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In the early 19th century, Advertising began to take shape with the ris of newspapers and printed materials. Ads were simple and short, usually promoting a small local business. This era laid the advertising foundation.

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The Rise of Print Advertising (Early 1900s)

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The Rise of Print Advertising (Early 1900s)

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Magazines started to gain popularity which caused advertisers to recognize the potential to reach specific audiences. Ads began to become more visibly appealing utilizing pictures and catchy slogans.

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The radio became very popular in this time, therefore advertisers took advantage of this and tried to get ads to reach farther out to different people. This also is when sponsors became popular and they were common.

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Television was a huge part of this period in time. Brands began to invest heavily in TV commercials which created iconic ads that are still remembered to this day. Ads began to use celebrities and catchphrases to gain attention and more viewers.

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Companies began to understand what branding can do for a business. Businesses developed more logos, slogans, and messages. Some brand examples are Nike, Coca-Cola, and many more.

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When cable television was developed advertisers targeted niche audiences more effectively. These commercials could provide more information to certain areas.

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As the internet began becoming a large part of everyone's lives, ads became very popular on there. People could scroll through the internet and find ads personalized to them. This started off digital advertising that was personalized to people.

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The rise of social media platforms like Facebook and Twitter changed the advertising landscape dramatically. Advertisers could now directly interact with people who saw their ads and was interested.

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With smartphones becoming one of the most popular electronics, mobile advertising emerged as a critical component of marketing strategies. Advertisers developed app-based ads and location-based marketing to reach consumers on-the-go.

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In the future, advertising is expected to continue evolving with advancements in technology. Trends like artificial intelligence, augmented reality, and personalized marketing will shape how brands connect with consumers. Advertisers will likely focus on enhancing user experiences, leveraging data analytics to deliver targeted messages, and adapting to changing consumer behaviors in a rapidly digitalizing world.