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Manchester City - Etihad Campus Case Study (Part 1)

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Manchester City - Etihad Campus Case Study (Part 1)

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The image below shows the training complex of Manchester City. The training complex cost £200 million, which some people hailed "as the best of its kind in the world".
The campus impacted the players at the club, as world class players would want to train be surrounded in an attractive facility. This would mean that players would enjoy their time whilst in the facility which would create a positive atmosphere among the squad. Former Manchester City defender Pablo Zabaleta quoted in the daily mail "Top players always want to train at good facilities. If you want to improve our squad, they are probably going to be big players coming from top clubs in the world. Having these facilities just makes it special". The facility impacts the numerous teams that Manchester City include such as the first-team, reserve team and their youth development teams as well. Included are 16 outdoor pitches which are well-watered by the 8.1 million-litre underground tank which collects and recycles rain. Two-thirds of the 16 outdoor pitches are dedicated to youth squads, which Pep Guardiola and his players have access to three pitches which the goalkeepers have a specialized half-pitch zone which include a different surface. The variation of surfaces include Desso, RouteZone and the more heavily sanded GrassMaster. This would allow the team, that if their next game was away and on an unusual surface then the team would be able to train in similar tricky conditions to what they would expect for the following away game. There are also "secluded" pitches surrounded by buildings, which allows players to work on their set-pieces without being hindered by windy conditions. This would allow players to adapt their skills of taking set-pieces similar to what is expected in a game scenario, which can give the players an advantage with the weather is impacting training sessions across the UK.
The Campus impacted the fans of the club, as this helped the fans to be attracted by encouraging fans to be apart of their academy. Younger fans would want to be apart of the academy because, they would know about the facility that Manchester City would be offering them the chance to get involved within the club which would help to promote the younger fan base of the club to get involved with the academy. This would encourage this aspect of the fan base to increase the fan base side of the club, to help the academy to promote more youth through by using this new facility. This would increase the fans excitement of the club, because this facility would help to promote young people within the community of Manchester to associate themselves more with the football community within the club. This would impact the club's fan base because, this would allow enable the ability of the fan base to interact with the new facility as this would promote more fans to visit the facility on a more frequent basis.
The campus impacted the Local community of Manchester, this promoted the club to help promote the club towards the local community in a helpful manner. This allowed people within the city to operate more with the club, as Manchester City would help out local charities that meant something towards the people of Manchester and people involved behind the club as well. A good example of the club helping the local community, as that the immediate impact that the whole of Manchester did in the aftermath of the horrific terrorist attack that happened in May 2016. As a city, Manchester brought up the symbol, (Manchester Bee) as this reflected the impacted that such a tragedy can bring a whole city together. The Bee is a notice to other cities in the UK, that Manchester is known on the impact of working hard on a daily basis.
The Campus impacted football across the world, as this shown that Manchester City as a club wanted to take a major step into becoming a world class team in the years to come. By being provided by the standard of facilitates that the club would be using on a daily basis, this would show that possibly fellow clubs around the world maybe encouraged to make that major step in facilities standard. Of course due to the funds that the chairman has at Manchester City, this made it much easier for them to afford to build and finance such an impressive Campus. Due to the high costs of the campus which the club could afford, this meant that however clubs across the world who couldn't afford the build such a costly extension to their clubs had to stick with what they currently had at their disposal.

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Commercialisation - How this effects people within sport?

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Commercialisation - How this effects people within sport?

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Commercialisation effects people who are related in sport. This would include how for example sponsorship have helped to evolve and enhance the powers that these aspects have in sport.

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Positive and Negative effects of sponsorship's in sport?

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Positive and Negative effects of sponsorship's in sport?

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Sponsorship's in sport are separated into 4 groups, which are referred as Individuals, Teams and clubs, Sports and Events. These included groups provide both positive and negative points within the sport industry.
Benefits for sport:
Benefits of Individuals covers costs such as kit, equipment, travel, accommodation, competition fees and time to train. Benefits of Teams and clubs subsidies kit, equipment and grounds or clubhouse maintenance. Benefits of Sports pays for coaching and coach development, beginner programmes and talent development. Benefits of events covers venue hire, catering, hospitality, publicity, programmes and official's costs.
Disadvantages for sport:
Sponsorship's can be limited or easily withdrawn (no security). A performer can become reliant on a particular sponsor, which could then pull out. Some sponsorship (e.g. alcohol) could give a bad image to sport. Generous sponsorship is only available to elite athletes. Performers, teams and events can be manipulated or exploited to suit the sponsor. Difficulty of minority sports or those with a lack of media coverage to attract sponsorship.
Benefits for sponsors:
Raises awareness of their company or brand. Advertises products and services. Promotes a positive and healthy image of the company by linking it with a popular activity, even if the product is not particularity healthy. Improves company's reputation in the UK, due to the company supporting British sport. Provides rewards or incentives for staff and customers. Increases sales or revenue through increased media exposure. Reduces tax through tax relief.

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Relationship between Sport and Sponsors?

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Relationship between Sport and Sponsors?

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Sponsors are the financial support within a sporting environment. Having sponsors allows funding to athletes to focus on training and production within their specific sport. This would allow money to be funded and used for training, as well as helping with the production of events also. As sponsorship's between brands and teams / athletes benefit all included, this would generate a positive relationship for all involved. This would help the sporting committee, as everyone is within a happy environment which would help the direct financial input of sport sponsorship's. Due to sponsorship's becoming increasingly more popular globally, this would help sponsors receive prime global exposure and exclusive revenue. Sport and sponsors would be involved in a symbiotic relationship. This means they relay on each other for their success, sponsors need sport to sell their products, they aim to make profits, sport need sponsors for investment and they both aim to enhance further development in advance.

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Commercilisation is termed as how sponsors, can impact supply financial support for a specific sport. Sponsorship occurs at all levels of sport, which can occur during some circumstances including opposite abilities of athletes. For example school teams, can have sponsored kit while elite athletes may be paid huge sums of money to wear certain clothing. Sponsorship can be financial or in-kind payment. Sponsorship's mean that both parities can receive from agreement that have been settled by fellow parities.
Examples of sport sponsorship deals include:
Conor Mcgregor & Reebok
Rory Mcilroy & Nike
Cristiano Ronaldo & Tag Heuer
Lionel Messi & Adidas
Usain Bolt & Puma