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In the book ubik by philip k. dick he expresses anther theme through his usage of consumerism which is manipulation. Dick uses mixed media to pursued where joe will go next or what his next task will be. Like when Joe and Al where looking at which cigarettes to get some how Runciter manipulated them into picking the one up with his note in it through consumerism. Runciter knew since there were more of those boxes and top rated.

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This quote supports my thematic statement about consumerism and how runciter used it to lead joe and other people on to a finale task/ destination

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Runciter used the quote from the elixir to attract joe towards it to just give him another message to show confidence in him.

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Glen uses consumerism in the way Al and joe pick the pack a cigarettes by stating these are the best cigarettes for you buck and there is a surplus of them

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the protection or promotion of the interests of consumers.

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“The screen then displayed her bathroom-- and picked up graffiti on her bathroom wall too. The same familiar scrawl, this time reading:

Lean over the bowl and then take a dive all of you are dead. I am alive.
(pg 129)

(would not let me pick the correct one due to school wifi)

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NBA YoungBoy - Graffiti [Instrumental] (Prod. By Yatta Beats) + DL via @Hipstrumentals

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“He read the words printed on it Elixir of ubique. Guaranteed to restore lost manliness and to banish vapors of all known kinds as well as to relieve reproductive complaints in both men and women. A beneficent aid to mankind when sedulously employed as indicated And, in smaller type, a further inscriptions; he had to squint in order to read the smudged, minute script. Don’t do it, Joe. There’s another way. Keep trying. You’ll find it. Lots of luck.” pg 149

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“”A random carton of cigarettes” Joe said, “at a random store in a city picked at random. And we find a note directed at us from Glen Runciter””

Pg 119

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In Philip K Dicks Ubik, the author conveys the use of consumerism to guide Joe to a certain finish line.