# data[].attributes.body
 What actions might people take to try to make this world better?

Make connection with famous people to help spread the message

Petition

Awareness posters/ads

Animate a short film to show how the future would look like if testing on animals were to continue. (to spark empathy)

# data[].attributes.body
 Who could exploit this future? What would they game, cheat or take advantage?

Companies may exploit this future by labelling products as cruelty free even though they are not

Brands making use of the product being 'Cruelty-Free' to charge consumers at a higher price

Production companies could exploit this future by substituting cheaper ingredients into their products, selling it at a higher price just because it is cruelty-free.

Companies may continue this act of cruelty under the radar and may even cause a greater increase of animals being cruelly treated

# data[].attributes.body
 What do people start to do to adapt or cope?

Research online in order to find out which products and companies are cruelty-free, and share thoughts on social meda

Looking for labels & ingredients that states 'Cruelty-Free'

Change their mindset on how the products they bought before had impacted on the ecosystem

Make the purchasing of cruelty-free products a trend. (social media platforms)

# data[].attributes.body
 What emotions do people feel more in this future?

Empathy for the animals and spite for the people that support animal cruelty

Proud as they know that something is being done to be able to attain this future collectively.

Grateful as they feel relieved that this change had started and was not dragged further

# data[].attributes.body
Our daily essentials are tested on animals before they are sold in the market. Many consumers may opt to buy these kinds of products as it is cheaper and more convenient. Consumers can spread awareness to reach out to companies in order to stop animal testing and cruelty.

# data[].attributes.body
What could go wrong, for whom?

Some companies may go bankrupt as all their products are not cruelty-free

If everything was cruelty-free, there will be people out there who feels more motivated to break this "law" and starts harming animals aimlessly.

Lab researchers may be affected as there would be no test subjects to test on if needed to find a cure on something important

There will be protestors which can actually lead to fights

Over-population of animals as no one is of control, leading to environmental concerns such as the increased amount of cow fart produced by cows.

# data[].attributes.body
What would you worry about as an individual or a society in this world?

As an individual, I worry abt the trauma animals had bear through when following orders from those who stand against being cruelty-free

As an individual, I worry about whether new diseases could be cured due to the limitation of discovering and confirming a new medicine.

I worry that new diseases would form if there is no stop to this

As an individual, I worry about how many of the products I use everyday might be supporting unethical causes.

# data[].attributes.body
Who is at a disadvantage in this future?

Companies who profit off of animal testing

People who are unwilling to change and prefer to use products that aren't cruelty free

Animal breeders as no one would want to purchase their mass produced animals for research purposes anymore

Scientists as they won't be able to have the most suitable test subject to experiment on.

Companies that do not wish to make a change.

# data[].attributes.body
 Who benefits from this future? What do they gain?

Animals gain freedom

Companies gain consumers trusts

Environmental impacts would be reduced.

Consumers gain peace of mind after knowing they did the right thing

The world, less chemicals are involved

# data[].attributes.body
Topic:

Lifestyle

Archetypal futures:

Growth

Consumer type:

The Rationalist

# data[].attributes.body
Some people are more rational, as they are particular with certain ingredients.

Most of our daily products actually involves animal testing, resulting in harming of animals & possible creation of new diseases.

These animals are purpose-bred, to use for testing which takes up space, money and unnecessary resources unlike cruelty free products.

NEW POSSIBILITY - To substitute everyday products with cruelty-free ones.

# data[].attributes.body
https://miro.com/welcomeonboard/NXdnTjEyNmZ0OEJYaWhldVRaanNyRkxiNUJ0Y3NtTUNRSHBjZ1RtRU5TVnE3N1c2M1E2NEswRzdRVWtqYXh3N3wzMDc0NDU3MzY2MTA3OTg0NTE2?invite_link_id=173590066832

# data[].attributes.attachment_link.title
Sign up | Miro | Online Whiteboard for Visual Collaboration

# data[].attributes.attachment_link.description
Scalable, secure, cross-device and enterprise-ready team collaboration whiteboard for distributed teams. Join 10M+ users from around the world

# data[].attributes.body
https://docs.google.com/presentation/d/1ZAAtsKSFCNkXtG0dc_jSHDw9fYpQYWNJJyqOZO7iw9c/edit?usp=sharing

# data[].attributes.body
signal: what happen what change
driver : why it change

# data[].attributes.attachment_link.title
Copy of Copy of Interdisciplinary Practices 1 Journal Chang Feng 212561W

# data[].attributes.body
Jeralyn

Yi Jun

Wallace

Chang Feng

Yu Yang

# data[].attributes.body
The Future of Consumerism: Sustainability

Group + Individual Components

1. Identify Signals & Drivers of Change (Individual)

2. Catalogue Signals & Drivers of Change (Group)

3. Reveal Unexpected Possibilities (Group)

4. Future Forecast (Group)

5. Future Scenarios (Group)

6. Futures Story Canvas (Group)

7. Script (Group)

8. Collage of a Future Scenario (Individual)