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Head office => Visit stores to understand the current pitfalls + Invest into store decoration and visual merchandising
Middle management => Marketing and retail staff need to work hand in hand to create a more cohesive experience for the consumer (See how to make the stores more appealing/boudoir-esque and feel less clustered)
Ground => More communication on store appearance to higher-ups
Possibilities:
- More opulent mirrors and changing rooms
- Less plastic
- Better integration of marketing material
- Work on colours
- Put less stock on show (either through stockroom or through drawers like in Boux Avenue)

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The experience was not really on brand. It feels like the stores have not caught up with brand's new image. The store felt tired and not very sophisticated/glamorous. The products and staff make up for the lack of atmosphere a bit, but it is not sufficient and it can put off potential customers. One does not feel compelled to enter the store and spend time there.
The brand must aim to create a clear and memorable experience for the client. The main weakness would be the need for store refurbishment. The store lacks a soul.