# data[].attributes.body
- Promoting the products to the customers-> brand awareness
- Creating values to capture values in return, satisfy customers to receive profits,
- Marketing is evaluate and advertise the products , as well as analyze what customers need

# data[].attributes.body
MKT appeals to customer NEEDs and WANTs (for example: shoes)
- Needs: people need to buy shoes to move around
- Wants: Adidas, Nike, Vans, it's a lifestyle, a fashion choice

Engage the customer's needs, and find an competitive advantage against their competitors
E.g. Johnson Baby: use natural ingredients for safety,
BOGO (Buy 1 get 1), sale programs,...
Eco-friendly/sustainability: Sprite changes their bottles to be clear, for easy recycling.

5 concepts:
- Product
- Production
- Societal
- ...
-... (I forgot)

Shopee & LZD (online distributors) have big MKT teams, they run ads on YT, TV, and have monthly sale campaigns, and also free shipping to entice customers.

Promoting and selling products services, E.g. Nike shoes: ad video to tell a story to draw in customers personally

Coke: Festival (like Tết!), make ads based on family connections to fit VN Tết culture

I'm good, thank you!

# data[].attributes.body
The process of researching the market, target customers, branding and advertising, hence attracting potential customers.
Enhance brand public image to boost sales & revenues --> earn more profits.

Examples:
- Marketing project of The Body Shop: The Body Shop use plant-based products and they dont test their products on animal, which is different from their competitors and eco-friendly. - https://www.thebodyshop.com.my/against-animal-testing

- Marketing project of Baemin: they  collab with Vietnam famous celebrity, go with healthy food.
https://www.youtube.com/watch?v=LgyyIb9u-30

# data[].attributes.body
Advertisement to the client and develop the profit for the corporation
Ex: Coca-Cola - Pepsi
- Focus mostly adult people
- Invite

# data[].attributes.body
- Marketing is a way to promote products/services of business.
-Marketing is how we attract and product awareness.
- Actions including market research, advertising
Ex:
- Starbucks- write wrong name
- Coca Cola- write customer name in bottle
- Biti's - combine with Son Tung Mt-p

# data[].attributes.body
- the way to promote and sell the products to everyone around the world
-

# data[].attributes.body
Grab: they hit the customer needs in this pandemic like delivery, food services, payment service

# data[].attributes.headline
Marketing is elevate and advertise the products , as well as analyze what customers is needed.

# data[].attributes.subject
Marketing is elevate and advertise the products , as well as analyze what customers is needed.

# data[].attributes.body
EX: Sunsilk is a company that knows the needs of women . That's why they have a promotional video about the softness and strength of hair.