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The iPad was the first product of its kind. There was nothing like this before. Because it was a pioneer product, it is a pioneer ad.

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It compares two cell phone networks and shows that Verizon is better than AT&T. That makes it a competitive.

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This is a reminder ad. It doesn't have many words and it gets the message across.

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This is a PSA announcement. It gives information on how to become a high performance business. These traits make it a institutional advertisement.

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Kids are ADVOCATING not being run over. They are advocating for people to yield for pedestrians. The advocating makes it an advocacy ad.