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DNA-coded skincare, wearable nanobots: The beauty products of tomorrow

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As the lines between beauty, health and tech blur, future product innovation will be driven by regenerative science and data-driven personalisation.

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Skincare, But Make It Science: How AI & DNA Are Redefining Beauty

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The beauty industry has an update, AI and DNA technology are transforming skincare by offering personalised, high-tech solutions for healthier and effective beauty routines.

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You may not know it yet, but you are about to think very differently about your skin

After years of formulating moisturisers based on three or four skin types, savvy skincare brands are now taking cues from genetic science and Silicon Valley. A growing number of beauty brands believe that DNA-based skincare-that is, bespoke products based on your genetic makeup-can revolutionise how we care for our skin, and treat acne, pigmentation, wrinkles and more.

"The future of beauty is hyper-personalised-a one-size-fits-all mentality is no longer acceptable," says Emily Safian-Demers from trend forecasters Wunderman Thompson. "Consumers, especially Gen Z, are turning to beauty products that celebrate what makes them unique. DNA-level personalised insights dovetail nicely with this attitude."

Swedish skincare brand Allél leads the charge, which speaks volumes about the appeal of personalisation for tuned-in Scandinavian consumers.

"In Sweden, it's already popular to have a customised blood status profile in order to get bespoke advice on your vitamin and nutrition intake," says Dr Johanna Gillbro, a Stockholm-based skin scientist and author of The Scandinavian Skincare Bible. "Now this trend has hit the beauty market."

The science behind perfect skin

DNA-based skincare is still in its infancy. But the appetite for genetics in the beauty space is there - and it's growing.

"Recent studies suggest our genetics account for 50 to 60 per cent of ageing," reveals Dr Anne Wetter, dermatologist and co-founder of Allél. "Your genes determine how soon you start ageing and your predisposition towards pigmentation, sensitivity and sagging skin." The rest relates to lifestyle factors such as stress, smoking and UV exposure.

For Allél, the first step in a skincare routine isn't a cleanser but a high-tech online test which gathers information about your genetic makeup. It analyses 16 variations in your DNA including collagen breakdown, irritation and pigmentation via questions based on genetics, as well as overall lifestyle. An algorithm then translates the data into a customised skincare regime.

"By taking the test, you can find out what your weaknesses are, and what is influencing your skin's ageing process so you can focus on them in the future," says Dr Wetter. A typical customer will be recommended a personalised regime of four products: cleanser, eye cream, serum and moisturiser.

"The whole idea is to keep things simple with the right products for your skin's needs," says Dr Wetter. Allél can also test your DNA with a cheek swab at select clinics.

Danish company Nordic Health offers a report detailing nutrition and cosmeceutical recommendations following a simple saliva test. If DNA-based skincare sounds too sci-fi but you still crave personalisation, Copenhagen-based Nøie offers a semi-bespoke skincare option. After screening thousands of products for the highest-performing ingredients (there are 1,200 of them), the company went on to compile an extensive database of skin profiles, also known as 'skin families.' You're assigned a skin family and recommended regime after completing an online test about your skin concerns and lifestyle.

Is DNA-based skincare the future of beauty? The answer is yes - with a caveat. Skincare is getting smarter. Another advantage of streamlining your skincare regime is that it reduces the beauty industry's carbon footprint. But the ingredients and products in many DNA-based skincare ranges are not yet able to be completely personalised to you.

"Additionally, the ingredients only affect the expression of some genes," says Dr Gillbro. "More clinical studies are needed for overall skin health."

Lars Fredriksson, founder of Verso Skincare, adds: "UV rays are one of the biggest contributors to premature skin ageing." So there's no denying the importance of SPF.

According to Grand View Research, the global market for DNA-based skincare is predicted to hit $11.7 billion [around 10 billion EUR] over the next four years. More effective, high-tech results await.

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You may not know it yet, but you are about to think very differently about your skin

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Scientifically selected program

Your personal skin care blueprint

Your Clear™ results are used to create a personalized skincare program tailored specifically to you. Your comprehensive report includes topical ingredients, supplements and professional treatments that are shown to provide the biggest impact based on your genetic results.

Recommendations for you:

Recommendations for you:

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Skincare based on your genetics - ClarityX

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The ClarityX Clear™ test is designed to give you key insights into your skin's aging and provide personalized recommendations. Go beyond skin type and discover your skin's unique genetic traits which include key action steps to better healthier skin while eliminating products that may be harmful to your skin type.

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I hacked my DNA in attempt to clear my acne - here’s why I regret it

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Nerdy beauty is the future, but are personalised regimes worth cashing in genetic data for?

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What is DNA-based skincare? Essentially, it’s caring for your skin based on your genetic code. How it works: You take a DNA test, typically a swab of saliva from the inside of your cheek. Next, your sample is analyzed and categorized into skin type and potential skin concerns. Lastly, the analysis is used to create a skincare plan that—as a result—is highly tailored to your skincare needs. Another benefit of DNA-based skincare is that it warns you of potential issues so you can be proactive about your skin’s future.

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Twin trials: does DNA-based skincare really work?

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Could the secret to perfect skin be in your genes? A writer and her twin find out

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We Tried The Skincare Routine Based On Our Unique DNA

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You can now get your DNA tested to customise your skincare products

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The constant innovations in the worlds of beauty and tech are redefining what personalised skincare means

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“The future of skincare is written in your genes. DNA-based formulations allow us to personalise treatment in ways never previously possible.”

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“The future of skincare is written in your genes. DNA-based formulations allow us to personalise treatment in ways never previously possible.”

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— Dr. Anne Wetter, Co-founder, Allél Skincare (Dazed Digital, 2019)

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“Instead of guessing what your skin might need, genomics allows us to know — with scientific accuracy — what it actually does.”

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“Instead of guessing what your skin might need, genomics allows us to know — with scientific accuracy — what it actually does.”

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— Nguyen & Hall, 2023, Journal of Dermatogenomics

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“Bio-individuality is becoming the new standard in beauty. Personalised skincare isn’t just a trend — it’s a paradigm shift.”

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“Bio-individuality is becoming the new standard in beauty. Personalised skincare isn’t just a trend — it’s a paradigm shift.”

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— Deloitte, 2023, “Beauty and Wellness Consumer Trends”

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“Consumers are moving from skincare that feels good to skincare that makes sense. DNA testing offers relevance, credibility, and results.”

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“Consumers are moving from skincare that feels good to skincare that makes sense. DNA testing offers relevance, credibility, and results.”

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— Business of Fashion, 2023, “DNA-Based Skincare and the Rise of Personalised Beauty”

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“Skincare is evolving from reactive fixes to proactive care — personalised to your genome, and continuously optimised by data.”

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“Skincare is evolving from reactive fixes to proactive care — personalised to your genome, and continuously optimised by data.”

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— Stylus, 2023, “Future of Smart Beauty”

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“We are entering the age of precision beauty — where your skincare is as unique as your fingerprint.”

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“We are entering the age of precision beauty — where your skincare is as unique as your fingerprint.”

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— Lee & Kim, 2021, International Journal of Molecular Sciences

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“Genetic data is not like other consumer data — it’s permanent, predictive, and deeply personal.”

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“Genetic data is not like other consumer data — it’s permanent, predictive, and deeply personal.”

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— Liu et al., 2024, Journal of Dermatological Science

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“Genomics tells you the ‘why’, but not the whole story — environment, stress, and behaviour still shape your skin every day.”

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“Genomics tells you the ‘why’, but not the whole story — environment, stress, and behaviour still shape your skin every day.”

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— Lopez & Grant, 2024, Skin Health Perspectives

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Do DNA Repair Enzymes Really Work in Skincare? A Deep Dive with Dr. Dan Yarosh

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“Personalised skincare must not become personalised surveillance. Transparency in how genetic data is handled is essential.”

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“Personalised skincare must not become personalised surveillance. Transparency in how genetic data is handled is essential.”

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— World Economic Forum, 2024, “The Next Gen Consumer”

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Over 50 Skincare: I Added DNA Repair Enzymes for 3 Months — Can They Reverse Skin Aging?

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How DNA is changing the approach to skincare

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Does DNA-Matched Skincare Really Work? Bazaar Beauty | Episode 6

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Research-based skincare! 💪 Check out OneSkin using the link in my bio, and use code BREIN15 for 15% off #Ad 

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@dr.benrein
Research-based skincare! 💪 Check out OneSkin using the link in my bio, and use code BREIN15 for 15% off #Ad
♬ Find Your Inner Self-Meditation - Red Blue Studio

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DNA-customized services in Korea offering meal plans, beauty supplements and skincare  ...