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Food Truck:

A food truck's initial costs are determined by several factors. Purchasing your food truck, installing a register system, painting your truck, designing your website, buying office supplies, advertising, and other related expenses are examples of one-time startup costs.

Then there are additional expenses like fuel, credit card processing, payroll, ingredients, equipment rental, and generator power for electricity. In order for us to sell food, every food truck needs to have the licenses and permits.

Although the price to launch a food truck business varies based on your circumstances, it can start as low as $28,000 and go up to $114,000 in expenses.

When launching, additional startup expenses are to be expected, such as:

Insurance: between $1,000 and $4,000 yearly

$1,000 to $2,500 is the first month's product inventory.

Processing of payments: $200 to $1,000

Fees for commissaries: $200 to $1,200

Licenses and permits: $100 to $7500

Indian Cuisine:

Indian cuisine can be divided into two categories: North Indian and South Indian. Since many people in northern India are vegetarians, many of the most creative vegetable dishes come from these parts of the country.

The most popular spices used to flavor authentic Indian food include turmeric, cumin, coriander, mustard seeds, cardamom, chili, garlic, cloves, saffron, fennel, nutmeg, star anise, and fenugreek. Ingredients in Indian cooking include rice, tomatoes, potatoes, lentils, chickpeas, onions, and yoghurt.

Pakora

Meat or vegetable chunks (like potatoes, cauliflower, and eggplant) are deep-fried in ghee after being first coated in chickpea flour and then seasoned with salt, turmeric, chili, and other spices.

Paratha

The flaky, layered bread from India is called paratha and it is golden brown. Typically, it is consumed for breakfast. It can be shaped into squares and is made with whole wheat flour baked in Indian clarified butter (ghee).

Butter Chicken

a dish consisting of spiced tomato sauce and tender chicken. It is traditionally cooked in a tandoor, a cylindrical clay oven. Any gravy begins with boiling fresh tomatoes, cardamom, and garlic until they form a red pulp. This pulp is then pureed after it has cooled.

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Coke About Us:

Coke is a company that had mainly started to make people feel refreshed. Their main purpose was to help people enjoy what they drink and stop drinking bland water. They had the idea of owning a lot of flavored and syruped drinks to help people enjoy what they are drinking.

The target audience is aged from age 18-29 however they are targeted towards any age because they believe there is no age limit to drinking a soda.

There is no particular gender that the company is targeting as this drink is made for everyone and anyone.

The lifestyle of the target audience can really vary because the product is so domesticated that anybody is able to drink it. Due to the drink being very cheap the target audience can go from in poverty to extremely wealthy. They would consume this product either for a break or for a special occasion. They would indulge in the brand due to the taste because that is something people always want. This drink attracts customers because it is considered a very tasty drink. A drink like coke is chosen more over something like pepsi purely because of better ad campaigns and marketing campaigns and have given people the idea that coke is often better than pepsi.

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In the advertisement the company Coke relates the opening of the bottle with happiness. This makes people want to buy this even more because they get the idea that drinking this will make them happy. Having that in mind it makes the urge to drink the sugary drink even more. The sunshine in the back makes the bottle look even tastier making people want it even more. The grassy fields are what pull people in because people associate nature with happiness sometimes.

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Having the use of different names on the bottle is a good advertising scheme because it makes poeple think they are belonging. When someone gets a bottle with their name on it they would feel like the drink is more personal and that makes people want to buy it even more because it attracts more customers. Having people feeling a sense of personality in the drink helps make people think that they need this product with them.

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A - Aesthetics: The truck is painted in a very unique way representing a very 90's style apporach with the different stickers. This might often attract people due to the curiosity of the stickers and also just to admire the truck and end up getting food they didnt plan on ordering

C - Customer: The customers are the general public of LA because this truck is based in LA only serving to the customers living in LA

C - Cost: The average meal in Kogi BBQ is $16 due to the fact that they mention that they use high quality meats and produce which makes the price already go up because Kogi BBQ is considered to be one of the best food trucks in the world

E - Environment: The truck is located on the streetside of the streets in LA, the bus is constantly going around in a route passing by the popular spots in LA to attract more and more customers

S - Safety: The produce is said to be fresh and clean and the health inspectors investigating restaurants have already passed this food truck meaning there is already some credibility in the food that is being served there to be safe

S - The food given there is on a pretty large paper plate allowing there to be space for a lot of food to be served at once in the restaurant

F - The reason of opening up this food truck was to advertise the fusion of Korean BBQ and the Mexcian cuisine which turned out to be a big success in the terms of popularity of the food and truck received from the community in LA

M - The food is mainly meat including beef chicken and pork of the main Mexican cuisine however beef is the main meat of the food truck because of the relation back to the Korean BBQ where beef is an important part of the Korean BBQ culture.

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Together, we decided on this final design option for our food truck because we think it's the best one because it has a variety of features that make it more appealing. The use of our company logo is crucial because it is the main tool we use for international advertising

Customers can place orders quickly and easily if the menu is placed next to the ordering area. Furthermore, our catchphrase "E'atn N'aan Stop" is very important. It functions as a memorable catchphrase that is akin to those found in popular fast-food restaurants,

promoting brand awareness and patron retention.

Overall, in order to grab customers' attention and project a warm and inviting image, our food truck's design places a premium on striking a balance between fun, simplicity, and vibrancy. In addition, the truck's exterior exudes a playful and uncomplicated vibe that sets it apart from the competition and promotes a more laid-back environment for our clients. Last but not least, we purposefully chose our food truck's colorful and dynamic color scheme to make it stand out from the crowd; going with a simple black design would not have been as appealing, especially in light of the emphasis on aesthetics.

It means that the truck will be instantly recognizable to onlookers and will be linked to joy and good times. This lively mood is also reflected in the vivid colors. Another thing that makes our organization more efficient and hygienic is the addition of a special spot for different condiments

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Method: I will create a online survey to send to family and friend of all the group members. To avoid personal bias I will send it to random people in grade 9-10 who have not seen or heard of this project.

Reason: I think that this is the best way to test whether the design is appropriate or not. Getting feedback from unanimous people that have not heard about this project before would give us the best feedback as the audience being surveyed would not lie or let bias get in the way of their answers.

Requirements to test:

1. The design must be aesthetically pleasing and must be able to attract customers to the truck

If the survey is 75%+ in favor of the truck that would conclude that the food truck is successful.

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Method: I will give family and friends a taste testing sample of the food I am making in order to find if people would like to eat it from out food truck

Reason: This testing method will test the food aspect of the foodtruck. This is already 50% of how succesful the truck is because the food also has to be good to attract customers.

Requirements to test

1. The food must be aesthetically pleasing and sanitary

2. The main dish has to be able to taste good to bring back customers.

If the food is accepted by 80%+ of the people that helped test then the food is acceptable to be successful.

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Overall, we got good customer feedback that shows that our Indian food truck is a success. But we can improve it even more to make it more appealing and make sure that it will continue to succeed by doing the following:

Better Paintjoib:

Improved Paint Job: We can add eye-catching, culturally relevant artwork to the truck's outside sort of like a mural to better represent the rich legacy of Indian cuisine.

Varnishing the paint to make it long-lasting, high-quality paint will guarantee that the truck will continue to look good for a long time.

Interior

Make better interior: Add in a kitchen and work station to work on for the food truck and make sure that the food truck is actually operable outside and inside.

Ergonomic Inside: Make the inside look comfortable for workers and people working in the food truck like the chefs to make the restaurant better appealing.

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To what extent has the design problem been met?

The design problem has been largely met, but there are areas for improvement:

Aesthetics: We designed a vibrant exterior with traditional Indian patterns and colors which made the truck visually appealing

Functionality: The interior layout is comfortable, allowing staff to prepare and serve food quickly and places to relax off work time

Safety and Reliability: The truck passed all safety inspections and performed reliably in tests, making sure it is safe for both customers and employees.

What is the potential for this product to be further developed, manufactured, and shared to a wider audience?

Product Development: Introducing new menu items and seasonal food can keep the menu fresh and attract more customers.

Marketing and Branding: Strengthening branding and marketing efforts, like social media campaigns and influencer collaborations, can reach a wider audience.

Technology Integration: Adding digital menu boards and online ordering systems can make the truck more modern to reach a wider audience

Are there any negative effects of this product?

Environmental Impact: The food truck contributes to pollution. Exploring eco-friendly options like biodiesel or electric trucks can stop it

Local Competition: The food truck can compete with local restaurants and food vendors.

To what extent did group dynamics impact overall success?

Collaboration and Teamwork: collaboration allowed team members to have different ideas and work with different view points

Communication: Clear communication through regular meetings and updates made everyone on the same page for project ideas

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Easily create surveys and polls to collect customer feedback, measure employee satisfaction, and organize team events.

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Rims

Rims: Using better rims can help give the truck a more stylish and appealing look which could help boost the aesthetics of the truck

Durable: Choosing rims that are not only visually appealing but also durable and suited to the truck

Hinges

Using nails instead of hot glue: Using hot glue can make the base more unstable which can cause there to be issues when actually assembling the truck

Using the Kareem head as logo

Using the Kareem head as logo can make the truck more relevant to the logo of Uncle Kareem and make him the trademark of the company

Improving the marketing by advertising our logo towards the public when driving the truck

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1. What cuisine do you think this food truck represents?

The question asks for what people think the cuisine is off looking at it so that we can know how well we did in making the truck represent Indian food

2. Does our food truck stand out?

Questioning how well the design of the truck is and how well that the truck stands out from competitors

3. Does our menu look simple and appetizing?

Questioning how well the menu is designed and how the menu might help comfort people with the right food and offering the best options of Indian cuisine

4. Would you visit our food truck?

Questioning whether the food truck looks appropriate and customer-friendly in order to be able to attract customers to come and eat here

5. Does our logo look friendly and funny?

Questioning how well we have advertised ourselves as in a way kind of goofy. Knowing whether or not we are funny or not through the way we represented the logo in order to make sure that customers are satisfied.

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Despite not meeting every specification, I think the final truck design came out pretty strong. One area that could use improvement is the painting, which could be smoother and more professional if we had more time. The rims on the wheels also need a redesign; they could be more stylish and reflective of the vibrant Indian aesthetic. Instead of the curry bowl logo, we should have used the "Uncle Kareem head" logo, which would make our brand more marketed and unique.

Feedback from Others:

After talking to others and getting peer feedback it was said that the truck could have more better traditional Indian patterns and decorations to make it more visually appealing. Adding design parts like window decals and artwork like murals would make the truck look friendlier and more inviting. Some people felt the truck seemed a bit plain, so making it more interactive, maybe with a digital menu board, would be a big improvement. The painting also needs to be more refined and consistent to give it a professional look.

Feedback from Testing Methods:

From the testing methods there are many areas where we can improve. The truck needs a wider range of traditional Indian designs to make it more relevant to Indian food. Adding a mirror and compartment space would better the customers experience with the truck. We could also add a small outdoor seating area to attract more customers.

Successes:

Despite some areas needing improvement the truck was pretty good. The idea of a digital menu board and interactive elements was well received. The chassis and axel worked perfectly, even though we had some initial project challenges. The truck was a success in terms of funcitonality and being able to represent Indian food well however there were a few things to make it more relevant to India so that it is obvious what cuisine is being served. Having the Kareem head on top of the truck would be better in order to make the truck more relevant to the brand of Uncle Kareem who is the brand trademark and that would make the truck better and marketed better

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1- Spider Futuristic Rims

2- Trucker Modern Rims

3- Extreme Off-road Rims

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3 Low Fidelity Drawings of Uncle Kareem Logo

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3 Low Fidelity Drawings of Uncle Kareem Logo