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"We Can Do It!" is a famous American poster created in 1943 by artist J. Howard Miller. It was made for the Westinghouse Electric Company during World War II to encourage women to work in factories while men were at war. The woman’s strong pose and confident look helped inspire many, and today the image is often used as a symbol of strength, equality, and female empowerment.

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What’s the first thing your eyes are drawn to? Why?

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What is the woman’s facial expression and body language suggesting?

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What message do you think the phrase “We Can Do It!” is trying to convey?

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How would the meaning change if the figure were male? Or dressed differently?

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What if the color palette were black and white instead of vibrant yellow/blue?

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Imagine redesigning this poster for a modern cause. What would you change?

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What message is the poster trying to send, and who benefits from that message?

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How does the design of the poster (color, pose, slogan) try to influence the viewer?

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What other questions do you have about this source and its creation, or reception?

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What other questions do you have about this source and its creation, or reception?

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View the source below and then move through the Padlet (left to right) and answer the questions.