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What are the future challenges in the running shoe sector?

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What are the future challenges in the running shoe sector?

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What are the future opportunities in the running shoe sector?

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What are the future opportunities in the running shoe sector?

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How could ON AG implement aspects of circular economy in their products and services?

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How could ON AG implement aspects of circular economy in their products and services?

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How could ON AG implement aspects of circular economy in their products and services? 

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How could ON AG implement aspects of circular economy in their products and services? 

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What could be a possible strategy for the future of ON AG to be able to persist against the industry giants suche as Nike, Brooks, Adidas and many more?

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What could be a possible strategy for the future of ON AG to be able to persist against the industry giants suche as Nike, Brooks, Adidas and many more?

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What could be a possible strategy for the future of ON AG to be able to persist against the industry giants suche as Nike, Brooks, Adidas and many more?

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What could be a possible strategy for the future of ON AG to be able to persist against the industry giants suche as Nike, Brooks, Adidas and many more?

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New materials

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audit suppliers to improve the sustainability

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audit suppliers to improve the sustainability

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Individualization

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subscription modell for shoes (exists already)

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subscription modell for shoes (exists already)

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shift in customer expectations and needs

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shift in customer expectations and needs

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to provide affordable shoes which are sustainably produced

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Circular economy, recycling of materials

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Circular economy, recycling of materials

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investments in athletes to make brand known

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investments in athletes to make brand known

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sustainability

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partnerships with IT-companies in order to stay innovative; individual solutions for users

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partnerships with IT-companies in order to stay innovative; individual solutions for users

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Using rain water

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Exploit the advantages of its website by offering complementary services like online sport program, proposing premium services to make them feel as close to the brand.

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position as sustainable brand stronger (USP) + modern; e.g., Veja; make different price segment

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position as sustainable brand stronger (USP) + modern; e.g., Veja; make different price segment

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differentiation: sustainable + modern + healthy lifestyle

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endorsement with top athletes or with influencers

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endorsement with top athletes or with influencers

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Possibility for customers to dispose the products at the manufacturer so that they can be recycled

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Have a presence on social networks to attrack younger customers.

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lower prices for products with no packaging

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dependance on suppliers overseas

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Propose a running app

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Keep positioning itself as a high quality and sustainable brand to differente itself from company that have a more "industrial" image. Focus on Swiss quality.