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This is our business model canvas.

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White Minimalist Business Model Canvas Brainstorm

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CUSTOMER RELATIONSHIPS AND CUSTOMER SEGMENTS

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CUSTOMER RELATIONSHIPS AND CUSTOMER SEGMENTS

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CUSTOMER RELATIONSHIPS

1.PERSONAL ASSISTANT:

-Customers can request custom keychain designs based on their preferences.

-The business offers guidance on available materials, colors, and styles.

-Helps customers create unique, handmade keychains that suit their needs.

-Provides one-on-one communication for a more personalized shopping experience.

2.FEEDBACK:

-Actively collects customer feedback through social media, direct messages, and reviews.

-Uses feedback to improve product quality, design options, and packaging.

-Builds trust and loyalty by showing customers that their opinions matter.

-Encourages repeat purchases and word-of-mouth recommendations.

CUSTOMER SEGMENTS

1.PRIMARY: Unimas Students and Staff

-This is the main target audience because they are directly involved in the creative process.

-They are interested in customizing their keychains to match their personal style or as a representation of their identity.

-Being within the Unimas community, they are easier to reach through campus events, word-of-mouth, and social media.

-They may also help promote the brand within the university.

2.SECONDARY: Young Adult Consumers

-This segment consists of young adults who value unique and aesthetic handmade items.

-They may not design their own keychains but appreciate the craftsmanship and eco-friendly aspect.

-Social media marketing (Instagram, TikTok, and Facebook) is an effective way to reach them.

-They are likely to be trend-conscious and enjoy supporting small businesses that align with their values.

3.TERTIARY: Gift Shoppers

-These customers are seasonal or occasional buyers, purchasing keychains as gifts for friends, family, or special occasions.

-They are looking for affordable yet meaningful presents.

-They may not be repeat customers, but they contribute to holiday or special event sales (e.g., birthdays, graduations, Valentine’s Day).

-Attracting them can be done through gift bundle promotions or special packaging options.

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White Minimalist Business Model Canvas Brainstorm (1)

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KEY PARTNERS,KEY ACTIVITIES AND KEY RESOURCES

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KEY PARTNERS,KEY ACTIVITIES AND KEY RESOURCES

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Key Partners

Supplier: Provides materials for keychain production.

Distributor: Helps in delivering products to customers.

Investor/Finance Partner: Supports business growth through funding.

Mentor: Guides the business with experience and strategic advice.

Key Activities

Designing Handmade Keychains: Creating unique and customized keychains.

Sales and Promotion: Marketing products to attract customers.

Managing Stock Materials: Keeping track of materials to ensure smooth production.

Crocheting: The core handmade process of making the keychains.

Packaging: Preparing products attractively for customers.

Key Resources

Materials for Keychain Production: Essential supplies such as yarn, hooks, and accessories.

Social Media Marketing Tools: Platforms and tools used to promote and sell the products online.

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White Minimalist Business Model Canvas Brainstorm (2)

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There are four channels that we used to promote and sale our product to the customers. Firstly, we use Whatsapp for direct communication with customers to answer questions, take custom orders, and provide updates on delivery. Customers can easily send their design requests or ideas for personalized keychains. Secondly, we also use Facebook to showcases keychains through posts and albums. In addition, we use a Tiktok as a platform to promote our products by create short, engaging videos showing the showcasing finished products. Last but not least, we also use instagram to promote and sales our products by Uses Instagram Reels, Stories, and Highlights to display keychains.

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White Minimalist Business Model Canvas Brainstorm (3)

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Price of each design

This is the price for each design. Price is different based on size and design that chosen by customer.

DESIGN 1 – RM2.00

DESIGN 2 & DESIGN 3 - RM4.00

DESIGN 4, DESIGN 5 & DESIGN 6 – RM5.00

DESIGN 7 – RM6.00

DESIGN 8 – RM8.00

Product material cost

Yarn – RM23.05

Keychain ring – RM12.25

Cotton fill (500g) – RM6.70

Other materials (safety eyes, blush, beads)– RM8.00

Total manufacture cost = RM50.00

Total sales

DESIGN 1 – RM0

DESIGN 2 – RM8.00 (2 items purchased)

DESIGN 3 – RM4.00 (1 item purchased)

DESIGN 4 – RM40.00 (8 items purchased)

DESIGN 5 -RM0

DESIGN 6 – RM30.00 (6 items purchased)

DESIGN 7 – RM6.00 (1 item purchased)

DESIGN 8 –RM40.00 (5 items purchased)

CUSTOMIZED DESIGN (small capybara – RM12 (2 items purchased) / musang – RM16 (2 items purchased) / hamster big eye – RM6 (1 item purchase) / rimuru slime – RM6 (1 item purchased))

Total sales = RM168.00

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NATELIA KELING ANAK LUTA (105346)

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Hello everyone! My name is Natelia Keling Anak Luta. I come from Lundu, Sarawak. I am a first year student in Multimedia Computing from Faculty of Computer Science and Information Technology, UNIMAS. It's a pleasure to meet you guys!

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Our crochet products offer fanciful and lovely designs that appeal to all ages, making them perfect for gifting. We take pride in using eco-friendly materials and offering personalized services. Not just that, our product also come at affordable prices that allowed everyone to enjoy the unique charm of handcrafted accessories without spending too much. These create a strong reason for customers to choose our products over others.

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Our crochet business began with a girl who had a deep passion for crafting and keychains. In her free time, she would crochet various items inspired by ideas she found on the internet, making it her beloved hobby. One day, she decided to make a handmade keychain as a gift for a friend. The reaction of the friend was thrilled, appreciating the unique, personal touch and the effort put into the gift. This wonderful reaction sparked an idea to share the joy with others, and crochet evolved from hobby into something more significant.

As we continued, she realized that her passion could also promote sustainability by using eco-friendly materials. She shared this vision with a group friends, and together, they decided to transform the craft into a business. As a group, we now sell our crochet products to students on campus, taking orders first and delivering them within the campus.

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Hello there! My name is Yvea Grace Litad Kajan. I come from Limbang, Sarawak. I am a first year in Multimedia Computing student from Science Computer and Information Technology faculty. Nice to meet you guys!

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1. Durability Issues :

This issues because the keychain might become loose, unravel, or break after some use. Durability is a common concern for handmade items like crochet keychains. Since the product is created using yarn and cotton, its strength depends on factors like the quality of materials, craftsmanship, and usage conditions.

2. Limited customization options :

The limitation in the color of yarn affects your ability to meet diverse customer preferences. When customers request specific designs or color combinations that you cannot fulfill due to your limited yarn inventory, it can lead to dissatisfaction or missed sales opportunities. Due to the high demand for designs using white yarn, we are unable to accommodate customer design requests that require white yarn.

3. Size or design mismatch :

This problems happened because of miscommunication of expectations. Customers are not clearly describe their desired size or design, leading to misinterpretation and also because of technical limitations. Certain designs might be too intricate to replicate accurately with the available yarn.

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Yvea Grace Litad Kajan (106760)

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ChainCharm Instagram Account :

chaincharm_3222

ChainCharm Instagram Account link :

https://www.instagram.com/chaincharm_3222?igsh=ejIzNXZsbW93c2Zx

The business named ChainCharm started operations on November 7, 2024, and our first post on Instagram was on November 18, 2024, which was an image stating "Coming Soon." In addition to that, our business uses 3 social media platforms: WhatsApp, Instagram, Facebook and TikTok to promote products, pricing, contact details, and existing designs. Customers can obtain information from our social media accounts.

What we have apply in our Social Media (Facebook, Instagram) :

We have also uploaded several short videos of designs requested by our customers and placed these videos in our highlight stories. The description and music added to our bio profile help attract customers as it makes our profile appear more lively and engaging.

We have applied softsell and hardsell in our posting. From the images provided, we can identify marketing content that leans towards softsell. The evidence are, "Bright and cheerful colors" used in the posts create a positive and inviting atmosphere. The handmade charm of the products is highlighted through friendly and relatable visuals, such as cute keychains and playful text. Other than that, the tagline "Crafted with love, style & your story 💕" emphasizes personalization and care, appealing to emotions rather than pushing for immediate sales. The use of emojis and conversational language, such as “Key your vibe, hold your magic 🔑,” builds a friendly tone. Lastly, phrases like "DM us for custom designs" and "Available, get yours now" are subtle, inviting customers to explore without pressure.

For the hardsell elements, we applied the pricing post with the image showing "RM4.00, RM5.00, RM6.00, RM8.00" could be considered a hardsell, as it directly presents the price and encourages customers to purchase specific items.

We also have applied the AIDCA model :

1. Attention - The posts use bright and colorful designs to grab attention, such as vibrant backgrounds and cute keychain images an the catchy phrases like “Need Chain, Need Charm” and emojis help draw the eye.

2. Interest - There is variety in the designs (chipmunk, octopus, flowers), keeping viewers engaged.

3. Desire - Statements like “Get yours now because stocks are limited!” attempt to create exclusivity and urgency and the posts show how the keychains can enhance personal items, sparking desire.

4. Conviction - We have mention “carefully knitted by our skilled artisans,” which builds trust. We also posted on customer's reviews to show stronger proof of the quality of our products.

5. Action - Clear calls to action like “DM us for custom designs” and “Contact us now” are included.

We have also uploaded several short videos showcasing designs requested by our customers and placed them in our Instagram highlight stories. The descriptions and music added to our profile bio also help attract customer interest, as it gives our profile a more lively and cheerful feel.

We have edited our pictures and videos using Canva and Capcut application. These applications have save our time on the picture and video editing where they provide a lot of templates for you to use. And, with the editing features that available in Canva and Capcut, it make us more easier to create a poster to attract customers for our marketing purposes. With the blend of colors that added in each posters could make the posting more cheerful and suitable for our product to be sell. By using these applications, we can producing images and videos that engage customers and display information about pricing and contact numbers.

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Business Name

ChainCharm

Business Location

Faculty of Computer Science and Information Technology

Business Vision

Our vision is to be recognized as the leading crochet business within our university. We also want to be known for our commitment to maintain our product quality, creativity, and sustainability. Our goal is to create a vibrant community where everyone can enjoy the art of crochet and appreciate the charm of handmade accessories.

Business Mission

Our mission is to offer beautiful, affordable, and high-quality crochet items that bring joy to everyone. We focus on creating cute and innovative designs with meticulous attention to detail. By using eco-friendly materials, we aim to provide accessories that are not only stylish but also sustainable. Other than that, we hope that that we can connect people through the love of crafting.

Business Objective

We will ensure a delightful experience for every customer by providing high-quality crochet products and excellent service. Our goal was to achieve a customer satisfaction by consistently deliver beautiful, crafted items and promptly addressing any issues. We believe that happy customers are the foundation of our business. We also strive to meet and exceed their expectations with every purchase.

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Our revenue streams include direct sales through online platforms and social media. In addition, we also generate income from custom order for specific request crochet design by customer.  By taking custom order, making our business model diverse and more sustainable.

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HENNNLOOOOOOOO GUYS!! My name is Nurnila Binti Sabini. I am from Saratok, Sarawak. I am a first year student in Multimedia Computing under Faculty of Computer Science and Information Technology.

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These adorable handcrafted crochet keychains will add a little something extra to your everyday life. Each one has been meticulously crafted to make you grin.

Adorable designs pick from a range of cute patterns that are ideal for purses, keys, and other items.

Next, the ideal present. These keychains are excellent presents for loved ones.

Last but not least, handmade with care each keychain is meticulously crafted from premium materials to ensure longevity.

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ChainCharm Facebook Account :

ChainCharm Keychain

ChainCharm Facebook Account link :

https://www.facebook.com/share/1AmAmzxz4x/?mibextid=wwXIfr

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Hi Hi Hello everyone~ My name is Dayangku Siti Nurfatihah Binti Awang Bungkong. I'm from Sarikei, Sarawak. I'm currently a first-year student in Multimedia Computing and I study in Faculty Computer Science and Information Technology, UNIMAS. Excited to know you guys~!

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ChainCharm Tiktok Account link: https://www.tiktok.com/@chaincharm_3222?_t=8rjUsMXCyRT&_r=1

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Dayangku Siti Nurfatihah Binti Awang Bungkong (103835)

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Here are our transaction records for the specified dates, totaling RM168.00. We noticed a significant drop in sales during the first week, which prompted us to revamp our sales strategy.

Interestingly, QR payments have become the preferred method among our customers. This shift highlights a move towards digital transactions, allowing us to improve our payment process and enhance customer satisfaction as we work to boost revenue.

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We are pleased to present the income statements for ChainCharm. Our projections indicate total sales reaching RM50.00, effectively covering all material costs. After accounting for our expenses, we anticipate a net profit of RM118.00, reflecting a positive outlook for our financial performance.

Moreover, our return on investment is an impressive 236%, translating to an estimated figure of RM168.00. This period marks a significant milestone for our organization, and we are eager to navigate the path ahead with optimism and ambition.

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Our sales generated from go-commerce total RM168.00. Each member receives RM21.00 from this amount, reflecting our collective success in driving sales through the platform.

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Hi there! My name is Ara Amira Binti Laili. I’m from Bintulu, Sarawak. I’m a first-year student in Multimedia Computing at the Faculty of Computer Science and Information Technology at UNIMAS. Looking forward to connecting with you all!

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102441

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Hey people, my name is Nurfa'izah Binti Maulana. I am from Bintulu, Sarawak and first-year student in Multimedia Computing of Faculty Science Computer Information Technology, UNIMAS. Glad to know all of you!

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This person is in charge of voice of our business on social media. She manages our social media accounts, creating engaging posts, sharing our latest crochet creations, and interacting with our online community. Her goal is to connect with our audience, grow our online presence, and spread the love for our handmade items.

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Dayangku Siti Nurfatihah Binti Awang Bungkong

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Dayangku Siti Nurfatihah Binti Awang Bungkong

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This person is in charge of voice of our business on social media. She manages our social media accounts, creating engaging posts, sharing our latest crochet creations, and interacting with our online community. Her goal is to connect with our audience, grow our online presence, and spread the love for our handmade items.

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This is our treasurer who responsible for managing the finances of our business. She handles the budgeting, keep track of all expenses and income, and ensure that our financial records are accurate and up-to-date. Her careful management helps us make informed decisions and keeps our business financially healthy.

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This is one of our customers services team, which is the friendly face of our business, interacting directly with our customers. They handle inquiries, take orders, and ensure that our customers are satisfied with their purchases.

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This is one of our customers services team, which is the friendly face of our business, interacting directly with our customers. They handle inquiries, take orders, and ensure that our customers are satisfied with their purchases.

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One of our crocheter that the creative heart of our business. Responsible for crafting our handmade crochet products and create a cute and adorable design keychain. They bring our designs to life, ensuring each item is beautifully made and meets our quality standards.

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The crocheter is the creative heart of our business. They are responsible for crafting our handmade crochet products. She also handles inventory management, making sure we have the materials we need and that our products are ready for delivery.

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Hi everyone, my name is Joanna Mary Anak Abel. I'm a first-year student in Multimedia Computing at the Faculty of Computer Science and Information Technology at UNIMAS. It's a pleasure to meet all of you.

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Hello there! My name is Nur Athirah Binti Sabli. I'm from Kota Samarahan, Sarawak. I'am a first-year student in Multimedia Computing at the Faculty of Computer Science and Information Technology at UNIMAS.

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One of our crocheter that the creative heart of our business. Responsible for crafting our handmade crochet products. She also in charge of packing the orders with care, ensuring each item is safely and attractively packaged.

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