# data[].attributes.body
Heinz tries to express there quality of the ketchup and to show that they have the best ketchup. They do this by always highlighting there bottle and making the bottle clear so you could see how pure the ketchup is. The old logo did express what the company stands for i thought and as the bottle is a very crucial part for them. So i decided to change the font in bold letters to show how powerful it is. The biggest change i made is to put the Heinz bottle in the place of the I. They both look the same and i thought i would be clever wordplay.

# data[].attributes.body
The Starbucks company  wanted to express the seafaring tradition of early coffee traders. Also the happiness while people drinking their products.
The old logo was a green mermaid and it did express the seafaring tradition of early coffee traders. But it didn't express happiness and it was too complicated. Also the color green made the old logo looked dull.
I wanted to improve the logo by changing the shape and the color of the mermaid.

# data[].attributes.body
Pressed Juicery is an American food company. They sell healthy and delicious goods which are known all over the world. They want to inspire people of any age, to have a healthy lifestyle. All their products are natural and good for people.

I chose this company because I thought that their logo does not express what they sell. I thought it was important for people to immediately see what the company's motive and products. Their logo is very simple in black and white. I wanted to add some color to capture the companies colorful products. The image on their logo can be confusing for potential customers so this is also something I wanted to change when redesigning the logo.

# data[].attributes.body
1 Describe in a few lines or bulletpoints what the company logo had to express.
2 Then describe what you wanted to improve on your company logo
3 Then upload your logo comparison here (old vs. new). This means you will have to make a Pixlr or Vectr file in which you will put the old and the new logo underneath each other.
4 You will then comment on the improved logos of each and everyone of your classmates, discussing if they reached their design goals well. Be constructive and respectful.

# data[].attributes.body
The company Gucci focuses on making leather goods, cloths and jewelry, they are trying to become a main distributor.  Their main message is to make clothes people feel comfortable with.

To change the logo I have added 3 pillars as indications of what the three main sections of their expertise are (leather goods, shoes and jewelry). I have also changed the font slightly.

# data[].attributes.body
Coca Cola tries to express happiness in it's logo and all the commercials. It also encourages people to go and have fun with friends in family, as seen in every ad. I have seen some flaws in the logo, which are not only minor changes, but the logo can be seen totally different. One of the flaws was the over-exaggerated swirls in the 'Cola'. Compared to the 'Coca' it is full of swirls, because 'Coca' does not have any swirls except the ones to connect to o, a, and c. Also, the end of the two C's are different, so I decided to change it so it looks tidy and organized. Also, the o and a should be brought to the same height as the o, c, and a in the 'Coca'.

# data[].attributes.body
The company's goal was to create a sense of environmental friendliness and kindness with their logo. The former logo was viewed as confusing and anti-environmentalist by many critics, and was, in general, widely disapproved of. The design was cluttered and the choice of the colour red was used in a way that made the logo look blood-soaked. The company's slogan "Cover the Earth" seemed to imply that the company wanted to suffocate the environment. As a whole, the design had many flaws.

# data[].attributes.body
For this unit I wanted to recreate a logo which will be enjoyable for all people to look at and hopefully convince future consumers to go have what the company is selling! The logo that I recreated is from a frozen yogurt brand called Sweet Frog. The reason why I chose this particular logo is due to the fact that all kids,teens,adults,and elders can enjoy some delicious frozen yogurt, which hopefully is identified in my new logo created for Sweet Frog!When analyzing my logo I found that
in the original logo it has many colors which really had a huge impact on inspiring my idea, and also cute green frogs. In my final designing of my logo I tried to incorporate all of these aspects, and a few of my personal touches to make my new and improve Sweet Frog logo. A way that I wanted to improve this logo is by telling what sweet frog is selling, so what I did was surround the frogs with a froze yogurt outline.

# data[].attributes.body
The Pepsi logo was designed to express the fact, that you need to live in the moment and to have a good time, which Pepsi can help you with y. The red, white and blue colors are to represent the American flag since the company was founded there. It is said that the sphere shape is there to represent the earths magnetic field. However, instead of achieving that goal many people thought that the logo looked like an obese man. The red section being the shirt and the blue being the pants. I believe that this needs to be change because the consumers do not like it. women are wamen are dots

# data[].attributes.body
The back of the Lego logo is designed to be eye catching. The logo is also soft and lighthearted the round edge, bubble shape conveys an Idea of fun and levity that is the representation of the brand itself. When I was looking at the logo I didn't really like the shape of it, because I thought it looked a bit boring so I wanted to improve the logo by changing the shape of it and also by giving it a few new colors.

# data[].attributes.body
The NASA logo is known worldwide and represents many different things associated with space technology. Just like in the original logo i wanted it to represent the whole study of space and travel.
I didnt want to improve as much as i wanted to manipulate certain features like the shape of abstract "Swooshes". I also kept everything inside the base of the logo unlike the original which has its red chevron sticking out. I also wanted to bring a bit of the logo back to its 1959 form with the border around it that has National Aeronautics space administration written around.

# data[].attributes.body
LG company logo should express technology, humanity and friendliness.  It  also has to give a strong impression of LG's commitment to deliver the best. The red color symbolize how strong and popular the company is.
The image of human's face was not symbolizing this and it looks creepy. I wanted to improve the logo by removing the face.

# data[].attributes.body
The logo should express football, so that any football fan realize which club this is. I wanted to put a bit more information on the logo. I achieved this by putting the 3 stars on the top. Then I wanted to make the text more readable, I achieved this by making the text smaller and changing the font. Then I underlined the text so your eyes focus on that the first time you see it. Then I wanted to put something original into the logo, this is the bull with the crown. Then I also outlined the logo so like this it looks more like a badge.

# data[].attributes.body
Snapchat Logo
- The company logo should express happiness of taking pictures.
- I wanted to improve the ghost symbol that is on the logo, because for the people who see the logo for the first time they won't really know what's the app for, because the logo is not related to the function of the app, so I want to improve the ghost symbol to make it related to the function of the app.

New logo V.S. Old logo

# data[].attributes.body
The Peugeot company tries to express their car’s good qualities in their logo. The logo is a lion and the company wants to express that their cars are really strong, fast and comfortable. The company also wants to make their audience feel confident to drive their car. However, there are some improvements that could be made to the logo. The improvements could be made are on the toenail part of the logo. The toenail parts look really weak for a lion and this doesn’t match what the company wants to express with their logo. The toenails could show more strength by adding actual nails to the toes which would make the lion look more strong. Another improvement that could be done was on the logo overall. I think the whole lion could be changed and simplified. I think the logo should be simplified only to the face of the lion because I think this would make the logo easier to recognize and would look better.

# data[].attributes.body
Aquafresh Logo

Company logo chosen is Aquafresh, it is one of the world’s largest dental care brand. It is chosen because I see some improvements that can be made. It had to express that brushing your teeth is fun and that everyone must do it.

These are my ways of improvising the logo

·Aquafresh’s letters could be triple colored.

·Move the location of the name

·Change font

·A tagline can be added

I wanted to make it keep its history. As it was the first multicolored toothpaste in the world so I wanted to add as much multi-color, but not too much to the point where it just looks awkward.
Aquafresh's goal was to prove that using it, makes your teeth whiter. Although I did attempt to add shine to my logo, it was too difficult to impossible on vectr, and I didn't have to time to do it in another class.

# data[].attributes.body
Lipton is a company which does green tea. It mostly natural, only little bit of chemical is added to keep the preservation. The logo stands for nature and that it is made from natural resources. The colours of the Lipton logo are different shades of Yellow, Red, White, Blue, Green, Orange. The yellow colour stands for the sun to show purity and nature. The font for Lipton is custom designed by the company. The logo is clean, and it refers to tea. The blue colour stands for water and ice to say the drink is cold. The green leaf stands for mint and for a refreshing feeling. Yellow is for sun and the orange is for the fruit. Red is just a good background colour for Lipton. Lipton’s colour is white. The shapes are like flowers to represent purity

# data[].attributes.body
Tommy Hilfiger is a company founded by Tommy Hilfiger. The company is supposed to be unique in their clothing. Tommy Hilfiger's goal for his logo was to express praise for the United States (therefore the red blue and white colors). The logo is supposed to show how interesting the items Tommy H sells are. However, in my opinion I do not see the amusement in the logo is lacking and so I made my goal to change this. I added a box around the logo and put the colors in the font instead of creating a very fierce look around the font. I chose to do this because I felt it describes the clothing which the store sells better (casual and original clothes).