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Name: Felyscia Vinna Junai Anak Louis

Permanent Address: Lot 1194, Promin Jaya 1D, Taman Emas, Senadin, 98000 Miri, Sarawak

Academic Qualifications: Bachelor's in human resource development with Honours

Role:

Be ready to make decisions that shape the business, such as pricing, product development, and problem-solving

Build systems that allow the business to grow smoothly, such as adding new team members or expanding products.

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Mochi by Ika is dessert selling business called mochi. The texture of a mochi is soft and chewy with delicious fillings. Our mochi also has various variations of flavors and types.

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Mochi by Ika, established in 2024, is a brand dedicated to delivering premium Japanese-inspired desserts.

It is located at Lorong Juara 1f, Petra Jaya, Kuching, Sarawak.

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The business was discovered through TikTok, and the group members act as dropshipper agents, making desserts accessible to a broader audience.

"Mochi by Ika" is a small business focused on producing high-quality mochi desserts.

It specializes in chewy, soft-textured Japanese mochi adapted to local preferences with popular flavors such as tiramisu, chocolate, mango and strawberry, along with complementary dipping sauces.Each bite offers a perfect balance of taste and texture.

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❗️HI SEMUA ESOK MOCHI RM2 ADA DI SUKMA❗️ •IF MOK BOOKING AWAL BOLEH WS KMK 📲 https://www.wasap.my/601110260307/ordermochi •COD BY GRAB EXPRESS (PAYMENT)🚗 📌MOCHI RM2❗️ 📌MOCHI RM2❗️ 📌MOCHI RM2❗️ 📌MOCHI RM2❗️ 📌MOCHI RM2❗️ #smallbusiness #mochi #fyp #kuching #kuchingsarawak #fypシ

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Offers premium-quality mochi at budget-friendly prices.

RM2.50 per piece pf mochi

RM10.00 for a box of mochi dips.

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Primarily serves students and staff at Universiti Malaysia Sarawak (UNIMAS), ensuring delicious desserts are easily accessible to the local community.

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Aims to bring joy and sweet moments into people's lives through high-quality, affordable desserts that are perfect for any occassions.

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Combines freshness, affordability, accessibility, and community engagement to create a unique dessert experience that keeps customers coming back for more.

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Fruit Daifuku Mochi - Japanese Cooking 101

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The Business Model Canvas, introduced by Osterwalder (2008) is a method of analyzing, designing, strategizing and testing a business model based on nine business areas. The strategies are put up on a board so that the entire model can be seen at once. This will allow the entrepreneur to understand each of the strategies and relate it easily to the other strategies on display. The Business Model Canvas is a canvas or a chart which includes at least nine areas or  elements in a business model.

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Key partners are the network of suppliers and partners that make the business model work. Companies forge partnerships to optimize business models, reduce risk, and acquire resources.

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Key activities are activities that a company must do in order to make its business model work.

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Key resources are the essential assets a business needs to operate, deliver value, and generate revenue. These can include physical items, financial funds, intellectual properties, or human expertise, depending on the business model.

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A company’s value proposition is what distinguishes itself from its competitors. Value is provided through various elements such as newness, performance, customization, reliability in ‘getting the job done’, design, brand, price, cost reduction, risk reduction, accessibility, and convenience. The value propositions may be quantitative or qualitative.

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Gathering feedback helps the business understand customers’ opinions, identify areas to improve, and enhance the quality, flavors, and packaging of the mochi. Meeting customer needs builds trust and loyalty, while analyzing feedback trends helps plan for future sales. This strengthens customer relationships, encourages repeat purchases, and promotes positive word-of-mouth.

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A company can deliver its value proposition to its targeted customers through different channels. Effective channels will distribute a company’s value proposition in ways that are fast, efficient and cost-effective.

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Customer segmentation helps us determine for whom we are creating value for and who are our most important customers.

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The opted cost structured model will have to be aligned with the other activities in the business model to match the total products and services concept offered to customers.

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Revenue streams represent the cash a company generates from each customer/product segment. An entrepreneur will have to strategize and modify his products and services to create attractive values for target customers.

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-Be a middleman with suppliers

-Taking on leadership roles when necessary.

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DAYANGKU HUSNAZIRAH AISYA BINTI AWANG MOHAMAD FARBU (103832)

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DAYANGKU HUSNAZIRAH AISYA BINTI AWANG MOHAMAD FARBU (103832)

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-Being a good customer service for customer.

-Maintaining a positive and inclusive group dynamic.

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NURIEMA SHARWATIEY BINTI MOHAMAD SUKUL(105829)

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NURIEMA SHARWATIEY BINTI MOHAMAD SUKUL(105829)

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-Volunteering for tasks beyond assigned roles.

-Making sure the distribution of the goods arrive safely.

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NUR AIN ATIQAH BINTI BADRUL HISHAM(105490)

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NUR AIN ATIQAH BINTI BADRUL HISHAM(105490)

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-Problem solver

-Ability to address challenges proactively.

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Monthly Income Statement of MOCHI BY IKA

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Monthly Income Statement of MOCHI BY IKA

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Leverages TikTok for exciting promotions and WhatsApp for direct communication with its audience, fostering a personal connection with customers.

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mochibyika (@mochibyika) on TikTok | 3467 Likes. 206 Followers. 011-1026 0307 ‼️DH LOCK TERUS CHAT‼️ 🛍️@ikathirftstore🛍️.Watch the latest video from mochibyika (@mochibyika).

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MAGDALINA TERESA ANAK RONALD BENNY(104833)

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MAGDALINA TERESA ANAK RONALD BENNY(104833)

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-Actively seeking feedback from customer.

-Promotes Business.

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-Delivers customers order.

-Keeping cash flow move smoothly

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The mochi also marketed on Instagram application through account Mochi by Ika.

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1 pcs = RM2.50

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Dayangku Husnazirah Aisya binti Awang Mohamad Farbu (103832)

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Dayangku Husnazirah Aisya binti Awang Mohamad Farbu (103832)

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The MPU3222 business project required us to run a business throughout Semester 1 and achieve a profit of at least RM100. My group chose to act as dropshippers for a small business we found on TikTok, called Mochi by Ika. Their visually appealing mochi products and strong social media presence made them an ideal partner. After reaching out, we successfully established a collaboration.

We used WhatsApp for marketing, targeting students. We promoted our product in various student groups using attractive posters and highlighted its multi-flavored options to appeal to a wide range of tastes. Additionally, we encouraged word-of-mouth marketing by asking satisfied customers to share their experiences.

Despite our success, we faced challenges such as competition from similar businesses, balancing academic responsibilities with the project, and managing low profit margins. These obstacles taught us the importance of differentiation, time management, and persistence. We surpassed the RM100 profit goal at the end of the semester, which was a noteworthy accomplishment for us as novice business owners.

This study demonstrated the effectiveness of social media in increasing sales and underlined the need of cooperation, flexibility, and customer service. Partnering with Mochi by Ika was a rewarding experience that not only met our project goals but also inspired us to explore entrepreneurship further in the future.

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MAGDALINA TERESA ANAK RONALD BENNY (104833)

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MAGDALINA TERESA ANAK RONALD BENNY (104833)

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As part of the MPU3222 assignments, we were tasked with starting a business of our choice, and my group decided to become dropshipper agents for Mochi by Ika. This experience allowed me to learn how dropshipping operates and gave me valuable insights into managing and running a business effectively. We were motivated to work with Mochi by Ika because of its unique dessert-making skills and broad appeal. We were drawn to the visuals as well as the different flavours and the opportunity to promote and sell a high-quality product which made it an ideal choice for our project.

This experience helped me develop a better understanding of the dropshipping concept, specifically how it mitigates the requirement for upfront inventory investment. Additionally, I discovered how crucial it is to keep lines of communication open with both customers and suppliers to ensure timely deliveries satisfaction.

There were difficulties with the experience. We received feedbacks regarding several type's sweetness levels as well as requested for additional choices. We learned from these experiences how important it is to pay attention to and adjust to customers. We were able to improve customer satisfaction by interacting with our supplier and adjusting our marketing strategies.

In addition to improving my understanding of entrepreneurship, this task contributed in my personal development. I became more organized, became more adept at communicating with customer, and learnt how to deal with practical business challenges. All things considered, this experience prepared me for future opportunities by providing me with a realistic glimpse of the challenges and rewards of operating a business.

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Name: Magdalina Teresa Anak Ronald Benny

Permanent Address: No. 46, Taman Tematu Hill, Jalan Stephen Yong, 93250, Kuching, Sarawak.

Academic Qualifications: Bachelor's in human resource development with honours

Role:

Assist in managing the budget, tracking expenses and ensuring costs are kept within budget.

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Name: Nur Ain Atiqah Binti Badrul Hisyam

Permanent Address: No 577, Lorong Bukit Emas 10, Taman Bukit Emas, 70450, Seremban, Negeri Sembilan

Academic Qualifications: Bachelor's in human resource development with honours

Role:

Maintain relationships with suppliers and ensure timely delivery of ingredients.

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Name: Nuriema Sharwatiey Binti Mohamad Sukul

Permanent Address: Kampung Seruyuk, 94800, Simunjan, Sarawak

Academic Qualifications: Bachelor's in human resource development with Honours

Role:

Create and manage promotions, discounts, and special offers to increase sales and attract new customers.

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Name: Dayangku Husnazirah Aisya Binti Awang Mohamad Farbu

Permanent Address: No. 494B, Lorong 1, Kampung Baru, 97000 Bintulu, Sarawak.

Academic Qualifications: Bachelor's in human resource development with Honours

Role:

Foster an inclusive and respectful work environment, encouraging teamwork and open communication.

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Name: Muhammad Shamsuri Bin Osman

Permanent Address: Lot 4311 Kampung Bagan Baru, 34510 Batu Kurau, Perak

Academic Qualifications: Bachelor in Cognitive Science with Honours

Role:

managing budgets, cash flow, and financial reporting.

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 FELYSCIA VINNA JUNAI ANAK LOUIS (104181)

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 FELYSCIA VINNA JUNAI ANAK LOUIS (104181)

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It was a truly enjoyable experience to work as Mochi by Ika's dropship agent. I learnt valuable things from it about how to manage a business, fulfilling customers’ needs and more. I'll discuss my learnings, the difficulties we had, and how this project impacted me in my reflection. The most significant lesson I took away was the importance of customer focus. We ensured that our products satisfied the needs of UNIMAS staff, students, and events. For instance, we provided students with reasonably priced mochi in a range of flavours.

This demonstrated to me that the secret to success is understanding what your customers desire.

Additionally, I discovered the importance of internet marketing. We used TikTok to reach more people and WhatsApp to communicate with them directly. We were able to connect with customers and promote our items thanks to these channels. It demonstrated to me how important it is to use the appropriate tools in order to expand a business.

Another important aspect of this project was teamwork. Every member of our team had a specific responsibility, such as managing marketing, operations, or finances. We collaborated to finish our assignments and find solutions to issues. I learnt how to collaborate with others and improve my communication skills from this experience.

There were some challenges along the way. It was challenging to control expenses, particularly when using the cash-on-delivery approach. Additionally, we had to pay attention to what customers had to say so that we could make improvements to our products. I learnt from this that managing a business requires persistence and ongoing development.

Looking back, I feel proud of what we achieved. I improved my understanding of what it takes to manage a business and learnt useful abilities. I learnt how to be creative, collaborate well with others, and keep customers in mind while working on this project. I've been motivated to take on new projects in the future because of it.

In conclusion, creating Mochi by Ika's business portfolio was more than a simple assignment and inspired me. It taught me how to express ideas into reality and provided me with real entrepreneurship experience. I will never forget this experience since it helped me become a better business owner.

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Description: Bite-sized mochi filled with a variety of delicious flavors, topped with fresh fruits like strawberries and grapes. Perfect for snacks or small gatherings.

Price: RM 2.50 each

Packaging: Available in custom trays or boxes for easy serving.

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NUR AIN ATIQAH BINTI BADRUL HISHAM (105490)

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NUR AIN ATIQAH BINTI BADRUL HISHAM (105490)

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As part of the MPU3222 course assignment, we were tasked with running a business. The first step was to form a group and discuss the product we wanted to sell. Therefore, we had to work together to find a suitable product to sell among university students. In this regard, teamwork needed to be cultivated within each of us. This experience taught me how to collaborate in planning a business together. I also learned how to start a business and work with business partners as a dropshipper to sell mochi.

As a group, we collaborated with Mochi by Ika to sell mochi to UNIMAS students, lecturers, and staff. Additionally, I viewed this task as a learning opportunity that I could apply in future business endeavors. In selling mochi, I promoted advertisements on WhatsApp through group messages and status updates. We took orders via messages from customers. As for delivery matters, we only needed to wait for the Mochi by Ika team to deliver the orders to us on time and in good condition. This was crucial because the mochi had to reach the customers in excellent condition to ensure their satisfaction and to receive positive feedback.

Throughout the business period, we also faced some challenges. For instance, we needed cash for payments and could not use bank QR codes. Since most students are cashless, it was difficult for us to collect payments. However, we found a solution which is customers would pay us via QR, and we would withdraw the money from an ATM to pay the Mochi by Ika team.

In addition, we conducted a group presentation to explain our business process and results in front of the lecturer. Afterward, we were required to prepare a written report and a business portfolio as the next task. Through this, I learned how to complete this assignment with the help of my group members. I truly appreciate the efforts of myself and my group members in achieving our objectives for this business.

In conclusion, creating the business portfolio and report was an achievement for me. This entire experience became a valuable lesson for me in trying new things.

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NURIEMA SHARWATIEY BINTI MOHAMAD SUKUL ( 105829)

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NURIEMA SHARWATIEY BINTI MOHAMAD SUKUL ( 105829)

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Adopting the dropshipping model for Mochi by Ika has been a wise decision that has allowed me to grow the business without having to handle big amounts of inventory or a physical store. Reflecting on this approach, I have gained a better understanding of the model's merits and limitations, as well as its alignment with the company's aims.

The dropshipping model has allowed Mochi by Ika to concentrate on what is truly important: making high-quality, freshly prepared mochi and providing an enjoyable client experience. I was able to focus on branding, marketing, and client involvement by collaborating with reputable suppliers and employing an effective online order fulfillment platform. This strategy has enabled a lean operation in which inventory management, packaging, and shipping are outsourced, lowering the financial risks involved with purchasing bulk goods and warehousing.

However, the dropshipping model did bring some issues. Maintaining control over packing quality and guaranteeing timely deliveries needed close collaboration with suppliers and delivery partners. As a result, I've learned the value of choosing trustworthy and dependable partners to ensure the high standards that MOCHI BY IKA promises to its clients.

The experience of running MOCHI BY IKA as a dropshipper taught me the value of developing good relationships with suppliers and consumers. Effective communication and transparent service are critical to achieving customer happiness and protecting the brand's reputation. I've also learned the need of adaptability, particularly when dealing with operational difficulties like delays or product anomalies, and ensuring that they are rectified as soon as possible to maintain consumer trust.

To summarize, operating Mochi by Ika as a dropshipping business has proven to be an economical and scalable solution, allowing me to focus on what is most important delivering outstanding mochi while building the brand. Lessons acquired from this strategy will continue to guide me as I develop the business and explore new prospects.

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This subject MPU3222 has been a great experience for me as entrepreneur beginner. By selling mochi to fellow friends and customer, I get to expand my own networks. This subject also teach me on how to manage money wisely as it is important now days. Many problem like overhead cost can effect our business. Overall this subject is interesting subject to learn and I'm myself happy and fortuned enough to learn about this subject.

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Key Highlights:

1. Business Model: Operates as a dropship agent, focusing on niche markets within the university.

2. Marketing Channels:

TikTok for broad digital engagement.

WhatsApp for direct communication and targeted promotions.

3. Customer Segments:

UNIMAS students and staff.

Event organizers within the university.

4. Revenue Streams:

Product sales with attractive profit margins.

Delivery services via Cash on Delivery (COD), enhancing customer convenience.

5. Value Proposition:

Fresh, high-quality mochi desserts with diverse flavors.

Accessibility and affordability tailored for students and staff.

6. Operational Strategy:

Efficient supply chain partnership with Mochi by Ika.

Feedback-driven product improvement to ensure customer satisfaction.

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Description: A fun and interactive dessert box featuring mochi pieces paired with fresh fruits and a rich chocolate dip. Perfect for sharing or as a sweet indulgence.

Price: RM 10.00 per box

Packaging: Comes in a secure and elegant box, ideal for gifts or parties.

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The mochi marketed on TikTok application through account Mochi by Ika.

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mochibyika (@mochibyika) on TikTok | 3467 Likes. 206 Followers. 011-1026 0307 ‼️DH LOCK TERUS CHAT‼️ 🛍️@ikathirftstore🛍️.Watch the latest video from mochibyika (@mochibyika).