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Take up your problem statements here and get feedback from others 

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Take up your problem statements here and get feedback from others 

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-  Put up a note with your problem statement (maybe a bit of an explanation about your idea)
- Put up ideas for your methodology
- Comment, vote and give suggestions on other's ideas/methodology

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Degustation of the main varieties wines in Denmark.                                                The product will be for tourists who like to drink wine or are open for trying new drinks. They will have an opportunity to taste the most popular wine in Denmark. Also they could hear some information and interesting facts about wines through the degustation. In the end there will be a competition when people will have to answer questions about what they heard (and the winner might get a prize). The degustation would be arranged in Café Odeon (or Nelle’s filosoffen) and would take around 2 hours.

Target group: everyone who are more than 18 years old (singles, couples, friends, etc.)

Methodology:  I will do a research on which wines are the top ones in Denmark; will try to do it with friends to see how the process is going and how long it takes. I will also make a questionnaire and few interviews where I will ask peoples opinion about it and if they would like wine degustation.

·       10A’s

·       SWOT

·       SMART

·       Persona

·

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Product: A hygge picnic in different beautiful parks of Odense to experience the Danish hygge feeling.

Explanation of the problem statement
Being aware of the possibilities of Odense, I would like to create a hygge picnic as an Airbnb experience in different natural parks, such as the Munke Mose Park in the heart of the city. I would like to offer a real hygge experience by the hygge picnic, knowing that the city offers a special calmness and safety. The picnic will consist of different physical elements, such as food, drinks, blanket, small tent, puff sofas, personal photo wall, other decorations.

The concept would not only be around the perfect picnic experience and the decoration but also the customer's special needs. It would have different packages to choose from, with different extra services.

This picnic will be an unforgettable memory for tourists and locals as well because by participating, they will experience the real Hygge feeling of Denmark.

Target group: My main target group will especially be couples and friends who are open to new experiences. They can be both Danish locals and tourists. Couples can have their perfect date there, they can celebrate anniversaries, or friends can hang out there together, celebrate birthdays, bachelorette parties etc.

Methodology: I will apply quantitative (survey) and qualitative (interview) methods as well.

Quantitative: I will create a survey, where I would like to research, what people think about the idea, how often they are doing picnics, what are the most important elements to make a pleasant picnic, or what are the different picnic habits. By knowing all this information, I will be able to create the best product for people, considering the general needs.

Qualitative: I will make 2-3 interviews to have the possibility to ask people with open questions. I will pay special attention to the person’s ideas, what they are thinking, how can I create the perfect picnic, which will fit for every kind of person. By the open questions, I will give them the possibility to participate with a little part in my idea.

Models and theory
-       Sustainability as an important element

-       SWOT analysis to measure, if the idea is worthy or not, and if yes, how can I create the product with the minimum  disadvantages

-       10 A’s of successful tourism destination to make my product more detailed and clear for myself and others so I can develop it in the best way

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Product idea: City walking tour for new coming people, who are planning to stay here for a longer time.

Since there are a lot of international people coming to Odense, to study, to work or just to visit for a longer time than just one night, this tour would be for them to get to know the city, nice and beautiful places, meet new people (because some of the people are coming alone). It will take approximately 2-3 hours, the group might have some time for themselves to walk around (if they would like to), and in the end of the tour we all might have a beer or cup of coffee.

Methodology: A test with friends and I will make an interview and questionnaire where I will ask about people experience of coming to Odense and if they would have liked to have a tour around the city when they were new here.

Models:

·        10 A’s

·        Personas

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Product idea: Running a series of craft workshops using recycled ,materials. These workshops include bag making, book folding, and waste sculpture challenge and would run in a cycle offering 3 sessions a week and a new craft every week.
Target audience: local Danish residents of age 13+. ( if the event was successful this could change to run a series of children's workshops)
Research Question:
"How viable is this idea as a sustainable successful long term product?" here i would want to investigate which products would create interest (using trends and empirically collected data), long term demand (motivational theory and empirically collected data) and the sustainability of the event
possible theories to be used:
tourism trends, motivational theories (Denn's push pull factors,  Swarbrooke and Horne, Mill and Morrison, and Plogs) and sustainability. Butlers talc in quick mention to explain the pre assumed reasoning for the need to change/ reinvent the product frequently.
Empirical data collection:
- a detailed questionnaire. ideally this would be primarily aimed to the danish target audience but due to circumstances this may need to be opened up to include temporary residents eg students to collect enough data.
- running the event from home (instead of a shared work space as originally planned) with a smaller scale ( prephaphs running on more than one occation with 1 or 2 people) with interviews after the event

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Idea: Cooking class.

Want to take the kids out for dinner or go out with your friends but have a low income? A cooking class is what you need! At this cooking class the costumers will be able to learn how to make traditional Danish food. Denmark have a long history of food and for most Danish families, eating dinner together is a part of the Danish “hygge”. The class will take approximately 4 hours including instructions and eating. This cooking class is an activity that can happen in any time of the year. In summer is could be a possibility to cook outside if the weather allows us.

Who’s the target group?

The target group is both families with kids and singles.

People with a low income should also be able to attend this class.

Methodology

For this idea to work, we need to know if there is an interest at all. A test with friends could be a great indicator if a cooking class would be more than an idea. At the test I would go through the cooking class with them and get their input to make it better for the costumers.

After the test if it is a success, I will make a questionnaire with questions about how they normally dine and if there is an interest in a cooking class.

The questionnaire will be sent to different groups, both elders, adults as well as students.

Models

-        Sustainability

-        10 A’s

-        SWOT

-        (persona?)

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Product

A beer tasting, where the guest tastes several types of Danish beer from all around the country. While the guest taste the beer, they will be told the story, and some facts about the beer. Afterwards there will be a short quiz which lasts for 30 minutes about the beers they just tasted. While the quiz is happening, they will get to drink a glass of their favorite beer, among the ones they tastet.

Target group.

The target group is adults over 18. With low to middle income.

Methodology

A test with my family and friends, where I go through the process to see how long it will take. And to see how many different beers should be tasted. I will also research into what beer is popular in Denmark but not so much in other countries.

I will create a survey with a lot of different questions to  see what people would like to be implemented, but also to see if there is an interest.

Why

since Denmark is widely known for their beer all around the world (Carlsberg, Tuborg) it could be an effective way to attract all kind of tourists. Both tourists who is traveling for fun, and also for business, since it is a fun activity for team building as well as relaxing fun.

Models

10 A’s

Sustainability

Swot

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Explanation:
I want to create an experience on Airbnb about Danish hygge, focusing on baked goods/pastries/cakes. I think it would fit well into Odense's brand about hygge and local-hood. It will be a walking tour around downtown Odense, where we visit some local bakeries and focus on different classic Danish pastries and cakes, the history of the food, how it is a part of the Danish culture and such.

Product:

A walking tour around Odense, visiting a few bakeries and enjoying different baked goods/cakes.

Primary research question:
If I wanted to make a bakery tour in Odense, what would the ideal setup be?

Methodology:

A questionnaire about the experience and the logistics around it. What people from the target market (or close too, since it might be difficult getting the real target group) think about the idea and what the logistics around it could look like (in suggestive questions), and questions about pricing etc.

An interview with a person that travels a lot, and have tried Airbnb experiences in other places. What would their suggestions be, how can this be a good experience for tourists?

Models and theory: don't know yet

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Idea: Organic Pub crawl.
Idea: A pubcrawl where the tourist and i go around and 5 different old/Brown pubs in Odense. They get one beer at each pubs(organic local danish beer). We will visit each pub for 30 mins. If the tourist are interested will there be played drinking games, that danes usually playes when drinking ex. Meyer, various card games.

Primary Question: How interested is the indbound tourist in danish drinking culture and the danish history through a pubcrawl.
Target group:
Single tourist, couples, it is not family friendly. All ages should be able to participate as long they are over the ages of 18. The preffered ages group are 18-30.
Methodology:
Try it with a few friends to see which pubs should be in the pubcrawl and which beers should be offered. Test the route where we should go around Odense to see which historical buildning and places that can be interesting.
Survey testing could be a options to optimize the experience for the tourists. But if some of the tourist are interested it could be interesting to do a interview with some of the tourist to get a understanding of the personal experience for the tourist.

Models:
Sustainability
10 A´s
Ansoffs matrix
SWOT
Personas
Product development

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Product idea:Walk and Eat: Odense CityInstead of just another classic guided city walk. You can as a tourist with this product, go on an exciting “walk and eat” tour, food and history in harmony. You will not only be shown around the center of both the old and new part of Odense city, learn all about the different parts of Odense city, the history of the city as a whole. But also get the opportunity to taste a various of classic Danish dishes. When you finish this tour, you will be able to pronounce words like Grød, Brød and Brunsviger, and yes of course a real Danish pastry also known as Wienerbrød.Research Question:1.	Since there is not already a large selection of guided tours in Odense on AirBnb, is there then even a market for guided tours in a city like Odense.2.	Are tourists willing to pay a little more for a city walk if it does not just include food, but is directly built on the concept of Danish food and if so, how much more are they willing to pay3.	Explore the different opportunities for collaboration and compare them to my models example Sustainability. Which restaurants work for the benefit of the environment, the employees and Odense as a wholeTarget group. My target group for this product are adults from the age of 25, mostly couples with a low to middle income. It will be a family friendly product but although this city walk not will be very long due to the limited area of the center of Odense it is intended to perish in. it can present certain challenges for people with walking difficulties.Theory:Wil make use of Morrisons “10 As of successful tourism destinations”Personas/profile to make a general picture of my customerIdentify competition and Comparisons with other experiences A SWOT over my product Sustainability, what will it make of impact on the different restaurants in Odense, would it Product development. For example, would it be possible for my product to positively contribute some smaller Often more hidden restaurants or food culture which, in general may be under threat by the other foreign-inspired restaurants as well fast-food chains.ButlersEmpirical Data:Secondary dataStatisticsMethodology:I wil try out my concept on some few friends and familemembers but since the entire product is intended for foreign tourists as well as the guided tour will be in English only, then this part of the data collection will not be able to stand alone. I would therefore also have to look into some other Secondary data and some more general static about the different major cities in Denmark and compare it with the offers on AirBnB experiences you as a tourist will be able to book today.I Will design my product by making use of the different models I have chosen.

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Product idea:Walk and Eat: Odense CityInstead of just another classic guided city walk. You can as a tourist with this product, go on an exciting “walk and eat” tour, food and history in harmony. You will not only be shown around the center of both the old and new part of Odense city, learn all about the different parts of Odense city, the history of the city as a whole. But also get the opportunity to taste a various of classic Danish dishes. When you finish this tour, you will be able to pronounce words like Grød, Brød and Brunsviger, and yes of course a real Danish pastry also known as Wienerbrød.Research Question:1.	Since there is not already a large selection of guided tours in Odense on AirBnb, is there then even a market for guided tours in a city like Odense.2.	Are tourists willing to pay a little more for a city walk if it does not just include food, but is directly built on the concept of Danish food and if so, how much more are they willing to pay3.	Explore the different opportunities for collaboration and compare them to my models example Sustainability. Which restaurants work for the benefit of the environment, the employees and Odense as a wholeTarget group. My target group for this product are adults from the age of 25, mostly couples with a low to middle income. It will be a family friendly product but although this city walk not will be very long due to the limited area of the center of Odense it is intended to perish in. it can present certain challenges for people with walking difficulties.Theory:Wil make use of Morrisons “10 As of successful tourism destinations”Personas/profile to make a general picture of my customerIdentify competition and Comparisons with other experiences A SWOT over my product Sustainability, what will it make of impact on the different restaurants in Odense, would it Product development. For example, would it be possible for my product to positively contribute some smaller Often more hidden restaurants or food culture which, in general may be under threat by the other foreign-inspired restaurants as well fast-food chains.ButlersEmpirical Data:Secondary dataStatisticsMethodology:I wil try out my concept on some few friends and familemembers but since the entire product is intended for foreign tourists as well as the guided tour will be in English only, then this part of the data collection will not be able to stand alone. I would therefore also have to look into some other Secondary data and some more general static about the different major cities in Denmark and compare it with the offers on AirBnB experiences you as a tourist will be able to book today.I Will design my product by making use of the different models I have chosen.

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Explanation:
Destination Fyn wish to upgrade what Fyn has to offer in general and in this case Odense specifically. As their vision is being a destination cooperation and their mission entails economic growth, to be present and courageous. There has become a new trend within tourists that goes under the phrase “Localhood”. Tourists do not want to be just a tourist anymore. They want to experience and become a part of the local culture and meet the inhabitants of the destination in their own environment. Airbnb Experience give locals an opportunity to showcase their community or skill and thereby involve them in a fun and attractive manner.

Product:
The Ultimate "Hygge" Experience

Primary research question:
What would be the main pull factors for a tourist to experience “hygge” and how can it be implemented in the product on Airbnb experience?

Secondary research questions:

Who are the target audience and how will the personas look like?

How can this experience contribute to sustainability?

How will the logistics for the product look like and what will determine them?

Methodology
Quantitative: The questionnaire/survey will be divided into three phases: Factual questions, cognitive questions and lastly questions that makes the participant give an opinion. The reasoning behind this order lays in the psychological trust it builds. Trust in the questionnaire and who made it will potentially give more honest and reliable answers. From the questionaire it will have statistics that are useful combined with already existing data.
Qualitative: 1 interview including the observation method
Secondary data:
Tourist segmentation, purchase behavior and Maslow’s hierarchy of needs. This can be useful for pinpointing the details of the product. It can also help with choosing what kind of content the questions should be in both the questionnaire and interview. Theory specifically dedicated to tourism management also will be used in the analysis, because results and findings could be contributing to the conclusion of the thesis. In this aspect it will touch on Morrison’s “10 A’s to successful tourism” for the purpose of categorizing Odense as a destination and what it offers. To asses how the developed experience fit into those categories it will be addressed in a SWOT analysis

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how to implement the South Funen archipelago to Visit Svendborg

Explanation:
Svendborg is a city with max 5 minutes to the sea, no matter where you are, but there are no water activities doing the summer. Therefore, would it be obvious to set a boat to sail anglers around in the South Funen archipelago, in cooperation with lokal fishmongers and fishermen. this way you get the danish "hygge" by practicing your hobby and have a good time with other tourists.

Target:
the primary targetgroup will be males 35+ with a low to middle income who are visiting from Germany or Denmark.

research questions:
- how will sustanibility play part in this tourism product?
- does the product have development potential? --> weather instability....
- what will the locals say to the product?

Methodology:
I will write in danish.
qualitative: interviews with some of the tourists at the harbor, to find out about their thoughts on my subject. From the interviews i'll use my data to develop a quantitative survey directed towards my target group to see if there is a market for my product, and if there need to be any adjustments.

models
-persona on my primary and secondary targetgroup
-10 A's
-sustanability
- the tourisme model --> leiper model
- SWOT

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Product

A beer tasting, where the guest tastes several types of Danish beer from all around the country. While the guest tastes the beer, they will be told the story behind the beer and some facts about the beer. Afterwards there will be a short quiz which lasts for 30 minutes about the beers they just tasted. While the quiz is happening, they will get to drink a glass of their favorite of the beers.

Primary research question.

Why would inbound tourists be attracted to a beer tasting concept, and how interested are they in the history surrounding the theme?

Research question

What beer would best define Denmark and Danish culture?

How wide is my target group?

Why would this be concept be attractive for tourists?

Target group.

The target group is adults over 18. With low to middle income. both couples and singles.

Where

The Location for the event will be held in Odense because it is the center of Denmark. And there are plenty of history, which would be implemented in the process of the beer tasting. The specific location is in Storms Pakhus, since it is easyli accessible from public transport. It also attracts the target group, since it is a popular place among both young and elderly.

Methodology

A test with family and friend, where I go through the process to see how long it will take. And to see how many different beers should be tasted. I will also research into what beer is popular in Denmark but not so much in other countries.

I will create a survey with a lot of different questions to see how people would like it to be implemented, but also to see if there is an interest.

Why

since Denmark is widely known for their beer all around the world (Carlsberg, Tuborg) it could be an effective way to attract all kind of tourists. Both tourists who is traveling for fun, and also for business, since it is a fun activity for team building as well as relaxing fun.
I believe that the existing interest in beer and history, will be a great motivator for people to visit this activity. it is for both Danes as well as tourists from all over the world.

Models

10 A’s. (awareness, availability, access appreciation, assurance) i would mostly use a variety of the 10 a's to make af overview of how the activity is set up.

persona. i would use this theory to determine my main targetgroup, this will be made after trials and survay is done.

Ansoffs matrix. his will be used to determine the product and the market.

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Problem definition
Nyborg are a city with many interesting things to see and visit. Beautiful nature, the harbor and historical monuments.

In this investigation I will try to find out how a good experience could look like in Nyborg, and if there even is interest in it.

1. How can i make the Airbnb experience in Nyborg interesting for tourist who wants to try a truly local experience?

Research questions

1. What does the locals in Nyborg do in the summer?

2. Which target groups would be ideal for this experience?

3. How can the environment in Nyborg take part of the Airbnb experience?

Product:
An evening with fire and “hygge” in the beautiful Nyborg.

Methedology:

1. Secondary data

2.  interview from the participating in the first event

3. Questionnaire from families from Nyborg, what do they do in the summer in Nyborg as locals? (Faktuelle spørgsmål og holdningsmæssige spørgsmål)
- Can't ask the tourist staying in Denmark now, because of corona

4. Statistics on Nyborg

5. Make a test run on the experience, with a little group of family

Theories:

1. Morrison’s “10 As of successful tourism destinations”

2. Personas and profiles on visitors

3. Identify competition and Comparisons with other experiences

4. SWOT analyses on the product

5. Sustainability in the product

6. Blueprint/ Customer journey to support the experience

7. Product development