication in an effective and intentional manner allowing them to achieve organizational goals, create clear communication lines, and further the development of a positive bottom line.

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Public SLearn about the  public speaking training course from which company owners, executives, publpeaking Course & Presentation Skills Training | Ruth Sherman

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Check out the Coaching for Public Speaking Training & Presentation Skills  at Ruth Sherman

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Check out the Coaching for Public Speaking Training & Presentation Skills  at Ruth Sherman

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| Learn about the  public speaking training course from which company owners, executives, public figures, etc. can benefit a lot which is offered by Ruth Sherman. Learn more about Presentation skills training by enrolling right away!

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on stage. on camera. in the media.

Achieving stunning results on impossible deadlines.

public speaking course, presentation skills training, presentation skills coaching, public speaking training, public speaking coaching, presentation skills training course

EXECUTIVE COMMUNICATION

Business Leaders' ability to communicate effectively, intentionally, and strategically inspires markets, employees, partners, and stakeholders. Public speaking, presentation, and message development are only the most obvious components of leadership communication that are no longer optional; they are job requirements influencing people and results in a measurable and manageable way, guaranteeing heightened prominence and accelerated growth. Through our executive communication training programs, leadership masters the skills of speaking, in its most public and high-stakes forms; presentation, whether on a stage, video, or in the media; and message, because words influence outcomes.

CELEBRITY COMMUNICATION

Media plays an outsize role in the trajectory of a celebrity or public figure's career. Media training for celebrities and public figures equips them to manage the intricacies and inherent scrutiny of media interviews. And, if emcee duties or public speaking become part of the mix, our celebrity communication training has them covered. A long-time celebrity coach, with a client list that includes several Oscar winners, Ruth's goal is always to gain the advantage through mastery of the most important role they play: themselves. By controlling public perceptions, these distinguished professionals are able to attain or maintain status as a household name, and avoid being overlooked when opportunity arises.

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Public Speaking Course & Presentation Skills Training | Ruth Sherman

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Achieving stunning results on impossible deadlines. public speaking course, presentation skills training, presentation skills coaching, public speaking training, public speaking coaching, presentation skills training course Business Leaders' ability to communicate effectively, intentionally, and strategically inspires markets, employees, partners, and stakeholders.