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this is my costing sheet

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The strengths for this campaign are that it has a website where customers can contact the store in case of something not working out in the website or even us forgetting to ship something, this as a business company helps it stay on track and realising what the website could improve because of the reviews that people put in the website created for only customers, as a business it's good having good relationship with the customers because that will make our reviews better and will eventually increase our sales and customers. however the weakness for this campaign are that it is not fully developed yet and as a business there are some stuff missing such as not everything that the public wants it's going to be in the app immediately which this also affects the sale rate of this app, as a business it's easy to get drowned due to the amount of work we have to take care of so, this can be a weakness towards our not yet fully developed brand. Although, to improve the campaign i would be more involved in social activities so i will be able to get noticed by more brands and in the future i could even be sponsored by other big brands as this will help my business attract consumer as it gets big and well known. Being active on social media will also help me improve on my brand image

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The promotional mix that i have chosen fits the rest of marketing mix (product, place, price,promotion). For advertisement it fits he promotion type of marketing mix because it 's able to promote the business thanks to the use of social media, however direct marketing uses the product to interact with people which links to having conversations about the product that it's being sold this fits the marketing mix of the product as it's a discussion about the service or something that is related to the product. However personal selling fits the rest of marketing mix because of the price as as a business to attract even more people you will eventually have to do discounts for even more affordable items. i will be able to use the aida model to communicate with my customer by developing attention through social media, advertising my brand on social media platform will eventually develop attention and also interest in people which this links to interest in the aida model because they will be curious to know what my brand is after seeing it everywhere. Will also be able to develop desire if they're interested by it by then taking action on purchasing the item on a mobile apps which then will link to customers purchasing it due to the amount of advertisement the brand has got.

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This brand logo is simple and covered with only black colours which is why i wouldn't choose it for my official brand logo, in my opinion it seems boring, however i like the fact that it's simple and easy to design for yourself to rapresent it too.

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This brand Logo contains exactly what my business rapresents it also says it by the written "shopping online" it is also not written in normal text writtens which makes it stand out and as a business it's important that your logo stands out from other business logos, however i didn't choose it due to the fact that as a shopping app i would like a image of someone containing shopping bags as it shows an accomplishment within the business and the person in the image.

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the product that i have decided to design is an appearance app which is used to choose outfits that are suitable for a particular event, this will help people look at how the outfits looks because it's on a manniquin, the features for this product is that is an app that helps with choosing two outfits together, the benefits of this is that you don't have to go outside to try on outfits as this app will already show you how the outfit is going to look on you.

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As business this logo rapresent exactly what it is about because it gives clues by the name "shopping girl" the logo contains nature colours which is also warm colours, however as my business i wouldn't use it because of the word "girl" which will be put off by males, my app is not only for females but also for male if they want, although it's mostly used by females.

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I have decided to choose this brand logo as it describes visually how my business app is, it rapresent a woman who has a satisfaction on her face after purchasing items online or somewhere else which shows that our company has good items for sale.

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I like this brand logo as t's simple and colourful but it doesn't give the customers enough information about what our app is and what it rapresent, also you can't really tell that it's a logo for an app shopping online.

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To promote my brand personality i would make sure i have good reviews on my website, i would do this by making a website all about satisfied customers, i believe this will attract more customer because if they see good reviews they would want to be apart of my product and this will help my business to have more loyal customers, i decided to do this because it is my usp of my product and as it is a positive thing the most businesses don't have, it gives more information about my service. The methods and techniques that i'm willing to use for this brand personality is the act of involving social media to attract more people and have more positive reviews after they have used our product.

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One of the 3 brand objectives that as a business i will have is Improving the amount of profits we get by putting more promotional efforts into higher-margin products. I believe this will increase the amount of customers, although   it will increase the profit too. Another brand objective is to improve on our sale we will do this by deceasing our prices in order to get more sales this will also improve on our monthly market share as a company. The last objective that i will take into consideration is to be active on our website that we use to interact with customers, i believe this makes a huge difference between the business because we will be able to create more loyal customers which we will then have good reviews in our website

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This app is mostly suitable for teenagers at the age of 13-21, but it's open for anyone that ones to be apart of it, females mostly like to use the app because of the fashion clothes that it comes with, however males prefer to go to shops and buy outfits of their choice, the income that this app will get monthly would be around £1.5 billion which could help with our monthly furnitures for the clothing app,  the attitude that i will be given to my target audience are going to be friendly because that will attract more customers and make more market share in the business.

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Justification of promotional mix choice 

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Justification of promotional mix choice 

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I have chosen these type of promotional mix which are personal selling, advertising and direct marketing for my brand, i believe these are appropriate for my service because one helps me to interact with my customers, the other one helps me to increase more sales and lastly gives our business new customers that have discovered us. It will make my promotional mix successful due to the fact that it has more than one advantages when using these promotional mix, these will increase my business somehow for example if direct marketing within my business doesn't help my company increase the advertisement will eventually help it increase on having more customers and increasing sales. By the help of social media and using instagram as my help tool this will even help with brand awareness this will also be easy for people to recognise my brand by the logo.

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The use of the logo will help my business be successful because it will develop the brand awareness of this by having its own logo it will be able to be different from other logos and i will stand out to the loyal customers. The use of good brand image will be successful because it will help keep the company in mind and if it as a good one and the customer has a good service with the company then it will help to build a solid customer loyalty across my business. Also this links to brand identity because developing a good brand identity can help build your reputation as a business, making sure you're doing better than your competitors. However having a brand vision also helps on working towards what the company hasn't achieved yet which gives it motivation, this develops the ability of brand connection within the customers. Having a customer perception can help the success of the business because it shows what the business is doing, what's the good and bad parts of the company and also helps to identify how to improve on something if more than 2 people have had the same issue with the company.

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As a business one brand method that i will use to promote my brand is the use of having a logo that represents me as a business because it will increase on my company's brand awareness due to the recognition it will develop when people see it. Also having a good brand image, as a manager i want my brand to develop a good positive brand image i want customers to think the affordable app shopping which relates to everyone because it's not that hard to pay for and i know this will increase the amount of sales the company will get. The brand identity that i will use is being able to interact with our customers on a daily basis this is a usp for my business because not every business has took their time to create a website only to interact with their customers this will promote my brand because it will be also known as the brand tat is able to interact with their customers. The brand vision for this app is that it has intentions of developing our own clothing brand in the future that's why it is starting as an app and small brand. We have developed the ability of having a good customer perception due to the good customer service we provide online and we deal with issues as soon as possible. The strategy for all these methods
it's also by the help of the smart target because it gives the business times and targets to work towards it.

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One promotional mix objective that as a business i will be using is advertisement which is when a business pays for space somewhere in the media it could be on facebook, instagram or even in the radio businesses use this to inform people what they are and what services they provide, also to gain new customers and getting their brand out there which is what my business company will be using. Another promotional objective for my business will be the idea of personal selling i think this will expand my business even more because it will attract more people when they see discounts or free gift, this will be able to expand the business even more as everyone loves affordable stuff. The last promotional mix that i will be using is Direct marketing which as a business we are working on it's the act of communicating directly with customers this can also be via email or text massage but as a business we have established the use of social media which on our website that we have created helps us interact with new customers and even the loyal customers.

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The promotional mix that as a business i will be using is advertising i have decided to choose this type of promotional mix because that's where i can relate it with new people and be known. The media that i intend to use to attract my customers is instagram i have chosen this social media platform because it attract the teenagers that would be interested in purchasing the item or even testing it out. Nowadays instagram it is a very popular tool that teenagers spend their life on scrolling to see pictures so having my brand out there will get me views as there is a sharing tool on instagram too by people sharing it and being able to see how many people have viewed the profile as a business it will help me identify if this is likeable by the teenagers or not and also have the chance to change it if something it's not likeable.