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This is a fun idiosyncratic idea of incorporating the disco ball, into the digipak design, which features in our performance side of the music video. This will bring the quirky aspect of the indie pop genre to the album cover. Obviously we would use image manipulation to overlay the disco ball on the head of the models as majority of indie pop albums utilize manipulation to make the album look funky.

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Hire _ Book Disco Ball Heads - Walkabout Act _ Contraband Events

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This poster successfully reflects the harsh realities of life and the music industry. The monochrome image underneath the tear can convey the struggles of trying to comply to the societal expectations of stereotypes, whereas the coloured image highlights the feeling of becoming your true self.

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This design is simple but really effective. It uses bright vibrant blocks of colour against a dark background to segment the different poses of the artist. The photos also use colour correction to show a contrast between the artist and the block of colour.

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This selection of indie pop albums allows us to identify common themes and trends that are present on the design of the front cover. Majority of them have a solid colour background with the artist being the main focus, also most don't feature the name of the album or artist on the front. All have a variety of bright striking colours. Some incorporate various illustrative elements like manipulating images.

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Dua Lipa made use of her platforms on social media to announce her podcast to the fans. The design of the advert is simple; the use of black and white, the manipulation of text, and making the artist the main subject. By having a podcast the artist can connect to her audience, expanding the opportunities for the audience to socially interact and personally identify with her.

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This poster features the creativity of line art. The abstractness of the illustrations adds a sense of playfulness and fun to the genre. The drawings are framing the artist, allowing the focus to be set on him. It also uses funky fonts and a colour filter that accentuates the colours, making them brighter.

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This poster advertises Dua Lipa's 'future nostalgia' album. It uses a variety of fonts and images that have been manipulated together to create a futuristic, utopian atmosphere which perfectly reflects the album.

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Tame Impala's cover for his album 'Currents' is abstract and reflects the name of the album. The distortion of lines creates the feeling of movement and simulation of the silver ball being taken by the currents. The simplicity of the warp is efficacious. It utilizes bold colours like pink, purple, and orange which are commonly used throughout the Indie Pop genre.

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This album cover, within the genre of Indie Pop, uses vibrant colors like pink, purple, and orange to accentuate the artist's portrait. The plain background allows the focus and attention to be solely on the artist reflecting the power she has over her audience. Her subtle facial expression is welcoming under the strip of light. The brightness of the light is striking and effective, giving a signifier of her liveliness and sense of hope. The cover is simplistic and not overwhelming.

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Throughout Harry Styles' instagram page, his posts seem to have a similar trend. The artist is made the subject in each. His flamboyant and quirky outfits pop with colour against the dark lit backgrounds. The colours are bright highlighting his lively personality. The focus (spotlight) is on him, posting various photos taken from concerts and other opportunities, reflecting his success and fame.

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This is another album cover from our genre that uses bright, bold and flamboyant colours. It uses text manipulation to create a wavy, dream like effect which adds dimension and depth to the cover. It is prominent that our genre is playful and creating, breaking some usual conventions.

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This is the logo for Harry Styles' tour. It is bold and uses a sans-serif font which is striking and impactful. The star's name is plain white, meaning it is easy to manipulate across all social media platforms. Something we should consider for our digipak is making it easy to manipulate across all social media platforms.

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This is some fan art for Dua Lipa's song 'physical'. The main focus of the poster is the star, showing us that she is the centre of attention. It has a galactic feel highlighting that she is 'out of this world', making the star seem extraordinary. This is very creative and has lots of detail.

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This album from our competition, Halsey, highlights the colourful, bold side of the indie pop genre - but also the serious side - which can be seen through her facial expression. The blue eyeshadow is striking, and can connote many meanings - perhaps a black eye? A juxtaposition between the playfulness of the genre but also the harsh realities of the music industry? The typeface is minimal and sits comfortably in the background using a sans-serif font. It is not overwhelming and allows the image to convey meaning.

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Many artists use image manipulation in their album covers and art. This is a unique, fun idea using disco balls. We already have a disco ball in our music video, if we focus on a disco ball in our digipack we could have some integrated advertising.

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Many indie pop artists use bright and neon colours, these tend to be blue/pink and sometimes green. However, they are not overpowering and uplift the piece of work.

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HSHQ (Harry Styles' Business Account) uses lots of vivid colours. Not only this the fonts used are striking and aesthetically pleasing - which is a key theme across all indie pop artists. We are aiming to create a visually appealing, cohesive digipak.

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This is a tour poster that has a lot of different features - such as a variety of fonts. Depth of field is also used well in this poster, giving us the idea that the star is moving forward in the world. The most prominent colour is a light pink, something which is quite common across all indie pop posters.

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Many of the artists in our genre support a charity and actively speak out about pressing issues the world is facing eg. gun violence. This is something we should consider doing in our social media page to align with out stars key messaging.

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This is a shot from Harry Styles music video 'Lights Up'. Different colour correction techniques and layers are used to convey meaning - similar to our music video. The motif from this video is 'Do you know who you are?' aligns with the beliefs and core values of our star and highlights to us how this video was marketed and received on social media.