# data[].attributes.body
JD has good sucess with sale and promotional offers showing in the window of the stores allowing customer to view offers and enter the store. They also separate full price and sale stock so it’s easier on the customers.

# data[].attributes.headline
M1- DIFFERENT APPROACHES FOR VISUAL MERCHANDISING.

# data[].attributes.subject
M1- DIFFERENT APPROACHES FOR VISUAL MERCHANDISING.

# data[].attributes.body
JD sports has different way of displaying stop within visual merchandising compared to Gucci. JD store windows tends to be more busy as in more product in the windows compare to good today but also tends to be promotional stickers like this sale or when a sale on motional vinyl stickers in the window so attract customers in where is Gucci leaves the windows plane and as they are with dramatic lighting and either single product or a select few. JD store windows tends to be more busy as in more product in the windows compare to good but also tends to be promotional stickers like best sale or when I sell motional vinyl stickers in the window so attract customers and where is Gucci leaves the windows playing and as they are with dramatic lighting and either single product or a select few   Did he also tends to show the shop entrance showing the different stock which they sell often displaying more than one item for customers to go in and pick up to go to the tills were as Gucci only has one item out of each product therefore if you are interested in an item you would hath to approach a member of staff who would then go out back to get the item from the stockroom . The entrance of the shops tend to be different JD often has open doors therefore allowing us to walk through and where is Gucci has the doors shut which a member of staff will then open as you approach the doors. Overall experience between the two stores; JD has more of a upbeat sense where the music is loud and the staff are dressed more casually,  this then appeals to more of the use for generations like teenagers.  In comparison to go to JD  that hence being no music staff are dressed in a posh dress code which tends to be suits and white gloves and appeals more to middle to higher class people who have a lot of money .

# data[].attributes.headline
TECHNOLOGICAL TECHNIQUES  IN VISUAL MERCHANDISING WITHIN TWO CONTRASTING BUSINESSES

# data[].attributes.subject
TECHNOLOGICAL TECHNIQUES  IN VISUAL MERCHANDISING WITHIN TWO CONTRASTING BUSINESSES

# data[].attributes.body
JD SPORTS
JD is more technological to having more electronic devices within the store .   Many JD stores will have digital advertising of models wearing brand as well as little kiosk tasks which can help search for products few stock availability or even help the customer order in the items which they want .  Many staff members in JD will have scanners or radios to call for products such as trainers which are stored in a different area of the outer back store.  Stores within busy towns may have screens which show the customer if they have ordered were to try on when it’s going to be with them.
GUCCI
Gucci doesn’t tend to have a lot of technological devices the main items they use would be the big pieces which have walkie-talkies attached so they can communicate to each staff members .  Gucci also has a tail which will store customers information when shopping with them therefore keeping the customers details on the system to track the purchases they do.  Gucci is simplistic within the store and only features of products nothing more.

# data[].attributes.headline
PSYCHOLOGY TECHNIQUES IN VISUAL MERCHANDISING WITHIN TWO CONTRASTING BUSINESSES

# data[].attributes.subject
PSYCHOLOGY TECHNIQUES IN VISUAL MERCHANDISING WITHIN TWO CONTRASTING BUSINESSES

# data[].attributes.body
JD SPORT
JD sports is a highly recognised High Street shop that sells sports clothing as well as an assortment of trainers. When shopping in JD sports customers will often be walking into the store which may not have a lot of lighting however it feels like an at the store with the music being louder than expected . Mannequins are situated in the windows to try and encourage shoppers to go in and practice the items some stores will often have products such as trainers seven in the windows as well to show that this store has a high selection of trainers . JD‘s target market is mainly teenagers yet parents to going to the store to purchase items for the children due to the store having a variety of different sports designers like Adidas, Nike and North Face. JD’s customers often purchase more than one thing within the store this being other trainers and a top or a full tracksuit.
GUCCI
Unlike JD Gucci is a more luxurious brand.  Gucci is a hygiene and designer which has selected items in the windows however this is not the case in many stores due to some stores the windows have little product yet so may have more product showing .  Good she doesn’t tend to have any music on  yet if they do it your find that it is very low. When in a Gucci shop the lighting is bright and some products may be in floating thanks however the majority of products are on show for you to have a feel and look at but they are highly guarded by staff who wear black suits and may have to wear white gloves for certain products .  This store is often split between accessories and clothing and shoes therefore all in different departments.  Goat cheese target market is more of someone who is middle to higher class who can afford products which they design .  Go to customers often only purchased one item due to the high expense.

# data[].attributes.body
In this padlet, I will be doing a presentation on visual merchandising and how retail outlets use visual merchandising techniques successfully. I will be writing about both the technological merchandising techniques as well as the psychological merchandising techniques which can influence customers to purchase goods. I am also going to compare two contrasting businesses visual merchandising techniques. I will also produce a separate document which regards the legal and safety regulations.

# data[].attributes.headline
DISPLAY TECHNIQUES WHICH CAN BE USED IN RETAIL OUTLETS.

# data[].attributes.subject
DISPLAY TECHNIQUES WHICH CAN BE USED IN RETAIL OUTLETS.

# data[].attributes.body
There are many display techniques which retailers can use when displaying products. The way they display their products can determine if the customer's will purchase them.
Product placement is one of the key techniques which retailers must think about as there are different areas where they can locate the products which is getting displayed. Primarily they will have the product in the window to attract customers walking by, they may have product by the front of the shop so people what look in are more inclined to walk into the store to purchase the items. Merchandise will be placed tactically depending on thr business it’s self. This also links with Product Segmentation therefore promotional items will be displayed more across the shop and store with the advertisement in the window to attract people in.
Techniques which retail outlets for useful be such things like colours therefore having it in the style or block complimentary items sat between contracts and items therefore bringing the customers attention to the product some stores may find that they have a theme or tell a story which the customer conclusion when looking at purchasing the product. Techniques which retail outlets for useful with such things like colours therefore having it in the style of block complimentary items such between contracts and items therefore bringing the customers attention to the product some stores may find that they have a theme or tell a story which the customer can impression when looking at purchasing the product.
Stores or use things such as props which will help display the products therefore clothing stores will use things such as mannequins display the clothing  in the windows and throughout the store .

# data[].attributes.headline
Visual Merchandising which can be used in retail outlets.

# data[].attributes.subject
Visual Merchandising which can be used in retail outlets.

# data[].attributes.body
Visual Merchandising can be defined as a way of displaying products or services in a way which is designed to attract customer attention. Therefore, this is a way of advertising products to get customers to purchase the goods which are being displays. Retailers have to consider utilising the space and the environment, the combining of products, and the attractive manner of the physical display.