# data[].attributes.body
consist of consumers, producers, resellers and governments from other countries

# data[].attributes.body
Since services are intangible in  nature, most service providers strive to incorporate certain tangible elements into their offering to enhance customer service

# data[].attributes.body
People are a defining factor in a service delivery process, since a service is inseparable from the person providing it

# data[].attributes.body
Process is crucial since it ensures that the same standard of service is repeatedly delivered to the customers

# data[].attributes.headline
Limitation of Traditional Marketing (Digital)

# data[].attributes.subject
Limitation of Traditional Marketing (Digital)

# data[].attributes.body
- Firms engage with their potential consumers in real time
- Easier to target and engage directly with customers
- Detailed information about consumers can be collected real time
- Easier in comparison to edit an ad if needed
- Less costly than non-digital campaign

# data[].attributes.body
They are government agencies that purcahse products or services to use them for public purposes or governmental aims.
eg. hospital equipments

# data[].attributes.body
Service Quality is more apparent to consumers in brick and mortar stores , but even in online shopping ,consumers expect great service such as a quick response time to fulfilling an order or addressing a complaint.

# data[].attributes.body
-Little to  no interaction
-Difficult to target
-Difficult to collect lots of real time information
-Difficult to edit/change
-Usually more expensive

# data[].attributes.body
To communicate the value of the product  and to encourage potential customers to buy
5 basic promotion elements :
-Advertising
-Personal selling
-Sales promotion
-Public relations
-Direct Marketing

# data[].attributes.body
Channels [Retail, Wholesale, Online]
-Area Coverage
-Stock/Inventory Management
-Transport and delivery
-Logistics and warehousing
-Bulk-breaking and assortment

# data[].attributes.body
The value used to exchange for the product
3 ways to earn more profits :
1) Sell more
2) Reduce business costs
3) Increase selling price
Examples :
-Trade and consumer discounts
-Trade and consumer allowances
-Payment period
-Mark up and profit margins
-Credit term

# data[].attributes.body
A good or service that can be offered to a market to satisfy a customer's needs
Product is tangible while service is intangible
-Quality
-Variety/Range/Product Line
-Features and Benefits
-Design and Styles
-Brand name/Branding
-Packaging & Labelling
-Services

# data[].attributes.headline
Limitations of digital marketing (Digital)

# data[].attributes.subject
Limitations of digital marketing (Digital)

# data[].attributes.body
-Highly technology-dependent
-Security and privacy concerns
-Building up trust and acceptance gradually
-Youth and young adults demographic base

# data[].attributes.body
It is a set of tactical tools - product, price , place and promotion that the company blends to produce the response it wants from its target audience.

# data[].attributes.headline
Limitations of digital marketing (Traditional)

# data[].attributes.subject
Limitations of digital marketing (Traditional)

# data[].attributes.body
-Less dependent on technology
-Security and privacy issues is minimal
-Seen as reliable
-Less tech-savvy consumer base

# data[].attributes.body
Is the data driven marketing with the use of the internet and technology

# data[].attributes.body
are individuals or groups that buy products to resell and gain profits

# data[].attributes.body
It consists of other companies which purchase products to use in their business, like producing other kinds of products. For example, Machinery to produce goods

# data[].attributes.body
approach where marketers identify and target their audience and place advertisements where their audience will see, hear, or interact with them offline

# data[].attributes.body
are individuals or households who buy products for their personal consumption to satisfy their basic needs/wants

# data[].attributes.body
A consumer is the end user of a product or service. They may or may not be the actual buying customer.

A customer is the one who decides the purchasing of a particular product. They may or may not be the consumer of that product.

# data[].attributes.body
Lastly, the marketing plan will be implemented and controlled for the effectiveness. After a period of time, and on a regular basis, the company need s to conduct marketing audit to review the performance of various products and may review their segmentation process in order to re-assess their view of the market and to look for new opportunities.

# data[].attributes.body
Once the marketing strategy has been developed, company will develop an optimal marketing mix that will support the positioning in the marketplace. It requires suitable products to be designed and developed, at a suitable place, with suitable distribution channels, and an effective promotional programme

# data[].attributes.body
The process begins with a detailed market analysis, usually through market research, like customer surveys as well as competitor and environmental analysis. It enables companies to understand their customers and the marketing environment, to uncover growth opportunities.

# data[].attributes.body
It will develop a customer-driven marketing strategy to find, attract, keep and grow target customers by creating, delivering, and communicating superior customer value

# data[].attributes.body
A market consists of a set of actual and potential buyers of a product. These buyers share a particular need or want that can be satisfied through an exchange relationships with seller

Target Market is where one or more specific groups of potential customers on which a company focuses all its marketing efforts

# data[].attributes.body
- when a want is backed by consumer buying power, it becomes a demand

# data[].attributes.body
Wants are needs shaped by one's culture and personal preferences.

# data[].attributes.body
are the states of felt deprivation and basic requirements for humans to survive (physical, individual and social needs)

# data[].attributes.body
It is defined as the management process for identifying, anticipating and satisfying customers requirements