# data[].attributes.headline
Before consumption: Exciting about the consumption of unusual food product, Curious, the first time a bit unconfident. During consumption: satisfied, having good conscious. After consumption: full, satisfied, proud to try something new, admired for her food trust 

# data[].attributes.subject
Before consumption: Exciting about the consumption of unusual food product, Curious, the first time a bit unconfident. During consumption: satisfied, having good conscious. After consumption: full, satisfied, proud to try something new, admired for her food trust 

# data[].attributes.body
Challenge 1: Color of the noodles -> add other color ingredients like carrots, beetroot (?), pumpkin, potato pieces

Challenge 2: Add Sweet potato to balance and mask the bitter taste as well as carrots

Challenge 3: 10-15% of the Goody to substitute the amount of wheat (gluten). Another issue - the price (novel food ingredients are more expensive). Nutritional value -> 20% of algae protein per product -> compromise between the sensory aspect and the nutritional value.

Challenge 4: Pre-made cooled soup in a container that can be microwaved. Minimally processed: pre-boiled veg, pre-cooked noodles, not-so-salty broth.

Challenge 5: Smell - ?? -> will be discovered/tased late in the product development process

# data[].attributes.headline
Algae-based soup: "hide" the taste in the noodles -> Algae-based noodle soup! 

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Algae-based soup: "hide" the taste in the noodles -> Algae-based noodle soup! 

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Challenge: specific color of the noodles (green)

Challenge 2: bitter taset of the noodles -> need to be balanced out with other ingredients

Challenge 3: the amount of powder we add -> gluten content of the noodles? Ratio?

Challenge 4: Prep time -> is it an instant soup or more of a "packaged soup to microwave"?

Challenge 5: Smell -> how can it not have very strong smell?

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Something like pasta pot, but in a healthier way, a protein plus product with vitamins but tasty too

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Something like pasta pot, but in a healthier way, a protein plus product with vitamins but tasty too

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Use as an ingredient of a vegetable soup-based mix. She has just to add hot water to this preparation to obtain her warm algae-enriched vegetable soup

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Use as an ingredient of a vegetable soup-based mix. She has just to add hot water to this preparation to obtain her warm algae-enriched vegetable soup

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Drinkable meal, needs only water and make the consumer feel full.

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Drinkable meal, needs only water and make the consumer feel full.

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Proteic algae porridge

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algae enriched pre coocked vegetable burger

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algae enriched pre coocked vegetable burger

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Idea 1: Algae-enriched veggie patties (can be fried or microwaved). Idea 2: vegan protein bar (with algae being one of the ingredients). 

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Idea 1: Algae-enriched veggie patties (can be fried or microwaved). Idea 2: vegan protein bar (with algae being one of the ingredients). 

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Smoothie powder - easy to make but filling, when there is no time for lunch

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Smoothie powder - easy to make but filling, when there is no time for lunch

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Ready-to-eat microwave meal to bring to the office, quick but nutritional, vegan

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Ready-to-eat microwave meal to bring to the office, quick but nutritional, vegan

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Quick and easy lunch during office days or a snack when there is no time for lunch. 

# data[].attributes.subject
Quick and easy lunch during office days or a snack when there is no time for lunch. 

# data[].attributes.headline
Easy-to-make (quick): think about the form/formulation - should it be a powder or a thermally premade meal? Nutritional value is well-thought-out (protein/carbs/omega3 etc.). Satisfaction/satiety ? 

# data[].attributes.subject
Easy-to-make (quick): think about the form/formulation - should it be a powder or a thermally premade meal? Nutritional value is well-thought-out (protein/carbs/omega3 etc.). Satisfaction/satiety ? 

# data[].attributes.body
Packaging - one-person meal size. Clear nutritional info of the portion - ease of mind. Verified health claims

# data[].attributes.headline
Excited (novelty factor), relieved - it's easy and convenient (should be fast to make). Satisfied (from a sensory point of view) and from a nutritional point of view (health benefits). Good conscience - the product is organic and eco-friendly.

# data[].attributes.subject
Excited (novelty factor), relieved - it's easy and convenient (should be fast to make). Satisfied (from a sensory point of view) and from a nutritional point of view (health benefits). Good conscience - the product is organic and eco-friendly.

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Convenience factor; health benefits - (potentially) offers easy and complete nutrition; great taste (3-in-1).  Sustainability - she wants to eat more sustainably but for the food to be convenient to (eat/prep) at the same time. Appearance & health - well-formulated, clean label (minimal processing). 

# data[].attributes.subject
Convenience factor; health benefits - (potentially) offers easy and complete nutrition; great taste (3-in-1).  Sustainability - she wants to eat more sustainably but for the food to be convenient to (eat/prep) at the same time. Appearance & health - well-formulated, clean label (minimal processing). 

# data[].attributes.headline
She is an omnivore, but open to trying new product(s), social - enjoys eating food with other people; convenience factor is important for her - not too much time to prep food (many balls to juggle at work).  Cares about her appearance/physique. 

# data[].attributes.subject
She is an omnivore, but open to trying new product(s), social - enjoys eating food with other people; convenience factor is important for her - not too much time to prep food (many balls to juggle at work).  Cares about her appearance/physique. 

# data[].attributes.body
Single, but open for a relationship