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About

Walt Disney World is a massive entertainment and vacation resort located in Bay Lake and Lake Buena Vista, Florida. Opened on October 1, 1971, it was envisioned by Walt Disney as a “magical place where families could experience joy and imagination.” Often referred to as the “Most Magical Place on Earth,” it spans 25,000 acres,...

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Revenue and Usage Statistics

• Revenue: Walt Disney World significantly contributes to Disney’s Parks and Experiences revenue, which totaled $32 billion in 2023.

• Visitors: Pre-pandemic attendance reached 58 million annually (2019), with recovery nearing pre-pandemic levels.

• Employment: Over 75,000 employees, making it one of the largest single-site employers in the U.S.

• Economic Impact: Generates billions for Florida’s economy through tourism, business partnerships, and infrastructure development.

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Progress

Since opening, Walt Disney World has continuously expanded, adding parks like EPCOT (1982), Hollywood Studios (1989), and Animal Kingdom (1998).

Recent highlights include Star Wars: Galaxy’s Edge and Pandora – The World of Avatar, with ongoing updates like new themed lands and Disney Springs improvements.

The resort generates substantial revenue for Disney ($32 billion in 2023 for the Parks division), attracts millions of annual visitors (58 million pre-pandemic), and employs over 75,000 people, driving Florida's economy.

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1. Families and Children: The primary audience, offering experiences suitable for all ages, from young kids to teenagers.

2. Disney Enthusiasts: Fans of Disney characters, stories, and franchises.

3. Couples and Friends: Providing romantic, adventurous, and premium entertainment options.

4. International Travelers: Attracting visitors from around the world with cultural diversity and world-class services.

5. Businesses and Events: Hosting conferences, corporate events, and group activities.

Walt Disney World’s ultimate goal is to deliver magical, unforgettable experiences that foster joy and connection through creative entertainment.

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Walt Disney World has a rich and diverse system of resources, including finance, people, technology, facilities, and brand value. These resources play an important role in maintaining the resort's success and sustainable development.

Financial Resources

Human Resources

Technology Resources

Facilities

Brand Value

Partnerships and Community