# data[].attributes.headline
Modern cars are becoming more robust / using durable materials which may impact the volume of business for RYC

# data[].attributes.subject
Modern cars are becoming more robust / using durable materials which may impact the volume of business for RYC

# data[].attributes.headline
Typically only MOTs can be scheduled in advance - all other work is as and when required so planning may be more challenging

# data[].attributes.subject
Typically only MOTs can be scheduled in advance - all other work is as and when required so planning may be more challenging

# data[].attributes.body
Market is highly fragmented with relatively low barriers to entry, meaning competition can open up at any time. This is furthered by low switching costs for customers

# data[].attributes.headline
Price takers; suppliers can charge higher prices

# data[].attributes.subject
Price takers; suppliers can charge higher prices

# data[].attributes.body
Surrey is a high income commuter county, with a strong uptake of EVs

# data[].attributes.headline
Political actions to increase pothole repairs, causing less damage to vehicles

# data[].attributes.subject
Political actions to increase pothole repairs, causing less damage to vehicles

# data[].attributes.headline
Cash positive business with no debt and solid profitability

# data[].attributes.subject
Cash positive business with no debt and solid profitability

# data[].attributes.headline
EV- Charging stations and services targeted towards EV

# data[].attributes.subject
EV- Charging stations and services targeted towards EV

# data[].attributes.body
Potential buy-out from a Private Equity business- more prosperous growth but could change the dynamics of the business due to the cost saving initiatives implemented by these companies.

# data[].attributes.headline
Electric vehicle fires are potential threat as increase as part of business

# data[].attributes.subject
Electric vehicle fires are potential threat as increase as part of business

# data[].attributes.body
Possibly missing out on potential customers.

# data[].attributes.headline
Technological advances - more robust materials for vehicles reduces need for repair

# data[].attributes.subject
Technological advances - more robust materials for vehicles reduces need for repair

# data[].attributes.body
Staff are unwilling to re-train and have been allowed to keep focus on conventional vehicles. This means that RYC's wishes to expand in the EV sector is at threat and they may need to consider hiring new staff which is costly.

# data[].attributes.headline
Start performing bodywork to expand service portfolio 

# data[].attributes.subject
Start performing bodywork to expand service portfolio 

# data[].attributes.body
Small /medium businesses not caught up - opportunity to get ahead especially since:

EVs expected to grow to 7m vehicles by 2030

Strong EV uptake in Surrey

Government incentives increasing demand

# data[].attributes.headline
Big competitors opening garages close to smaller ones 

# data[].attributes.subject
Big competitors opening garages close to smaller ones 

# data[].attributes.body
Increase in potholes, meaning more damage to cars and opportunities for growth

# data[].attributes.headline
Ethical discussions around service and repair code, fake parts upselling etc

# data[].attributes.subject
Ethical discussions around service and repair code, fake parts upselling etc

# data[].attributes.headline
Additional training and knowledge required, to service electric vehicles

# data[].attributes.subject
Additional training and knowledge required, to service electric vehicles

# data[].attributes.headline
Good MIS - cloud based system for inventory

# data[].attributes.subject
Good MIS - cloud based system for inventory

# data[].attributes.headline
High barrier to entry as initial kit is expensive (although mobile garages may require less)

# data[].attributes.subject
High barrier to entry as initial kit is expensive (although mobile garages may require less)

# data[].attributes.headline
High fuel prices = reduced vehicle usage = reduced revenue from services due to mileage/tyres/repairs

# data[].attributes.subject
High fuel prices = reduced vehicle usage = reduced revenue from services due to mileage/tyres/repairs

# data[].attributes.headline
Private equity investors in corporate market

# data[].attributes.subject
Private equity investors in corporate market

# data[].attributes.headline
Awarded ISO 14001 , a recognised standard for environmental management systems

# data[].attributes.subject
Awarded ISO 14001 , a recognised standard for environmental management systems

# data[].attributes.headline
Loyalty scheme to incentivise customers to return

# data[].attributes.subject
Loyalty scheme to incentivise customers to return

# data[].attributes.headline
Rising cost of living in the UK resulting in the more cost conscious consumer

# data[].attributes.subject
Rising cost of living in the UK resulting in the more cost conscious consumer

# data[].attributes.headline
Quick ratio is less than 1 - may present cash flow issues

# data[].attributes.subject
Quick ratio is less than 1 - may present cash flow issues

# data[].attributes.headline
Strong reputation with customers- good for marketing purposes

# data[].attributes.subject
Strong reputation with customers- good for marketing purposes

# data[].attributes.headline
Rising demand for electric vehicles due to awareness of negative impact of CO2 emissions and spread of clean air zones. Impact of clean air zones on garages location?

# data[].attributes.subject
Rising demand for electric vehicles due to awareness of negative impact of CO2 emissions and spread of clean air zones. Impact of clean air zones on garages location?

# data[].attributes.body
Camberley underperforming in many aspects (utilisation, customer satisfaction, ethically) could impact reputation of other garages

# data[].attributes.headline
Where the business expands into a high income area = higher chance of newer vehicles = requires less servicing and repair and no MOT for first 3 years

# data[].attributes.subject
Where the business expands into a high income area = higher chance of newer vehicles = requires less servicing and repair and no MOT for first 3 years

# data[].attributes.headline
Government target to ban new petrol/diesel cars by 2035 - if RYC cannot become established in EV market, then revenues could be threatened in future

# data[].attributes.subject
Government target to ban new petrol/diesel cars by 2035 - if RYC cannot become established in EV market, then revenues could be threatened in future

# data[].attributes.headline
Underperformance at Camberly, declining revenues, low customer satisfaction and utilisation below 75%

# data[].attributes.subject
Underperformance at Camberly, declining revenues, low customer satisfaction and utilisation below 75%

# data[].attributes.body
RYC offers slightly higher prices than its competitors as customers pay extra for quality. Demand is reliant on the economy and in uncertain times customers may look to save money and go to other garages who are a cheaper alternative.

# data[].attributes.body
Operators of EV fleets have approached RYC to assess suitability as a provider of maintenance and repairs. RYC's management should consider investing more in advertising and marketing to hopefully enter into a contract with the operator. This would help them reach their target of growing in the EV industry.

# data[].attributes.headline
Larger garages ahead for EV Investment = customers more likely to go to them/more likely for larger garages to get 'approved garage' status = customers go to them in the cars early years

# data[].attributes.subject
Larger garages ahead for EV Investment = customers more likely to go to them/more likely for larger garages to get 'approved garage' status = customers go to them in the cars early years

# data[].attributes.headline
Due to external economic factors, consumers want cheaper repair bills but RYC charges a (slightly) premium price due to reliability

# data[].attributes.subject
Due to external economic factors, consumers want cheaper repair bills but RYC charges a (slightly) premium price due to reliability

# data[].attributes.headline
recurring revenue (annual MOT testing and servicing) 

# data[].attributes.subject
recurring revenue (annual MOT testing and servicing) 

# data[].attributes.headline
Total industry revenue is driven by No. of cars, not price increases - profits may get eroded by inflation

# data[].attributes.subject
Total industry revenue is driven by No. of cars, not price increases - profits may get eroded by inflation

# data[].attributes.body
RYC works with local schools and colleges to recruit apprentices - involved in community.

# data[].attributes.headline
Risk RYC mechanics may be recommending unnecessary work to its customers, which could impact its reputation

# data[].attributes.subject
Risk RYC mechanics may be recommending unnecessary work to its customers, which could impact its reputation

# data[].attributes.body
RYC was founded by three individuals who have sufficient experience in the sector but also can bring in a variety of skills. This is useful when thinking about expansion eg. mobile garages or insurance contracts

# data[].attributes.headline
More people moving to leasing and PCP financing, which include service offering at main dealer. Therefore, overall market available may be reducing.

# data[].attributes.subject
More people moving to leasing and PCP financing, which include service offering at main dealer. Therefore, overall market available may be reducing.

# data[].attributes.headline
EV revenues not reaching targets currently 9.5%, target 15%

# data[].attributes.subject
EV revenues not reaching targets currently 9.5%, target 15%

# data[].attributes.headline
-High cost of living in the UK: private vehicle owners delay purchasing new cars and either keep their for longer or buy used second-hand vehicles for cheaper. 

# data[].attributes.subject
-High cost of living in the UK: private vehicle owners delay purchasing new cars and either keep their for longer or buy used second-hand vehicles for cheaper. 

# data[].attributes.headline
Growth in the Redhill site - driving business overall growth

# data[].attributes.subject
Growth in the Redhill site - driving business overall growth

# data[].attributes.headline
Camberley has over-reliance on MOT revenue - which is capped, therefore limiting growth

# data[].attributes.subject
Camberley has over-reliance on MOT revenue - which is capped, therefore limiting growth

# data[].attributes.body
One of the garage is a window specialist and employs and window specialist with an excellent reputation in the area.

# data[].attributes.headline
Need to maintain high stock levels to respond to demand, pressure on capacity

# data[].attributes.subject
Need to maintain high stock levels to respond to demand, pressure on capacity

# data[].attributes.headline
Good staff benefits and opportunity -staff loyalty is important for success 

# data[].attributes.subject
Good staff benefits and opportunity -staff loyalty is important for success 

# data[].attributes.headline
£1.5bn pothole damage per year - tyre's are going to require regular changes + increased EVs means more tyres needed

# data[].attributes.subject
£1.5bn pothole damage per year - tyre's are going to require regular changes + increased EVs means more tyres needed

# data[].attributes.headline
large cash outlows required to set up new garages 

# data[].attributes.subject
large cash outlows required to set up new garages 

# data[].attributes.headline
Corporate work is mostly performed at Woking site - need to spread the risk

# data[].attributes.subject
Corporate work is mostly performed at Woking site - need to spread the risk

# data[].attributes.headline
Business could offer maintenance subscriptions and 3rd party warranty offerings for consistent and guaranteed income

# data[].attributes.subject
Business could offer maintenance subscriptions and 3rd party warranty offerings for consistent and guaranteed income

# data[].attributes.body
There are little or no costs for customers to change garages. This means that small errors such as one bad experience could mean customer loss. This is important as Camberley is already experiencing low customer satisfaction and could result in loss of business altogether.

# data[].attributes.headline
Most direct rivals are smaller garages/businesses

# data[].attributes.subject
Most direct rivals are smaller garages/businesses

# data[].attributes.headline
Highly fragmented market so opportunity to consolidate by purchasing other garages/expanding chain

# data[].attributes.subject
Highly fragmented market so opportunity to consolidate by purchasing other garages/expanding chain

# data[].attributes.headline
Credit offered to customers if faults occur

# data[].attributes.subject
Credit offered to customers if faults occur

# data[].attributes.body
This helps build customer satisfaction and builds the associated KPI

# data[].attributes.headline
Price based competition, especially from low cost competitors such as Strong

# data[].attributes.subject
Price based competition, especially from low cost competitors such as Strong

# data[].attributes.body
Woking currently has the lowest customer satisfaction - they perform most of the work for corporate customer QS. If this worsens, this has the potential to damage relationship.

# data[].attributes.headline
EV's require less servicing (but more tyre/ repairs income) - change in sales mix going forward

# data[].attributes.subject
EV's require less servicing (but more tyre/ repairs income) - change in sales mix going forward

# data[].attributes.body
Threat from other garages who have been posting negative reviews on Woking garage page to hopefully return work to them

# data[].attributes.headline
Only one specialist full-time glazier resulting in non-urgent work being redirected to G garage

# data[].attributes.subject
Only one specialist full-time glazier resulting in non-urgent work being redirected to G garage

# data[].attributes.headline
Success with QS requires all garages to give good service - Camberley could be a weak link here

# data[].attributes.subject
Success with QS requires all garages to give good service - Camberley could be a weak link here

# data[].attributes.headline
Competition from national competitors who are able to compete on price and have increased marketing, name recognition, and able to invest in the high cost EV tools

# data[].attributes.subject
Competition from national competitors who are able to compete on price and have increased marketing, name recognition, and able to invest in the high cost EV tools

# data[].attributes.headline
Unethical practices at Camberley site (faking positive reviews etc.) - shows a lack of integrity of staff

# data[].attributes.subject
Unethical practices at Camberley site (faking positive reviews etc.) - shows a lack of integrity of staff

# data[].attributes.headline
Fragmented market so do not have much pricing power 

# data[].attributes.subject
Fragmented market so do not have much pricing power 

# data[].attributes.headline
Negative reviews (online and word of mouth) could lead to declining customer base

# data[].attributes.subject
Negative reviews (online and word of mouth) could lead to declining customer base

# data[].attributes.headline
Mobile servicing companies - seen impact on C garage of mobile tyre fitting company opening nearby

# data[].attributes.subject
Mobile servicing companies - seen impact on C garage of mobile tyre fitting company opening nearby

# data[].attributes.headline
Each garage provide the same exact offerings. Based on location, may be more beneficial to specialise 1-2 garages for a certain purpose

# data[].attributes.subject
Each garage provide the same exact offerings. Based on location, may be more beneficial to specialise 1-2 garages for a certain purpose

# data[].attributes.headline
Incentivising staff with utilisation-based bonuses could lead to manipulation of hours recorded on jobs

# data[].attributes.subject
Incentivising staff with utilisation-based bonuses could lead to manipulation of hours recorded on jobs

# data[].attributes.headline
Garages are open all year round (1 day exception). This is likely to provide more convenience than corporate/car dealers can offer.

# data[].attributes.subject
Garages are open all year round (1 day exception). This is likely to provide more convenience than corporate/car dealers can offer.

# data[].attributes.headline
Large focus on expansion of EV however no KPIs in place relating to EV

# data[].attributes.subject
Large focus on expansion of EV however no KPIs in place relating to EV

# data[].attributes.headline
Does not make use of leasing. This could free up cash for profitable projects

# data[].attributes.subject
Does not make use of leasing. This could free up cash for profitable projects

# data[].attributes.headline
Large £500k overdraft facility which remains unutilised

# data[].attributes.subject
Large £500k overdraft facility which remains unutilised

# data[].attributes.headline
EV share some parts in common with regular vehicles, such as tyres and windscreen wipers, but some parts different. As such, likely to lead to increase in parts in inventory in short term.

# data[].attributes.subject
EV share some parts in common with regular vehicles, such as tyres and windscreen wipers, but some parts different. As such, likely to lead to increase in parts in inventory in short term.

# data[].attributes.headline
Relatively low access to equity finance so will likely need to raise finance through debt

# data[].attributes.subject
Relatively low access to equity finance so will likely need to raise finance through debt

# data[].attributes.headline
Guaranteed positive gross margin on each job performed with cost plus approach

# data[].attributes.subject
Guaranteed positive gross margin on each job performed with cost plus approach

# data[].attributes.headline
Government continues to delay and push back EV targets which may delay growth in EV market

# data[].attributes.subject
Government continues to delay and push back EV targets which may delay growth in EV market

# data[].attributes.headline
Growing % of unskilled workforce as increase in number of EVs

# data[].attributes.subject
Growing % of unskilled workforce as increase in number of EVs