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According to ABTA travel trends report 2024, 83% of people were booking their holiday online. One of Hiltons major innovations has been the use of mobile check-in and digital keys through its Hilton Honors app, streamlining the entire check-in process and eliminating friction. Mobile Check-In Guests can now bypass the traditional front desk experience by checking in directly through their mobile devices. However people booking with a travel professional has remained steady over the last couple of years with 35% of people having booked with a travel agent within the last year.

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How technology is used onboards cruise ships 

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How technology is used onboards cruise ships 

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Navigate is a platform that is used on TUI cruises. It allows customers to book photoshoots, excursions, and book tables at their specialty restaurants Navigate also shows customers their intinerary and the cruise timetable of wats happening tat day and where to go to take part.

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WIFI is available in the air depending on the airline customers are flying with, many airlines, like British Airways , offer WIFI for small fee but there are a handful of airlines that have free WIFI onboard, Emirates and Turkish Airlines.

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Hilton have introduced an app where customers can let Hilton know they are arriving and also lets customers pick their own room. Hilton have introduced a new app which makes it easy and able for when people books rooms that hey are able to see what they are booking and technology to see the 360 room layout of making it easier for customers. This appeals to business travellers because they are able to pick their times that they want to be there and also being able to pick the room. The customer would benefit from this because that means they haven't got a set time to be rushed to get there. Navigate is a platform used of TUI cruises. This lets the customer book photoshoots, excursions and book their tales at restaurants on the cruise. Navigate also shows customers their itinerary and the cruise timetable of what's happening that day ands where to go to take part.Our mobile phones has become our topic guide, travel agency, best restaurant locator, map and more. Its by our side during the entire purchase journey. In fact according to trip advisor 45% of users use their holidays. Hilton have introduced an app where customers can let Hilton know when they are arriving.

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prior to online check in people used to spend hours in a queue to check in at the airport. Thanks to technology it as cute down the queue as most airlines allow customers to check in up to 24 hours before their flight departs. If you don't have to check in to the airport for 2 hors you are most likely to have more time to buy food or gifts or other things as airports want you to spend money, if you don't check in the you miss out on shopping or eating or spending your money on what you want.

Airport security.

Birmingham Airport have launched their new security hall, they have invested in new technology including scanning equipment to be able to process travellers quickly under the new regulations imposed by the UK government. You no longer have o take liquids or devices out of your bag while travelling due to technology advancement. This also makes things quicker so you are able to spend your money in duty free.

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solo travellers as a global trend continues to grow - October 2023. Solo travellers make up around 18% of global bookings, solo travel is becoming more popular and has increased by 7% in the last year. 38% of those who have travelled solo will do this again. Hotelscan.com noticed 170%increase in the last 18 months for those looking to book a room for themselves with popular destinations including Thailand, Peru, Sydney, Portugal and Vietnam. Even cruise operators have had to adjust their offerings to cater for a higher number of passengers travelling alone. Norwegian cruises adapted to this trend by launching studio rooms especially designed for single travellers.

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Grey tourism is the niche market which targets the older travellers. The older generation are living longer and with better health care the ageing population are feeling healthier enough to be able to go away on holiday. The grey market have more disposable income and more free time making them an important customer type for travel and tourism organizations.

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The amount of people who have taken a cruise in the last year haven't grown, they haven't declined either. However, the cruise industry has an excellent repeat market where more than half (53%) of the people who have taken a cruise in the last 12 months are planning on taking another one in the next year.

The report also found out the most popular cruise types, with the most popular being ocean cruises. However, the research also reveals that there was an increase in people opting for a no fly cruise due to new itineraries from the UK.

cruises

ABTA travel trends 2023 has published that the main reason why people are choosing to cruise again is due to the range of destinations that they can visit (60%) closely followed by convenience of having food , accommodation and entertainment all in one place(56%)

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Millennials represent the age group born during between the mid 90s and early 2000s.Millenials have significantly impacted the travel and tourism industry as they tend to stay in education longer. With more time spent in education, many millennials delay major travel experiences, often opting for shorter trips or budget friendly options during school breaks rather than longer vacations. Millennials value experiences over material possession. This has led to a rise in demand for unique travel experiences, such as adventure tourism, cultural immersion and eco friendly trips. Growing up with technology, millennials utilize digital platforms for travel planning and booking. This has pushed the industry to enhance online services, mobile app, social media marketing. Millennials often share their travel experiences on social media, influencing other and creating trends in travel destinations and activities.

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what contributed to the cost of living crisis?

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what contributed to the cost of living crisis?

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Brexit

As a result of leaving the European Union the pound is weaker meaning that people get less for their money.

Covid-19

As a a result covid-19, there was supply chain issues that causes prices to rise. After a decade of muted price gains, inflation fears have cropped up again as the costs of many goods and services have spiked this year. The ongoing pandemic has played a leading role in the jump in inflation as lingering

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over the coming years, the Uk cruises market is expected to grow at a faster pace than the hotel overseas holiday market. Younger generation shows highest level of interest in taking a sea cruise. In 2023 there was a pattern emerging that people want to on longer and more immersive intineraries(Norwegian, Alaska).

why are they so popular?

-they provide value for money( accommodation, daytime & evening enter 7 transportation between destinations)

-opportunity to visit a range of cities and islands.

-the whole family can be catered for.

-can sail for UK ports

-adult cruises only

-no fly cruises

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The cost of living crisis refers to a period of time which the cost of everyday essentials e.g. bill and food increases more than average. In October 2022, prices of consumer goods and services rose by 9.6% which was the fastest rate in four decades. If the cost of living increases there is a less disposable income for people to be spending on luxuries.

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Although technology has made it easier for customers to book holidays it means that less people are booking their holidays in store. Britain’s biggest holiday company is to close on third of its high street travel agencies.The company said it will close 166 of its 156 high street stores in the UK and Ireland “as it adapts to change in customer behaviour”. The move by TUI will cost 900 jobs, but many may be saved by redeployment. A new home working sales and service team will be created. Customer behaviours have already changed in recent years, with 70 per cent of all Tui uk booking taking places online. Andrew Flintham, the managing director of Tui Uk in Ireland said “we believe COVID-19 has only accelerated this change in purchasing habits, with people looking to buy online or wishing to speak with travel experts from the comfort of their home “

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how has the cost of living impacted the Uk travel and tourism industry.

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how has the cost of living impacted the Uk travel and tourism industry.

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almost half the consumers belive in the rising cost of living will have some impact on their holiday plans. The 42% figure can in from a poll of 2,000 people conducted by the post office in October. The compares with research a month earlier which found that 59% of those considering an overseas holiday said their plans were likely to be impacted by the volatility of sterling. Amongst these people, a quarter said they would pick a cheaper destination and a third would cut their spending budget. The total sample size was 2,081 Uk adults and 1,283 of those said they are considering a holiday abroad, of which 754 admitted their holiday plans were most likely to be affected by volatility of the pound.

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The war led to the increase in oil prices and distributed other exports including food, metals and gas

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we live in a society where things are constantly changing, and this therefore means that our demands. as consumers change constantly today. More recently after Covid 19 travellers have remembered all the things they love about travelling and exploring the world and how their travel impacts the world. Due to this new trends have emerged and existing trends have accelerated.

Sustainability

sustainability, is about looking after the environment and that’s mean a priority for travel and tourism organisations for some time now. Statistics provided by Mintel suggest that 75% of people want to do more for the environment when travelling. In the same report it reads 27% of Uk adults agree that the environment is more of a priority now than before the pandemic. 56% of the Uk travellers turn up their air conditioning off at accommodations where they aren’t there, up 33% from 2022. 70% of the Uk travellers re-use the take towel multiple times, up 36% from 2022x

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In 2022, British airways stopped using plastic items such as drinks stirrers, packaging, water bottles, and retail bags. They replaced them with environmentally friendly alternatives from bamboo, paper, and recycled plastic, This may be a s small change, but it has had a considerable impact and British airways aimed for these changed to result in 700 tons of single use plastic being eliminated form there flights annually.

Emirates has also been combatting single use plastic waste since 2019. The airline began simply by replacing plastic straws with paper ones, then plastic bags for inflight purchases instead of plastic ones. The company introduced other sustainability initiatives, such as using blankets made from recycled plastic bottles and recycling plastic bottles sold on flights. They believe these changes could prevent over 80 million single use items from ending in landfills.

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social media is a factor that has contributed to the forever changing trends that the Uk travel industry faces. Social media is used for conning travel inspiration, and you can book through apps on your smartphone. Social media has changed the way people approve there trip planning. According the statista, 36.5% of travelers said they used social media to front travel inspiration or ideas. The residents is more prevalent among young travellers. About 60% of generation Z and 40% of millennials report they use social media for travel purposes. In the past, travelers would reply on travel agents, guidebooks and brochures to plan their trips. Now travellers are much more likely to use visual social media platforms like instagram and Facebook to find destination inspiration, research hotels, and plan activities. A customer might come across unique hotel on instagram and add it to a “bucket list” folder. By the time they are ready to plan a trip they might plan an entire vacation centered on staying at that one hotel. When travellers are ready to book, social media has also made it easier for them to do so. Now, customers can click on a tour operators website from instagram and book an excursion right then and there, without ever having to switch devices.

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Social changes in travel and tourism refer to shifts in consumers behaviours, preferences and demographics that influence the way in which people travel. Social changes are ofer. linked to external factors including technology, economic developments and trends.

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•https://www.mintel.com/press-centre/travel/pushing-the-boat-out-cruise-sector-set-to-grow-faster-than-the-wider-overseas-holiday-market

•https://www.carricktravel.com/blog/so-why-is-cruising-so-popular-these-days/

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•https://cruisemiss.com/2018/07/11/why-are-cruises-so-popular/

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•https://www.abta.com/news/abta-research-reveals-year-year-rise-solotravellers#:~:text=Almost%201%20in%205%20(19,from%20just%206%25%20in%202022.

I also including some information from the Tui speaker, and added it to my work to make the detail more in depth.

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Well done Lil, you have been able to describe the different developments and how they have shaped the UK Travel and Tourism Industry. You have included an excellent level of detail within your assignment, demonstrating excellent research skills. You have used a wide range of sources however, I know that these sources were not all the ones that you used. Please get into the routine of noting down all the sources you have used to complete assignments. You have achieved a distinction for this assignment - well done.