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BuzzFeed. (2019). Everyone Has A Type Of Flower That Matches Their Personality — Here’s Yours, 1 Apr. 2019 https://www.buzzfeed.com/hattiesoykan/flower-personality-quiz,.

Campaignlive.co.uk, (2019). Six stereotype smashers of women in advertising, 1 Apr. 2019, https://www.campaignlive.co.uk/article/six-stereotype-smashers-women-advertising/1458791

Dafont.com(2019). Prisma Font | dafont.com, 1 Apr. 2019, https://www.dafont.com/prisma.font,  .

Google.com. (2019), 3 Apr. 2019, https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=2ahUKEwjB-KvH_r_hAhVWOSsKHbOKCFAQ3ywwAHoECAkQAw&url=https%3A%2F%2Fvimeo.com%2F117375725&usg=AOvVaw3H24LknB_ivfJ6ADRdxRc3.

Hauff, A. (2019). Color Psychology In Marketing: The Complete Guide, CoSchedule Blog, https://coschedule.com/blog/color-psychology-marketing/#pure, 1 Apr. 2019, https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/.

Wfanet.org. (2019), 1 Apr. 2019, https://www.wfanet.org/app/uploads/2018/06/WFA-Guide-to-Progressive-Gender-Portrayals-in-Advertising.pdf.

YouTube. (2019). Always #LikeAGirl., 1 Apr. 2019, https://youtu.be/XjJQBjWYDTs.

YouTube. (2019). Keep the Bromance Alive - 60 seconds, 3 Apr. 2019, https://youtu.be/YcHxmzAg9us.

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When I was trying to determine the best possible colour scheme for my target audience and the message I am trying to promote in my video, I came across colour psychology. Through further research  I discovered pure colour, which is typically characterised as being "cheerful" and "bright".
I decided a pure colour such as yellow would definitely be appropriate for the message of my promotional video. As I am promoting flowers for all people, but more specifically for male audiences that have been traditionally excluded from flower advertisements. As I am striving to challenge the stereotype of flowers being associated with women/femininity I want my audience to feel positive about embracing this message. Therefore, yellow as a pure colour will suit my promotion perfectly.
https://coschedule.com/blog/color-psychology-marketing/#pure
https://www.quicksprout.com/the-complete-guide-to-understand-customer-psychology-chapter-4/

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https://www.dafont.com/prisma.font
modern font for modern people, the times are changing get on board be progressive.

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How does your target audeiene feel about the product prior to seeing the video?
general positivity, however extremely stereotyped to be exclusively for women
How do you want them to feel prior to viewing your video?
I want the audience to feel open minded as the video will challenge the stereotypes surrounding flowers as well as masculinity, therefore once the audience views my promotional video I hope they feel their views have been changed or at least challenged
What tones/emotions will you need to convey to convince your audience of your promotional video?
I will include tones of humour and positivity throughout my video to raise awareness to the toxicity of traditional ideas of masculinity and thereby promote flowers to a whole new demographic
Which colours best represent these emotions? why?
Colours such as yellow will reflect positivity and warmth towards the ideas I am striving to promote in this video. I also believe green would be a great colour to include as it promotes peace.
Which fonts best represent these emotions? Why?
I think playful fonts would be most effective as they would represent the lightheartedness of the video

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This article suggests that flowers are deeply personal and are relatable enough to us that we can actually have a specific flower matches to our personality. Using this tactic of relatability in my promotional video will allow me to better persuade my target audience to buy flowers. https://www.buzzfeed.com/hattiesoykan/flower-personality-quiz

This pdf provides examples of progressive gender portrayals in advertising. In reading and understanding this article I am able to draw inspiration from existing pieces of work that achieve a similar affect to that I am striving to achieve.

https://www.wfanet.org/app/uploads/2018/06/WFA-Guide-to-Progressive-Gender-Portrayals-in-Advertising.pdf

This article discusses the importance of abandoning stereotypes and provides examples of successful promotions and works of art that do so.
https://www.campaignlive.co.uk/article/six-stereotype-smashers-women-advertising/1458791

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Similar Promotional Videos- Lynx: less effort, more style 

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Similar Promotional Videos- Lynx: less effort, more style 

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Typically advertisements for mens products show a traditionally toxic view of masculinity. These types of promotions are often focused on men who are straight and are therefore "manly." This message excludes so much of the male audience and therefore alienates them. However, in this promotion for Lynx body spray they have decided to include gay men in their narrative and have therefore broadened their target audience and shown they are a progressive brand that recognises and includes all men.

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Similar Promotional Videos: Like a Girl 

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Similar Promotional Videos: Like a Girl 

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This advertisement shatters the assumptions and stereotypes surrounding girls and their ability to do various things in comparison to boys, for example, being brave. The stereotype of being the "damsel in distress" is questioned in this advertisement and therefore prompts the audience to do the same. I hope to achieve a similar effect in my promotional video, in which I am going to promote flowers to a target audience of males, who are consistently excluded from flower promotions due to the fact that their masculinity may be undermined. This is a notion I am aiming to directly challenge in my promotional video.

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Similar Promotional videos: Keep the Bromance Alive

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Similar Promotional videos: Keep the Bromance Alive

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This campaign was used to promote road safety using a humorous take on stereotypical male behaviour and the concept of toxic masculinity. Similarly, my promotional will focus on challenging certain stereotypes and assumptions around men. Therefore, I have taken inspiration from this advertisement and the tools it has used to engage the target audience.

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how will the audience be interested in it?
I hope to engage the audience through the use of humour. By reversing the typical message of flowers being sold primarily for special occasions such as weddings, funerals etc. and selling flowers for every occasion. The audience will feel intrigued as the product will no longer be viewed as a luxury and will instead be advertised as something more accessible to everyday people.

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"Flowers for everyone and every occasion." Within this message I hope to challenge the conception that flowers are strictly for women and are a representation of femininity. I am aiming to engage audiences with this message and allow men to feel included in the promotion rather than excluded.

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who else has a perspective on this message 

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who else has a perspective on this message 

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- from the perspective of the flowers
- People in bad situations as opposed to people in good situations e.g. typically flowers are given as a sort of congratulatory gift therefore, people who receive flowers regularly would view them as nice gifts whereas people who don't would view them as silly and unnecessary
- flowers are typically given to women, therefore, men would have a different perspective on flowers

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Idea 1- Flower Shop
2- Studio Scrunchie
3- Virtual Concerts
4- Puppy Therapy
5- Touch Tech Locks
6- Broke Students App
7- Boxing Club
8- Book Club
9- Wine Club
10- Psychic Reading
11- Invisible helmet
12- hotline for distressed hotline workers
13- Heartbreak hotline
14- Rent-a- date
15- Energy drinks for anxious people
16- Adopt don't shop
17- dance classes
18- Wine Tour
19- cooking classes
20- Plant 4
21- Supercoach but for figure skating
22- space suits
23- fashion made out of recycled plastic
24- doggy day care
25- driving lessons
26- Farmer's Market
27- a hotel only for Vegans
28- lost balloon retrieval company
29- stretchy shoes (one size fits all)
30-  an app that only suggests movies for you to watch that you haven't seen
31- non-alcoholic wine
32- parent trap company
33- tattoo company
34- A support group for single women
35- a support group for single men
37- a poker competition
38- A vegetarian version of the "get some pork on your fork" ad e.g. "get some spinach on your fork"
39- a mariachi band
40- recycling
41- a promotion for VHS tapes to make a comeback
42- An 80's themed bar
43- Disco dance competition
44- swim safety
45- a support group for people who are bad at sports
46- a plant swapping club, like a tupperware swapping club but for plants
47- A USB with unlimited storage
48- anti-bullying
49- An ad for kindness "it costs nothing!"
50- gum boots
51- Ugg boots
52- permanent fake tan
53- Gift giving hotline: somewhere you call when you can't think of what to give to someone as a gift
54- Harley Davidson motorbikes: could be advertised similarly to the "keep the bromance alive ad" in that we show a softer side to motorbikes
55- fish tank that keeps your fish alive for you (feeds them, filters the water etc.)
56- botanic gardens
57- Uber eats but exclusively for fine dining
58- beanie kids
59- Adelaide Zoo
60- repellant for pregnant ladies to keep strangers from touching their bellies
61- an app like uber but for women walking home alone who feel like they need protection
62- A coffee cup that never spills
63- a service where you can book someone to come and physically remind you to do something (when reminders on your phone aren't enough)
64- promo video for shopaholics anonymous
65- backpack leashes that people put on their kids
66- a car that tells you how long much longer you can drive before it breaks down from an empty petrol tank
67- life skills workshop: teaches you how to change a tire, pay taxes, say no to sales people etc.
68- hand sanitiser that never runs out
69- dog toys that won't break
70- a club for vintage toy collectors to buy and swap
71- An app where pregnant women can find recipes for their weird cravings
72- A T-shirt that changes colour like a mood ring
73- high heels that stabilise you, preventing you from falling over
74- a bank app that connects to your card and detects how many drinks you've bought and cuts you off once you've bought X amount of drinks
75- astronaut training
76- cruelty free make-up
77- First aid course
78- Lego
79- personalised thermoses
80- promo video for a magician for hire

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Men aged 20+, from the working class, who have a toxic and outdated view

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Summarise the message you're to promote 

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Summarise the message you're to promote 

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As I am choosing to promote a flower shop called Flower Folk. The message I want to promote is: Flowers for everyone and every occasion.

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A nail polish that doesn't get ruined once it's applied

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Flower Folk- "Flowers for everyone and every occasion."

The promotional video will begin with various men, aged 20+ from the working class in experiencing various misfortunes- something that is not typically shown as a situation in which flowers . For example, one character will get fired from his job, another will be evicted from his apartment etc. Each character will be given flowers by a friend or someone off camera as a token of positivity.

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I'm feeling excited and eager to begin! I am striving to create a promotional video that allows for the audience's views to be challenged while also providing humo