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Automated recommendations and generative playlists 

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Automated recommendations and generative playlists 

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Personalization in playlist covers and profiles

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Personalization in playlist covers and profiles

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AI features- daylist and DJ. These kind of features follow industry trends of AI utilization. 

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AI features- daylist and DJ. These kind of features follow industry trends of AI utilization. 

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Spotify wrapped- highly anticipated, allows users unique insight into listening habits

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Spotify wrapped- highly anticipated, allows users unique insight into listening habits

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The audience is less willing to pay- various subscription choices make the app accessible. Budget-friendly options

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The audience is less willing to pay- various subscription choices make the app accessible. Budget-friendly options

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The ability to follow friends and see what they are listening to makes the app interactive, almost like a social media

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The ability to follow friends and see what they are listening to makes the app interactive, almost like a social media

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Most of the money comes from subscriptions, and the rest comes from ads. Even when people are using for free, they are still making money of them

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Most of the money comes from subscriptions, and the rest comes from ads. Even when people are using for free, they are still making money of them

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Easy accessibility- has pretty much every artist

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Easy accessibility- has pretty much every artist

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Implementation of of AI into software- saving them money

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Implementation of of AI into software- saving them money

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Spotify implements a lot of behavioral targeting based on users interests.

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Spotify implements a lot of behavioral targeting based on users interests.

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Most of Spotify's audience lies in the 18-34 age range. Ages 35-50 are also considered a target audience.

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Most of Spotify's audience lies in the 18-34 age range. Ages 35-50 are also considered a target audience.

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A lot of Spotify's ads surround the idea of created localized playlists similar to what you already have.

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A lot of Spotify's ads surround the idea of created localized playlists similar to what you already have.

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They use geographical insights to target people in certain cities and regions with high streaming potential.

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They use geographical insights to target people in certain cities and regions with high streaming potential.

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They allow the "jam" feature, blending your music with others. This appeals to those looking to the app as more of a social means.

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They allow the "jam" feature, blending your music with others. This appeals to those looking to the app as more of a social means.