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1. Ayreen Natasya Binti Yunus (69178)
2. Cindy May Justin (69396)
3. Leong Pei Pei (70176)
4. Nur Adlyna Binti Mohammad Taha (70842)
5. Rushelle Bilong (71443)
6. Azyli Syabil Qawiem Bin Semuli (81672)
7. Rosydi Bin Datong (57733)

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Ice And Craft

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Ice and Craft is a small business that sells ice cream stick products in a variety of flavours. The flavours offered are sweet, sour and savoury. Mixture of fruits, chocolates, fizzy drinks, creamy and crunchy texture are involved in the process of preparing the product for customers to enjoy in every bite they took 😊 What are you waiting for? Come place an order on this very hot weather!

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Role : Financial Management

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Role : Stockist

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Role : Customer Service

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Role : Document Management

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Role : Marketing

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There is a way to satisfy your cravings for classic Malaysian ice cream sticks that will take you back to your childhood. Ice and Craft offers premium ice cream with a fresh and delicious flavour that is enjoyed by people of all ages. We serve a fresh and satisfied feeling that will help to soothe your throat.

ICE AND CRAFT has created a creamy, sparkling, and fruity flavoured ice cream that can be enjoyed all day. The combination of malt chocolate flavours, sandwich biscuits, and cream biscuits provides a premium flavour made from the best ingredients available. The soothing combination of cow's milk, malt chocolate milk, and Nutella chocolate flavours will leave you wanting more! Not only that, but the combination of citrus fruit drink and salted dried fruit allows you to enjoy ice cream while also eating fruit.

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Selling Malaysian popsicle ice cream sticks and providing COD delivery services.

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Muslim mart is our key partner where we get our ingredients from such as milo, condense milk, flavouring. This is because our targeted customers also consist of Malays, so in order to sell to muslims we need to ensure the ingredients we use are halal and muslim friendly

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- Selangor (Bandar Sunway, Subang Jaya, Petaling Jaya, Shah Alam, Rawang, Kota Kemuning, Puncak Alam & Puncak Perdana)
- Seremban
- Ipoh, Perak
- Kota Belud, Sabah
- Kota Samarahan, Sarawak

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Home page

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Copywriting Post

❓APAKAH PRODUK YANG DIJUAL❓

⛱ SEMESTINYA SESUATU YANG MENYEJUKKAN HARI ANDA YANG PANAS ‼️

⚠️ KAMI MENJUAL ICE CREAM STICK MALAYSIA UNTUK ANDA ⚠️

🤔 PERISA APAKAH YANG DIJUAL 🤔

‼️ PETUNJUK ‼️

❄️ CHOCO MALT + CHOCO TUBE
❄️ CHOCO MALT + SANDWICH COOKIE
❄️ PURPLE FRUIT DRINK + TRANSPARENT SOFT DRINK
❄️ CITRUS FRUIT DRINK + SALTED DRIED FRUIT

DM KAMI UNTUK INFORMASI LANJUT;

🔵 FACEBOOK: ICE & CRAFT
🟣 INSTAGRAM: ICEANDCRAFT
🟢 WHATSAPP: 01115408796

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Teaser Post

We are selling Ice cream sticks for our project.

Do support us on social media and for further updates:-

💙 Facebook - https://www.facebook.com/ICE-CRAFT-100149345821421

💜 Instagram - https://instagram.com/iceandcraft?utm_medium=copy_link

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Profile Page

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Copywriting Post

❓APAKAH PRODUK YANG DIJUAL❓

⛱ SEMESTINYA SESUATU YANG MENYEJUKKAN HARI ANDA YANG PANAS ‼️

⚠️ KAMI MENJUAL ICE CREAM STICK MALAYSIA UNTUK ANDA ⚠️

🤔 PERISA APAKAH YANG DIJUAL 🤔

‼️ PETUNJUK ‼️

❄️ CHOCO MALT + CHOCO TUBE
❄️ CHOCO MALT + SANDWICH COOKIE
❄️ PURPLE FRUIT DRINK + TRANSPARENT SOFT DRINK
❄️ CITRUS FRUIT DRINK + SALTED DRIED FRUIT

DM KAMI UNTUK INFORMASI LANJUT;

🔵 FACEBOOK: ICE & CRAFT
🟣 INSTAGRAM: ICEANDCRAFT
🟢 WHATSAPP: 01115408796

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Teaser Post

We are selling Ice cream sticks for our project.

Do support us on social media and for further updates:-

💙 Facebook - https://www.facebook.com/ICE-CRAFT-100149345821421

💜 Instagram - https://instagram.com/iceandcraft?utm_medium=copy_link

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- Date
- Amount
- Classification (e.g sales, payment to supplier)
- Other Information (channel of payment)

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8:00 a.m. to 5:00 p.m. (everyday)

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Photo of Each Group & Role Explainations of Each Member

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Photo of Each Group & Role Explainations of Each Member

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Individual Reflection of Project (will be uploaded after our sales close)

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Individual Reflection of Project (will be uploaded after our sales close)

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- screenshot of receipt/invoive
- screenshot of communication with customer

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Customer Problem/Solve with Bussines Offering

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Customer Problem/Solve with Bussines Offering

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1. Refreshing desserts on a hot summer day 🌞

2. A less ice cream man who sells ice cream riding motorcycle throughout the neighbourhood.

3. Extremely busy schedules that leave no time to make homemade ice cream.

4. Sick of tasting current flavours and in need of a new invention or flavour combination.

5. Reminisce about our childhood memories eating Malaysian ice cream stick.

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Role : Content Design

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Role : Content Design

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https://www.facebook.com/ICE-CRAFT-100149345821421

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https://instagram.com/iceandcraft?utm_medium=copy_link

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Malaysian Ice Cream Stick 🇲🇾🍦 (@iceandcraft) on Instagram

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Location: Selangor | Seremban | Ipoh, Perak | Kota Belud, Sabah | Kota Samarahan, Sarawak
COD available 🚗

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Price: RM3
Availability: At all locations

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Price: RM3
Availability: At all locations

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Price: RM3
Availability: at all locations

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Price: RM3
Availability: At all locations

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On first batch of selling the premium ice cream stick, Adlyna Taha have made 4 types of flavoured ice cream as below;

- Nutella with Vanilla ice cream

- Oreo & Milk ice cream

- Strawberry with Vanilla ice cream

- Nutella & Biscoff with Vanilla ice cream

Price: RM3/RM4 each depending on the flavours

Location: around Selangor area

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Price: RM3
Availability: ONLY in Selangor

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price: RM4
availability: ONLY in Selangor

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price: RM3
availability: ONLY in Selangor

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price: RM4
availability: ONLY in Seremban

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For the reflection, this project make me more knowledge about how to make a bussiness in a company or entreprise. From my part, sometimes its more difficult to make a bussiness grow without team and others. These is because all decision that we make, must be discuss first before we agree to make it. It is make me more responsibility in work as a team eventhough sometimes I did not there in a meeting. From this project, I am also taking an advantage to learn outside from my part. Which mean I always looking for my other friends part, learn it and do it for my own knowledge. In short, this subject make me more ideas to do in a future.

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We need to prepare the ice cream stick from home because the ice cream stick needs to be placed in the freezer beforehand. after the ingredients are mixed, we will pour the mixture into the small plastic bags shaped like long popsticles. once the ice cream stick freezes, we will deliver the ice cream stick to our customer either by COD or they pick up from our homes. the marketing and advertising will constantly be done on social media weekly as well as sharing it to our neighbours.

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The reason for selling our ice cream stick is because lately the weather has been very hot for people to drive out for ice cream. the process to make the ice cream is also very time consuming because a lot of preparation is needed. so we decided to create the ice cream stick for our neighbours and community to enjoy in this hot weather. we provide COD because ice cream sticks are a easy to melt product, so when delivering the product we will place it in a box of ice so when it reaches the customers, they can have the product cold and nice for savouring. Modern ice creams are also really pricey lately because of the upcoming trend of creating new flavours. We prepared this ice cream stick because back in our childhood days, ice creams are sold this way on a motorcycle. We want our customers to reminisce their childhood while enjoying our product. Then we can ensure customer satisfaction and an enjoyable user experience.

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Our key resources will be financing, physical, manpower and transportation/runner. financing is for keeping track of our sales account and to see our profits. physical is needed to prepare the food and deliver it. manpower such as the chef and driver to prepare the product and deliver it to the consumers. transportation is for the vehicles used to bring the product to the customer

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We build our relationship with the customers by asking them to help us review the product by either shooting a video talking about the taste and the quality of our ice cream stick, or by posting a picture on their social media. social media such as facebook and instagram has a story feature so we will ask our customers to review based on using those features. on our social media page, we also provide the price and menu of the product beforehand so that the customers can acknowledge it before deciding to purchase from us. this can help us build trust with our customers and most importantly find loyal customers

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We used social media accouns such as facebook and instagram to promote our product because these are highly use applications among our generation and community as well. with the help of hashtags and aesthetic edits, we hope to attract customers on these platforms to come place an order with us. besides, we also use broadcast texting by forwarding messages regarding the product to our family and friend groupchats.

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Our targeted customers will be a general range of people. they can be children, teenagers, adults or elderlies because our product can be enjoyed by many. family and mutual friends are also our targeted customers because they can help us reach out to their circle of friends.

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Our cost structure has two types which is the fixed and variable one. for the fixed cost, it would be our kitchen, transportation and price of product. kitchen is a fix cost because we will all be using our own kitchen. for transportation it is fix because we will be using our own vehicles to send the product. as for the price of product, we will stick to RM3 for original flavours and RM4 for premium flavours. for the variable cost structure, it includes the delivery cost, food inventory, packaging and marketing and advertising. delivery cost varies because each customer is staying at different locations and we set the price of COD for RM1 per kilometer. for food inventory, some of us are using different ingredients to make the product because some ingredients are more expensive in other ares. packaging varies too because each of us buys the plastic on our own, and different areas sell it in a different price. marketing and advertising is based on the performance of our profile

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Our group will receive our revenue from the price of each ice cream stick. as shown on the BMC, we estimate to sell 200 sticks which will be RM800 cost total. After cutting out the estimated spendings from the ingredients we buy, which is roughly RM43.80, we would make about RM756.20 if we manage to sell all 200 sticks. We also provided an offer for our customers who live within 5km from our house, we would charge the delivery fee for free, but if their house is more than 5km from our location we will charge RM1 per kilometer

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For our marketing we will be using word of mouth by spreading the word to our friends and family. besides that we also use the social media advertisement that is provided by facebook whic is the ads management. the ads management will automatically connect to our instagram stories too so it will be advertised on both facebook and instagram to advertise our posts. we would also have a giveaway for every 100 followers we achieve on our instagram page.

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As the document manager of Ice & Craft business, Pei Pei is incharge of taking down meeting minutes, keeping, preparing and processing all required and necessary documents for our business such as the BMC and the meeting minutes.

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Rushelle makes sure all spendings and profits from every member are recorded and kept up to date in the Ice & Craft business. The profits and gains are clearly visible and more understandable because there is someone to manage the finances going in and out of our accounts.

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Ayreen is capable of holding all social media accounts of Ice & Craft business such as Facebook and Instagram. She ensures that every information and content posted on these platforms are useful for the followers in those platforms. Every post on these social media accounts are arranged and prepared by Ayreen, that includes thinking of the post captions online.

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Stockist Manager - Nur Adlyna Binti Mohammad Taha (70842)

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Stockist Manager - Nur Adlyna Binti Mohammad Taha (70842)

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Most of the premium flavours in our Ice & Craft business is prepared and sold by Adlyna in Selangor. Therefore, Adlyna is the main stock manager for the premium flavours and handling sales at this area.

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To ensure customer satisfaction, Syabil is incharge of interacting with the customers either by answering their enquiries, receiving feedback from the customers and attending to their needs. Having this role in our business management will help customers feel appreciated besides helping Ice & Craft increase our business quality.

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Rosydi and Cindy shares the same responsibilities in this business because almost every marketing strategy used is carried out online. Therefore, more manpower is needed to design necessary contents for our social medias. Both of their tasks is to provide pictures, videos or posters that has been aesthetically edited and uploaded on our social media accounts (Ice & Craft).

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- Nutella with Vanilla ice cream
- Oreo & Milk ice cream
- Strawberry with Vanilla ice cream
- Nutella & Biscoff with Vanilla ice cream

Price: RM3/each
Location: around Selangor area

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- Seek fair profit with low overhead & operating cost

Key to success: We have plans to expand the company and are focused on developing a business model that is favorable to franchise possibilities.

Example:
- Selling special flavors (Limited Time)
- Selling other F&B product (desserts)
- Sell in a big amount or quantity and place it at other restaurants/stalls

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Customer (Afiq) have placed an order for 11th of December, 2021 for a birthday party as below;
- 25 sticks of Nutella Cookies n' Cream
- 25 sticks of Strawberry with Vanilla ice cream

Total: RM150 for 50 sticks (Free delivery)