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Purpose: Bring awareness to quiet spaces to help people lock in

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Purpose: Bring awareness to quiet spaces to help people lock in

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Accessibility of comfortable furniture and caffeinated drinks; provide an environment for them to concentrate.

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People buy the coffee

The building is full, so it looks busy

The presentation has to be pretty and welcoming building (aesthetic)

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To have people buy into our brand rather than other shops, for coffee lovers and people who are into coffee shops.

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Coffee lovers, People looking for a quiet place

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Students / working people / interviewers / social people

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Students / working people / interviewers / social people

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Anyone looking for a place to relax or concentrate, potentially interested for food/drinks. Also a place where people can gather and socialize

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High School/college students

Tired

Overstimulated

Cheaper drinks for broke students.

Give them energy to accomplish the goals for the day.

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Employee Competition, Inventory Check, Make Coffee with Me, Draw a Drink, Coffee Variety

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Convenience

cozy environment

Interest (music, board games)

Community

New Mexicans get Specials on certain days.

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-History of coffee (potentially cultural appreciation/awareness)

-Tutorial on how to make the coffee

-"Get ready with me" with a baristas

-Latte Art

-Celebrity/franchise drinks (Baby Yoda Frappuccino)

-ASMR coffee making

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Employee Competition, Make Coffee with Me, Coffee Variety, these all actually pertain to making coffee

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-ASMR coffee->demonstrate that the coffee shop is quiet and an appropriate environment to concentrate

-Get ready with me->connects the audience on the personal level with who is making their coffee (appreciation of workers)

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New Mexican Specials- Introduces a new Community, the specials will bring in customers on the specials day and possibly come back and bring more peoples.

Interest-Study music during the day and cultural/ Newer music.

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-Coffee education (history/how to make)

-Awareness to a friendly community

-Product education (of customer service/product)

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Coffee Variety different types of coffees/grounds, Employee competition community vs baristas showing our quality, Drink of the Week and showing how to make it

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Community and people

Promotions and Events

Lifestyle and aesthetics

Product Education

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Community- Promotions, events, and calendar of special days

Lifestyle- Aesthetic of building

Nutrition- Seasonal flavors

Customers- Photos, reviews