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1. How can we optimize our existing relationships to generate more opportunities?

Who are our past clients that we haven’t re-engaged with?

How can we create a nurturing sequence to stay top-of-mind with them?

What referral incentives or follow-ups can we implement to encourage word-of-mouth recommendations?

2. What outreach strategies can we implement to proactively attract more keynote opportunities?

Are there specific industries, associations, or event organizers we should target directly?

What systems or tools (CRM, email campaigns, LinkedIn outreach) can help us track and automate our efforts?

How can we position Hal as the go-to speaker for high-impact events?

3. What additional value can we offer to increase bookings and expand our opportunities?

Can we package Hal’s keynote with workshops, coaching programs, or online follow-ups?

Are there ways to customize the keynote to fit specific industries better?

Should we offer discounted "repeat engagement" packages to past clients?

4. How can we leverage marketing and content to attract more inbound keynote inquiries?

Are we effectively showcasing testimonials and past event highlights on our website and social media?

What content (videos, blog posts, social proof) can we create to position Hal as a must-have speaker?

Can we leverage the Miracle Morning brand further to attract aligned audiences?

5. What systems and processes do we need to scale keynote bookings efficiently?

Do we have a consistent follow-up process for inquiries and leads?

How can we track and measure our efforts to identify the most successful booking channels?

Are we utilizing our current team effectively, or do we need additional support to scale?

By answering these questions, you'll gain clarity on the areas to focus on and the next actionable steps to increase keynote bookings effectively.

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95% of Time A Lead Comes In From Halelrod.com/speaking

Or referral - introduction email from client or person who loves Hal.

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Custom proposals are sent with Hal’s keynote topics, fee structures, and value propositions.

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Custom proposals are sent with Hal’s keynote topics, fee structures, and value propositions.

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Tiffany is keeping track of all the details of the clients on these calls and is customizing a lot of the Fulfillment engine to make them feel seen and heard.

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Key insights and past client success stories are provided to increase trust and credibility.

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Tiff replies with Speaking Prospect Template

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Tiff replies with Speaking Prospect Template

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Client signs contract and makes the 1/2 deposity

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Tiffany sends email recap of all of her follow up actions.

Hal would be thrilled to make a promo video for you. This is where she also talks about the emails that can be written and the social media posts that are going to be made.

This is also the spot where Tiffany offers a prep call with Hal.

Questionaire - What is the questionnaire? https://form.jotform.com/242065042215141

Sends assets - multiple head shots, speaker reel, tech requirements, bio, introduction for whomever intros, links to the questionnaire, w-9 (https://www.dropbox.com/scl/fo/isfli0vxh421mtjv5subr/ADmAMjmTkM1cCNH-zapOziE?rlkey=rqemqx4kafao704rnoe5sgxvn&st=pfx7yi4j&dl=0)

Also, think about all the things that we have that are additional, books, app, movie, etc

How can I support you? I'm available anytime. Tiffany

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Please click the link to complete this form.

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Hal personalizes the keynote based on the event theme and client’s needs.

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Hal and Tiffany hold a call with the event team to review expectations and logistics.

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Marketing assets, headshots, SLIDES and promo videos are shared with event organizers.

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Marketing assets, headshots, SLIDES and promo videos are shared with event organizers.

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Thank You Email & Recap:

Tiffany follows up with event organizers to gather feedback and thank them.

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Clients are encouraged to provide testimonials and refer Hal for future events.

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Offer workshops, coaching add-ons, or future speaking engagements.

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Collect feedback to refine the keynote and speaking process.

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Invoice Follow-Up:

Any remaining balance is collected per contract terms.

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Files are documented, and notes are stored for future engagements.

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Opportunities for Improvement:

1. Automate initial inquiries through a CRM (e.g., ActiveCampaign) for quicker response times.

2. Create an automated follow-up sequence post-event for upsell opportunities.

3. Develop a content funnel (emails, case studies, videos) to nurture warm leads.

4. Implement a lead referral program to encourage past clients to introduce Hal to their networks.

5. Increase outbound efforts to supplement the current inbound model and grow bookings faster.

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Contract signed and Deposit Paid

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Tiffany follows up with them 7 days later

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Potentially negotiating fee - Jump on a call.

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Keep Hal in mind.

Hal's really focused on spending quality time for his family, speaking fee has to be considered.

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Tiffany reaches out to Hal and gives him the details and asks for a decision

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Tiffany reaches out to Hal and gives him the details and asks for a decision

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People add their edits

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So that they understand

This has to do with the way docusign works

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Tiffany follows up and gets them to sign

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Available all the time

I'm ready to support you with whatever you need

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Prep Call with Hal, Tiffany and potentially Jeremy

Get outcomes, ease their minds, get them pumped

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event is 3 months away

Anything you need?

Builds rapport with them by checking out their website or place that they're promoting Hal or the event

Re attach the Dropbox link with all the assets

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event is 3 months away

Anything you need?

Builds rapport with them by checking out their website or place that they're promoting Hal or the event

Re attach the Dropbox link with all the assets

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INVOICE

Ping you. Final invoice has been sent out.

Still waiting on questionnaire, or something specific

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Where to be

What to do, not do

What to wear

Etc

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Tiffany is getting all the details for where, when, how, what Hal is supposed to do in order to add the most value to the Event and to the event team.

She's making him a resource not a demand.

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Tiffany Connects Hal and the client via text so they can connect at the event

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Tiffany Connects Hal and the client via text so they can connect at the event

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He goes through it on the plane most of the time

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60 min plus to be in the loop to what everyone is hearing right before he goes on stage.

He almost always do call backs to the message before him. Trys to do it early on. Nice transition.

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Meet n greet

Book signings

VIP lunches

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Re Invest 5% into a gift

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Send an email that super generic email

Ask for recording (if she doesn't get it, she follows up in a month)

Soft offer to re book Hal

Google Doc -